The Naruto and Boruto Ninja Village located at the Nijigen no Mori anime theme park in Hyogo is celebrating its third anniversary! A new event has begun celebrating Sakura’s birthday, and fans of the characters will be able to grab some neat merch.

Those who purchase tickets to this special event will receive a Mission Accomplished Sticker featuring an original, newly-drawn design. The celebration is running until June 30!

The escape game will have park guests running around the park looking for panels with hints on how to progress. For this event, the panels contain keywords and illustrations related to Sakura. Visitors will really have to use their brains to figure out the solution!

Guests will also be able to write congratulatory messages on cherry blossom petal stickers associated with Sakura and stick them to life-size character panels. Original goods featuring characters in original event costumes will be on sale.

© 岸本斉史 スコット／集英社・テレビ東京・ぴえろ

Accommodation and restaurant company Saika opened ICHIJO, a luxury inn with six rooms, on September 22 2021.

Restaurant Monomi Yuyama

ICHIJO Jigokumushi

ICHIJO Jigokumushi Matsuba Crab

Guest Room ‘Miyabi (elegant)’

Guest Room ‘Soso (graceful)’

Private Bath ‘SANKEI (mountain view)’

Private Bath ‘KAI (sea)’

Open Lounge ‘ISARIBI’

Meditation Room ‘MU’

Smoothie & Soup Shop ‘mellow’

A buffet is available offering wonderfully fresh and seasonal seafood, Tajima beef, Yaka pork, and a selection of local vegetables. Saika have made the most of the inn’s location in a town known for its fish, offering a delicious all-you-can-eat menu. In addition, local brand crabs such as Kasumi and Matsuba will be added to the butter throughout the autumn and winter seasons. You can also enjoy a bowl of Takikomi rice with seasonal soup stock, fresh sashimi, and even charcoal-grilled dried fish.

The ICHIJO Jigokumushi is a fascinating area where a large amount of steam can be seen rising from the ground. The area can be used as a lounge, workspace, and reading area outside of meal times. The hall is all-inclusive, meaning you can make the most of the variety of local sake, draft beer, soft drinks, and snacks at no additional charge. 

You can relax in the two private baths, which both boast water from the Kasumi hot springs. The ‘KAI’ bath has an infrared sauna installed, while the SANKEI features a mist sauna, allowing you to chill out while enjoying the fresh hot springs. 

The inn also provides a large communal bath with open air facilities through the Sadasuke sister inn, which is adjacent to ICHIJO.

If you’re looking to heal both body and heart, why not try the meditation room?

Smoothie and soup shop ‘mellow’ will be opening at the same time as ICHIJO. Guests staying at the inn will be able to purchase food and drink from inside the store, while general customers can use the takeout window. The delicious fruit and vegetables used in the food were grown in the San’in region by Saika, who are experienced in agriculture production.

Relax your body and soul with the new ICHIJO inn!

A celebration of light, sound, and food, the biennial Noseden Artline 2021 Festival will take place from October 30 until November 23, 2021. Set in one city and three towns along the Nose Electric Railway, the regional art event began in 2013 to celebrate the 100th anniversary of the rail line, and brings local artists and residents together. 

The festival will be in Kawanishi and Inagawa in Hyogo Prefecture, as well as in Toyono and Nose in Osaka Prefecture, with Mt. Myoken marking the center point. Each part of the event will connect the history, industry, and tradition of the area with new and engaging creations. 

The theme of the 2021 Noseden Artline Festival is ‘Enlarged Mentality.’ By taking things that are subjective, like an artist’s thoughts and senses, and applying them to the objective world that can be shared, it creates a one-of-a-kind way to connect fully with others. The event will feature local cuisine and music, as well as art focused on light, inspired by the North Star. After a year of solitude due to the pandemic, the festival hopes to remind people to cultivate, nourish, and preserve local relationships. 

Art can make life more enjoyable, so why not come and see what the area has to offer?

