5 Newly Opened Stores in Harajuku & Omotesando Selling Popular Sweets

14.April.2018 | FEATURES / FOOD / SPOT

Hey, everyone. Shiota here, the Director of the MOSHI MOSHI BOX Harajuku Tourist Information Center. Harajuku is a candy and sweets battleground, with many different stores lining the streets. Today, we take a look at Instagram-worthy goodies from much talked about newly opened stores!

 

テイクアウトパフェ専門店「THE PARFAIT STAND」原宿 2

“THE PARFAIT STAND” – Takeout Parfaits
Located exactly ZERO minutes from the Takeshita Exit of Harajuku Station is THE PARFAIT STAND, the sister store to popular cheese tart shop BAKE CHEESE TART.

 

Topping the parfait isn’t fresh cream, but meringue! The taste and texture of the parfait is irresistible throughout, with ice cream, purin, mousse and more. Just holding it is kawaii and something new to take onto the streets of Harajuku with you♡

 

Full Details: https://www.moshimoshi-nippon.jp/100198

 

■Information
THE PARFAIT STAND Harajuku
Address: JR Harajuku Station Takeshita Exit Ticket Gates, 1-18-20 Jingumae, Shibuya, Tokyo
Opening Hours: 10:00-21:00
TEL: 03-5413-3763
Website:https://theparfaitstand.com

 

 

LONG! LONGER!! LONGEST!!!

“LONG! LONGER!! LONGEST!!!” – Japan’s Longest Food & Sweets
Opening as Japan’s first shop to center around the ‘length’ of food, LONG! LONGER!! LONGEST!!! is located along Takeshita Street. The menu has three size variations, the same as in the store’s name. ‘LONGEST’ in fact offers the longest food product in Japan!

 

They have lots of products on offer, including soft serve ice cream, tornado potato, churros and more. You’ll never forget about their crazy length once you try one!

 

Full Details: https://www.moshimoshi-nippon.jp/93395

 

■Information
LONG! LONGER!! LONGEST!!!
Address: 1-7-3 CUTE CUBE HARAJUKU 1F, Jingumae, Shibuya, Tokyo
Opening Hours: 10:00-20:00
No Fixed Holidays.
Website:https://longest.jp

 

 

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“GOMAYA KUKI” – Sesame Ice Cream
GOMAYA KUKI is a store selling sesame ice cream which has received support from inside and outside Japan. They have opened a store in Ura-Harajuku. One serving is covered in close to 9,000 sesame seeds!

 

Their menu is full of new, unique products including ice cream made with sweets friend in sesame oil, Japanese-style parfaits sprinkled with sesame seeds, and more. They also offer takeaway ice cream in cups.

 

◼︎Information
GOMAYA KUKI
Address: Harajuku H Bldg. 1F, 4-26-22 Jingumae, Shibuya, Tokyo
Opening Hours: 10:00-18:00
TEL: 080-7961-8516
Website:http://gomayakuki.jp/

 

 

“Q-pot CAFE.” – Accessories Turned Into Sweets
This café is inspired by Q-pot., an accessory brand who create kawaii products themed around sweets.

 

The café is decorated in all things sweet as far as the eye can see. The interior has a fairy-tale like atmosphere that female customers will love. The sweets here are both sweet in appearance and taste looking exactly Q-pot.’s necklaces, rings and so on.

 

◼︎Information
Q-pot CAFE.
Address: Q-pot CAFE. 1F, Jingumae, Shibuya, Tokyo
Opening Hours: 11:00-20:00 (Last Orders 19:30)
No Fixed Holidays. (Except New Year’s Holiday)
TEL: 03-6447-1218
Website:http://www.Q-pot.jp/shop/cafe/

 

 

“The Pie Hole Los Angeles” – Original Pies from LA
This popular store hails from Los Angeles and sells their own original pies and organic coffee, and it’s found its way to Takeshita Street in Harajuku!

 

Since April 4, they have been holding their second all-you-can-eat session for all their pie products every Wednesday. From sweet pies to classic pies, each and every one is handmade with care and attention. Why not head to one of their all-you-can-eats to try them yourself?

 

◼︎Information
The Pie Hole Los Angeles  Harajuku Takeshita street
Address:ITO Bldg. 2F, 1-6-12 Jingumae, Shibuya, Tokyo
Opening Hours:10:00~20:30
No Fixed Holidays.
TEL:03-6804-2010
Website:http://piehole.jp/

 

 

Are you hungry now? Be sure to use this list as reference if you’re looking for a café in Harajuku!

