The ALL TIME BEST Project is a project set up by KOSÉ to celebrate Namie Amuro, whose existence has given strength and courage to women everywhere.
Namie Amuro has been selected to promote the third new product from the popular cosmetic series Visee – their Color Impact Liquid Liner.
This is the first time Namie Amuro has worked with Visee as the face for their commercials in 20 years, the first being back in 1997. At the time, girls who yearned to have the same make-up as her filled the streets, and became known as Amura’s (アムラー) i.e. young girls who imitate the style of Namie Amuro. Blue eyeliner was one of the looks especially popular with Amura’s.
Fast forward to almost 20 years today, and the colour decorating Amuro’s eyes now is a light pink, which gives an energetic, spicy and sexy transparent look. It’s different from back in the day and instead cute in a more devilish way. It’s also faithful to her as a person today.
The new product to go on sale is the Color Impact Liquid Liner, solid one-brush colours which serve to give your eyes a striking look.Because it’s easy to draw with thanks to the thinness of the brush, as well as its durability, you can draw everything from intricate lines to cat lines without it smudging. In addition to the 6 standard colours, there’s also limited edition orange and khaki too.
The ALL TIME BEST Project website will continue to release lots of content about Namie Amuro until the day of her retirement in September. Be sure to check it out.
■Information
Namie Amuro×KOSÉ ALL TIME BEST Project
Visee Color Impact Liquid Liner
On Sale: May 16, 2018
Price: ¥1,000 (Pre-Tax)
Namie Amuro×KOSÉ
http://www.kose-amuronamie.jp/
Namie Amuro Official Website
KOSÉ Official Website
RELATED ENTRIES
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This is my first ever series I’ve ever been put in charge of as a writer and model. As long as you’re stocked up on these items, you’re good to go. In this special edition, I will showcase cosmetics that I’m a repeat buyer of and would definitely buy again.
▽Skincare The first thing I should mention is my skin type. ・I have tough skin and so it doesn’t blemish easily ・It becomes dull when I have lack of sleep ・With my combination skin, it’s easy to spot oily areas (T Zone) and dry areas (around the eyes, U Zone) Like this. Using my knowledge of various cosmetics and methods I have tried I would like to showcase my recommendations. (Don’t worry if you don’t have the same skin type as me as some of the items I have picked can be used with other types too, so be sure to take a look.) Finally, you’ll be happy to know that these can be used during all seasons. So, ready to give it a go? ▶︎Dior Capture Youth Series Quickly and actively delays the appearance of signs of ageing. This series was created to retain youthful looking skin. There are six serums to choose from which cater to different skin conditions. Each can be used on their own or in combination with your own serum products. I’ve made a custom serum for myself by combining two different types. 1. Intense Rescue Oil (30ml) - ¥12,420 *Photo is my own. Price shown is as was on the day of purchase. (Effective against dry skin and helps maintain moisture. Supplements lipids.) 2. Glow Booster (30ml) - ¥12,420 *Photo is my own. Price shown is as was on the day of purchase. (Rich in Vitamin C. Leaves skin glowing and feeling invigorated.) For face lotion, I use 3.Enzyme Solution. It has a refreshing water-like texture and leaves skin moist. Good to use on skin that favours serums in this series. Enzyme Solution (150ml) - ¥7,452 *Photo is my own. Price shown is as was on the day of purchase. For cream, I use 9.Capture Youth Creme. It doesn’t remove the face lotion or the serum and doesn’t feel sticky. Capture Youth Age-Delay Advanced Creme (50ml) - ¥12,420 *Photo is my own. Price shown is as was on the day of purchase. It’s safe to say that after using this series, I don’t even know what dry skin is anymore. It really is that effective! ▶︎FEMMUE5. Lumière Vital C (30ml) - ¥8,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase. 6. Ideal Oil (30ml) - ¥6,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase. FEMMUE is a really popular brand right now from the hub of beauty, South Korea. Firstly, it’s steeped in fragrance. It’s rich in floral scents like perfume. Simply holding the bottles fills you with a feeling of satisfaction. It leaves your skin feeling clear, smooth and glowing. And though it’s a thick oil, the skin absorbs it extremely well. 10/10 from me! I might recommend it to girls who’ve just stepped into adulthood, girls who want to look sexy, and those who want to be popular! It’s perfect for skin that blemishes easily. ▶︎dear mayuko7. Innocent Skin Serum (20ml) - ¥8,424 *Photo is my own. Price shown is as was on the day of purchase. This serum contains sericin which comes from silkworm cocoons. Sericin ensures your skin is moist and is