 (C)Kousei Ikeda(SPEKTRA)

A special event is coming to the Naruto-themed area of Nijigen no Mori, an anime theme park located on Awaji Island in Hyogo prefecture! The Naruto Shippuden x Escape Game: #009 Kakashi & Obito event is taking place from August 21 to October 10!

A look at NARUTO & BORUTO Shinobizato

A look at the game

Participation bonus: 4 special wooden phone straps with new illustrations

The first escape game in the series was held in 2020 to positive feedback. It was first held to celebrate Kakashi’s birthday, which is September 15, and all visuals of both him and Obito are completely new and made for the event. 

Guests can also write their celebratory messages on special ‘petal stickers’ and place them on the character panel of their choice!

Would you like to come celebrate Kakashi’s birthday? 

©Masashi Kishimoto ／Shueisha・TV Tokyo・Pierrot

Three new Pokémon manhole covers were unveiled in Awaji, Hyogo Prefecture on August 11, as part of the Poké Lid project. The new designs depict the legendary Pokémon Lugia, Bayleef, Aromatisse, and Cloyster. These are the first Poké Lids to be placed in Hyogo. 

Including these new additions, the total number of Pokémon-themed manhole covers across Japan is now 201. The project began with the installation of a Eevee manhole cover in Ibusuki City, Kagoshima Prefecture in December 2018. 

Each one features completely original Pokémon art, and going on a pilgrimage to visit each of them has become a popular new fad. The project aims to promote local tourism by using these internationally-loved characters. 

There are also plans to turn each cover into Pokéstops, used in the popular location-based Pokemon GO smartphone game. 

Which Poké Lid would you like to find first? 

©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.

Pokemon, Pokémon and Pokémon are registered trademarks of Nintendo, Creatures and Game Freak.

Nijigen no Mori, an amusement park located on Awaji Island in Hyogo, began a summer event at its Naruto and Boruto-themed zone on July 22 which is set to run until September 30.

Event-exclusive stickers

The event includes a huge water gun event where 25 litres of water will be sprayed to cool down guests during the hot summer event. With themed character panels displayed around the park, join Naruto and the gang, including Zabuza and Haku, for some summer fun. All guests receive a free original sticker too.

© 岸本斉史 スコット／集英社・テレビ東京・ぴえろ

The new Motosue Hanare has opened next to Motosue Kurakuen in Hyogo where they are selling a range of desserts including the Milkshake Shaved Ice and Milk Frozen.

Milkshake Shaved Ice Pudding | ¥1,290 (Tax Included)

Milkshake Shaved Ice Sweet Potato | ¥1,350 (Tax Included)

Milkshake Shaved Ice Matcha Adzuki | ¥1,200 (Tax Included)

Milk Frozen Chocolate Banana | ¥650 (Tax Included)

Milk Frozen Strawberry | ¥720 (Tax Included)

Eggy Bread | ¥750 (Tax Included)

Using milkshake as the base ingredients, the shave ice line-up gets its super fluffy texture from free range eggs. There are three flavours to enjoy, such as the pudding one which is topped with a whole Japanese pudding, adding a smooth and velvety texture to the fluffy shaved ice. Each is a perfect pick for cooling down during the summer season.

The ‘Milk Frozen’ desserts use frozen milk for the base and are topped with fruit. Each is made carefully handmade one by one, and they are even more refreshing than the shave ices. The eggy breads also come in a range of flavours including plain and custard.

The Hello Kitty media art facility and restaurant HELLO KITTY SMILE on Awaji Island kicked off a summer event on July 1. Titled “HELLO KITTY SMILE Oto-hime Ryugu-jo Beach Summer Festival,” the event is set to run until the end of August.

