Tabemasu is a wagashi sweets series that creates sweets of different characters. To celebrate his 15th anniversary, the company are releasing a Rilakkuma themed wagashi that features the cute bear himself and his pal Kiiroitori. The set of two wagashi will go on sale from May 15, 2018 and will be available in limited stock at Lawson convenience stores across Japan (excluding Lawson Store 100 branches).
This is the fifth Rilakkuma wagashi to be released from Tabemasu. The pack contains two wagashi: a strawberry flavoured Rilakkuma and a honey maple flavoured Kiiroitori. The release comes under the Taberareru Mascot (‘Mascots You Can Eat’) series, and as the name suggests, the wagashi are crafted with a great attention to detail, capturing the characters’ cuteness.
The theme of this release is ‘strawberry’ which in Japanese is ichigo. This lines up with Rilakkuma’s 15th anniversary as 1 in Japanese is ichi and 5 is go. We have Rilakkuma’s cute pose holding a strawberry with both paws, and Kiiroitori with a leaf on his head also hugging a strawberry. Inside the sweets is strawberry flavoured red bean paste and vanilla maple flavoured red bean paste respectively. Kids can also enjoy eating these as they are bite-sized and easy to eat.
Find the closest Lawson to you and get your hands on a pack of these cute wagashi for yourself!
■Information
Tabemasu Rilakkuma: Ichigo Rilakkuma
On Sale: From May 15, 2018
Available: Dessert corner at Lawson stores across Japan
(13,136 stores as of the end of March)
*Not available at Lawson Store 100 branches.
*Limited quantity. Will discontinue once all have sold
*The date on which stores get the product in stock may differ from store to store.
*Select stores won’t stock the product.
Type: 1 pack of 2 (Strawberry Flavoured Rilakkuma / Honey Maple Flavoured Kiiroitori)
Price: ¥366 (w/tax ¥395)
Full Details:http://www.bandai.co.jp/candy/tabemas/ichigo_rilakkuma/
Tabemasu Line-up:http://www.bandai.co.jp/candy/tabemas/
*Photos are for illustrative purposes only.
*Photos may differ from the actual product.
*The Kiiroitori wagashi contains honey. Please do not give to infants under the age of 1.
*Be careful as to not get the sweets stuck in your throat.
*”食べマス” is a registered trademark of Bandai Co., Ltd.
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In addition, the cafe will offer original goods, special offers, and a Twitter campaign to celebrate Rilakkuma's 20th anniversary.
Come enjoy the elaborate original menu and goods while sharing memories at this limited time themed cafe!
©2023 San-X Co., Ltd. All Rights Reserved.Information
RILAKKUMA 20th Anniversary Cafe
Venue: BOX cafe&space Omotesando
Running: March 9 – April 16, 2023
Address: Pine Under Flat B1F (5-13-2 Jingumae, Shibuya-ku, Tokyo)
Reservation Fee: ¥715 (Tax included) *Reservations include bonuses.
*Reservations can be made for up to four guests per application.Online Shop: https://rilakkuma20th-cafe.jp/online_store/
Sales Open: March 9, 15:00 – April 16, 23:59
(Items will ship starting in early May 2023.)
Official Site: https://rilakkuma20th-cafe.jp -
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Varieties:
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