Introducing AFURI—Harajuku’s Michelin-Starred Ramen Restaurant

25.April.2018 | FEATURES / FOOD / SPOT

Hi, everyone. I’m Shiota, the Director of the MOSHI MOSHI BOX Harajuku Tourist Information Center.

 

Foreigners coming to Japan love ramen, as shown in our questionnaire where it ranked 2nd place. I’m sure there’s a lot of you reading those who like it too.

 

AFURIさん(@afuri_official)がシェアした投稿

Did you know, there’s actually a famous ramen place in Harajuku listed by Michelin? Today, I’ll introduce you to AFURI Harajuku, a ramen shop recognised worldwide.

 

It’s easy to get to. Just take the JR Yamanote Line to Harajuku Station and it’s a 3-minute walk from there. Head left out of Takeshita Exit and make a right when you come to Nescafe Harajuku. You’ll be able to see it on your left.

 

AFURI 原宿 ラーメン ベジタリアン

The restaurant itself has a very stylish and modern exterior. You’ll actually wonder whether it’s really a ramen shop when you see it. It has a welcoming atmosphere even if you go by yourself. When we went, despite it being 3pm on a weekday, most of the seats were taken up. And half of the customers were non-Japanese! As expected of such a popular restaurant.

 

The smell of citrus hits your nose upon entering the restaurant, something you wouldn’t expect in a place that sells ramen.

 

The inner section of the U-shaped counter is in fact an open kitchen, giving the whole restaurant a feeling of openness, and the background music that plays is calm. It feels like you’re in a fancy café.

AFURI 原宿 ラーメン ベジタリアン

I ordered the Yuzu Salt Ramen (¥980).

 

The toppings are simple. It comes with juicy mizuna, a boiled egg, bamboo shoots, char siu chicken fillet, and refreshing yuzu skin. You can choose from a boiled char siu packed with the chicken’s good flavour or a light and healthy chicken char siu.

 

Infatuation Denverさん(@infatuation_den)がシェアした投稿

The noodles are thin and a healthy mix of wholewheat flour from Hokkaido and rye. The soup is made with carefully selected ingredients such as roast chicken,  seafood and potherbs that have been carefully cooked in natural spring water from Mount Afuri. The flavour is both full-bodied and light and will have anybody who’s tasted it addicted.

 

Maria Eduarda Costaさん(@duudacostaa)がシェアした投稿

There’s also a vegan ramen (¥1,350) option too made with seasonal vegetables for vegans, vegetarians and healthy eaters. It’s made with freshly-harvested Kamakura vegetables. No animal products are used in the dish, whether that’s in the noodles, soup or toppings. The salted soup goes perfectly with the vegetables. This option is also recommended for people who aren’t good with thick ramen.

 

AFURI in Harajuku is celebrated not only by worldwide fans of ramen, but healthy eaters and vegetarians too. There’s no doubt you’ll become hooked once you give their food a try.

 

◼︎Information

AFURI Harajuku

Address: Grande Foresta 1F, 3-63-1 Sendagaya, Shibuya, Tokyo

Opening Hours: 10am-3am (following day)

No Fixed Holidays.

3-minutes on foot from Takeshita Exit for Harajuku Station

TEL: 03-6438-1910

Website: http://afuri.com/

MOSHI MOSHI BOX Harajuku Tourist Information Center

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MOSHI MOSHI BOX is a tourist information center located at the cross road of Takeshita Street, Meiji Street, and Harajuku Street. The staff there are experts on the Harajuku area. You can get the most up-to-date news of Harajuku from the site.

 

Services:

Service list

・free wi-fi

・free water

・free PC & charge

・baggage room

・gift shop

・currency exchange

Opening Hours: 10:00-18:00

Closed: The year-end and New Year holidays

Contact: 03-2225-6447

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RECOMMENDED ENTRIES

  • MOSHI MOSHI BOX Questionnaire to 100 Foreigners: #2 “Where are you heading to next in Tokyo?”

    12.April.2018 | FEATURES / SPOT

    Hi, everyone. I’m Shiota, the director of the MOSHI MOSHI BOX.

    This is the second entry to our already-popular series where we ask questions to 100 foreigners. We give questionnaires about Japan to foreign tourists that come into the MOSHI MOSHI BOX Harajuku Tourist Information Center.

    The 2nd question we asked people was “Where are you heading to next in Tokyo?” Let’s take a look at the answers!

     

     

    渋谷

    1st Place: Shibuya (34 Votes)
    The most popular answer was Shibuya, which got more than double that of the 2nd place rank. It’s common to see lots of foreign tourists taking photos of Shibuya’s famous Scramble Crossing. In the questionnaire answers, a lot of people were planning to go there for fashion and shopping.

     

    MOSHI MOSHI BOX アンケート

    I really love shopping. ―Karymoon, Mexico

     

    ・I’ve always wanted to try going to 109! I love fashion. ―Brigitte, France
    ・I’m off to buy clothes. If you’re going from Harajuku you can walk there [Shibuya] and stroll while window shopping. ―liu, China

     

     

    浅草 

    2nd Place: Asakusa (13 Votes)
    Asakusa is popular for its traditional townscape. There was an overwhelming number of people on their way to Sensou-ji Temple. Asakusa is a great for accessing other great sightseeing spots too like Skytree and Ueno.

     

    MOSHI MOSHI BOX Questionnaire to 100 Foreigners

    I want to see the beautiful, traditional streets. ―Anonymous, US

     

    ・I’m collecting goshuin from shrines, so I’m going to the famous temple of Asakusa. ―LEE SUU JUNG, Taiwan
    ・I like the traditional culture of Japan. I go to Asakusa every time I come to Japan. ―Anonymous, US

     

     

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    3rd Place: Ueno (12 Votes)
    Coming close to a tie with Asakusa is Ueno. Ueno is filled with lots of fun places to visit, like museums and the zoo, making it a great place to spend the day.