Digital fireworks set the summer vibe

Catch your own Sanrio figure

Decorate your own Sanrio character ceramic

Children’s meal at the Party Terrace

Hello Kitty afternoon tea at the Party Balcony

Spicy tortilla at the Garden Terrace

The event is themed on Oto-hime, the princess of the underwater palace Ryugu-jo which features in the Japanese folktake of Urashima Taro. It focuses on Hello Kitty and is a celebration of Bon odori, a type of dance that takes place during the Japanese summertime Bon Festival. Hello Kitty performs the dance on stage, and the audience can join in with handclapping, dancing, and waving the free fan they receive upon entering the venue. Visitors can also buy a ticket to meet Hello Kitty, and those who do receive a free plush toy along with a photo with the Sanrio queen herself.

At the event, visitors can enjoy Sanrio versions of all the fun things Japanese summer festivals, or natsumarui, have to offer like catching a Sanrio figure instead of a goldfish, painting ceramics, making vinyl prints, squirting water pistols, jumping on a giant trampoline, and so much more.

Other things to look out for include special screenings at the HELLO KITTY SMILE theatre and the firework projection mapping show. The event also has four different restaurants which are serving limited-time, seasonal summer treats: the Party Terrace, Party Balcony, Restaurant Tamatebako, and Garden Terrace.

Ⓒ2021 SANRIO CO., LTD. APPROVAL NO. L627610

Imabari is a city in Ehime Prefecture that faces the Seto Inland Sea. Since olden times, it has flourished as an important location for marine traffic. It’s home to a bounty of recognised national treasures and historical heritage sights, and is also famous for its production of citrus fruits such as mikan. Japanese pop star, model, and icon Kyary Pamyu Pamyu took a trip to this ancient city to discover its wonder and beauty.

A Visit to the Historical Sea Route

Oyamazumi Shrine

A ‘power spot’ revered by prominent people

Oyamazumi Shrine has been revered by prominent figures throughout history as a place dedicated to the god of the mountain, god of the ocean, and the god of war. It’s home to numerous Important Cultural Properties which are available for viewing by the public such as the armour worn by the military commander Minamoto no Yoshitsune when the Minamoto clan won the Genpei War (1180-1185), armour worn by women, and more. The shrine is also a notable power spot for the ancient tree that has stood there for 2,600 years and is now recognised as a natural monument of Japan. Power spots are places in Japan where the spiritually-inclined draw energy from.

Information

Oyamazumi Shrine

Address: 3327 Omishimacho Miyaura, Imabari, Ehime 794-1393, Japan

TEL: 0897-82-0032

Opening Hours: Sunrise to 17:00

National Treasure Building: 8:30-17:00 (Last Entries 16:30)

Official Website: https://oomishimagu.jp/

Kurushima Kaikyo Service Area

Lip-smacking food aplenty

If you’re one for great views, then the Kurushima Kaikyo service area is a must-visit, offering a panoramic look at the Kurushima Strait of the Seto Inland Sea. The service area is very well know particularly for the Jaguchi Mikan Juice, something of a city legend in Ehime where you can enjoy fresh mikan juice straight from a tap. You can also tuck a rice bowl dish made with tachiuo hairtail caught in the Seto Inland Sea that’s made to look like Kurushima Kaikyō Bridge, or try Imabari’s soul food dish: the Imabari Yakibuta Tamago Meshi, a pork, egg, and rice bowl. Don’t pass up the chance to snap a photo at the designated photo spot with the Seto Inland Sea in the back either like Kyary above.

Information

Kurushima Kaikyo Service Area

Address: 3-9-68 Ohamacho, Imabari, Ehime, 794-0002, Japan

Food Court: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00

Shops: [Weekdays] 8:00-21:00 / [Weekends & Holidays] 7:00-22:00

Outside Shopping Area & Cafes: [Weekdays] 9:00-17:00 / [Weekends & Holidays] 9:00-18:00

Official Website: https://www.jb-highway.co.jp/sapa/kurushima.php

Murakami Suigun Museum

Dedicated to the Imabari heroes who protected the ocean

Murakami Suigun Museum is dedicated to kaizoku—pirates, or lords of the sea—something which conjures to mind villainy or bad guys, but the Murakami pirates were also considered heroes who helped maintain order and protect the sea during the Sengoku warring period of Japan. The museum features many displays of Murakami family treasures including the battle surcoat which the pirate leader wore over his armour, proudly bearing the Murakami family crest. Visitors can wear replicas of this coat, which Kyary tired herself: “Now I’m sorta like a military commander too,” she said.