 

And if you’re unsure of how to get to any of these places, then pop into the MOSHI MOSHI BOX and we’d be happy to help!

 

 

MOSHI MOSHI BOX Harajuku Tourist Information Center

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MOSHI MOSHI BOX is a tourist information center located at the cross road of Takeshita Street, Meiji Street, and Harajuku Street. The staff there are experts on the Harajuku area. You can get the most up-to-date news of Harajuku from the site.

 

Services:

Service list

・free wi-fi

・free water

・free PC & charge

・baggage room

・gift shop

・currency exchange

Opening Hours: 10:00-18:00

Closed: The year-end and New Year holidays

Contact: 03-2225-6447

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RECOMMENDED ENTRIES

  • 7 Popular Ice Cream Shops in Harajuku

    17.February.2018 | FOOD

    Over at the MOSHI MOSHI BOX, Harajuku’s tourist information center, we are always asked about ice cream and soft cream shops. These cute and Instagrammable shops are currently experiencing a huge boom with the younger generation!

     

    Here are 7 popular ice cream and soft cream shops that you can visit during your trip to Harajuku.

     

    Eddy’s Ice Cream

    IMG_9515

    Located in Ura-Harajuku, Eddy’s Ice Cream completely is pasted in pink and white. Wherever you turn to look, you’re going to want to take a photo. The grand menu of Eddy’s Ice Cream, where the toppings are already chosen, is super popular, but you can also customise to your liking – there are 10 cones and 3 soft creams to choose from as well as 13 different toppings. The most popular item on the menu is the “Unicorn” (¥1,200), a magical delight wrapped in pastel coloured cotton candy and milk soft cream. This one promises a new kind of sensation for the taste buds!

     

    Full Details: http://www.moshimoshi-nippon.jp/55526/2

     

    ■Information

    Eddy’s Ice Cream
    Address: Eddy’s Ice Cream 1F, 4 Chome-26-28 Jingumae, Shibuya, Tokyo (住所:東京都渋谷区 神宮前4-26-28 1F)
    Opening Hours: 11:00-20:00
    Closed: No fixed holidays
    TEL: 03-6438-9742
    Access: 10 minutes’ walk from Harajuku Station via the JR Line / 8 minutes’ walk from Meiji Jingumae Station via Tokyo Metro
    Official Homepage: http://eddysicecream.jp/

     

    Roll Ice Cream Factory

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    This unique rolled ice cream is mixed together with liquid ice cream and other ingredients on a cool plate. You can order from the regular menu or customise your own. The shop’s recommendation is the “Cookie Monster”! Not only can you take great pictures of the finished ice cream piece itself, but also the process as it is made in front of you.

     

    Full Details: http://www.moshimoshi-nippon.jp/57051

     

    ■Information
    ROLL ICE CREAM FACTORY
    Address: Just harajuku 1st floor, 4-28-12 Jingumae, Shibuya-ku, Tokyo
    Phone Number: 03-3470-0227
    Closing Dates: No scheduled holidays
    Open time: 10:00-21:00
    Official Homepage: http://rollicecreamfactory.com/

     

    Nanaya (Aoyama Branch)

    38075-170804_ks_00092

    Nanaya sells luxurious gelato made using matcha sourced from Fujieda in Shizuoka. It offers seven varying levels of matcha intensity – level 1 begins with a more moderately sweeter flavour, but as you progress up the scale to level 7 the flavour of the matcha becomes richer and deeper. The no. 7 gelato is the most popular item and claims to be the most matcha intense flavoured ice cream in the world. It uses matcha that received an award from the Minister of Agriculture, Forestry and Fisheries. It boasts a deeply rich and bitter matcha flavour inside which lies a hint of refreshing sweetness.

     

    Full Details: http://www.moshimoshi-nippon.jp/58538

     

    ■Information
    Nanaya Aoyama
    Address: Nanaya 1F, 2-7-12 Shibuya, Shibuya-ku, Tokyo
    Tel: 03-6427-9008
    Hours: 11:00〜19:00
    Closed: Tuesdays (but open on Tuesdays when it’s a national holiday)
    Website: http://nanaya-matcha.com

     

    Matcha Café Maiko

    img_131217_2-683x1024

    The same matcha – just imported from Hawaii! “MATCHA Stand MAIKO” has been in business in Hawaii since July 2016, and it has made its way to Omotesando in Japan. Matcha Café Maiko uses the highest quality matcha produced in “Harimaen,” a tea brand from Uji in Kyoto, aka the birthplace of Japanese tea. The matcha-flavored soft served ice cream of Matcha Café Maiko extracts the umami and texture of matcha to the fullest, meaning you can enjoy a matcha soft ice cream unlike any other!