     

    MOSHI MOSHI BOX アンケート

    I heard that the cherry blossoms in Ueno Park are beautiful, so I’m going to go there. ―Celine, France

     

    ・I’m thinking about going to the zoo and Ueno Park. ―Kati, Australia
    ・I like pandas, so I’m going to go and see Ueno Zoo. ―Bianca, Italy

     

     

    Other Answers:

    Akihabara
    I love anime! If we’re talking anime merchandise, then it’s “Akiba,” right? ―Jackson, UK

     

    Ikebukuro
    Ikebukuro is the haven for female otaku. It’s also the best since there are so many cosplay events there. ―Anonymous, US

     

    銀座

    Ginza
    I like the stylish streets. I’m gonna go there to shop. ―Adre, Portgual

     

    築地

    Tsukiji
    I love sushi! I’m going to go and eat delicious sashimi at Tsukiji. I want to experience the unique atmosphere too.

     

    新宿

    Shinjuku
    I’m going to the big UNIQLO, museum and Hanazono Shrine found only in Shinjuku. ―Anonymous, Australia

     

    東京タワー

    Tokyo Tower
    It looks fun. It’s a famous place in Japan, isn’t it? ―Sue, US

     

     

    MOSHI MOSHI BOX アンケート

    Did you enjoy this questionnaire? Travelers have a surprisingly similar mindset to that of Japanese people when it comes to having fun in Tokyo.

    If you have any questions about anything or topics you want us to cover then please send us a message on our Facebook page! https://www.facebook.com/msmsnippon/

    We’ll continue to hold more questionnaires with foreign tourists at the MOSHI MOSHI BOX, so be sure to drop by to see us if you’re in Harajuku!

     

     

    MOSHI MOSHI BOX Harajuku Tourist Information Center

    o_01 copy

    MOSHI MOSHI BOX is a tourist information center located at the cross road of Takeshita Street, Meiji Street, and Harajuku Street. The staff there are experts on the Harajuku area. You can get the most up-to-date news of Harajuku from the site.

     

    Services:

    Service list

    ・free wi-fi

    ・free water

    ・free PC & charge

    ・baggage room

    ・gift shop

    ・currency exchange

    Opening Hours: 10:00-18:00

    Closed: The year-end and New Year holidays

    Contact: 03-2225-6447

    TwitterInstagram

  • MOSHI MOSHI BOX recommends 4 second-hand fashion shops located in the fashion capital Harajuku

    08.April.2018 | FASHION / FEATURES / SPOT

    Hi everyone! I’m Midori Blackmore from MOSHI MOSHI BOX Tourist Information Centre. As you all know, second-hand clothing has quickly become the new fashion. I have never worn a matching second-hand clothing outfit with a friend before. My friends are very different from me. They can effortlessly coordinate second-hand fashion whereas I can’t. I love second-hand clothes so much that they make up half the clothes I own in my closet.

     

    …Despite this, I still feel a scared to enter second-hand shops, don’t you?

    Whenever I see a new collection of second-hand fashion items making their debut appearance in a shop, I always think to myself, “only fashionable people can buy this stuff!” Running out of courage, there are times that I stop right before the entrance of the shop. That’s why I’m dedicating this article to all the second-hand fashion newbies out there. Today I’m going to introduce you to some second-hand clothing shops that are not scary to enter!

     

     

    KINJI

    KINJI原宿店さん(@kinji_harajuku)がシェアした投稿

    What is scary about second-hand clothing shops you ask? Sometimes they can look kind of dark. After all, dark clothing is fashionable. The dark atmosphere can be quite intimidating and can even put you off checking out the new arrivals of second-hand clothing. However, KENJI is a large shop with a bright interior. The atmosphere is comparable to that of a supermarket. Of course, the items inside are also super cute!

     

    ばぶかぼんさん(@bbkpp_bn)がシェアした投稿

    I recommend KENJI’s remade goods! If you own one of these, you will find yourself often being asked by people where you got that from.

     

    ■Information

    Address: Floor B1, YM Square Harajuku, 4-31-10, Jingumae, Shibuya, Tokyo

    Opening hours: 11:00 — 20:00

    TEL::03-6406-0505

    Website:http://www.kinji.jp/

     

     

     

    flamingo

    Flamingo is the mecca of second-hand shops. This famous shop also has a branch in Shimokitazawa. We are often asked about this shop at MOSHI MOSHI BOX. Compared to shopping malls, not only are there less customers in second-hand clothing shops, but the staff at second-hand shops approach you more, so there are times that I get put off from entering at all.

    I recommend flamingo because unlike other second-hand shops, it is always busy with customers. The atmosphere of “no unfashionable people allowed” might play on your mind in some second-hand shops but not here! At flamingo, everyone is too busy daydreaming about clothes to even notice you so there is no need to overthink!

     

    Flamingo has a reputation of selling lots of shoes. Although brand new shoes are cute, worn out shoes also have their charm. You can wear them down yourself but this can be quite difficult to achieve, so it might be worth just buying some from a second-hand shop.

     

    ■Information

    Address: 1st floor Junkyard, 4-26-28, Jingumae, Shibuya, Tokyo

    Opening hours: Weekdays: 12:00 — 21:00 Weekends & national holidays: 11:00 — 21:00

    TEL:03-5785-3357

    Website:http://tippirag.com/shopsyo_fla_hara/

     

     

     

    WEGO Harajuku main shop

    WEGO VINTAGE TOKYOさん(@wego_vintage_tokyo)がシェアした投稿

    WEGO is popular with middle school students because it is cheap, affordable and sells second-hand clothes! There used to be a second-hand shop next to H&M but now there is a special second-hand clothing floor inside WEGO Harajuku main shop. The shop is filled with friendly staff and the kindest of people, so this is definitely a place you could challenge yourself to!

     

    Second-hand clothing plus new accessories… It’s fun to think about creating an outfit at WEGO. The prices here are fairly cheap, so you’ll probably end up buying lots of things. Sometimes there are limited sales events where you can stuff your bag with as many clothes as you like for a fixed price, so make sure to keep checking their SNS feeds!