Information 

Murakami Suigun Museum

Address: 1285 Miyakubocho Miyakubo, Imabari, Ehime 794-2203, Japan
TEL: 0897-74-1065

Opening Hours: 9:00-17:00

Closed: Mondays (or Tuesday if the Monday falls on a public holiday) / New Year Holidays (Dec 29-Jan 3)

Official Website: https://www.city.imabari.ehime.jp/museum/suigun/

Roadside Station Yoshiumi Iki-iki-kan

A bundle of fun and entertainment in one place

Roll on up to Roadside Station Yoshiumi Iki-iki-kan to enjoy a shichirin BBQ feast with fresh seafood caught in the Seto Inland Sea while gazing out across Kurushima Kaikyo. This building complex serves as a resting spot and is also the perfect place to purchase local souvenirs including Ehime specialty products. It’s also famous for its offering the chance to board a boat to ride around Kurushima Kaikyo, renting out bicycles, and more. You’ll also be able to meet Koro-chan, a popular fish who has lived there for 30 years.

Information

Roadside Station Yoshiumi Iki-iki-kan

Address: 4520-2 Yoshiumichomyo, Imabari, Ehime 794-2114, Japan

TEL: 0897-84-3710

Opening Hours: 9:00-17:00

Restaurant: 10:00-16:00 (Last Orders 15:00)

Closed: New Year’s Day (and certain days in winter)

Official Website: http://www.imabari-shimanami.jp/ikiiki/

Dolphin Farm Shimanami

Meet the cute and friendly dolphins

Dolphin Farm Shimanami, which is connected to Hakata Beach, is the best and biggest place in Japan to interact with dolphins. Visitors can get close to them and the dolphins will show off their tricks and skills. There’s even a car camping area you can stay at.

Information

Dolphin Farm Shimanami

Address: 1673 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan

TEL: 0897-72-8787

Opening Hours: 9:00-17:00

Closed: On days with bad weath

Official Website: https://www.df-shimanami.com/

Hakata Beach

A white sandy beach rolling out 200-meters 

Hakata Beach is located at the base of Oshima Bridge in Hakata. The beach is famous for its salt which is best tried on their popular sweet-tasting sea salt ice cream.

Information

Hakata Beach

Address: 1668-1 Hakatacho Kanoura, Imabari, Ehime 794-2302, Japan

Sea Bathing: Early July – Late August

Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=198

Imabari Towels

High quality towels woven with tradition and technique

Imabari is the biggest producer of towels in Japan. Even their white towels alone have countless types you can choose from, allowing you to pick which level of softness and comfort you want. The iconic brand logo is also impactful, capturing the quality, production, and enthusiasm that the makes have for the product. Kyary herself uses them all the time!

Information 

Imabari Towel

Official Website: https://www.imabaritowel.jp/

Sunrise Itoyama

Need a bike?

Sunrise Itoyama, located in the Imabari Central Cycling Terminal, is a rental bicycle service that has bikes and helmets for everyone’s needs. Rent out a bike and ride the Shimanami Sea Route which connects Ehime and Hiroshima with a series of bridges that hop across the islands of the Seto Inland Sea.