     

    Full Details: http://www.moshimoshi-nippon.jp/47577

     

    ■Information

    “Matcha Café Maiko – Omotesando”
    Address: B1 of GYRE, 5-10-1, Jingumae, Shibuyaku, Tokyo
    Open: 11:00-20:00
    Website: http://www.matchacafe-maiko.jp/

    “MATCHA Stand MAIKO”
    Address: 2310 Kuhio Ave. #143 Honolulu, HI 96815
    TEL: (808) 369-8031
    Open: 11:30-21:00 ※Time in Hawaii
    Website: http://www.matchacafe-maiko.com/

     

    “Milk” – Fresh Cream Specialty Shop

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    When “Milk” opened in Shibuya it was a roaring success, bringing in 30,000 people in the first month. Fresh cream usually plays the supporting role of sitting on top of something like pancake, but “Milk” promotes it to the lead role by drawing out its flavour to the fullest. “Milk” serves a range of sweets with the fresh cream as the main acts, including “Milky Cream Chiffon Cake” (¥780), “Milky Soft Cream” (¥540), “Milky Soft Parfait” (¥780), and more. The shop is only open for a limited period, so don’t miss out.

     

    Full Details: http://www.moshimoshi-nippon.jp/54370

     

    ■Information

    “Milk” – Fresh Cream Specialty Shop (生クリーム専門店 ミルク)

    Popup Shop in Harajuku Justin
    Opening date: August 3rd ※Takeout available from August 10th
    Address: Harajuku JUSTIN Gingumae 3-25-18 Shibuya-ku Tokyo
    Open: 11:00-18:00(※JUSTIN’s normal business hour starts from 18:00)

    Takeout specialty shop in LUMINE EST Shinjuku
    Opening date: August 20th, 2017
    Address: LUMINE EST 1F Shinjuku 3-38-1 Shinjuku-ku Tokyo
    Open: 11:00-22:00 (10:30-21:30 on weekends and holidays)

    Official Website: http://www.opefac.com/milk/

     

    sorama

    sorama6

    Affogato (¥550), a definite recommendation to those people who find normal ice cream a tad bit boring. It’s made with rich wholesome ice cream that melts its way into strong coffee. Even people who aren’t adjusted to coffee can enjoy this one. What’s more is that “sorama” is a café situated away from the hustle and bustle of the busy streets of Harajuku where time flows calmer, allowing you to take a breather. It’s a place where you can enjoy more “grown-up” ice cream.

     

    Full Details: http://www.moshimoshi-nippon.jp/32960

     

    ■Information

    sorama gallery+coffee

    1-12-6 Dohi Bldg., Jingumae, Shibuya-ku, Tokyo

    TEL: 03-3423-2370

    OPEN: 9:30~11:00/12:00~19:00  (Closed: Mondays, Tuesdays, National Holidays)

    Homepage: http://sorama.tokyo/coffee/

     

    coisof(コイソフ)

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    Ice cream and dairy specialists “Morinaga Milk Industry” teamed up with “GOMAYA KUKI,” a store specialising in sesame ice cream, to open the soft serve ice cream shop “coisof.” Their sesame ice creams strive to stand superior to ice creams all over the world and are topped with colourful “oiri,” a traditional candy from Kagawa prefecture that brings good luck. Once you have one you won’t be able to stop!

     

    Full Details: http://www.moshimoshi-nippon.jp/54778

     

    ■Information

    Coisof (コイソフ)

    Address:OZ Harajuku Building 1st floor, 1-8-24, Jingu-mae, Shibuya, Tokyo

    Open: 10:00-20;00

    Telephone number: 070-1185-1309

     

    【Select Menu Items】

    ・Coi soft (white) ¥600 (tax included)

    ・Coi soft (mix) ¥600 (tax included)

    ・Coi soft (black) ¥600 (tax included)

     

    GOMAYA KUKI Website: http://gomayakuki.jp/

     

    Harajuku – the home of the “kawaii” culture. Know you know some of its most photogenic ice cream shops. So what are you waiting for? Have your fill♡

     

    ーーー

    Writer: Ellie

  • Rainbow sweets are now trending. As well as being very popular overseas, a large variety of shops that sell rainbow sweets have also been opening in Japan. Today we’ll be looking at rainbow sweets that you can eat in Tokyo! The impact of their vivid colours makes them perfect for an Instagram shot!

