Sebastian Masuda is an art director whose career as a pioneer of Japan’s ‘kawaii’ culture has taken him around the world where he attracts great support from people regardless of their age, nationality or gender.
His new book, Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata (“How to Find the Only ‘Kawaii’ in the World”) will be released on June 11, 2018
Masuda is well known as the producer of Harajuku’s concept shop 6%DOKIDOKI which holds many enthusiastic fans. He has also been recognised internationally for his artistic work on Kyary Pamyu Pamyu’s hit video PONPONPON. His overseas activity shifted into full swing back in 2014 where he held a personal exhibition in New York. Now, he works on the art direction of numerous advertisements and products, is a movie director, the producer of the concept restaurant KAWAII MONSTER CAFE and more. He is also holding lectures and workshops around the world.
Masuda is well known as the producer of Harajuku’s concept shop 6%DOKIDOKI which holds many enthusiastic fans. He has also been recognised internationally for his artistic work on Kyary Pamyu Pamyu’s hit video PONPONPON. His overseas activity shifted into full swing back in 2014 where he held a personal exhibition in New York. Now, he works on the art direction of numerous advertisements and products, is a movie director, the producer of the concept restaurant KAWAII MONSTER CAFE and more. He is also holding lectures and workshops around the world.
Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata explores what ‘self’ is and why Sebastian Masuda went on to start thinking about it.
■Information
“Sekai ni Hitotsu Dake no ‘Kawaii’ no Mitsukekata” by Sebastian Masuda
Japanese Title: 世界にひとつだけの「カワイイ」の見つけ方
On Sale: June 11, 2018
Price: ¥1,300 (+Tax)
Book Details: https://www.sunmark.co.jp/detail.php?csid=3489-9
RELATED ENTRIES
-
KAWAII LAB.’s New Program ‘KAWAII LAB.’s Road to Being Super KAWAII’ Begins, KAWAII LAB. to Hold 3rd Anniversary Performance
Idol project KAWAII LAB. kicked off its new program, KAWAII LAB’s Road to Being Super KAWAII, on TV Asahi’s official YouTube channel ‘Douga, Hajimetemimashita.’ KAWAII LAB. groups FRUITS ZIPPER, CANDY TUNE, SWEET STEADY, and CUTIE STREET will participate in the program, featuring projects that transcend group boundaries. In addition, a special third anniversary performance, KAWAII LAB. 3rd Anniversary Special LIVE ‘Watashitachino Ichiban Kawaiitokoro,’ will take place on February 22, 2025 at K Arena Yokoyama. All KAWAII LAB. groups will perform, including a mixed unit performance exclusively for the event. Tickets are now available for pre-order. A collaboration cafe will be held at the EX Garden Cafe in the atrium on the first floor of TV Asahi’s headquarters from November 14 until December 26 to celebrate the start of the new program and the KAWAII LAB. special live performance at K Arena Yokohama. Visitors can enjoy food and drinks inspired by each group in the decorated restaurant, and original goods will also be available. [Member Comments] FRUITS ZIPPER: Yui Sakurai “I’m so happy to start a new program with all of KAWAII LAB. We’ll keep updating ourselves to become super KAWAII! We hope to make this a weekly program that everyone who watches will enjoy.” CANDY TUNE: Nanako Ogawa “When I heard about this project for the first time, I was happy & surprised! Every member of KAWAII LAB is so charming, and I hope that we can convey that through this program. I want to do my best so that everyone who watches this program will love it!” SWEET STEADY: Nagisa Shoji “I’m very happy and looking forward to the start of this new program! I haven't been able to talk a lot with members from other groups yet, so I’ll be happy to take part in a lot of girl's talk on this show. I’ll do my best to make sure everyone enjoys the show!” CUTIE STREET: Emiru Kawamoto “I’m nervous about starting this new program, but I want to make it something that will cheer up the people watching! We had a lot of fun and laughed so much during the first recording, so we’ll be sure to bring smiles to everyone's faces.”Information
<Program Information>
Title: KAWAII LAB’s Road to Being Super KAWAII (KAWAII LAB. no Chou Kawaii he no Michi)
Where to Watch: TV Asahi’s Official YouTube channel ‘Douga, Hajimetemimashita’
Airing: Tuesdays at 18:00
URL: https://youtu.be/t3GSdL9njZY<Performance Information>
KAWAII LAB. 3rd Anniversary Special LIVE ‘Watashitachino Ichiban Kawaiitokoro’
Date: February 22, 2025
Time: Doors open 13:00 / Show starts 15:00
Venue: K Arena Yokohama (Kanagawa Prefecture)Tickets: Favorite Member Ticket *with bonus limited edition goods: ￥15,000 (Tax Included) General Ticket: ￥8,000 (Tax Included)
Details: https://kawaiilab.asobisystem.com/
<Collaboration Cafe Information>
Collaboration Period: November 14 – December 26, 2024
Venue: TV Asahi Headquarters 1st Floor Atrium – EX Garden Cafe (Tokyo)
Details: https://kawaiilab.asobisystem.com/news/detail/35577
Reservations: https://lin.ee/YSaxp7V -
Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.
