Hoshinoya Tokyo, a traditional ryokan in Otemachi, has announced the New Year’s Kabuki Plan, a two-day, one-night stay from January 5 until January 7, 2023. During the Edo Period, citizens enjoyed watching Kabuki plays during the New Year’s holidays, often sipping tea at connected teahouses. This event will invite visitors to experience what this was like, complete with traditional food and decorations.

Watching Kabuki was a chic way for those in Edo to ring in the new year. Theater teahouses were also a popular gathering place–along with arranging tickets, the teahouses offered plot notes, tea, sweets, boxed lunches, snacks, and other drinks.*

*Hiroshi Fujita, Yoshihide Tomizawa (2012) / The Updated Kabuki Dictionary, Kashiwa Shobo

Relax Before Enjoying Tea and a Play

Guests are invited to relax in the Ochanoma (Living Room) Lounge, decorated to look like a traditional teahouse with fans, ukiyo-e prints, and formal curtains. Hanabiramochi, or rice cakes with flower petals, will be served with green tea. These rice cakes are said to date back to the New Year’s tradition of eating hard foods like daikon and rice cakes in the hopes of prolonging one’s life. Characterized by its curious burdock root aroma, the cakes are sweetened with white miso bean paste. 

Enjoy a Post-Viewing Mont Blanc Shaped like Soba with Sweet Dessert Wine

At theater teahouses in the Edo period, sake, snacks, and desserts were served one after another. During this special event, a menu inspired by this practice and prepared by Hoshinoya Tokyo Executive Chef Noriyuki Hamada will be served! Soba noodles were often served after a play in the past. Inspired by this tradition, Mont Blanc made with chestnut paste and sponge cake will be served up to look like this popular dish. Paired with a dessert wine aged in oak barrels, the sweet will be served in a traditional lacquerware basket. In addition, the dish will be paired with Wasabi Pralines, Shichimi Meringue, and Ginger Pate de Fruits. 

Take a Rickshaw to the Kabuki-za Theater

Guests will be taken on an Edo-style tour on their way to the Kabuki-za Theater. Passing through the Nihonbashi area, the first stop will be the Fukutoku Shrine. It’s said that Hidetada Tokugawa paid a visit to and praised the shrine on New Year’s Day in 1614. The next shrine on the docket, Hodo Inari Jinja, was enshrined in Edo Castle during the Edo period to protect the heir to the Tokugawa family. It’s said that the shrine provides blessings for child rearing, matchmaking, and business prosperity. 

This tour will provide a more elegant way to explore Tokyo as guests enjoy exposition from their chauffeur. To make the rickshaw ride even more enjoyable, guests can rent kimonos for an extra charge.

Would you like to take a step back in time this New Year?

The cities of Hirosaki and Hakodate in Hokkaido have announced that they will team up with Hatsune Miku’s popular iteration Snow Miku to promote tourism in the area this winter. A number of activities will begin in December 2022.

[Snow Miku x Hirohako] Collaboration Project

■Hirohako Winter Tourism Campaign Poster Featuring Snow Miku

・Period: Mid-November~February 28, 2023

・Locations: Facilities in both cities, tourist facilities, hotels, shopping areas

■Snow Miku Illustration Contest Exhibition Event

Over 50 illustrations have been submitted under the theme of Snow Miku and Hakodate / Snow Miku and Hirosaki. These will be on display through the winter!

・Running: December 1, 2022 – February 28, 2022

・Venues: Hirosaki Municipal Tourist Center (Hirosaki)
                    Kanemori Red Brick Warehouse (Hakodate)

■Snow Miku Photo Spot

Snow Miku panels featuring shamisen and apples from Hirosaki will be on display, while the Hakodate version will include references to squid fishing and footbaths. 

