ZIG is located on Chazawa Street that connects Sangenjaya and Shimokitazawa/Higashikitazawa and it takes 7 minutes on foot from Sangenjaya Station to get to the shop. The interior of the shop is made of wood. The shop has a moody atmosphere like an old folk house.

The items for men are placed at the right side of the shop and items for women are placed at the left side. Small racks are installed in the center of the shop.

ZIG was opened in 2015. Mao Taniguchi, the owner of the shop selects the men’s items and his wife Mai selects the women’s items.

She comments on her selections: “I am particular about details, the design and the sizes of the clothes. You have to be a woman to find just the right item.”

 

Items with wide sleeves and tight waists, lace items which are firmly made, and jersey tops which look good to be coordinated with girly skirts… The selection is superb! I couldn’t meet with Mai but I thought she must be a person who has a good sense while looking at the clothes.

ZIG is a made-up word but they realized after that the word is an adjective meaning “drowsy.”

“The three of us working in this shop are kinda “drowsy” so I like this word.”

 

The shop is owned by the Taniguchi couple and Matsuo.

“I think the name of our shop is very catchy. ZIG. I like this name very much!”

Nighttime is a mysterious time that makes us feel free and innocent. The shop which is open until late night has items such as sexy dresses and oversized clothes for men. Let’s visit the shop and encounter their special clothes!

Dress 16,000 yen ＋ tax, belt 73,000 yen ＋ tax

Vintage tunic 23,000 yen ＋ tax

Tops 7,500 yen ＋ tax, Jacket 12,000 yen ＋ tax

 

 

The rumors were true!! It has finally opened! Join us on our adventure to this new clothing shop that fuses neo and retro into a unique style. A distinctive fashion concept that cannot be captured – this is the main idea that stands at the core of their original designs that boomed into existence.

Located in fashion capital Harajuku that encourages us to walk our own paths, “OHPEARL” takes fashion a step further!

 

 

Noticing the shop sign from far away, who would even think that this belongs to a second hand shop?!

The colours, characters and font – you’ve never seen a design quite like this one! We entered the shop unable to contain our excitement.

 

 

We were greeted by the green-haired Manitas-san, who is the director of OHPEARL. Manitas-san oversees the concept of the business, the purchases, the store displays and even the original item designs.

She was dressed in a hot pink top and frills – what unique fashion! We take our hats off to this refined sense of style.

 

 

Even the entrance to the shop is decorated with personality. The reverse sides of CDs reflect beautiful light from outside, acting as a source of light. Closely resembling a disco ball, this creation is a playful quirk to the interior.

 

 

The shop is overflowing with colourful and unique items. These unique items have been gathered together with no specific genre. Original erotic anime T-shirts are just one of the things that make this shop unique.

Surveying the area, it seems that Manitas-san has a collection of peculiar items that provoke curiosity, and that these strange items inspire the Manitas-san’s original designs. Amongst these, Manitas-san’s highlight for us is the surreal erotic-themed designs!  Basing this idea around the concept of “something peculiar”, there are T-shirts designed with love hotel signs and anime character images – we hit the jackpot!

 

 

After hearing that the surreal erotic designed items are usually the first to be completely sold out, I couldn’t help but think: “…what?! So everyone loves erotic stuff then?!” This is why, maybe by searching deep in our hearts, we will finally all crave for erotic things that we can wear! This theme is not too modern, but new and bold. Something you can, indeed, wear casually.

 

 

It doesn’t matter which country you’re from, your background or your age – just focus on these awesome clothes! Set yourself free and browse to your heart’s content at OHPEARL.

If you want to try something, don’t hold back! As your eyes gaze at the large range of items, you will be pushed forward into your fashionista destiny!

 

 

Manitas-san then talked about the curiosity of shopping here in a very direct manner: “After having come all this way, I want to try on loads of clothes! I think you should all do the same! You won’t want to go back home. Like me, you’ll want to explore different worlds of fashion”. From the side of Manita-san’s face, you could see her pure, humble heart and sense her excitement and passion for clothes.

 

So that’s OHPEARL – the freshly opened vintage and new clothes shop. Like a night out in the pub, here you can set yourself free and make curious encounters. In the evening, we can even sing songs never sung before under the disco ball. Of course, even if it’s midday and you’re completely sober, we will give you a warm welcome! Pure curiosity, however, is a must.