     

     

    LE SHINER (Takeshita Street, Harajuku)

    This shop has appeared many times on TV for its Instagram-worthy aesthetics. The pink bear is a real eye-catcher! The exterior is also cute ♡

     

    LE SHINER レインボーアイスクリーム

    The shop’s speciality is the rainbow soft serve ice cream. Colourful rainbow ice cream spirals around the base of pink ice cream.

     

     

    Their colourful menu also includes rainbow cake sticks, rainbow sandwiches and much more!

     

    Further information: https://www.moshimoshi-nippon.jp/ja/93444

     

    ◼︎Information

    LE SHINER (レ・シヤナー)

    Address: COXY176 Building 1st floor, 1-7-10, Jingumae, Shibuya, Tokyo

    Opening hours: Weekdays – 11:00 — 18:00 / Weekends & national holidays – 10:30 — 19:00

    Access: 3-minute walk from Harajuku station Takeshita Street exit (JR Yamanote line)/ 4-minute walk from the 5th exit of Meiji-Jingumae Station (Tokyo Metro Chiyoda line)

    TEL:070-1361-8686

     

     

     

    Totti Candy Factory (Takeshita Street, Harajuku)

     

    img_107426_1

    Totti Candy Factory has cute petit cakes, cotton candy and much more. There must be so many people who have tried this! Whatever you may have heard about this place, their showstopper is definitely the huge colourful cotton candy!

    Totti Candy Factory

    If you’re looking for a present or souvenir, we recommend you get one in a cup!

     

    ◼︎Information

    Totti Candy Factory

    Address: RYU Apartment 2nd floor, 1-16-5, Jingumae, Shibuya, Tokyo

    Opening hours: Weekdays – 11:00 — 20:00

    Weekends & national holidays: 10:00 — 20:00

    Access: 3-minute walk from Harajuku station Takeshita Exit (JR Yamanote line)

    TEL:03-3403-7007

    URL: http://www.totticandy.com/

     

     

     

    KAWAII MONSTER CAFE, HARAJUKU

    The KAWAII MONSTER CAFE is a new famous spot in Harajuku that has attracted many from all over the world.

     

    KAWAII MONSTER CAFE HARAJUKU カラフルポイズンパフェ

    One of their specialities is the colourful poison parfait, which is a photogenic masterpiece that is topped with ice cream, fruit, and even a piece of roll cake.

     

    KAWAII MONSTAR CAFE

    There are even rainbow cakes, rainbow pasta dishes, and much more!

     

    Further information: https://www.moshimoshi-nippon.jp/ja/64096

     

    ◼︎Information

    KAWAII MONSTER CAFE(カワイイモンスターカフェ)

    Address: YM Square 4th floor, 4-31-10, Jingumae, Shibuya, Tokyo

    Opening hours: Lunch: 11.30 — 16:30 (last orders: 16:00 ), dinner: 18:00 — 22:30 (last orders: 22:00) (Monday — Saturday and the day before national holidays

    ※ 90-minute seating slots, last entry: 15:30

    Sundays & national holidays 11:00 — 20:00(Last orders: 19:30)

    No regular closing days. It is possible that customers will not be allowed to enter the cafe when certain events take place.

    Access: 1-minute walk from the 5th exit of Meiji-Jingumae station (Subway)/ 5-minute walk from JR Harajuku station Omotesandō exit

    TEL: 03-5413-6142 ※It is possible to make reservations(Excluding Weekends and national holidays)

    URL:http://kawaiimonster.jp/day/pc/

     

     

     

    LOLA’S Cupcakes (Roppongi, Harajuku)

     

    It is possible to say that LOLA’S Cupcakes are the instigators for the rainbow sweets trend. Their cupcakes may be famous, but their rainbow cakes are also a popular choice!

     

    Seven different colour layers of cake are sandwiched together with buttercream.

     

    ◼︎Information

    LOLA’S Cupcakes

     

    Harajuku

    Address: Cascade, 2nd floor, 1-10-37, Jingumae, Shibuya, Tokyo

    Opening hours: 11:00 — 20:00

    Access: 2-minute walk from 3rd exit Meiji-Jingumae station (Tokyo Metro Fukutoshin line/ Chiyoda line), 2-minute walk from Harajuku station Omotesando exit (JR Yamanote line)

    TEL:03-6447-1127

     

    Roppongi

    Address: Roppongi Hills Metro Hut floor B1, 6-4-1, Roppongi, Minato, Tokyo

    Opening hours: 11:00 — 21:00

    Access: Direct access from the concourse of Roppongi station (Tokyo Metro Hibiya line), 4-minute walk from Roppongi station (Toei Ōedo Line)

    TEL:03-3475-1127

     

    URL:http://lolascupcakes.co.jp/Default.aspx

     

     

     

    A WORKS (Gakugei-daigaku Station)

     

    Haruka Uminoさん(@umiharu428)がシェアした投稿

    What makes this cafe appear so Instagram-worthy is its resemblance to a traditional Japanse-style house. In this popular cafe, all the cakes are made by hand. Sales end once all the cakes are gone.