・On Display: December 1, 2022 – February 28, 2022

・Locations: JR Hirosaki Station, Chuohirosaki Station (Hirosaki)
                        JR Hakodate Station, Hakodate Airport (Hakodate)

■Digital Stamp Rally Using the Mikunavi App

A number of panels will be installed at five checkpoints in Hirosaki and Hakodate. A total of 1,000 people–500 in each city–will win original merch including a Snow Miku mask case and decorated masking tape. All you need to do is check in!

・Available: December 1, 2022 – February 28, 2022

・Locations: (Hirosaki) Hirosaki Municipal Tourist Center, Hirosaki City Machinaka  Information Center,

                         Hirosaki Tourist Information Center, Hirosaki Castle Information Center, Tsugaru-han Neputa Village

　　　　　　(Hakodate) Kanemori Red Brick Warehouse, Yunokawa Hot Spring Footbath, Goryōkaku Tower,

Hakodate Green Plaza C Block (Hakodate Lumi-Pop), Old Public Hall of Hakodate Ward

■Hirohako Winter Tourism Campaign Theme Song and Music Video 

The tourism theme song will get a new music video that will be broadcast on YouTube, at local tourist facilities, and on TV and radio!

・On Air: December 1, 2022~

・Theme Song: Mahou no Keshiki (Lyrics/Composition: ryuryu)

■Snow Miku Welcome Announcements to be Broadcast at Tourism Facilities, etc. 

A one-minute welcome announcement by Snow Miku will air at tourist facilities!

・Running: December 1, 2022 – February 28, 2022

・Locations: Tourist areas in both cities

■Snow Miku Filters Using AR

When each barcode is scanned with a smartphone, Snow Miku will appear on the screen! Visitors can take pictures with Snow Miku to commemorate their winter trip to Hirosaki and Hakodate.

・Available: December 1, 2022 – February 28, 2022

Shin Yokohama Prince Hotel will be offering a special room and collaboration menu inspired by the popular anime series The Vampire Dies in No Time from September 22 until November 30, 2022. Reservations will open on the hotel’s official website starting September 12 at 1:00 PM. 

The Vampire Dies in No Time follows the hilarious adventures of the vampire Draluc and the vampire hunter Ronaldo. Set in the city of Shin-Yokohama, it makes sense that this collaboration would be taking place!

Original Goods

Collaboration Menu

Guests and fans of the series will be able to enjoy a fully-decorated room and collaboration menu inspired by characters from the popular anime series.

The concept room, located on an upper floor overlooking the Shin-Yokohama cityscape, is decorated with illustrations of Draluc, Ronaldo, and other characters. The guest-only goods feature newly-drawn illustrations. 

Sweets plates and drinks will be served at the restaurant on the top floor of the hotel. Guests can enjoy desserts shaped like Ronaldo’s red hat and Draluc’s ashes, so don’t miss it!

©盆ノ木至（秋田書店）／製作委員会すぐ死ぬ

Art subscription service Casie is collaborating with HOTEL SHE, KYOTO! A special art exhibition titled GALLERY HOTEL SHE, will be held from September 17 until October 16, inviting guests to enjoy the once-in-a-lifetime experience of staying in a gallery overnight!

During the event period, guests of HOTEL SHE, KYOTO will be able to select their favorite piece of artwork from an on-site gallery. The piece will then be hung in their guestroom, and visitors can spend the night appreciating it at their own pace. This is a great way to learn more about art appreciation, and guests can enjoy discussing the art world with their friends and family. 

“Although we may view art in museums and other venues, it is rare to have the opportunity to select and display a work of art of our own choice,” the project description reads. “Through this unique experience, we aim to provide guests the chance to actively engage with art and inspire them to make art a part of their daily life going forward.”

The Grand Prince Hotel Takanawa in Tokyo will offer a special suite inspired by the upcoming Toshio Suzuki Studio Ghibli Exhibition from July 1 until August 31, 2022. This will include tickets to the exhibition, which will take place at Warehouse Terrada in Shinagawa from July 1 until September 7. 