 

 

T-shirt: ¥6000＋tax, pants: ¥7900＋tax、Sunglasses: ¥2000＋tax、Pouch: ¥8000＋tax

 

 

 Related Article：Exploring the “Utsuwa Exhibiton” Together with Saki Shibata!

 

Related Article：Clothing Designed by OMOCAT to be Released at Village Vanguard!

 

Whenever you go shopping in Tokyo, you always find yourself particularly drawn towards the second hand clothes shops. Each shop has its unique style, and something special that grabs your interest.

Ride the Tōkyū Tōyoko line to Gakugei-daigaku station then take the east exit to the commercial district. After a 3-minute walk, you will stumble upon the shop we are introducing today: “Mistico Disco“. Without thinking you will want to say the name of this shop out loud – it sounds like a cute magical chant!

From the bottom to the top, you can see a gorgeous view from the stairs. After climbing the stairs, what world lies in wait on the other side of the door?

The surrounding wooden floor and roof creates a relaxed environment. The room is filled with colourful clothes. Although so many clothes of different colours fill the room, this room will have something to compliment anyone. The unique atmosphere brings about a pleasant experience.

A patterned dress which will set your spirit free, a wide straw hat perfect for a summer event – what will you discover?

Mistico Disco was opened by a couple in 2009. Upon opening the business, the couple were unable to think of a name. It was then that the husband found the word “Mistico” written down on something he was reading and it stood out to them.

“Mistico” means to hide in a far away country.

When Emma first saw the building, she fell in love with the attic roof style, and how a popular disco song drifts by unexpectedly at this location. The sound of “Mistico Disco” sounds like a wonderfully bright place.

 “You cannot help buying the clothes that you really want to wear!” Said the gentle Emma-san with a smile.

 

 “Certainly, your feelings are reflected in the atmosphere of the shop. It doesn’t matter about your age or taste, but perhaps right now the 70’s look is trending?” Said Emma, and then added,

 “The 70’s style suits us, making us into adults. Daring designs and impressive patterns – this was the time period where you didn’t want to lose a battle when it came to clothes. Perhaps it was the period when you wanted to impress even yourself with your style.”

This style suits you because you are an adult. You can wear because you became an adult.

Let’s count the number of amazing things we can do because we are adults.

Those who believe that you can do more things as you grow older definitely have more fun.

There must be something that only the current you can choose, whether it be a way of life or a simple item of clothing, it’s waiting for you!

 

tops ¥8500＋tax、50`s skirt ¥15800＋tax、hat ¥6800＋tax、bag ¥7900＋tax

80’s suite ¥10800＋tax、bag ¥6900＋tax、scarf ¥3400＋tax

Photo：Kayo Sekiguchi

Edit：Namiko Azuma
Text：Miiki Sugita

 

Related article：【Tokyo second hand shops】Make your second-hand clothing fashion debut at the gorgeous Santa Monica clothing store in Harajuku

 

Related article：Tokyo second hand shop located in Minami Aoyama “verandah aoyama” shows a new side to fashion!

 

 Just a 10-minute walk from Omotesando station to Kotto-dori, Minami-Aoyama reaches you to a unisex clothing store, climbing the rankings with its high reputation. Light enters the room through a big window, filling it with a calm atmosphere. Clothes and accessories are lined up in the spacious room. Surprisingly, the clothes all look as beautiful as brand new.

The simple, basic style of this second hand clothing is perfect for a masculine look and will suit women too. Not just modern fashion, but fashion items that have been loved for a long time are also available here. This shop is overflowing with a calming and cool atmosphere. It cannot be denied that this well and truly is your one and only stop for adult second hand clothing.

I was greeted by manager Naoya Okamoto, who spent four years working at LOVE VEGAS in Oozu, Nagoya before moving to Tokyo . “Nagoya also has a second hand clothing culture that is booming in the city” he said. “This special culture has hit Tokyo too, however, the impact doesn’t seem so large here”. Despite not having a starting point, Okamoto begun building up from square one, knowing that there was no easy road to success.

Okamoto explained; “There are many people in the business world of Aoyama and so it is hard to make the clear distinction of your own personal style in the market and make it understood to many.” He then added; “above all else, I want to make this a place to satisfy every single person that walks into our shop – that is the most important thing”.

The colour hues and the size of the exquisite military shirt and snow camouflage parka somehow reminded me of the irresistibly cute silhouette of a Chinese model.

“Wherever you are, your clothes stand out. This is our key concept. Some of our clothes have a hint of playfulness.”