“King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept in New York City
Sebastian Masuda is a multi-disciplinary artist whose unique sense of color transcends the boundaries of art, fashion, and entertainment. His restaurant “KAWAII MONSTER CAFE” opened in Harajuku in August 2015 and quickly became a popular spot in Tokyo, frequented by celebrities from around the world, including BLACK PINK’s Jenny, Katy Perry, and Ariana Grande. His next project will take place in New York City, where he is currently based. The restaurant will offer a completely new perspective on sushi, the most popular Japanese food in the U.S. and an integral part of the American lifestyle.Enjoy an Immersive Kawaii Experience
The new location is meant to be an “immersive Kawaii experience.” Once you step into the restaurant, you’ll find yourself in a psychedelic and one-of-a-kind space that will make you feel as if you’ve wandered into another world. Guest will be guided by employees clad in colorful custom-made costumes, and three rotating cats will be suspended by the ceiling, rotating to reveal a secret image. Guests sitting at the counter will enjoy a pink custom-made conveyor belt, a.k.a a sushi lane.The restaurant will offer artist Sebastian Masuda “Immersive Kawaii Experiences” that go beyond THE DINING EXPERIENCE.Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.
Chef Hiroki Abe and Sebastian Masuda collaborated to create an unforgettable menu, fully supported by AUTEC. After moving to the United States in 2001, Abe worked as an executive chef at EN Japanese Brasserie in NYC. He now works as a private chef at corporate events and parties around the U.S. On the technical side, AUTEC, which boasts the number one share of the automatic sushi machine market in North America, is backing up the venture. The sushi is sure to be as tasty as it is kawaii!Featuring Restaurant Music by RAM RIDER, the Music Producer Behind the Score at KMC
The in-store background music is essential when cultivating an immersive experience. Music producer RAM RIDER, who created the music for KAWAII MONSTER CAFE, has written an incredible 70-minute ambient track for SUSHIDELIC. Guests can look forward to losing themselves in the adorable ambiance.Tons of New Yorkers Visit During Pre-Opening, SUSHIDELIC Trends on Social Media
During SUSHIDELIC’s limited pre-opening, scores of New York-based celebrities and influencers visited the shop. The unparalleled ambiance, food presentation, and experience have quickly become a hot topic on social media!Opening in SoHo, the Trendiest Neighborhood in New York City
SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.
Sebastian Masuda
Information
Shop Overview
Name: SUSHIDELIC
Opening: June 28, 2023
Address: 177 Lafayette St, New York, NY 10013Website: https://www.sushidelic.netInstagram: @sushidelic.nyc -
On May 31, the idol group IDOLATER released its 11th single, Aimai Silhouette. Unlike the group’s more mature love songs released in the past, this new track is packed with cuteness and a fresh sound.
Information
Aimai Silhouette – IDOLATER (Digital Single)
Release Date: May 31, 2023
Streaming URL: https://kawaiilab.lnk.to/aimaisilhouette
Available on all major music download and streaming sites -
IDOLATER, the idol group from KAWAII LAB., released their new single, Before the endroll.IDOLATER is celebrating their 4th anniversary since their debut as a group. The group has been active as a five-member group consisting of Yukino Fushiki, Ayu Okuda, and Kurumi Tsukishiro, with the addition of Ririka Satsuki and Fuka Oishi, since April 2022.This song is a powerful declaration of their determination to continue advancing towards the future, expressing the various emotions they have accumulated so far as their driving force, including the loneliness and frustration that they have shouldered while running as idols, as well as their gratitude towards those who have supported them.