     

    ☺︎ n a g i ☺︎さん(@i_am___nagi)がシェアした投稿

    This place has more to offer than just a rainbow-coloured cheesecake — there are also unicorn cakes, Cheshire cat cakes and much more ♡

     

    ◼︎Information

    Address: 3-3-7, Takaban, Mguro, Tokyo

    Opening hours: Monday, Tuesday Friday & Sunday:  11:30 — 22:00

    Thursdays:  11:30 — 16.00

    Saturdays:  11:30 — 23:00(Last orders: 22:00)

    Regular closing days: Wednesdays

    Access: 2-minute walk from Gakugei-daigaku Station (Toyoko line)

    TEL:050-5570-3475

    URL:http://aworks.m-cobo.com/menu.html

     

     

     

    NEW NEW YORK CLUB (Azabu-Jūban/ Jiyūgaoka station)

     

    @ab_fried.shrimpがシェアした投稿

    This shop was built for those who want to experience and taste New York culture in a New York atmosphere. Their signature treat is the rainbow-coloured bagel. However, they are only available on the weekends!

     

    ◼︎Information

    NEW NEW YORK CLUB

     

    Azabu-Jūban

    Address: 3-8-5, Azabu-Jūban, Minato, Tokyo

    Opening hours: 9:00 — 18:00 (Sales will end once all have been sold)

    No regular closing days

    Access: 3-minute walk from the A1 exit of Azabu-Jūban station (Tokyo Metro Namboku line)

    TEL:03-6873-1537

    Jiyūgaoka

    Address: TF 2-15-14, MidorigaokaMeguro, Tokyo 

    Opening hours: 11:30 — 20:00

    Regular closing days: Tuesday

    Access: 5-minute walk from Jiyūgaoka station

    TEL:03-6459-5669

     

    URL:http://newnewyorkclub.com/

     

     

    What are you waiting for? Get your hands on some rainbow sweets!

     
  • A “zoo” beside a Harajuku Denki Shokai ?! An ice cream store, “Dobutsuen” which use the motifs of animals was opened

    03.October.2017 | FOOD / SPOT

    “Dobutsuen” which sells cute animal-shaped ice cream under the theme of  “the smallest zoo of the world” was opened on the 23rd of September.

    Each item is 500 yen! Below are the items which are suitable to be uploaded on your SNS.

    05

    Buta (strawberry) Buhtaro (5oo yen / tax included)

    04

    Panda (cookie and cream) Runrun (5oo yen / tax included)

    02

    Zou (soda) Umeko (5oo yen / tax included)

    03

    Koara (Vanilla) Ocean Hiroko (5oo yen / tax included)

    06

    Tora (blueberry cheese cake) Eijikun (5oo yen / tax included)

    3 Biki no Kobuta (random flavor) (1,000 yen / tax included)

     

    Why not try these cute animal-shaped ice creams after drinking Denkyu Soda.

     

    ■Information

    Dobutsuen

    Address: 150-0001, B1F 3-20-10, Jingumae, Shibuyaku, Tokyo

    TEL: 03-6434-5074

    Business hours: 11:00 to 19:00

    URL:https://twitter.com/__doubutsuenn

     

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  • Harajuku-based Brand KAWAII MONSTER CAFE Opens a Traveling Shop, Halloween Pop-Up Shop Opens in Harajuku

    19.October.2023 | FASHION / FOOD / SPOT

    The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.

     

    KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.

     

    The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.

     

    ■FOOD & DRINK

    During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.

     

    The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.

    <10/19~10/22 Exclusive Menu>
    Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
    Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO

     

    <10/26~10/31 Exclusive Menu>
    Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
    French Fries with Monster Dip: ¥700 (Tax Included)

    Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]

     

    ■GOODS

    New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!

     

    In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.

     

    ■EXPERIENCE

    During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

    ■PHOTO SPOT

    At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.

    Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

  • HARAJUKU COLLECTIVE, a Collaboration Between Hot Topic & Studio Ghibli, Gets Pop-Up Store at Shinsaibashi PARCO

    09.March.2023 | FASHION / SPOT

    Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.

     

    HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.

     

    The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!

     

     

    Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747

  • Rilakkuma 20th Anniversary Cafe Be Held in Omotesando, Tokyo in March and April

    06.March.2023 | ANIME&GAME / FOOD / SPOT

    To commemorate the 20th anniversary of Rilakkuma and his adorable friends, the Rilakkuma 20th Anniversary Cafe will open in Omotesando, Tokyo from March 9 until April 16, 2023. You’ll want to come and spend a peaceful time looking back at two decades of everyone’s favorite lazy bear!

     

    The menu features colorful and festive dishes inspired by Rilakkuma, Korilakkuma, Kiiroitori, and Chairoikoguma. The characters express their thanks for 20 successful years, and fans can enjoy floats topped with Rilakkuma and friends wearing ribbons and topped with ice cream, a jelly soda inspired by Chairoikoguma and his friends in the honey forest, and a hot drink inspired by Rilakkuma’s favorite pudding.

     

    Menu

    Rilakkuma’s Honey Mustard Hamburger

    コリラックマのクリームパスタ

    Korilakkuma’s Cream Pasta

    Kiiroitori’s Egg Burger

    Chairoikoguma’s Cheese Curry 

    Rilakkuma and Friend’s Celebratory Cake

    Congratulatory Flower Parfait

    You Can Choose♪ Rilakkuma and Friends Mini Ice Cream

    You Can Choose♪ Rilakkuma and Friends Floats 

    Honey Forest Jelly Soda

    Relaxing Pudding Drink

    Take-Out Drink Bottle

     

    Original Merch

    Acrylic Clip (7 varieties, random)

    Acrylic Keychain (5 varieties, random)

    Mini-Bottle / Muddler with Charm (4 varieties)

    Lunch Tote / Drawstring Bag

    Acrylic Stand with Clip / Cork Coaster

    Stuffed Animal

     

     

    In addition, the cafe will offer original goods, special offers, and a Twitter campaign to celebrate Rilakkuma’s 20th anniversary.

    Come enjoy the elaborate original menu and goods while sharing memories at this limited time themed cafe!

     

    ©2023 San-X Co., Ltd. All Rights Reserved.

  • FRUITS ZIPPER Valentine Pop-Up Shop to Open at Laforet Harajuku

    28.January.2023 | FASHION / SPOT

    Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

     

    FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

     

    ◆About the FRUITS ZIPPER Valentine Pop-Up Shop

    When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

     

    Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

    ◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

    Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

    ◆Member Appearance Planned on Valentine’s Day

    On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

     

    Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

     

    FRUITS ZIPPER Pop-Up Shop Exclusive Goods


    Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)


    Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)


    Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

  • Zipper Magazine’s 2022-2023 Winter Issue on Sale Now

    14.January.2023 | FASHION

    The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

     

    This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

     

    Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

    Standard Edition (Cover: Nagisa Saito)

    Another Edition (Cover: FRUITS ZIPPER)
  • Report: Kyary Pamyu Pamyu’s Tasty Time in Gastropolis Kobe – Sweets Edition

    03.December.2022 | FEATURES / FOOD / SPOT

    Kobe is filled with famous sightseeing spots like the nostalgic Ijinkan neighborhood and port. The city is packed with fashionable shops and restaurants and is highly regarded for its selection of tasty sweets!

    The port city, with over 150 years of history, has fostered a unique and diverse culinary culture.

     

    Recently, Kyary Pamyu Pamyu began starring in a series of promotional videos for the Gastropolis Kobe project. The artist traveled to the city to partake in plenty of delicious treats, and MOSHI MOSHI NIPPON went along for the ride! Here are some of the singer’s favorite spots around town.

    Kobe, known as a city where East meets West, is lined with sweets shops that are unique to the area.

     

    The tea salon TOOTH TOOTH Dekoboko Sabo opened in 2019 in the Kobe City Museum and offers a menu that mixes Western food and sweets with tea and ingredients from traditional Japanese cuisine. Kyary ordered the Dekoboko Sabo Afternoon Tea Set, a collection of western sweets blended with the essence of traditional Japanese flavors. Guests are invited to enjoy their tea and sweets in a one-of-a-kind space filled with Meiji period flare and retro Western furniture. Those interested will need to make a reservation, so be sure to remember the next time you’re in Kobe.