Okamoto continued in a low-key and polite tone. Out of a large number of items the ones in store were specially selected. You can feel the passionate hard work in every item of clothing. For the past four years, this is what Okamoto and his team of staff have used as the foundation of verandah aoyama style.

Upon asking about the origin of the name of the shop, Okamoto replied: “When I came to see the shop, it was a fine day. From the large window, the sunshine poured in and the word “veranda” came to mind.

 It’s raining today, but nevertheless whether it is sunny or not are two completely different things. The veranda carries the breeze and light to our lives. The scenery experienced at this shop cannot be understood by merely being inside your house. That is why the shop has been named Verandah.”

 

■Information

Verandah aoyama

Address：Serene 201, 6-3-10 Minami-aoyama, Minato, Tokyo
TEL：03-6450-6572
Business hours: 11:00〜20:00
There are no scheduled non-business days

If you're someone that says "I love second-hand clothes," then you might also think the following. That you're knowledgeable when it comes to fashion. You're serious about it. You like things that are out there and different. But really, it shouldn't be like that. It doesn't matter if you're not well-informed about fashion, it doesn't matter if you're not sure what you want, and there's nothing wrong with seeking out some normal looking clothes. And of course, if it's your first time buying second-hand clothes, that's fine too.

 

Any kind of second-hand clothing can be picked up by anyone. And that's the kind of message "Santa Monica" embrace, the long-running second-hand clothing shop in Harajuku.

Harajuku - the town that has come to be the Mecca for second-hand clothing for many years. Santa Monica is a store located away from the hustle and bustle of the busy streets that opened as the very first ladies only shop. 37 years on, it's still the newest place to be so.

 

The main colour of the store and the signboard is white. The concept behind this is "second-hand clothing that you can wear finely and beautifully." About 30% of their stock contains new items, something rare among second-hand clothing shops. It's a store where you can enjoy second-hand clothing to a whole new level, a place that sells original items, remade items, and more.

When I caught a glimpse inside the store from outside, I felt the girly motive behind the store. "So cute!"

It's something close to me, so I picked it up on it straight away. She was wearing jodhpurs with a black, Mexican style tunic. She is a cool and wonderful person that looks like a painting of someone dressed stylishly in mature second-hand clothing.

 

"I feel that even if girls choose darker colours they are intuitively choosing a gorgeous colour, a pretty colour. If you said it in terms of food, it's like their appetite has expanded. That's the feeling I get." This is what the stylish Taketa said, and what she said was very convincing. It's something we girls possess eternally. And it's an incentive to find happiness and be cute.

I asked Taketa, who has worked at Santa Monica for 10 years, "Have you always liked second-hand clothing?" She replied, "I got into it all around the time I realised that I liked different things than other people. But it was later that I became more knowledgeable about second-hand clothing, and I came to understand the true meaning behind how great it is. Even the designs of the new clothing we have in store came from second-hand clothes."

 

I saw the face of second-hand clothing in Taketa's words. Second-hand clothes are clothes of "today" from yesterday. They have that kind of value too. The "now" becomes the past, which simultaneously is the "present" today. If you take the ages of fashion to be something that comes and goes, then it may certainly be good to wear it as the originator.

 I can't help but talk about the abundant accessory corner which gives off a notable presence. I recommend people to take a look at the line-up, especially people who have the image in their minds that all second-hand clothing stores stock expensive and vintage accessories. These ones start from just a few hundred yen and range from adult-like accessories to more pop accessories.

"We have lots of different kinds, from vintage, to things we selected and bought, to accessories which we bought different parts for and made ourselves. I'd be really happy if someone came and really liked one of them, whichever it may be. For someone to think 'I bought this thing from this place before.' To leave that kind of little memory with people."

Second-hand clothing doesn't choose people. That's why I want people who don't know about it to take a look for themselves. If you want to hear a bit about the story behind what you've chosen, then ask. It's not just about the design; this piece of clothing you have chosen has a destiny and a long history from a faraway place you didn't know about, and the you now is wearing it. Second-hand clothing has a sense of romance that dwells inside it which you cannot see with your eyes. And it's up to you to continue that romantic tale.

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Hi everyone! I’m Midori Blackmore from MOSHI MOSHI BOX Tourist Information Centre. As you all know, second-hand clothing has quickly become the new fashion. I have never worn a matching second-hand clothing outfit with a friend before. My friends are very different from me. They can effortlessly coordinate second-hand fashion whereas I can’t. I love second-hand clothes so much that they make up half the clothes I own in my closet.