gentle on the skin. Despite being a beauty product the texture of this serum is really silky (like water!) and will leave your skin soft and healthy. Personally, I recommend using it as a booster serum! It’s an easy way to nourish the skin before putting on any makeup. It will also help things like face lotions and milky lotions soak in better. The serum itself soaks into your skin nice and quickly so it won’t ruin your makeup. Its warm matte texture and colour will leave you looking soft♡ ▶︎Kiehls 4. Kiehl’s Ultra Face Cream (49g) - ¥4,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase. This cream spreads lightly on the skin. It’s also very clear to see that it lets no moisture escape…! That’s how dense this cream is, it’s like it adds a cover to your face. It also doesn’t clear away face lotion or any beauty essences. It reaaally moisturises your skin. This is my 5th or 6th time buying it. 8. Kiehl’s Ultra Face Cleanser - ¥2,800 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase. This can be used on any skin time. (It’s also good for people with eyelash extensions!) It’s a gel-type cleanser. What’s good about it being gel-type is that cleans off better than oil and yet doesn’t take in unnecessary moisture from the skin. You also don’t get that stretched feeling after you wash your face. This can really be used all season and by anyone. I haven’t used any other cleansers the past three or four times. It’s one I can trust. ▽Cosmetics Be sure to check out my recommended lipsticks from last time too! https://www.moshimoshi-nippon.jp/183569 ▶︎CANMAKE 8. Quick Lash Curler (Transparent Type) - ¥680 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase. I often use this as a top coat. It makes it harder for your eyelashes to sag and can be used with any kind of mascara. You get a great product for a cheap price, so there’s no need to feel guilty about picking up something cheap. You’ll end up picking it up multiple times a day, and the cosmetic pouch one stick comes with is sure to come in handy too! ▶︎BIODERMA2. Sensibio H2O - ¥1,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase. This is a cleansing water to be used with sensitive skin. Pour some onto a cotton pad and simply wipe to remove your makeup without any unwanted excess being left on. It’s a super convenient product to have during those times when your makeup need a quick fix up. It’s often used in makeup shoots too! They have both small and large bottles, so try starting from the handy mini size first ☺ ▶︎M.A.C 1. Strobe Cream Peachlite - ¥4,500 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase. A glittery pink cream that feels comfortable on the skin. When used as a base for your makeup it will brighten your skin, or when used as a highlight it will glimmer in the light on your shiny skin. It might be nice to add to the décolleté or when you are exposing skin too to add a little something. This item has many different uses! ▶︎Primavista 3. Long Keep Base UV - ¥2,800 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase. This product can won’t blemish skin at all even if it’s been working all throughout the day. It goes on gently and soaks up quickly. This means it can be used when you don’t have much time, such as when you’re in a hurry in the morning. It feels so light it makes you wonder whether you’ve even put any on! It also holds up well against sweat and oil so I highly recommend it for the coming season! (It’s been a No. 1 best seller for 9 years in a row.) As a footnote, I’ll just add that I’m actually a model for Primavista’s products and I’m really glad I discovered them. ▶︎YSL5. TOUCHE ÉCLAT BLUR PRIMER 1 - ¥6,300 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase. This is a makeup base that has gold pearls in it. It fixes the uneven parts of the skin to make it uniform making it perfect for foundation. It has a semi-matte consistency and the goal pearls give your skin a gorgeous gloss. 10. LE CUSHION ENCRE DE PEAU B30 - ¥7,500 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase. This is the covering power, moisturisation and texture I wanted! It feels very light on the face, so much so that it feels like you have none on, but it’s the opposite of useless―it covers the face completely. As expected of them. It’s easy to put on too, just pat it onto your face with a sponge. It’s very durable too! ▶︎MIMURA4. Smooth Skin Cover - ¥4,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase. This too is a makeup base and evens out the odds of your face. It’s silky and makes you look extremely beautiful so it’s the perfect accompaniment to makeup. It also thankfully contains SPF20 and PA++ and is free from ethanol, colouring agents and synthetic fragrances, making it kind to skin. I would also recommend it to people with weak skin. This is my second pot ♡ ▶︎LANCOME 6. Grandiôse Mascara (Volume Type) BK - ¥4,200 (Before Tax) The rose design of the cap is so cute! This