Information
Before the Endroll – IDOLATER
Release Date: April 22, 2023Streaming Links:https://ssm.lnk.to/Beforetheendroll
-
The NFT project City Pop TOKYO is inspired, fittingly, by City Pop, a music genre from Japan that is immensely popular worldwide, particularly among Gen Z. Now, the project is collaborating with the incredibly popular idol group FRUITS ZIPPER! Starting at the end of April, Legendary NFTs inspired by the members of FRUITS ZIPPER will be released sequentially as part of the City Pop TOKYO NFT collection. These collaborative NFTs feature rare designs that are unique among the other characters in the City Pop TOKYO NFT collection and were drawn by Natsumi Sato, the illustrator who oversaw character design for the collection. This collaboration will commemorate the release of City Pop TOKYO's main collection, which will be available starting at the end of April. City Pop TOKYO will allow both NFT holders and non-holders to participate in new character development through a series of Twitter posts after the main NFT collection is sold. Characters will level up by earning training points when they post on Twitter, which will also be reflected in their NFT properties. The final ranking will be based on level, and a subsequent audition will be held, with winners being invited to join ASOBISYSTEM as new talents. For this collaboration, the wildly popular FRUITS ZIPPER is sure to bring some new excitement to this incredible project.
Information
<Collaboration Details>
●Seven FRUITS ZIPPER NFTs inspired by the group’s members will be added to the City Pop TOKYO collection as Legendary NFTs.
● Legendary NFTs were created by Natsumi Sato, the illustrator behind City Pop Tokyo. Each special edition release has its own unique parts.
● Unlike standard collections, Legendary NFTs will be sold via auction.Available: April 19 at 21:00 ~ April 20 at 21:00
Amount Available: 7
Price: To be determined at auctionBelow are the NFT designs. Illustrations will be sent to auction winners as NFTs.
<Special Benefits for Legendary NFT Holders>
● One NFT airdrop from City Pop TOKYO’s main NFT collection
● Easier to accumulate XP points when developing characters on Twitter
● A 3D model from the Gemie Metaverse (Design to be selected from airdrops from the main collection)
●NFT airdrops of future collections (details to be announced as soon as the collections are available)
*Legendary NFTs cannot participate in the promotional game or audition.
*The images and designs of the characters may be used by the FRUITS ZIPPER and its members during their activities.About City Pop TOKYO
City Pop TOKYO plans to release 1984 original NFTs based on City Pop, a music genre from Japan that is immensely popular worldwide, particularly among Gen Z. The project’s characters are featured in trendy outfits and makeup representing symbolic fashion styles in Japan, such as GAL, SHOWA, and REIWA. After the NFTs are sold out, they can be registered as talents with ASOBISYSTEM and entered into the METAVERSE’S GOT TALENT NFT talent audition using Twitter! Successful entries will be invited to have full-fledged virtual careers, appearing in ads and releasing music. Community members can participate in surveys and vote on songs and other releases, coming together to help develop new talent.Through this project, City Pop TOKYO will work to reaffirm the usefulness of Web 3.0 technology and NFT and further promote Japanese culture to people worldwide.
・Website: https://www.city-pop.tokyo/
・Twitter: @CityPopTokyoNFT
・Discord: https://www.city-pop.tokyo/<Participating Businesses>
Kingdom Labs
Kingdom Labs is a venture studio that aims to support and invest in projects in the gaming and toC areas within the Web 3.0 domain. The company provides consistent support to entrepreneurs building innovative business models across various industries, from planning to execution. One of the company’s key strategies is to partner with large companies that are expanding their business to Web 3.0 or that exist in a different area but hope to create Web 3.0 services. Kingdom Labs takes a unique, multi-disciplinary approach to maximize the interests of investors and partners, leverage its global team, and to grow its global portfolio and investment experience. The company also operates the world-renowned NFT collection Monkey Kingdom.Representative: CSO Maurice Ng
URL: https://www.kingdomlabs.com/UPBOND Inc.