Toshio Suzuki, a producer at Studio Ghibli, has worked with both Hayao Miyazaki and Isao Takahata on a number of beloved masterpieces. The exhibition will feature a large bookshelf housing 8,800 of Suzuki’s publications and favorite tomes. Many of these were published before Suzuki joined Studio Ghibli, and guests are invited to see how the producer was inspired to join the legendary studio after working as an editor at a manga magazine. To commemorate the exhibition’s opening, this special suite is filled with books written by Suzuki along with other books that visitors may enjoy during their relaxing stay. 

In the suite, guests will find a list of 106 books that influenced Suzuki the most. This list will be available to take home. Visitors will also find reproductions of Suzuki’s calligraphy. 

©TS ©Studio Ghibli

Banyan Tree Group, one of the world’s leading independent hospitality groups, held the grand opening of Galleria Nijo Castle Kyoto, on Friday, June 17, 2022. This is the first of the group’s hotels to open in Japan.

Hotel Exterior

Located south of Nijo Castle, a World Heritage Site, and named after the beautiful winter flower, Galleria Nijo Castle Kyoto is a small, modern, and minimalist luxury hotel that offers simple guests a chance to recharge themselves.

Wellbeing Room

For the grand opening, a new Wellbeing Room has been opened where visitors can experience quiet meditation.

Visitors can stroll through nearby gardens, temples, and shrines, take a tour of Kyoto’s many historical sites, or spend time in the Wellbeing Room meditating or practicing yoga to recharge their batteries away from the hustle and bustle of everyday life.

The French Restaurant Singular will also offer up healthy and tasty meals with a focus on local ingredients and producers.

Enjoy a visit to Kyoto in this peaceful space perfect for resting both body and soul.

Mizu to Takumi, a company associated with the Toyama West Tourism Promotion Association, has teamed up with SKYTREK to offer guests a once-in-a-lifetime chance to visit the area via private jet. Reservations for the incredible experience began on June 17, 2022.

Offering an entirely new tourism experience in Toyama Prefecture, visitors can see the area’s natural wonders from miles above the Earth. The program also aims to share local culture and more about traditional craftsmanship and cuisine.

Toyama Prefecture boasts dramatic topography, from the massive peaks of the Northern Alps and the Tateyama Mountains to the deep waters of Toyama Bay. To better allow visitors to see the sights, these private jet tours will be chartered on special courses different from standard airlines.

After the flights, guests will be welcomed to explore Takaoka’s deep history and culture. Kane no Sanzun, a restored and preserved inn, will welcome visitors, offering a relaxing and rejuvenating time.

Visitors can also book optional excursions to further explore the area, such as a Zen meditation experience at a famous temple in Takaoka, a traditional crafting workshop, and a tour and tasting of the only whiskey distillery in the Hokuriku region.

Come enjoy a trip to Toyama with a whole new perspective!

Airbnb boasts one of the largest travel communities in the world, filled with users offering up lodging and those eager to visit somewhere new. The Japanese subsidiary of the company has revealed the top spots added to Japanese users ‘Favorites (Wish Lists)’ from May 1 to May 17, 2022. Where will travelers in the country be headed this summer?

Golden Week is long gone and users are starting to think about where to visit during the hottest part of the year. This national ‘Wish List’ might make it easier to pick a spot, with many locations highlighting lesser-known areas!

Gujo Hachiman Villa, Limited to 1 Couple Per Day (Gifu)

This completely private rental villa was made for sauna enthusiasts. One lucky pair per day can book this suite along the Yoshida River flowing through Gujo Hachiman, known as the “City of Water and Dance.” Currently booked through the end of August, reservations for September and beyond will be available in early June. Book a stay to enjoy the gorgeous autumn foliage!

A House Surrounded by Lush Greenery in the Countryside (Tottori)

Hosted by a family of musicians and architects, this guesthouse invites guests to enjoy gorgeous Nordic-inspired interiors and the serene quiet of the countryside. For those looking to escape the hustle and bustle of the city, this is the perfect spot.