is the No. 1 easiest product to coat. The shape of brush has been carefully calculated to curve with your eyelashes. It does nothing short of bolstering the volume of them. It has also received high praise for how easy it comes off with hot water. But it doesn’t blot either. This one’s for those who want to emphasise their gaze♡ ▶︎CLINIQUE 7. Lash Power Mascara Long-Wearing Formula BK - ¥3,780 We can all relate to mascara becoming clumpy. This formula entwines with each eyelash hair to give big, beautiful eyes. It makes you feel good when applied. Though this is my third time buying it it never fails to make me say out loud to myself, “Wow, how beautiful.” You don’t have to worry about sweat or oil either, plus it comes off easily with hot water♡ ▶︎MAYBELLINE 9. Hyper Sharp Liner BK - ¥1,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase. I have loved and used MAYBELLINE since I was a high school student. I’ve used many different eyeliners but always end up returning to the same place. The Hyper Sharp Liner is easy to draw with, doesn’t smear, and the tip of the brush is thin and soft, so drawing on cat eyes is so much easier now. It’s perfect! Get it ASAP! What do you think of my list? The categories are a bit jumbled, but I have listed all the items I highly recommend. A lot of the items I’ve presented are expensive, but even if they are pricey, the quality is good and the effects they have really work! I wonder if the reason for people in their teens and 20s focus so much on skin care is because they have seen the speed at which you can revitalise your skin, or have the power to ‘rebirth’ oneself. My skin is changing entirely now compared to back when I thought it was okay to not take care of it. I want to make more recommendations to people at my age and invest in my future self. Be sure to reference this last, and thank you for reading! Until next time ☺ Writer / Model Yuri SuganumaPhotographer / Hikari ShibataTranslator / Joshua Kitosi-Isanga TALENT PROFILE
Yuri Suganuma
Yuri Suganuma is a model with a high fashion sense that has been picked up by various magazines. She receives much love and support from girls of the same generation as her to whom she is known by her nickname “Yurippa.” She has a huge influence across her social media. Recently, she has stepped into other fields outside of modelling, such as appearing in TV shoots and in music videos. She is skilled in make-up and involved in the development of cosmetics.
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This is my first ever series I’ve ever been put in charge of as a writer and model. Moshi Moshi Nippon is where I start! To briefly explain my makeup history, I first became interested in makeup when I was in elementary school after I went to a drugstore and saw cosmetics all lined up. After entering middle school, I was an awkward girl hooked on eyeshadows. I realised in high school that unique people get a lot of attention, and so I wanted to learn more about makeup. Every week, if I had a free moment, I’d pop down to the department store and little by little, deepened my knowledge about cosmetics. At around the age of 22 or 23, I achieved my certification as a “Cosmetics/ Skincare Meister”. (There’s still a lot to learn though…) At 23, I started writing a series of my own about makeup! Even if it’s just a little bit, I want everyone to feel like they can use my articles to help themselves find their favourite cosmetics. As this is my first ever business, I was obviously quite nervous about a few things. As the impression that makeup leaves, and everyone’s individual tastes can always completely change in an instant, I made this report which puts the spotlight on lipsticks that are suitable for a range of people! These are recommendations by Yurippa! These lipsticks are perfect for spring and summer! If you’re looking for stylish yet affordable lipsticks, join me and take a peak of my world of makeup through my eyes! ▽ Yurippa’s recommended lipsticks!
・3CE MOOD RECIPE MATTE LIP COLOR #909 ¥2160 Feels like a cream when you spread it on your lips. A matte finish colour that sticks to your lips. Very good colouring Slightly deep red coral... Gives an adult-like impression! Coordination ideas: Perfect highlight for an all black outfit or a white shirt, or all navy look. I think it would make a great contrast with blue! Suitable for all skin types (yellow base, blue base) No matter where you go, you'll be complimented for your lipstick coordination ♡ To buy this, search for ”3ce” lipstick It’ll be somewhere around the 4th or 5th link down. Look out for the product number #909. This is a very popular lipstick! ・another item・ ・M・A・C (Left)Dubonnet ¥3240 Matte finish wine purple colour. Deep with an edgy finish. M・A・C lipstick colours are very defined and difficult to rub off! You don’t even need to top up very much throughout the day. (Right)Chili (MINI size) ¥1404 This is an orange