     

     

    ■Information

    Address: 1st & 2nd floor, Iberia Building, 6-5-3, Jingumae, Shibuya, Tokyo

    Opening hours: 10:00 — 21:00

    TEL:03-3400-7625

    Aebsite:http://www.wego.jp/

     

     

     

     

    MARTE

    Have you ever made the effort to buy specifically from a second-hand shop but then the clothes you have and the atmosphere in which you try the clothes on have changed so much that you cannot coordinate anything? When you buy basic items, patterned shirts and large jackets from a second-hand shop, you sometimes think your new purchases are cute when you see them in the shop but then when you go home you lose the confidence to wear them…what a waste, right?

    For those of you out there who have experienced this, I recommend MARTE.

     

    I definitely recommend the dresses from here. Just put one on and you will transform into a vintage girl. You can always coordinate these dresses with a jacket and trainers. Consult the fashionable shop assistants and make sure to get your hands on some clothes that are easy to mix and match!

     

    MARTE’s original items are also really cute!

     

     

    ■Information

    Address: 6-6-11, Jingumae, Shibuya, Tokyo

    Opening hours: Weekdays: 13:00 — 22:00 Weekends & national holidays: 12:00 — 20:00

    Access:5-minute walk from Harajuku station ( JR Yamanote line) 1-minute walk from Meiji-Jingumae station (Tokyo Metro Chiyoda line/ Fukutoshin line)

    TEL:03-3797-3123

    Website:http://marte.jp/

     

     

    I have so many more recommendations for you in mind but the more I write the more likely I am to expose just how nervous I am about entering shops so I’m going to stop here!

     

    If you are ever lost, please come see us at MOSHI MOSHI BOX!

     

     

    MOSHI MOSHI BOX Harajuku Tourist Information Center

    o_01 copy

    MOSHI MOSHI BOX is a tourist information center located at the cross road of Takeshita Street, Meiji Street, and Harajuku Street. The staff there are experts on the Harajuku area. You can get the most up-to-date news of Harajuku from the site.

     

    Services:

    Service list

    ・free wi-fi

    ・free water

    ・free PC & charge

    ・baggage room

    ・gift shop

    ・currency exchange

    Opening Hours: 10:00-18:00

    Closed: The year-end and New Year holidays

    Contact: 03-2225-6447

    Twitter・Instagram @mmb_harajuku

     

  • Harajuku’s artistic okonomiyaki restaurant: Reporting from Sakura Tei!

    07.April.2018 | FEATURES / FOOD / SPOT

    Hi! I’m Ellie from MOSHI MOSHI BOX Tourist Information Centre. At MOSHI MOSHI BOX, we get a lot of people asking us to recommend a place where they can eat authentic Japanese food in Harajuku. That’s why I’ve decided to take a trip to “Sakura Tei”. Sakura Tei is a restaurant not far from MOSHI MOSI BOX that serves a typical Japanese dish – onokomiyaki. Half of Sakura Tei’s customers are tourists from outside of Japan, so I would really recommend this place to foreigners.

     

    What exactly is okonomiyaki? Its basic form is a savoury pancake made from water, wheat flour, shredded cabbage and fried batter pieces. The name okonomiyaki means grilled (yaki) as you like it (onkonomi). Therefore, it can be customised with seafood or meat. The ingredients are mixed together and then grilled in a cast iron pan. This is one of the most popular dishes in Japan.

     

    Look out for the artistic exterior and bamboo

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    Walk down Meiji-dori in the direction of Murasaki Sports (ムラサキスポーツ) . Meiji-dori is the street on which MOSHI MOSHI BOX is also located. Once you are at Murasaki Sports, walk down the street between Murasaki Sports and New Balance (NB) and then turn left at the Family Mart. You will immediately notice that the road splits off into two directions. From this point, take the thin pathway on your left. You will see a white building on your left called “DESIGN FESTA GALLERY”. The restaurant Sakura Tei is on the left of this building. Look out for the vivid wall art and bamboo exterior – this is a sign you are in the right place. If you get lost and don’t know the way, don’t hesitate to ask us for help at MOSHI MOSHI BOX.

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    The interior is also photogenic! Each wall is painted with beautiful artwork. A new design is painted on the walls every half year, so you might see something different if you come back later in the year! Some paintings were offered by a solo exhibition artist from the “DESIGN FESTA GALLERY” next door. Other designs were even painted by the restaurant staff! The restaurant seats more than 200 people, making it perfect for even large parties.

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    Being hit by a wave of beauty, it was fun to take pictures of the interior even before having entered.

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    What caught my attention the most were the trees that are growing inside the restaurant. I was told that they were growing here before this place became a restaurant, and rather than cutting them down, the owner nurtured them, incorporating them into part of the restaurant. From this dynamic and unique idea, an atmosphere of freedom formed. You wouldn’t even believe you are still in Harajuku. The atmosphere is so relaxing.

     

    Order an original Okonomiyaki at Sakura Tei!

    Besides okonomiyaki, the menu includes an abundant range of dishes such as monjayaki (similar to okonomiyaki), yakisoba (fried noodle dish) gyoza (dumplings) and teppanyaki (grilled food served on an iron plate). There is also an English menu available and many foreigners belong to the team of staff. They can speak many languages including English and Korean. You can order vegetarian and vegan food too so if you have any questions, feel free to talk to the staff!

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    I ordered Sakura Tei’s most popular item off the menu – the “Sakura yaki” (¥1,400). All the prices on the menu are the prices including tax. Pork, squid, shrimp, matsutake mushrooms, welsh onions, pork belly slices and egg are the eight ingredients mixed into the batter of this okonomiyaki. Each table has a hot teppanyaki plate fitted into it so you can make your own okonomiyaki yourself.

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    It’s ok even if you’ve never made one before! Easy instructions on how to make it are provided on each table.

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    I immediately took up the challenge of making one. First, you have to mix the ingredients with the batter with all your might – that’s the key to making it so delicious. After mixing well, place the batter onto the grill plate and form it into a round shape. Then, place the pork belly slices on top and cook until golden brown (Approx. 6-8 minutes).

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    Once the underside is golden brown, it’s time to flip it over! It’s heavier than I thought… I wasn’t sure if I could do it…

    I drew up all my courage and went for it!!

