The second floor of Isetan Shinjuku home to Tokyo Kaihoku, an unrivalled, innovative department store that brings together fashion and art. The store is currently selling fashion items for going to public bathhouses in Japan, made by numerous brands spearheaded by famed creators and designers. The inventory includes lots of items for going in and getting out of the communal baths.
Additionally, they are now accepting early orders for t-shirts made by two brands: Musare Hito, a creative group made up of a community of bathhouse and sauna lovers and Get Yu! who are hot with Japan’s street culture movement. Let’s take a look at the brands set to liven up bathhouse fashion.
MIYANISHIYAMA / ミヤ ニシヤマ
This brand thrives on their concept of wanting people to wear one-of-a-kind items, easily and freely, rather than them desiring to look cute every day. They wish for people to wear the clothes they like no matter what within their lifetime.
Melissa / メリッサ
Established in Brazil in 1979, this brand has built popularity and gained support for their forms and patterns with great designability made using plastic materials.
ACCOMMODE / アコモデ
From this brand comes a photogenic pouch with a milk bottle motif.
VL BY VEE / ヴイエルバイヴィー
This brand is run by Vee, a designer residing in Bangkok.
nana-nana / ナナナナ
An accessory brand supported by people of all ages as well as artists around the world for their unique outlook and innovations.
Other Brands
igor / AVALON / proef / Shin-Yoshiwara Souvenir Gift Shop / and more…
Get Yu! / ゲッチュウ
Get Yu! is an event co-planned and managed by Vou (棒), a shop and gallery in Kyoto, Sauna no Umeyu, a bathhouse in Kyoto, and Ron LONESOME Samu, a cultural spot in Atami. Together with artists who absolutely love bathhouses, Get Yu! aims to enliven the bathhouse experience and its surrounding culture.
Musare Hito / 蒸され人
This 22-member LINE group is formed of sauna lovers who stretch the point of saunas. They are now taking orders for t-shirts with an original Musare Hito logo print and are also selling a compilation album themed on saunas.
If you’re thinking about trying public bathhouses in Japan then consider getting your hands on some of these cute and practical items and merchandise!
■InformationTokyo Kaihoku no Yu: Vol.2
Location: Center Park / Tokyo Kaihoku, Isetan Shinjuku Honkan 2F
Running: April 25, 2018-May 13, 2018
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ONE PIECE FILM RED x Gokurakuyu Raku Spa ~Mugiwara Bathhouse~
Running: August 18 – September 19, 2022
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Gokurakuyu: https://www.gokurakuyu.ne.jp/
Raku Spa: https://www.rakuspa.com/
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The Icarus Corridor Connecting Heaven and Earth
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In-Ground Bath Featuring Oribe Glazed Ceramic
Concept Drawing of the Art Room Project by Yukinori Yanagi
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Ryokan Sumiya Kihoan
Address: Yunohana Onsen, Kameoka City, KyotoRoom Details: https://hakutai.sumiya.ne.jp/artroom-kohoo/
Room Reservations: https://reserve.489ban.net/client/sumiya/0/plan/id/119287/stay?noSearch=1
Official Site: https://www.sumiya.ne.jp/
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Seirinji Temple Illuminations & Luxury Tea Time
Running: Saturdays from January 8 – February 26, 2022
First Seating: 17:00
Second Seating: 18:00
Address: Seirinji Temple, Wakura Onsen (61 Wakuramachi, Nanao, Ishikawa)
*Available for guests of Wakura Onsen
Official Site: https://www.wakura.or.jp
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A breathtaking view awaits guests from the open-air bath
The spacious living room
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Satoyama Jujo THE HOUSE IZUMI
Japanese Name: 里山十帖 THE HOUSE IZUMI
Address: 671-1, Amanosawa, Minamiuonuma, Niigata, 〒949-6433, Japan
Official Website: Opening early July 2021
Access: 7-minutes by car from Jōetsu International Skiing Ground Station (JR Joetsu Line) / 16-minutes by car from Shiozawa-Ishiuchi IC