brown matte lipstick. There are many models these days who use this colour. If you are not sure what colour suits you, you can play it safe with this. All these lipsticks smell like vanilla. ※M・A・C lipstick is sold at some stores. ・CHANEL Rouge, Allure, Velvet series ¥4536 These are also matte lipsticks. If you compare the feel of 3CE and M・A・C lipsticks, you’ll find they both have a different matte texture. You can really feel the moisture in this!! A smooth, matte finish. I’m way too keen on this series. I mainly have lipsticks from the colour version. The texture, quality of colour, and the exquisite choice of colour is what makes this lipstick so addictive! (Left)No.58 Rouge Vie Deep, strong red (Right)No.61 La Secrete Salmon pink ▽2019 Perfect for spring and summer Lip ・ADDICTION Lipstick Sheer 003 cherry cherry ¥3024 Finally here’s a non-matte lipstick that I like! Haha... But despite I love matte lipsticks so much, this lipstick just has the cutest texture! I fell in love with it at first sight. The transparency is perfect for the shade of red. Despite the strong red colour, it is rather transparent, giving a “pop” look. The more you apply, the cuter your lips! How about wearing a white shirt to match your red lips? ...or a patterned shirt, woven bag and denim bottoms?? Allow yourself to be driven by the wild feeling of spring and summer fashion. This lipstick is a must for your handbag! I really want to wear cherry earrings to match the lipstick! ・shiro ginger lip butter(lip gloss)9C06 copper brown ¥4104 A matte brown-orange. This is quite a fashionable colour that will make you appear more like an adult. A lip balm and gloss in one! No need to apply a balm as a base to stop your lips from drying out. The shade is rather nice and the colouring is perfect. The small touch of gloss will make you seem more adult-like ♡ It has a smooth texture and spreads smoothly! The natural scent of ginger makes it seem just like an organic cosmetics product like “shiro”. Look no further for a lipstick you can use all year round! The new colours came out on 7th March as a product not just for spring and summer, but also autumn and winter. ・Celvoke Enthrall gloss 03 ¥3024 Orange/brown, glossy and plenty of moisture. This will give you the plump lips that every girl wants! As the colour is quite toned-down and dark, use a subtle amount of eyeshadow, give your cheeks a matte finish and your lips will become the glossy accent to finish your look! ▽ Stylish yet affordable! ・CANMAKE Lip Tint Matte 03 rose ¥650 This is a rather girly rose pink. Although this is a strong-coloured lip tint, it holds moisture so you don’t have to worry about your lips drying out. Spreads completely over your lips perfectly. You would look so cute if you combined this with a floral outfit or gingham checks♡ 01 coral04 Terracotta red ・INTEGRATE Silky Matte Lip(Lip/cheek colour)PK384 ¥1296 Bright coral with a slight glossy semi-matte finish. This is a fresh colour which will brighten your face. Enjoy the light texture as you apply it. As you can colour both your cheeks and your lips with this lipstick, this is perfect for those of you with busy mornings or those of you who are not good at makeup and are uncertain of how to balance colours! This is an easy way to achieve a balanced look! ~ <Extra!> If you get your hands on this you should celebrate! ~ Pat McGrath is a hair and makeup artist. She owns the makeup brand “Pat McGrath”♡ She still hasn’t been to Japan. She is involved in famous fashion show brands and collections and is a hair and makeup specialist. From the packet design, these products overflow with cuteness! The smooth matte lipstick is absolutely perfect when it comes to durability and colour. This high-quality lipstick is a leading lipstick ー no doubt about it! Just how people buy CDs because of the awesome CD designs, you might end up getting this just for the packaging! ・Pat McGrath MATTETRANCE LIPSTICK Elson 2 (The Perfect Red) ¥4752Omi (Mid-tone Rose) ¥4752 (The packaging and the lipstick are just so beautiful!) You can purchase these online. I don’t think there’s many people who use these lipsticks! If you have them, you can boast about your fashion to others! ☺︎ That’s all! ...and that wraps up my personal lipstick report! I didn’t even realise that I wrote an entire report... I want to continue with a second and even third series! I aim to write these reports in a style that creates a close connection with my readers. If you want to ask questions or need advice, I’m making an advice corner where you can reach me personally! Let’s be friends! Writer / Model Yuri SuganumaPhotographer Haruka YamamotoMake & Hair Yusuke Hashimoto -
Makeup is the habitual routine I use to affirm myself every morning. I borrow just a little magic that cosmetics offers to add to my natural self. Let’s all start a healthy makeup schedule together―one for the women out there so they can go about silky-smooth.