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    I did it! Whenever customers flip their okonomiyaki particularly well, there is always a mini celebration. It’s all about celebrating the process of making okonomiyaki and having fun here. A staff member even mentioned: “I love seeing the customers having fun while making okonomiyaki”.

     

    After flipping, cook for another 6 minutes.

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    When your okonomiyaki is cooked, place your egg on top (that you lightly cooked on the teppanyaki grill) and then add the original sauce and mayonnaise. Sprinkle on some katsuobushi (dried skipjack tuna flakes), some more mayonnaise and you are done!

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    I immediately took my first bite while it was still piping hot. Normally, okonomiyaki is slightly thinner than this one…but what about the flavour..?

    7I9A4547

    …Super delicious!!! The batter is packed with ingredients that taste great with the seafood stock. The slightly sweet sauce makes it into a delicious specialty that can only be experienced at Sakura Tei! Normal okonomiyaki uses wheat flour that makes you full very quickly, however Sakura Tei’s okonomiyaki is soft and thick – you will hungrily eat it all up! ♡

     

    A fried parfait?! My first dessert experience here

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    After having okonomiyaki, you always want something sweet in your mouth! Skimming the menu, the one thing that caught my eye was the “ama-imonja yaki banayan” (¥550). Monjayaki uses wheat flour that is lightly mixed with water amongst a range of ingredients and then fried on the pan. It resembles okonomiyaki but is thicker. I quickly gobbled up the ama-imonja yaki.

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    It was easy to make! Just mix all the parfait ingredients together and then cook it. Just looking at this dessert made feel like an excited child. I had never tasted anything like this before!

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    It tasted a bit like a banana muffin and the caramelised golden-brown areas were sweet – I just couldn’t stop! You should try making this one too!

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    There is one more thing I would like to recommend you to have after your meal. The homemade “Sakura Lemonade” (¥500 ). Their lemonade includes a Sakura-salted flavor that is popular among foreigners. The fresh flavor and taste of sakura brings back memories of spring. You can enjoy this drink at any time of year, so please check it out!

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    That was my first visit to Sakura Tei. It wasn’t just the okonomiyaki, dessert and drink that I enjoyed, but also the way the restaurant makes the customers laugh and smile. If you’re ever in Harajuku, make sure to check this place out!

     

    Model & Writer Ellie

     

    Information

    Sakura Tei (さくら亭)

    Address:3-20-1, Jingumae, Shibuya, Tokyo

    Opening hours:11:00 — 23:00 Lunch: 11:00 — 15:00

    No regular closing days

    TEL:03-3479-0039

    URL:https://www.sakuratei.co.jp/

     

    MOSHI MOSHI BOX Harajuku Tourist Information Center

    o_01 copy

    MOSHI MOSHI BOX is a tourist information center located at the cross road of Takeshita Street, Meiji Street, and Harajuku Street. The staff there are experts on the Harajuku area. You can get the most up-to-date news of Harajuku from the site.

     

    Services:

    Service list

    ・free wi-fi

    ・free water

    ・free PC & charge

    ・baggage room

    ・gift shop

    ・currency exchange

    Opening Hours: 10:00-18:00

    Closed: The year-end and New Year holidays

    Contact: 03-2225-6447

    Twitter・Instagram @mmb_harajuku

  • Eat Takeout Parfaits at THE PARFAIT STAND While Strolling Through Harajuku

    03.April.2018 | FEATURES / FOOD / SPOT

    Hi, everyone! I’m Banako and I work at the MOSHI MOSHI BOX Harajuku Tourist Information Center.

     

    THE PARFAIT STAND is a newly opened store in Harajuku that specialises in takeout parfaits. I dropped by to see what they’re all about. Here’s the report.

    テイクアウトパフェ専門店「THE PARFAIT STAND」原宿

    To get there, head out of Takeshita Exit at Harajuku Station and you’ll find it immediately to your left.

     

    Originally there was a collection of train ticket machines there, but they renovated the space to open the new store. It’s literally outside the station!

    テイクアウトパフェ専門店「THE PARFAIT STAND」原宿5

    The staff all welcomed me with gleaming smiles.

     

    THE PARFAIT STAND is the popular sister store to BAKE CHEESE TART which, as the name suggests, sells freshly baked cheese tarts. Deliciousness is guaranteed.

    テイクアウトパフェ専門店「THE PARFAIT STAND」原宿3

    「THE PARFAIT STAND」Harajuku

    There are two items on the menu! You have the Parfait Chocolate Blanc (¥756 w/tax) made with rich chocolate and bitter coffee, and the Strawberry White Parfait (¥972) which is a limited-edition item available until May 31st. They’re both amazing in their own way – you’ll be spoilt for choice.

    「THE PARFAIT STAND」HArajuku

    After a lot of thought, I decided to go with the limited edition Strawberry White Parfait!

     

    I thought it was fresh cream that crowned the top of the parfait, but contrary to my expectations it was meringue! It has a crunchy and crumbly texture and its mellow sweetness fills your mouth.

     

    The parfait contains a milk pudding made with vanilla ice cream and Hokkaido milk. It’s also filled with thick strawberry jelly and mousse. The texture is irresistible from top to bottom – you won’t grow tired of it at any section.

    テイクアウトパフェ専門店「THE PARFAIT STAND」原宿2

    You can get yourself an authentic, cute takeout parfait too at THE PARFAIT STAND. Just holding it is kawaii and something new to take onto the streets of Harajuku with you♡

     

    How about it?

     

    ■Information

    THE PARFAIT STAND Harajuku

    Address: JR Harajuku Station Takeshita Exit Ticket Gates, 1-18-20 Jingumae, Shibuya, Tokyo

    Opening Hours: 10:00-21:00

    TEL: 03-5413-3763

    Website: https://theparfaitstand.com

     

    MOSHI MOSHI BOX Harajuku Tourist Information Center

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    MOSHI MOSHI BOX is a tourist information center located at the cross road of Takeshita Street, Meiji Street, and Harajuku Street. The staff there are experts on the Harajuku area. You can get the most up-to-date news of Harajuku from the site.