UPBOND offers Wallet, which easily allows customers to manage their assets and connect to many Web 3.0 services. Its non-custodial wallet enables general consumers to easily engage with Web 3.0 marketplaces and allows enterprises to obtain customer information with its decentralized identity solution. UPBOND works with top-notch Japanese corporates to bring their business into this new frontier while also updating customer relationships.Representative: Director Takashi Mizuoka
Head Office: 6-31-15 Jingumae, Shibuya-ku, Tokyo (8F)
URL: https://www.upbond.ioGEMIE
GEMIE is an Asian entertainment-focused metaverse platform inspired by fan culture. The company aims to help artists achieve their full potential by providing them with the tools, resources, and opportunities they need to reach their goals and allowing them to interact with fans from all over the world without limitations.
Comment: “Instead of holding a talent show by region or country, why don’t we do it in the metaverse so there won’t be any geographical locations – you will be surprised how many talented artists who are worth a shot are scattered in our everyday life!”Representative: Co-founder John Fung
-
Idol group FRUITS ZIPPER will embark on its first nationwide tour, FRUITS ZIPPER JAPAN TOUR 2023 -AUTUMN-, this September. FRUITS ZIPPER has been climbing to the top of the idol scene at a breakneck pace. Their first overseas solo performance in Taiwan was recently a huge success, and tickets for their first anniversary live shows at Toyosu PIT in Tokyo and Namba Hatch in Osaka in May sold out immediately after going on sale. The tour will begin with a concert in Osaka on September 3, followed by performances in Aichi, Fukuoka, Hiroshima, Hokkaido, and Kanagawa. Tickets for the presale lottery are now on sale for members of the KAWAII LAB fan club. FRUITS ZIPPER’s single Watashino Ichiban Kawaiitokoro, released last year, has inspired over 700 million related videos on TikTok, while the music video has been viewed over 10 million times. Keep an eye on their activities in the near future!
Information
FRUITS ZIPPER JAPAN TOUR 2023 -AUTUMN-
Date: September 3, 2023
Venue: Zepp Namba / Osaka
Time: Doors open at 16:00 / Show starts at 17:00
Contact: Kyodo Information – 0570-200-888Date: September 5, 2023
Venue: Zepp Nagoya / Aichi
Time: Doors open at 17:30 / Show starts at 18:30
Contact: Sunday Folk Promotion – 052-320-9100 (12:00～18:00)Date: September 8, 2023
Venue: Zepp Fukuoka / Fukuoka
Time: Doors open at 17:30 / Show starts at 18:30
Contact: Kyodo West Japan – 0570-09-2424 (11:00～15:00 / Closed on Sundays and Holidays)Date: September 10, 2023
Venue: BLUE LIVE HIROSHIMA / Hiroshima
Time: Doors open at 16:00 / Show starts at 17:00
Contact: YUMEBANCHI (Hiroshima) – 082-249-3571 (Weekdays 12:00~17:00)Date: September 13, 2023
Venue: PENNY LANE24 / Hokkaido
Time: Doors open at 17:30 / Show starts at 18:30
Contact: Mount Alive – 011-623-6555Date: September 16, 2023
Venue: KT Zepp Yokohama / Kanagawa
Time: Doors open at 16:00 / Show starts at 17:00
Contact: HOT STUFF PROMOTION – 050-5211-6077 (Weekdays 12:00~18:00)[Tickets]
VIP Standing: ¥16,500 (Including Tax, excluding drinks)
miniVIP Standing: ¥7,700 (Including Tax, excluding drinks)
General Standing: ¥5,500 (Including Tax, excluding drinks)
2F Reserved Seat: ¥5,500 (Including Tax, excluding drinks)
*Available tickets for Hiroshima and Hokkaido are VIP and General Standing onlyKAWAII LAB. Fan Club Presale Tickets (Lottery)
Entry Period: April 10 at 21:00 ~ April 17 at 23:59
URL: https://kawaiilab.asobisystem.com/
*Up to 2 tickets available per person per showNew information will be announced on the official FRUITS ZIPPER social media pages when available.