Hoshina Satomachi, Limited to 1 Couple Per Day (Nagano)

There’s nothing like spending the summer in a traditional Japanese home. Enjoy a barbeque on the terrace and relax on the massive lawn. This is the perfect spot for families with children or pets!

Coastal Cabin (Chiba)

You can’t have summer without a pool. This luxurious coastal retreat boasts a 15-meter pool, outdoor Jacuzzi, bonfire space, and a barbeque. Relax by the pool while listening to your favorite songs or soak in the outdoor bath as you watch the waves crash along the shore.

An Elegant and Peaceful Log Cabin (Nagano)

Located at 1,300 meters above sea level on the Iizuna plateau, this log cabin is situated in the midst of a dense forest. A perfect space for couples, families, or small groups of friends, guests are welcome to enjoy hiking through this gorgeous landscape in the center of Japan!

From June 1 until August 31, Keio Plaza Hotel Hachioji is inviting guests to travel to the adorable world of Moomin by partaking in two tasty buffet events at the Le Clair Restaurant on the second floor. In Moomin’s home country of Finland, people start enjoying the summer following the solstice in June. The theme of this project is ‘Moominvalley Turns Jungle,’ inspiring the hotel’s chefs to create a spectacular original menu. A tasty lunch buffet will be held Tuesday through Friday during the event period, while a sweets buffet will take place on weekends and holidays. The restaurant’s interior will be decorated with artwork from Tove Jansson’s 1956 comic Moominville Turns Jungle.

The Moomin Lunch Buffet is titled ‘Jungle Party in Moominville,’ and will depict a fun summer lunch get-together in the titular character’s home village. The lineup of foods includes smoked salmon canapes, marinated herring, and sardine sandwiches, all typical of Scandinavian cuisine. Plenty of spiced dishes and veggies will be available, the latter looking like they came from Moominmamma’s garden. August 9 is Moomin Day, and the chefs will be preparing some extra goodies for each guest on that day only.

The Moomin Sweets Buffet will feature adorable desserts created by expert pâtissiers and will be inspired by Moomin and his friends enjoying the summer. From red velvet cake made to look like Little My’s dress to chocolate mousse in the style of Moominpappa’s Silk Hat, fans of the series will want to snap plenty of pictures before they dig in! Tons of sweets will include popular Scandinavian ingredients like red currants, raspberries, and blueberries. The welcome plate, limited to one per person, will change monthly, with a Tropical Parfait coming in July and an Edible Jungle coming in August. Light meals will also be available to compliment the sweets.

The Sweets Buffet will also include a special table plan limited to three per day, using plates and mugs included in the Moomin by Arabia 2022 Summer collection. Guests participating in this plan can order a special non-alcoholic cocktail created by the restaurant’s bartender and made with rose-colored ice inspired by Moominmamma’s love for flowers.

Starting July 1, guests visiting the five-star Conrad Tokyo hotel can enjoy a new peach-filled afternoon tea menu for a limited time. Designed in collaboration with the British luxury brand Wedgwood, the lineup includes both savory and sweet items perfect for summer. The afternoon tea will be available on the 28th floor at the aptly named Twenty Eight Bar and Lounge.

In collaboration with Wedgwood, a 260-year-old porcelain and fine china brand used by the British royal family, this special service will feature an afternoon tea plate with a tempting array of sweets. The plate itself is from Wedgwood’s world-renowned Gio collection and features a honeycomb pattern embossed on fine bone china. The contrast between the modern setting, the classic and refined shape of the white tableware, and the beautiful pink treats will come together to create the most memorable summer moment imaginable.