     

    Services:

    Service list

    ・free wi-fi

    ・free water

    ・free PC & charge

    ・baggage room

    ・gift shop

    ・currency exchange

    Opening Hours: 10:00-18:00

    Closed: The year-end and New Year holidays

    Contact: 03-2225-6447

    Twitter・Instagram @mmb_harajuku

     

    Writer:Banako(MOSHI MOSHI BOX)  Twitter・Instagram(@banakooooo)

     

  • MOSHI MOSHI BOX Questionnaire to 100 Foreigners: #1 “What’s the tastiest food you have eaten in Japan?”

    13.March.2018 | FEATURES / FOOD / Uncategorized

    Hi, everyone. I’m Shiota, the director of the MOSHI MOSHI BOX.

     

    We are starting a new series where we ask questions to 100 overseas visitors to Japan. We will give questionnaires to foreign tourists that come into the MOSHI MOSHI BOX related to Japan and announce the results on the website.

     

    For the first entry, we asked 100 people from overseas “What’s the tastiest food you have eaten in Japan?” Answers varied from traditional Japanese food that you can probably guess to other unexpected choices. Let’s take a look at the ranking!

     

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    1st Place: Sushi (43 Votes)
    Coming in 1st place is sushi which is nearly double that of the 2nd place result! The view must be that Japanese food = sushi. There were lots of opinions by people expressing their love for sushi like the ones below.

     

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    ”It’s totally different from the food in Germany! The fish and rice are delicious.” (Kasey/Australia)

     

    ・”The sushi I ate at Tsukiji was the freshest and most delicious in the world.” (Mary/Hong Kong)
    ・”I don’t like the sushi in my country all that much, but eating it in Japan is delicious.” (Nadia/US)
    ・”I love the tuna! I really love the tuna!!” (Kyle/Brazil)

     

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    2nd Place: Ramen (23 Votes)
    Ramen received a lot of support among males. It seems that rich flavours such as tonkotsu and Iekei are popular.

     

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    ”I tried to imitate making ramen once in Chile but it it’s no match for Japan’s ramen!” (Cristobal /Chile)

     

    ・”Ramen isn’t well known in my country. I can only eat it in Japan, so I feel great today!” (Mark/Australia)
    ・”I had Iekei ramen. I like fatty things, so it was really satisfying.” (Costa Rica)

     

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    3rd Place: Okonomiyaki (10 Votes)
    You can enjoy many variations of okonomiyaki depending on the ingredients. A great thing about it is that you can make it yourself.

     

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    ”There was cheese inside, but it was so good together with the sauce.” (Mario/UK)

     

    ・”I love rich flavoured things. The sauce is the best!” (Denis/France)
    ・”I’m happy that I can make it myself, it’s fun.” (Naomi/US)

     

    Other Answers

     

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    Karaage:
    “It’s like friend chicken but even tastier.” (Carld/US)

     

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    Crepes:

    “I wanted to eat crepes in Harajuku! They were delicious.” (Wan/Hong Kong)

     

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    Tempura Soba:

    ・”I like it because the flavour of the soup is light. The crunchy texture of the tempura batter is nice too.” (Himana/Argentin)

     

    Katsu Curry:

    “I love Japanese curry. The fact that it has katsu too makes it amazing!” (Emily/Australia)

     

    Japanese-Style Breakfast:

    “I ate breakfast at a hotel. With just a small quantity I was amazed at the number of items that were served.” (UK)

     

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    Ochazuke:

    “I don’t have it in my country, so I was astonished, but it was delicious. It’s an innovative idea, it’s great.” (Philippines)

     

    Roast Beef Don:

    “I ate at the famous ‘Red Rock’ and it was the best! I could see why everyone was lined up.” (South Korea)

    Did you like our first questionnaire? There was a lot of food on the list that Japanese people love too, but it’s interesting to see it from different points of view.

     

    If you have any questions about anything or ideas that you want us to cover then send us a message on our Facebook page!

    https://www.facebook.com/msmsnippon/

     

    We’ll continue to hold more questionnaires with overseas tourists at the MOSHI MOSHI BOX, so be sure to drop by if you’re in Harajuku!

     

     

    MOSHI MOSHI BOX Harajuku Tourist Information Center

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    MOSHI MOSHI BOX is a tourist information center located at the cross road of Takeshita Street, Meiji Street, and Harajuku Street. The staff there are experts on the Harajuku area. You can get the most up-to-date news of Harajuku from the site.

     

    Services:

    Service list

    ・free wi-fi

    ・free water

    ・free PC & charge

    ・baggage room

    ・gift shop

    ・currency exchange

    Opening Hours: 10:00-18:00

    Closed: The year-end and New Year holidays

    Contact: 03-2225-6447

    TwitterInstagram

  • Let’s wear a kimono and enjoy Harajuku! 7 recommended photo spots in Ura-Harajuku

    10.March.2018 | FASHION / FEATURES / SPOT

    Hello everyone! My name is Shiota and I am the curator of MOSHI MOSHI BOX Harajuku Tourist Information Center.

    There are many photo spots in Harajuku gathering much attention on TV programs and SNS.

     

    In this article, I will introduce to you some recommended photo spots in Ura-Harajuku with a staff member of “MOSHI MOSHI Kimono Salon,” located next to MOSHI MOSHI BOX. Even places that you visit often look different when you are wearing a kimono. Just try, and you will see!

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    The kimono she is wearing is yellow/green which are colors that suit this spring season. The color of the obi (band) is the same as the color of the kimono so it has a settled-look and it is suitable to walk around town in this kimono.

    We took a photo in front of the cute shoji (paper door) of MOSHI MOSHI Kimono Salon!



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    Beams Harajuku

    The big wall painting beside BEAMS Harajuku was depicted by an artist ZIO ZIEGLER. The wall painting is very outstanding since the wall is painted black and white!

    ◼︎Information

    BEAMS Harajuku

    Address: 3-24-7, Jingumae, Shibuyaku, Tokyo

    Business hours: 11:00 to 20:00

    Access: 6 minutes on foot from Tokyo Metro Chiyoda Line, Meiji Jingumae Station 5th Exit

    7 minutes on foot from JR Yamanote Line Harajuku Station Takeshita Exit/Entrance

    TEL: 03-3470-3947



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    Design Festa Gallery Harajuku

    A building that has a café and gallery. The exterior of the building was designed as an art work. The entrance fee is free so let’s visit this location!