 

…Despite this, I still feel a scared to enter second-hand shops, don’t you?

Whenever I see a new collection of second-hand fashion items making their debut appearance in a shop, I always think to myself, “only fashionable people can buy this stuff!” Running out of courage, there are times that I stop right before the entrance of the shop. That’s why I’m dedicating this article to all the second-hand fashion newbies out there. Today I’m going to introduce you to some second-hand clothing shops that are not scary to enter!

 

 

KINJI

KINJI原宿店さん(@kinji_harajuku)がシェアした投稿 - 2017年12月月5日午後8時09分PST

What is scary about second-hand clothing shops you ask? Sometimes they can look kind of dark. After all, dark clothing is fashionable. The dark atmosphere can be quite intimidating and can even put you off checking out the new arrivals of second-hand clothing. However, KENJI is a large shop with a bright interior. The atmosphere is comparable to that of a supermarket. Of course, the items inside are also super cute!  

ばぶかぼんさん(@bbkpp_bn)がシェアした投稿 - 2016年 3月月20日午後8時08分PDT

I recommend KENJI’s remade goods! If you own one of these, you will find yourself often being asked by people where you got that from.

 

 

 

 

flamingo

フラミンゴ原宿店さん(@flamingo_harajuku)がシェアした投稿 - 2018年 3月月9日午後10時06分PST

Flamingo is the mecca of second-hand shops. This famous shop also has a branch in Shimokitazawa. We are often asked about this shop at MOSHI MOSHI BOX. Compared to shopping malls, not only are there less customers in second-hand clothing shops, but the staff at second-hand shops approach you more, so there are times that I get put off from entering at all. I recommend flamingo because unlike other second-hand shops, it is always busy with customers. The atmosphere of “no unfashionable people allowed” might play on your mind in some second-hand shops but not here! At flamingo, everyone is too busy daydreaming about clothes to even notice you so there is no need to overthink!  

フラミンゴ原宿店さん(@flamingo_harajuku)がシェアした投稿 - 2018年 3月月4日午後8時13分PST

Flamingo has a reputation of selling lots of shoes. Although brand new shoes are cute, worn out shoes also have their charm. You can wear them down yourself but this can be quite difficult to achieve, so it might be worth just buying some from a second-hand shop.

 

 

 

 

WEGO Harajuku main shop

WEGO VINTAGE TOKYOさん(@wego_vintage_tokyo)がシェアした投稿 - 2018年 2月月15日午後10時07分PST

WEGO is popular with middle school students because it is cheap, affordable and sells second-hand clothes! There used to be a second-hand shop next to H&M but now there is a special second-hand clothing floor inside WEGO Harajuku main shop. The shop is filled with friendly staff and the kindest of people, so this is definitely a place you could challenge yourself to!  

WEGO VINTAGE TOKYOさん(@wego_vintage_tokyo)がシェアした投稿 - 2018年 3月月8日午前2時27分PST

Second-hand clothing plus new accessories… It’s fun to think about creating an outfit at WEGO. The prices here are fairly cheap, so you’ll probably end up buying lots of things. Sometimes there are limited sales events where you can stuff your bag with as many clothes as you like for a fixed price, so make sure to keep checking their SNS feeds!

 

 

 

 

 

 

MARTE

Have you ever made the effort to buy specifically from a second-hand shop but then the clothes you have and the atmosphere in which you try the clothes on have changed so much that you cannot coordinate anything? When you buy basic items, patterned shirts and large jackets from a second-hand shop, you sometimes think your new purchases are cute when you see them in the shop but then when you go home you lose the confidence to wear them…what a waste, right?

For those of you out there who have experienced this, I recommend MARTE.

 

MARTE　vintage fashion boutiqueさん(@marte_vintage)がシェアした投稿 - 2018年 3月月9日午前3時14分PST

I definitely recommend the dresses from here. Just put one on and you will transform into a vintage girl. You can always coordinate these dresses with a jacket and trainers. Consult the fashionable shop assistants and make sure to get your hands on some clothes that are easy to mix and match!  

MARTE　vintage fashion boutiqueさん(@marte_vintage)がシェアした投稿 - 2018年 2月月27日午前1時43分PST

MARTE’s original items are also really cute!

 

 

 

 

I have so many more recommendations for you in mind but the more I write the more likely I am to expose just how nervous I am about entering shops so I’m going to stop here!

 

If you are ever lost, please come see us at MOSHI MOSHI BOX!