     

    TOOTH TOOTH Decoboco Sabo

    Address: 24 Kyomachi, Chuo Ward, Kobe (Inside the Kobe City Museum)

    Hours: 9:30-17:30 (Last Order at 16:30) 

    Closed Mondays

    Official Site: https://toothtooth.com/restaurant/decoboco-sabo

    The next stop was Kobe Nankin-machi, one of the three major Chinatowns in Japan. Kobe MILK is known nationwide for its Apricot Pudding, which is made with local ingredients. The raw apricot pudding is mixed with milk brought from the foot of Mt. Rokko and other ingredients from Hyogo Prefecture. Of course, Kyary ordered some, and was amazed by its fluffy texture. You can only enjoy it in Kobe–also, the shop sells other puddings mixed with seasonal fruits, so don’t miss those either!

     

    Kobe MILK

    Address: Shin-Motomachi Building 1F (1 Motomachi-dori, Chuo-ku, Kobe)

    Hours: Weekdays 9:30-19:00 / Weekends 9:30-19:30

    Official Site: https://kobe-milk.com

    For Kyary’s final stop, the singer visited the Moore House, a cafe located in a building with over 100 years of history. Guests are surrounded by greenery, and the Western-style building is incredibly elegant. The Strawberry Mille-feuille Kyary ordered was created by an expert patissier and based on the strawberry mille-feuille recipe from the legendary French restaurant Maxim’s de Paris in Ginza. A generous amount of custard cream complements the crispy pie crust and enhances the sweetness of the fresh strawberries. We’d recommend it with a glass of champagne–if you’re of age.

    Kitano Ijin-kan Moore House

    Address: 2-9-3 Kitanocho, Chuo-ku, Kobe

    Hours: 11:00-17:00

    Closed Tuesdays

    Official Site: https://www.kitanomoore.com/cafe/

     

    The streets of Kobe are packed with sweets that you can only enjoy if you visit. Why not come experience these incredible spots like Kyary did?

     

    Kobe Sweets Trailer: https://youtu.be/Sx9B1ZdAvlI

  • Kirby Cafe Reveals Exclusive Winter 2022 Menu

    14.November.2022 | ANIME&GAME / FOOD / Uncategorized

    The Kirby Cafe has announced a warm and tasty new winter menu! New items will be available from November 17, 2022 until February 28, 2023, and are sure to warm up fans of the beloved video game series.

     

    Menu

    Winter Kirby Burger & Pasta with Powdered Snow Cheese (30th Anniversary Version)

    Winter Waddle Dee Burger & Pasta with Powdered Snow Cheese

    Waddle Dee’s Dreamy White Stew

    Chef Kawasaki’s Winter Hors d’oeuvres with Roast Beef

    Transform! Carby Cake

    Kirby’s Dream Ricotta Pancake

    Whispy Woods Blessed Tart

    Elfilin’s Twinkle☆Frozen Drink

    The Winter 2022 menu offers a variety of adorable and tasty menu items featuring Kirby and his friends all dressed up for the colder months. From a burger and pasta set to piping hot stew and fluffy ricotta pancakes, there’s sure to be something for every taste. 

     

    The Carby cake, inspired by Kirby’s special transformation in the recent game Kirby and the Forgotten Land, has been reimagined in a winter version. Fans won’t want to miss out!

     

    This winter, come enjoy plenty of Kirby-inspired treats while you can!

     

    ©Nintendo / HAL Laboratory, Inc.

  • Report: The Successful Second Tabekko Doubutsu Cafe Stand in Omotesando

    05.November.2022 | FOOD / SPOT

    The second Tabekko Doubutsu Cafe Stand event opened in Omotesando on November 1, 2022. Paying homage to the classic snack first released in 1978, the cafe features a number of tasty snacks inspired by the thin animal-shaped cookies popular around the world.

     

    This second event will run through January 9, 2023. Reservations are required, and many dates were completely sold out prior to the event’s start date, particularly on weekends. We decided to visit, anxious to see what the fuss is all about.

     

    We were first shocked to see the popular animals enjoying oden! Original goods featuring the characters enjoying the quintessential Japanese winter dish are only available at the cafe. From acrylic keychains to figures, visitors can snag some adorable merchandise to commemorate their trip to the exclusive event. Why not snag some items that would be useful on a daily basis, like a notebook or an apron?

     

    For food, visitors can snag a special Oden Set and Chinese Dumplings, both perfect for the winter. The oden features popular ingredients like egg, daikon, fish cake, and mochikinchaku, each branded with the popular animal characters. Drinks include soy milk, green tea milk, and milk tea. 