    ◼︎Information

    DESIGN FESTA GALLERY

    Address: 3-20-18, Jingumae, Shibuyaku, Tokyo

    Business hours: 11:00 to 20:00

    Fixed holiday: Year’s end holidays and New Year’s Day

    Access: 6 minutes on foot from Tokyo Metro Chiyoda Line Meiji Jingumae Station 5th Exit

    8 minutes on foot from JR Yamanote Line Harajuku Takeshita Exit/Entrance

    TEL:03-3479-1442
    URL:https://designfestagallery.com/
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    NOW IS FOREVER

    A famous wall which is often featured on TV programs. The wall is located at the end of the street (Meiji Street) between New Balance and Muraski Sports.


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    Santo Nibunno Ichi

    You will find this colorful building by going straight down the street between New Balance and Murasaki Sports located on Meiji Street, make a right turn at Family Mart and then make a right turn again at the first corner. The building includes tenants such as Harajuku’s popular second-hand-clothing store, “Santo Nibunno Ichi” and the photogenic ice cream shop, “Eddy’s Ice Cream.”

    ◼︎Information

    Santo Nibunno Ichi

    Address: 4-26-28, Jingumae, Shibuyaku, Tokyo

    Business hours: weekdays 13:00 to 20:00, Saturday and Sunday 12:00 to 20:00

    Access: 7 minutes on foot from Tokyo Metro Chiyoda Line Meiji Jingumae Station 5th Exit

    10 minutes on foot from JR Yamanote Line Harajuku Station Takeshita Exit/Entrance

     

     

     

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    Princess One Spoon Tokyo

    This is a store that sells 500 kinds of accessories, girly sundries and sweets items. It is recommended to take a photo in front of the store since the exterior of the store is Western-style.

    ◼︎Information

    Princess One Spoon Tokyo

    Address: 4-27-4, Jinbumae, Shibuyaku, Tokyo, Jingumae S Building

    Business hours: 11:00 to 20:00

    Access: 6 minutes on foot from Tokyo Metro Chiyoda Line Meiji Jingumae Station 5th Exit

    10 minutes on foot from JR Yamanote Line Harajuku Station Takeshita Exit/Entrance

    TEL:03-6434-7017
    URL:http://www.p1s.jp/

     

     

     

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    Tonchan Street

    You can find many stylish adds on “Tonchan Street” behind MOSHI MOSHI BOX.

    Let’s find your favorite location!



     

     

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    SOUVENIR SHOP Kaho

    This store is suitable to be used as a resting place. This is the strawberry parfait (1,200 yen – tax included) sold at this store located near the intersection of Meiji Street and Tonchan Street. The store is located above the power stone store and they sell sweets items that are great souvenirs.

    You will feel happy eating sweets items here since many of their items include lots of big strawberries! The texture and taste of the ice cream is similar to gelato.

    ◼︎Information

    SOUVENIR SHOP Kaho

    Address: 3-22-11, Jingumae, Shibuyaku, Tokyo

    Business hours: 11:00 to 20:00

    Access: 5 minutes on foot from Tokyo Metro Chiyoda Line Meiji Jingumae Station 5th Exit

    7 minutes on foot from JR Yamanote Line Harajuku Station Takeshita Exit/Entrance

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    MOSHI MOSHI BOX Harajuku Tourist Information Center

    The clock designed by Masuda Sébastien who works with Kyary Pamyu Pamyu as her art director can be found at MOSHI MOSHI BOX. It is a land mark of Harajuku which is featured in magazines and on TV programs and is used in many artisits’ PVs.

    It is recommended that you hide the silver-colored base of the clock when taking a photo.

    ■Information

    MOSHI MOHIS BOX Harajuku Tourist Information Center

    Address: 1F, 23-5, 3rd Street, Jinguame, Shibuyaku, Tokyo

    Business hours: 10:00 to 18:00

    Access: 5 minutes on foot from Tokyo Metro Chiyoda Line Meiji Jingumae Station 5th Exit

    7 minutes on foot from JR Yamanote Line Harajuku Takeshita Exit/Entrance

    TEL:03-6447-2225

     

    How did you like our recommended photo spots? In this article, I introduced to you some standard/new photos spots of Ura-Harajuku.

    Feel free to contact MOSHI MOSHI BOX if you ever get lost!

     

    Why not check out this article as well.

    https://www.moshimoshi-nippon.jp/34595

     

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    ◼︎Information

    Moshi Moshi Kimono Salon Produced by YUMENOYA

    Address: 〒150-0001, 3-23-5, Jingumae, Shibuyaku, Tokyo

    Business hours: 10:00 to 18:00

    Fixed holiday: None

    TEL:03-5770-5131

    URL:https://www.tokyo-samurai.com/blank

     

     

     

    MOSHI MOSHI BOX Harajuku Tourist Information Center

    o_01 copy

    MOSHI MOSHI BOX is a tourist information center located at the cross road of Takeshita Street, Meiji Street, and Harajuku Street. The staff there are experts on the Harajuku area. You can get the most up-to-date news of Harajuku from the site.

     

    Services:

    Service list

    ・free wi-fi

    ・free water

    ・free PC & charge

    ・baggage room

    ・gift shop

    ・currency exchange

    Opening Hours: 10:00-18:00

    Closed: The year-end and New Year holidays

    Contact: 03-2225-6447

    Twitter・Instagram @mmb_harajuku

     

     

  • RELATED ENTRIES

    • Harajuku-based Brand KAWAII MONSTER CAFE Opens a Traveling Shop, Halloween Pop-Up Shop Opens in Harajuku

      19.October.2023 | FASHION / FOOD / SPOT

      The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.

       

      KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.

       

      The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.

       

      ■FOOD & DRINK

      During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.

       

      The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.

      <10/19~10/22 Exclusive Menu>
      Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
      Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO

       

      <10/26~10/31 Exclusive Menu>
      Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
      French Fries with Monster Dip: ¥700 (Tax Included)

      Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]

       

      ■GOODS

      New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!