Information 

Sunrise Itoyama

Address: 2-8-1 Sunabacho, Imabari, Ehime 794-0001, Japan

TEL: 0898-41-3196

Rent-a-Cycle Details: https://www.sunrise-itoyama.jp/archives/rentacycle/

Official Website: https://www.sunrise-itoyama.jp/

Marutomi

The famous restaurant known to every local

If you want the real experience of Imabari’s yakitori soul food, you should visit Marutomi, a yakitori eatery. Imabari yakitori is different from the usual Japanese yakitori as it doesn’t come skewered. Instead, the chicken is cut into small pieces and fried that way. One of the most popular ways to have it is with the skin on so the outside is crunchy and the inside succulent. It goes perfect with a cup of sake too.

Information 

Marutomi

2-3-6 Katayama, Imabari, Ehime 794-0063, Japan

TEL: 0898-23-2740

Opening Hours: 17:30-22:00

Closed: Wednesdays

Official Website: https://maru-marutomi.jp/

Imabari Castle

A castle by the sea

Imabari Castle, built by the daimyo Tōdō Takatora, is known famously as one of Japan’s three “Castles on the Sea” and was also listed in Japan’s Top 100 Castles. When it was first constructed, boats could enter the moat from the ocean. It’s a site that breathes the prosperity that Imabari has enjoyed as a significant location for maritime traffic, the same Imabari that the Murakami pirates sought to protect. Head on up to the top of the castle to stand on the observation deck and gaze at an unbroken view of the city.

Information

Imabari Castle

Address: 3-1-3 Toricho, Imabari, Ehime, 794-0036, Japan

TEL: 0898-31-9233

Opening Hours: 9:00-17:00

Closed: December 29 – December 31

Official Website: https://www.city.imabari.ehime.jp/museum/imabarijo/

Kirosan Observatory Park

A breathtaking spectacle to remember

Kirosan Observatory Park is officially recognised by Setonaikai National Park. Standing atop the observation deck fills the eyes with wonder as they gaze upon a panoramic stretch of Imabari, the Seto Inland Sea, and Kurushima Kaikyo all at once. Kyary wrapped up her time in Imabari here as the sunset coloured the sky and sea in warm evening hues.

Information 

Kirosan Observatory Park

Address: 487-4 Yoshiumicho Minamiura, Imabari, Ehime 794-2115, Japan

No Fixed Holidays

Open 24-hours a day

Official Website: https://www.city.imabari.ehime.jp/kanko/spot/?a=182

Imabari Tourism Information: https://www.city.imabari.ehime.jp/kanko/

We hope you enjoyed joining Kyary on her adventures across Imabari, and perhaps she even got you a little curious in wanting to visit the city yourself. It’s a treasure trove filled with vistas by the sea, in nature, and in the city itself with its Important Cultural Properties. Food is also a big part of travel for many people, so you can rest assured that your belly will be satisfied in Imabari as you try their speciality mikan, fresh seafood fished in the Seto Inland Sea, and more.

The reception staff are ready and waiting to greet customers with a smile

The all new Matsuyama Tourist Information Centre finally opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. You’ll find it on the first floor of Matsuyama Mitsukoshi which isn’t even a one-minute walk from Okaido Station. It features an interior fusion combining history and culture with a design inspired by Matsuyama Castle while also throwing in a contemporary feel.

Six giant screens serve as the perfect place for tourism-related PR of Matsuyama

The first sight many visitors will lay their eyes on upon entering the information centres are the six screens spanning 1.5 meters high and 4.5 meters across the wall. Here, a variety of promotional material centred on the highlights of Matsuyama will be displayed.

The information centre offers many useful services, including for foreign customers who don’t speak Japanese. There is a translation and interpreting service, money exchange, rental electrical outlets for smart devices, and more. The staff themselves are multilingual, but the interpreting service includes access to a call centre which you can access using the free WiFi or using an iPad. The availability of foreign currency exchange is also extremely beneficial as Matsuyama is a city abundant with long-standing shops that have been around for decades and longer. Another convenience with the centre is easy access to public transport. If you’re looking to travel around the prefecture, we recommend paying a visit to the centre first as it’s sure to provide valuable information. You can even rent mobile batteries for your smartphone to lessen the stress when sightseeing.