The rising root of strength from withinJust a spoonful of wildness - without overdoing it. Those nonchalant, accidental gestures so beautiful as to be enticing. Natural but strongly attractive. Having skin that will make anyone spontaneously want to touch it. Dignified, feminine
No soft spot left unturned. By relaxing your face, that gentle femininity will flow out. That simple and cool girl smile without anything put on will inspire with its transparency. Make up your face with highlighter, using no foundation. Bring out a wildness using a grey mascara base with fibres on your eyebrows. For lips, make them look healthier with gloss. Clockwise from the top left: ①ADDICTION Sheer Pressed Powder,②Dior Addict Lip Maximizer, ③THREE Pressed Eyebrow Duo, ④Elegance Eyebrow Slim, ⑤RMK Super Basic Liquid Concealer, ⑥FLOWFUSHI Mote Mascara, ⑦ADDICTION Tint Lip Protector Source:https://asbs.jp/archives/33688(Japanese) -
The lipstick is presented in a book box, accompanied by an original story, with illustrations by Aiko Fukuda.
Their corporate logo is an illustration of a key to “Unlock the power of your radiance” for women who wear their genuine lipstick. Two special lipsticks from their collection, selected by texture and color, will be available in this gift set. This makes for a gorgeous gift for your loved ones or yourself. Have a wonderful holiday season with lipsticks of clé de peau BEAUTÉ Information
Clé de peau BEAUTÉ rouge à lèveres
Release date: November 21 (Wed) 2018
Stores: GINZA SIX, Omotesando Hills
Price: 6,000 (without tax)
Color: n5(Camelia), Cachemire103(legend)
Clé de peau BEAUTÉ brand site: http://www.cledepeau-beaute.com/?rt_pr=trc30
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Namie Amuro will be featured on the front cover and in the Fashion Story section of the October 2018 edition of VOGUE JAPAN which goes on sale from August 28.
Well-established photography duo Luigi & Iango are responsible for snapping these shots of the Queen of Japanese Pop. She is clad and cool in Saint Laurent's 2018 fall and winter collection. This is the first monochrome front cover page in VOGUE JAPAN since the July 2001 edition - 17 years ago. The new edition also comes with a special Namie Amuro poster and features an interview with her as she looks back over her 25-year career as a music artist, discussing topics from music to live shows since her debut. Namie Amuro fans won't want to miss out on this exclusive edition. ■Information VOGUE JAPAN: October 2018 On Sale: August 28, 2018 Vogue Official Website: https://www.vogue.co.jp Namie Amuro Official Website: https://namieamuro.jp -
Namie Amuro recently announced her second collaboration with H&M to release a new fall fashion collection as part of her final fashion campaign before her retirement this September. Before the collection drops on August 21 a behind-the-scenes video has been released featuring Namie Amuro's photoshoot for the collection. It's available for a limited time until September 16. Additionally, an exhibition is currently being held at H&M branches throughout Japan showcasing visuals and portraits of the collection. A special shopping bag has also been announced to be in development as with her previous collaboration.
The behind-the-scenes footage is available on H&M's official YouTube page and in H&M Magazine. We get to see the fierce fashion queen in action with her calm, chic and composed facial expression and arsenal of poses as she shows off numerous styles. MY HERO Necklace: ¥1,299
A limited edition necklace will also launch alongside the collection at H&M on August 21 bearing the words "My Hero," a message of thanks from fans to Namie Amuro who has supported women for such a long time. They are limited to one per person on the release date and are available at Japanese branches only and not online.Namie Amuro H&M InterviewQ: This is your second collaboration. Sales have been announced to take place in China and South Korea too, so it's reaching to a lot of people overseas. How do you feel about that?I received a huge reaction from all my fans with the last campaign. There's been a desire for it on tour across Asia including China, and of course Japan, so I hope to deliver it to even more people through this second collaboration. Q: What was a happy moment with the last H&M campaign?I went to the H&M in Shinsaibashi branch during my Osaka tour. When I approached the shop there was already a sign up reading "Namie Amuro x H&M," and I was happy to see that the campaign had finally become a reality. The limited edition special shopping bag will be available at 82 H&M branches in Japan (excludingH&M Ebisu Bridge Men’s and H&M The Outlet Hiroshima) as well as in South Korea, Hong Kong, China, Macau and Taiwan. One bag is receivable per person for those who buy select merchandise during this campaign. ■Information Namie Amuro × H&M On Sale: August 21, 2018 Available at most H&M stores in Japan (excluding H&M Ebisu Bridge Men’s, H&M The Outlet Hiroshima), H&M online store, and overseas in China (456 stores), South Korea (28 stores), Hong Kong (17 stores), Macau (2 stores), and Taiwan (12 stores) Campaign Hashtag: #安室奈美恵xHM *Namie Amuro is not involved with the design of this collection. Shopping Guidelines: Items limited to one each per person. One size. H&M Website (Japan): http://www2.hm.com/ja_jp/index.html Namie Amuro Website: https://namieamuro.jp