       

      In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.

       

      ■EXPERIENCE

      During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

      ■PHOTO SPOT

      At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.

      Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

    • HARAJUKU COLLECTIVE, a Collaboration Between Hot Topic & Studio Ghibli, Gets Pop-Up Store at Shinsaibashi PARCO

      09.March.2023 | FASHION / SPOT

      Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.

       

      HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.

       

      The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!

       

       

      Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747

    • FRUITS ZIPPER Valentine Pop-Up Shop to Open at Laforet Harajuku

      28.January.2023 | FASHION / SPOT

      Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

       

      FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

       

      ◆About the FRUITS ZIPPER Valentine Pop-Up Shop

      When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

       

      Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

      ◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

      Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

      ◆Member Appearance Planned on Valentine’s Day

      On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

       

      Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

       

      FRUITS ZIPPER Pop-Up Shop Exclusive Goods


      Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)


      Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)


      Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

    • Zipper Magazine’s 2022-2023 Winter Issue on Sale Now

      14.January.2023 | FASHION

      The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

       

      This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

       

      Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

      Standard Edition (Cover: Nagisa Saito)

      Another Edition (Cover: FRUITS ZIPPER)
    • Popular EC Brand SHEIN Opens First Permanent Brick and Mortar Store in Harajuku

      02.November.2022 | FASHION / SPOT

      The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women’s and men’s wear, as well as kids’ wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine!

       

      This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles.

       

       “SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads. 

    • Popular Character Coji-Coji Inspires First Baby Brand COJI-COJI BABY

      18.October.2022 | ANIME&GAME / FASHION

      Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand. 

      The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.

       

      About COJI-COJI BABY

      “A snooze on the moon…

      From childhood to the faraway future, 

      Coji-Coji is always cozy-cozy.

      Such a valuable life.

      Grow together with your baby.

      Snuggle up with your family. 

      Be there to relax with those you love. 

      Spend irreplaceable time together.

      After all of these desires and thoughts came together,

      COJI-COJI BABY was born.”

       

      Product Release Information

      Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.

      Coji-Coji Costume Romper: ¥9,900

       

      COJI-COJI BABY Fair Now Open!

      Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.

       

      During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!

    • Yo-Kai Express Ramen Vending Machine Announces Collaboration with Ippudo

      10.September.2022 | FOOD / SPOT

      The Yo-Kai Express ramen vending machine at Haneda Airport has introduced two new menu items in collaboration with the popular ramen chain Ippudo! Guests can now enjoy Ippudo’s Hakata Tonkotsu Ramen and Ippudo’s Plant-based Tonkotsu-style Ramen. 

      Guests can also enjoy Chicken Yuzu Shio Ramen, Tokyo Shoyu Ramen, Kyushu Tonkotsu Ramen, and Sapporo Spicy Miso Ramen. Each order only takes 90 seconds to prepare, so if you’re rushing to chow down before your flight, this is the way to go!

       

      *Yo-Kai Express is a start-up company headquartered in Silicon Valley developing ramen vending machines. The company’s name comes from the word yokai (monsters) and reflects the brand’s desire to entertain people whenever and wherever they are. 

    • Old-School Burger Shop Jennifer Seven Opens Location in Harajuku, Tokyo

      07.September.2022 | FOOD / SPOT

      LDFS Co. Ltd., which operates six cafes and brands in Tokyo, has opened a new location! The company currently operates THE GREAT BURGER, a gourmet burger shop in Harajuku, The Little BAKERY Tokyo, and GOOD TOWN DONUTS. Now, they’ve brought the old-school burger store Jennifer Seven to Harajuku!


      Jennifer Seven is a combination general store and burger store that sells apparel, kitchen items, and groceries. While it may seem like a general store with a coffee stand at first glance, the back door opens to reveal a secret burger shop! The innovative location will serve simple burgers, not the hearty and massive gourmet burgers available next door at THE GREAT BURGER.

       

       

      General stores are found in rural America and carry a wide range of daily necessities, much like a yorozu-ya in Japan. Jennifer Seven sells original apparel, sundries, and goods with a vintage flare, as well as tableware and other items from the U.S. In addition, guests can find unique food items like handmade jellies and jams, fresh fruits and local veggies, natural wines, small gifts, and plenty more.

       

      The drive-thru coffee stand attached to the store sells GOOD TOWN COFFEE, and Chinese-American steamed buns are also available at the Harajuku location!

       

      Each classic burger will come with simple and tasty ingredients, including the beef patty, ketchup, mustard, original burger sauce, pickles, and onions. The restaurant’s simple interior features white and vintage wood with blue-grayish green accents and was designed by the owner himself, inspired by diners and school cafeterias in rural America.

       

      Come enjoy a classic burger at this secret burger joint!

       

    • Hot Topic and Studio Ghibli Collab Project HARAJUKU COLLECTIVE Gets Pop-Up Store in Harajuku

      17.August.2022 | FASHION / MOVIE / SPOT

      HARAJUKU COLLECTION, a Studio Ghibli-inspired apparel collection by popular American counterculture chain Hot Topic, is offering licensed Ghibli goods for fans in the U.S. and Canada. The collection opened its online store for those in Japan on August 10, and a limited time pop-up store has been opened in Harajuku to celebrate the release of this incredible apparel!

       

      Japan Original Items

       

      American Original Items

      The store has a colorful exterior that shows Totoro and the Susuwatari playing together. Once inside, guests will be greeted by a massive rainbow Totoro! The shop blends the world of Ghibli with the style of Harajuku.

       

      “If there were colorful and kawaii mushrooms in Totoro’s forest, and if it rained acorns one day, maybe he’d need a mushroom umbrella!” This colorful Totoro was inspired by this adorable thought.

       

      The walls are decorated with artwork drawn by the creators of the original Japanese items, and guests are able to see and purchase the products in this special space. Why not visit?