The pictogram shows the many handy services available

Visitors will also find a comprehensive duty-free counter inside the information centre which covers all stores in Okaido, Gintengai, Matsuchika Town, Dogo Shoten, and Ropeway Shotengai. You must spend over ¥5,000 (before tax) on products to be duty-free eligible. Since it’s a comprehensive service, if you have multiple receipts you can be exempt from tax as long as all your receipts exceed ¥5,000. Participating stores have special stickers plastered up inside so tourists can quickly and easily identify them.

Stores participating in the duty-free service have stickers and signs to show it

For example, if you spend ¥500 at participating stores in Dogo Shotengai, ¥1,000 in Okaido Shopping Street, and ¥3,500 in Gintengai Shotengai, and take all three of those receipts adding up to ¥5,000 to the information centre, you can get your items duty free. But keep in mind that the receipts have a validity period on them, so be sure to check opening hours.

The Matsuyama Tourist Information Centre serves as the perfect site for bringing in all kinds of tourists, including foreign travellers, to Matsuyama post-COVID. The information also goes by the cute nickname “Dan Dan info.” Dan dan is an old Ehime phrase meaning “thank you” and ties in with the smiling and hospitable welcome staff wish to greet guests with. It’s exciting to look into the future and see how Matsuyama’s tourism and economic growth will develop in its shopping districts, stores, and elsewhere. Make one of your first stops the Matsuyama Tourist Information Centre when visiting the city.

The all new Matsuyama Tourist Information Centre opened in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

From tasty treats to home and lifestyle goods, Matsuyama has no shortage of souvenirs

Popular sightseeing spots and delicious food you can’t get anywhere else—these are all part of the fun experience to be had when travelling. To wrap up your time there and memorialise all that’s happened, nothing’s better than picking up a little souvenir. In Episode 8 of All About Matsuyama, we take a look at the many wonderful items you can take home with you as souvenirs from food to traditional handicrafts, special dyed fashion and accessories, and more. MOSHI MOSHI NIPPON has picked out a range of delightful treats like Matsuyama’s famous tartes, jakoten, three-colour botchan dango as well as Tobe ware porcelain which is an Ehime tradition, and iyo-kasuri fabric which is one of Japan’s three main kasuri fabrics.

First on the list is the ‘tarte,’ a speciality product of Shikoku which is more of a sponge cake. They’re made of a soft and fluffy sesame seed-coloured sponge and coarse red bean paste. A famous treat of Matsuyama, you can find these tarts just about anywhere in Okaido Shopping Street, near Dogo Onsen, and elsewhere.

Jakoten is considered a soul food of Ehime Prefecture. It’s made from fish that are blended into a paste and fried. You can find jakoten everywhere in Matsuyama, but every restaurant serves theirs with different textures and flavours. Many places fry them fresh, so be sure to try a bunch to compare the flavours and then you can decide which to buy as a souvenir. There are even places so popular that they have lines outside them before they even open.

The botchan dango is something many of our readers have probably seen or heard about. These three-coloured skewered dango are served bite-sized, cute enough to snap a photo of. The ones sold at Dogo Onsen are something of a speciality. They have their name from Natsume Soseki’s novel Botchan. You’ll find them all around Dogo Shotengai.

Tobe ware is a traditional type of porcelain from Tobe in Ehime, known for its smooth touch and durability. This traditional porcelain has been handed down from old times until today, and in recent years, ceramists have been hammering out their own unique shapes, so have become popular as stylish, everyday use lifestyle items.

You can’t talk about Ehime’s traditional craftwork without mentioning iyo-kasuri fabric. Matsuyama used to have huge production output of this fabric type, which stands as one of three of Japan’s most famous kasuri fabrics alongside kurume-gasuri from Fukuoka and bingo-kasuri from Hiroshima. Production has dwindled in modern times, but if you go to Art Labo KASURI Rekishikan, you can learn all about iyo-kasuri. There are lots of gorgeous iyo-kasuri products to buy like cute pouches, bags, and more.