Coconut & Earl Grey Panna Cotta / Rose Jelly / Peach Compote

Wine and Peach Gelatin / Vanilla Mousse

White Peach Mousse / Raspberry Gelatin

White Peach and Soy Milk Sandwich

Apricot Tart / Peach Cream

Peach Soup / Lobster Consomme Jelly

White Peach and Chicken Mousse Tart

Pork Rillettes and Peach Slider

Highlights from the sweets menu include coconut & Earl Grey Panna cotta served with rose jelly and peach compote, peach gelatin infused with red wine and vanilla mousse, and a delectable white peach and soy milk sandwich. For those with less of a sweet tooth, the afternoon tea service also offers delectable dishes like a white peach and chicken mousse tart, a pork rillettes and peach slider, and more. Guests can also enjoy a selection of scones in either plain or coconut, each served with clotted cream and either peach or guava jam. Over 20 beverages will be on offer, including Wedgwood teas.

JR Tokai Tours has released a new travel plan for fans of Laid-Back Camp Season 2, which aired from January to March 2021. The tour will take place in the Izu area, which was heavily featured in episodes 10, 11, and 12. Guests can enjoy a travel plan with single lodging and original goods starting May 23 until June 29, 2022.

Original Stickers

The slice-of-life series Laid-Back Camp is currently serialized in COMIC FUZ.

Set in Yamanashi and Shizuoka Prefectures, Laid-Back Camp is a relaxing series following a group of high school girls going camping and enjoying their daily lives. The series is based on the author Afro’s personal experiences and interviews, and since serialization in 2015, the series has attracted fans from around the world. The original comic has sold over 7 million copies. In 2018, the first anime series premiered, inspiring a spin-off Room Camp in 2020 and a second season in 2021.

Four years after it was announced in 2018, a Laid-Back Camp animated film will arrive in theaters this summer.

The EMOCAL project aims to support small-town areas of Japan. As a new initiative in the project, specific soundscapes only found in certain areas of the country have been combined with music to create some unique tracks. A selection of musical artists have collaborated with the project to bring these songs to life!

EMOCAL was created by ZOWA’s original label, CatchyStuck. The project supports local regions and communities by using ASMR soundscape videos recorded in each region to convey their particular charms to all of Japan. The sounds recorded in each place are considered to be very valuable and are intended to serve two purposes: to bring tourism back after the pandemic and to provide fans of ASMR a way to experience these areas from afar.

Check out each of these unique ambient tracks created by four up-and-coming musicians! Each song is available on viviON’s ASMR platform ZOWA and on Spotify.

Ube, Yamaguchi Prefecture / Ikkyuu x Hige Driver, I Love Ikkyuu

Beard Driver created this ambient track with sounds recorded inside of Ikkyuu, a ramen shop.

ZOWA: https://zowa.app/play/20019
Spotify: https://open.spotify.com/track/1RP4RcpJwMrFzoYQbnfDYm?si=f1f1e816adb14db0

Odawara, Kanagawa Prefecture / Miyuki no Hama x Powerless, Seiren

Powerless created this track, inspired by the sounds of waves crashing at Miyuki no Hama, a seaside recreation area 20 minutes from Odawara Station.

ZOWA: https://zowa.app/play/20016
Spotify: https://open.spotify.com/track/5DkQ9FeM7jQBacUf7Nbuxc?si=c7d771e73ddd44b6

Shizuoka, Shizuoka Prefecture / Wasabi Field x baker, On the silent hill

Utogi in Shizuoka city is surrounded by incredible nature. Known as the birthplace of wasabi cultivation, baker used sounds recorded in the area to create this ambient track.

ZOWA: https://zowa.app/play/20017
Spotify: https://open.spotify.com/track/0oIU4x7MjVKmpouRwEPaXZ?si=04dcb805cea540b7

Ibusuki, Kagoshima Prefecture / Cape Tara x SeA0, Akushu

Cape Tara is a popular spot featuring an 800-meter-long sandbar at low tide. The sounds captured here were used by artist SeA0, and this track is sure to make you miss the water.

ZOWA: https://zowa.app/play/20018
Spotify: https://open.spotify.com/track/1Utz5j0oB4GmSDOMVdUcXU?si=eafa1949b3ea44d0