       

      © 1988 Studio Ghibli
      © 1989 Eiko Kadono – Studio Ghibli – N
      © 1997 Studio Ghibli – ND
      © 2001 Studio Ghibli – NDDTM
      © 2004 Studio Ghibli – NDDMT

    • Official Chiikawa Shops in Harajuku and Osaka to Hold 1st Anniversary Fair

      01.August.2022 | FASHION / SPOT

      Last year, Chiikawa Land, the first official Chiikawa shop, opened at the Harajuku and Osaka Umeda branches of KIDDYLAND. Both locations will celebrate the 1st anniversary of the shop’s opening with a special fair on August 5, 2022.

       

      Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. The characters have become massively popular, with the artist’s social media accounts racking up over 1.1 million followers. From collaboration cafes and exhibitions to a recent anime series, the sky’s the limit for these adorable characters!

       

      Purchase Bonus

      「Holographic Sticker (Not for Sale) *Designs will differ between the Harajuku and Osaka Umeda locations.

      Holographic Pin (Not for Sale) / For guests spending ¥3,300 or more (including tax)

      Picnic Blanket (Not for Sale) / For guests spending ¥5,500 or more (including tax)

      Mug (Not for Sale) / For guests spending ¥8,800 or more (including tax)

       

      Limited Edition Chiikawa Land Harajuku x Marion Crepes Collab

      Limited Edition Chiikawa Land Harajuku x Marion Crepes Goods

       

       

      Chiikawa Land Osaka Umeda Limited Edition Goods


      Both the Harajuku and Osaka Chiikawa Land locations are visited by fans each day, and each store has developed unique products to celebrate the first anniversary.

       

      The Chiikawa Land Harajuku location will offer products in collaboration with Marion Crepes, while the Osaka Umeda location will sell limited edition products featuring the characters in cute traditional costumes. Special bonuses will also be handed out to guests spending particular amounts, so why not come out and grab some new goods?

       

      ©nagano / chiikawa committee

    • Manga Series ‘Eren the Southpaw’ Hijacks Reebok Harajuku and Shibuya Stores

      25.July.2022 | ANIME&GAME / FASHION / SPOT

      Reebok has appointed a number of popular artists in Japan and abroad to take part in their new campaign titled ‘Life is Not a Spectator Sport -Move, Move!-’ This collaboration started in March 2022.

       

      As a part of this collaboration, Reebok is teaming up with the manga series Eren the Southpaw. Kappa’s popular ensemble drama highlights a number of creators, and has a very poignant tagline: “To all those who couldn’t become geniuses.” Reebok’s brand message matches this and is meant to be a manifesto for life, telling people to never give up, act on their own convictions, and find their own path. 

      Reebok Classic Store – Harajuku Interior

      Stickers / Pins

      Original Scene from Eren the Southpaw 

       

      To commemorate the release of Reebok’s flagship model INSTAPUMP FURY 95 in Sax Blue, a huge piece of window art was redrawn by Kappi. The artist also provided an original manga featuring an entirely new story. Fans can find this at the Reebok Classic Store Harajuku and on the official Reebok Twitter page. The Reebok stores in Harajuku and Shibuya have also been completely taken over by Eren the Southpaw, completely decorated from top to bottom in images from the series. 

    • KAWAII LAB. Report #1: IDOLATER Welcomes Two New Members

      10.June.2022 | FEATURES / MUSIC

      KAWAII LAB. is a project spearheaded by ASOBISYSTEM with the aim of introducing the world to popular Japanese idol culture. The idol group IDOLATER was born from this idea, and in April, the girls welcomed two new members, transforming it into a fresh new 5-member group. Announced at the group’s solo concert ‘New IDOLATER’ on April 24, Fuuka Oishi and Ririka Satsuki joined the lineup consisting of Ayu Okuda, Kurumi Tsukishiro, and Yukino Fushiki.

       

      A typical idol group is peppy and filled with energy, but IDOLATER is doing things a little differently. What is their appeal? How do they want to shake things up? 

       

      A Group Formed by Finalists from ASOBISYSTEM’s First National Audition

      IDOLATER debuted in April 2019. In the spring of 2018, ASOBISYSTEM, the management company behind Kyary Pamyu Pamyu and a number of other popular talents, announced its first large-scale nationwide audition, ASOBISYSTEM THE AUDITION 2018. IDOLATER’s history began with five audition finalists–Fushiki, Okuda, Tsukishiro, and two others. The catchphrase for the audition was fitting for the group: “Seeking the next generation of talents to shape Japanese pop culture and share it with the world.”

       

      IDOLATER Welcomes Solo Singer Ririka Satsuki & Model Fuuka Oishi

      Following the departure of two members and intense restrictions imposed on the group’s activities due to the pandemic, IDOLATER continued to operate with only three members. Although they didn’t manage to get a ton of media coverage or appeal in large-scale events, the group continued to pull in new fans and gain recognition in the idol community. After a while, Fuuka Oishi and Ririka Satsuki joined the group, giving a much-needed boost to IDOLATER’s activities and energy.

       

      Ririka Satsuki is a solo artist based in Fukuoka with an incredible husky voice. Fuuka Oishi has previously worked as a model and is popular with creators for her sweet yet listless atmosphere. Despite their incredible confidence, this is the first time either has worked as an idol!

       

      IDOLATER and the Concept of ‘Idols’ 

      The word ‘idol’ can conjure plenty of images to mind, but what does the word mean to the members of IDOLATER?

       

      The group’s music blends together elements of city pop, future funk, and house, while still keeping true to traditional J-pop roots. The familiarity of their music makes it easy to approach, and Yukino Fushiki’s powerful voice alongside Ririka Satsuki’s melodies shower fans with some of the best vocals in the idol world. 

       

      The group’s choreography is provided by YU-KA, formerly of TEMPURA KIDZ. Her experience as both a dancer and an idol makes her an asset, and her refreshing moves are a highlight of each IDOLATER show.

       

      A former pattern maker for a Japanese fashion brand designed the group’s costumes. 

       

      If this sounds like the idol group for you, come and check out an IDOLATER event to see the girl’s incredible appeal for yourself.

       

      On June 19, IDOLATER will hold their second regular performance, ‘Camel,’ at Ebisu CreATO. (The title of the show was chosen because it sounded fun, not for any other specific reason.)

       

      Stay tuned for the next report, where we’ll delve a little deeper into the life of each member of IDOLATER!

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