And that’s our list of must-grab souvenirs. There are of course endless other things you can get your hands on, so if you’re lost on what to pick up, try asking at the Matsuyama Tourist Information Centre.

Stay tuned for the next and final episode of All About Matsuyama.

The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

The Mitsu Ferry, managed by Matsuyama City, has been running for over 500 years

We’ve covered much about the land in this series, so in Episode 7 of All About Matsuyama, we’re heading to the sea. Mitsuhama Port sits in the western part of Matsuyama, Ehime. Mitsuhama is a port town that flourished during and following the Edo Period as the ‘front door to the ocean.’ Visiting the town is a trip down memory lane as there are still pseudo Western-style buildings from the Meiji and Taisho periods that suffered damage from the war, as well as traditional Japanese houses, and more. The Mitsuhama Shotengai shopping district was once a bustling place for the fishing and trade industries. Today, buildings have been renovated and taken on new managers who have turned places into stylish cafes, galleries, and other businesses, creating a quaint mix of new and old.

Matsuhama Port is a 15-minute car ride from Matsuyama Station, which itself is connected to other must-visit spots we’ve covered in this series such as Matsuchika Town and Gintengai. If you’re looking for a place to walk around, the port area is somewhere you can really stretch your legs. It’s right outside Mitsu Station from where you can see Mitsuhama Shotengai lined with concrete shops. The street has an old-timey Japanese nostalgic feeling to it. The number of young people frequenting the local shops and houses that have been renovated into various stores is on the rise which is changing its image from a former port town to a hip place to go for shopping. In the summer there are firework festivals and events held by the shopping district, so it’s quickly becoming one of Matsuyama’s new tourist spots.

A luxurious sea bream meshi-zen set meal

If you’re strolling through Mitsuhama Shotengai, one place we absolutely want to recommend people visit is Taimeshi, a restaurant that set up shop inside a Japanese house that’s registered as a Tangible Cultural Property. They have only one order on the menu as pictured above: the Taimeshi-Zen, a sea bream set meal, which is made even more enjoyable by the restaurant’s elegant decor.

Mitsuyamayaki is a fast food delicacy of Mitsuhama

Everyone needs to try the local fried food as well. The most popular is their okonomiyaki, a common food in Japan. However, the type served in Mitsuhama, known as Mitsuhamayaki, is a little different from the Osaka or Hiroshima styles. They load the batter with noodles and garnish with chikuwa fish-paste, an ingredient long-loved in Mitsuhama, and the secret ingredient—fish flakes. Beef is used as the meat filling. The result is the kind of flavours you’d imagine tucking into in a port down. Each restaurant that serves Mitsuhamayaki serves theirs with their own original sauces too, so no two places will be exactly the same. Try several to compare the tastes.

Something else that can’t be passed up when visiting Mitsuhama is the Mitsu Ferry, a boat with a 500-year history that rides up and down the river and is free of charge. Not only has it been used since the Muromachi Period for transporting goods, it also enjoys 40,000 passengers every year having been recognised as a tourist spot in recent years.

Baishinji Station, which is right next to Minatoyama Station and is how you get to the Mitsu Ferry, is known for being the location of the final episode of the 1991 Japanese drama series Tokyo Love Story. There, visitors can also gaze at the gorgeous view of the Seto Inland Sea, pay a visit to Baishinji Garden to enjoy the plum and cherry blossoms, and more.

Matsuyama is vast and full of many places to enjoy. Mitsuhama is one of these locations and is easily accessed by train from the city centre. It’s a tranquil place where you can feel both the preserved old atmosphere and the modern changes. It’s sure to continue growing as one of the city’s must-visit sightseeing spots.