     

    In addition to the exclusive Lion Cake which is limited to 25 servings a day, guests can find chocolate bananas and other sweets on the menu, including a Sweets Set limited to those reserving special seats at the venue. For every ¥1,000 spent on food and drink items, customers will receive one Tabekko Doubutsu trading card!

     

    The exhibition space is a must-see for fans of this legendary snack, filled with rare works including an adorable and very colorful print of every animal holding a bowl of oden. Of course, a photo spot has been set up for visitors to take some prime shots for social media!

     

    Don’t miss the animal meet and greet, which is making its triumphant return from the last event! Visitors can interact with different animals on different days, so check the official Twitter page (@tabekko_cafe) for the schedule and more information! The number of visitors per day is limited, so make a reservation as early as you can.

     

    Come enjoy these heartwarming treats while you have the opportunity!

  • Popular EC Brand SHEIN Opens First Permanent Brick and Mortar Store in Harajuku

    02.November.2022 | FASHION / SPOT

    The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women’s and men’s wear, as well as kids’ wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine!

     

    This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles.

     

     “SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads. 

  • 13th BT21 Cafe to Open in Tokyo, Yokohama, Nagoya, Osaka, and Sapporo

    29.October.2022 | FASHION / FOOD / SPOT

    The 13th iteration of the BT21 Cafe will open at six venues in five cities around Japan. Fans in Tokyo, Yokohama, Nagoya, Osaka, and Sapporo will want to visit this exclusive event titled ~MAGICAL TIME~. The first cafe opens in Shibuya on November 3. In celebration of BT21’s 5th anniversary, this special cafe is filled with joy and excitement and aims to give fans the best possible experience.

     

    Cafe Menu

    Magical Tea Time Set

    Food Plate

    Food Plate (7 varieties)

    Dessert Plate

    Dessert Plate (7 varieties)

     

    Drinks

    Magical Milk Tea

    Black Tea

    Iced Coffee / Hot Coffee

     

    Original Goods

    Acrylic Keychain (7 varieties, Random)

    Acrylic Clip (7 varieties, Random)

    Satin Sticker (7 varieties)

    Clear Folder (2 varieties)

    Handkerchief (7 varieties)

    Tote Bag

    Mug

    Masking Tape / Balloon on a Stick

    Dolomite Coaster (2 varieties) / Mirror (2 varieties)

    [Online Store Exclusive] Acrylic Keychain (7 varieties, Random)

     

    The cafe’s new menu includes afternoon tea, perfect for warming the body and soul during the cold winter months. The colorful food items and desserts are sure to be a hit on social media, and fans will enjoy the Magical Milk Tea and other dishes inspired by the popular BT21 characters.

     

    In addition to new merchandise and bonuses featuring newly-drawn art, a photo spot will welcome guests to the cafe and invite them to celebrate this five-year milestone. 


    Why not take a break from everyday life to enjoy a magical time with these cute characters?

     

    ©BT21

  • Popular Character Coji-Coji Inspires First Baby Brand COJI-COJI BABY

    18.October.2022 | ANIME&GAME / FASHION

    Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand. 

    The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.

     

    About COJI-COJI BABY

    “A snooze on the moon…

    From childhood to the faraway future, 

    Coji-Coji is always cozy-cozy.

    Such a valuable life.

    Grow together with your baby.

    Snuggle up with your family. 

    Be there to relax with those you love. 

    Spend irreplaceable time together.

    After all of these desires and thoughts came together,

    COJI-COJI BABY was born.”

     

    Product Release Information

    Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.

    Coji-Coji Costume Romper: ¥9,900

     

    COJI-COJI BABY Fair Now Open!

    Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.

     

    During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!

  • ANNA’S by Landtmann in Shibuya Scramble Square Now Offering Halloween Sweets

    11.October.2022 | FOOD

    ANNA’S by Landtmann, a cafe located inside +Q Beauty on the 6th floor of Shibuya Scramble Square, has begun selling two Halloween cakes! These spooky sweets will be available until October 31, 2022.

     

    Halloween Mont Blanc

     

    Halloween Poison Apple

    Guests will be able to snag the Halloween Mont Blanc and Halloween Poison Apple cakes, available for ¥580 each including tax. The Mont Blanc is filled with pumpkin custard and Chantilly cream. The Poison Apple is a sweet and sour cake featuring a blend of chocolate mousse covered in red glaze and applesauce with apple pulp.

     

    Which of these two adorable cakes would you like to enjoy this autumn?

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