Hello, everyone. My name is Midori Blackmore and I am a staff person of MOSHI MOSHI BOX Harajuku Tourist Information Center.

Do you like strawberries? I love strawberries so, I feel happy during this spring season because many desserts using strawberries are released every year.

This time, I visited the very popular shaved ice specialized shop, “SULBING HARAJUKU” from Korea.

The shop is always crowded in summer, but you don’t have to wait to get into the shop during the winter season.

It might sound weird to eat ice cream during winter, but I think it is nice to eat something cold inside a warm room, for some reason.

Eating a shaved ice inside a warm shop is the same!

The shop is located on the 2^nd floor of the building where the sports store, SKECHERS is located, near the Takeshita Exit of Harajuku Station (make a right turn after getting out of the exit). The sign of the shop is small so be careful not to miss it.

The inside of the shop is spacious and warm. Many of the customers are women but I saw some groups of men as well. A wide generation of people visit the shop.

Secure a table first before making an order at the counter. The product I ordered was a winter-limited, “Nama Ichigo SULBIN”(fresh strawberry shaved ice)!

After ordering, take a buzzer and wait at your seat.

When the buzzer rings, go to the counter and receive your shaved ice.

“Nama Ichigo SULBIN”(fresh strawberry shaved ice) 1,400 yen (tax included)

Boom!

The product was bigger than I thought. Look at the size of it!

You will realize that it is not a normal shaved ice as soon as you put it into your mouth.

The ice is very fine and has a soft texture. Even when it is cold out, the ice will not result in a “rush to the head”and you will be able enjoy the fresh ice texture.

Also, the shaved ice of this shop has the flavor of milk! The combination of the milk-flavored shaved ice and lots of strawberries goes very well.

Red bean jam paste is inside the shaved ice so you will never get tired of eating this sweets item.

SULBIN HARAJUKU sells many kinds of menu items.

@chikatetsu0727がシェアした投稿 – 7月 30, 2016 at 8:04午前 PDT

One popular menu item is“Mango Cheese SULBIN” 1,500 yen (tax included)

ソルビン原宿店さん(@sulbingharajuku)がシェアした投稿 – 12月 27, 2017 at 3:13午後 PST

A popular item that is not a sweets is  (food menu)“Mozzarella Toppogi Toast” 1,100 (tax included)

For those of you who do not have “a sweet tooth,”I recommend that you share an ice shaving dish with your friends or with your boyfriend.

“Nama Ichigo SULBIN” will be sold until February for sure but it might not be sold in March. Let’s go to the shop as soon as possible!!

Hi, everyone. I’m Shiota, the Director of the MOSHI MOSHI BOX Harajuku Tourist Information Center.

Foreigners coming to Japan love ramen, as shown in our questionnaire where it ranked 2nd place. I’m sure there’s a lot of you reading those who like it too.

AFURIさん(@afuri_official)がシェアした投稿 – 2017年 8月月27日午前2時15分PDT

Did you know, there’s actually a famous ramen place in Harajuku listed by Michelin? Today, I’ll introduce you to AFURI Harajuku, a ramen shop recognised worldwide.

It’s easy to get to. Just take the JR Yamanote Line to Harajuku Station and it’s a 3-minute walk from there. Head left out of Takeshita Exit and make a right when you come to Nescafe Harajuku. You’ll be able to see it on your left.

The restaurant itself has a very stylish and modern exterior. You’ll actually wonder whether it’s really a ramen shop when you see it. It has a welcoming atmosphere even if you go by yourself. When we went, despite it being 3pm on a weekday, most of the seats were taken up. And half of the customers were non-Japanese! As expected of such a popular restaurant.

The smell of citrus hits your nose upon entering the restaurant, something you wouldn’t expect in a place that sells ramen.

The inner section of the U-shaped counter is in fact an open kitchen, giving the whole restaurant a feeling of openness, and the background music that plays is calm. It feels like you’re in a fancy café.

I ordered the Yuzu Salt Ramen (¥980).

The toppings are simple. It comes with juicy mizuna, a boiled egg, bamboo shoots, char siu chicken fillet, and refreshing yuzu skin. You can choose from a boiled char siu packed with the chicken’s good flavour or a light and healthy chicken char siu.

Infatuation Denverさん(@infatuation_den)がシェアした投稿 – 2016年12月月12日午前9時34分PST

The noodles are thin and a healthy mix of wholewheat flour from Hokkaido and rye. The soup is made with carefully selected ingredients such as roast chicken,  seafood and potherbs that have been carefully cooked in natural spring water from Mount Afuri. The flavour is both full-bodied and light and will have anybody who’s tasted it addicted.

Maria Eduarda Costaさん(@duudacostaa)がシェアした投稿 – 2018年 3月月14日午後8時23分PDT

There’s also a vegan ramen (¥1,350) option too made with seasonal vegetables for vegans, vegetarians and healthy eaters. It’s made with freshly-harvested Kamakura vegetables. No animal products are used in the dish, whether that’s in the noodles, soup or toppings. The salted soup goes perfectly with the vegetables. This option is also recommended for people who aren’t good with thick ramen.

AFURI in Harajuku is celebrated not only by worldwide fans of ramen, but healthy eaters and vegetarians too. There’s no doubt you’ll become hooked once you give their food a try.

Hi everyone! I’m Midori Blackmore from MOSHI MOSHI BOX Tourist Information Centre. As you all know, second-hand clothing has quickly become the new fashion. I have never worn a matching second-hand clothing outfit with a friend before. My friends are very different from me. They can effortlessly coordinate second-hand fashion whereas I can’t. I love second-hand clothes so much that they make up half the clothes I own in my closet.

…Despite this, I still feel a scared to enter second-hand shops, don’t you?

Whenever I see a new collection of second-hand fashion items making their debut appearance in a shop, I always think to myself, “only fashionable people can buy this stuff!” Running out of courage, there are times that I stop right before the entrance of the shop. That’s why I’m dedicating this article to all the second-hand fashion newbies out there. Today I’m going to introduce you to some second-hand clothing shops that are not scary to enter!

KINJI

KINJI原宿店さん(@kinji_harajuku)がシェアした投稿 – 2017年12月月5日午後8時09分PST

What is scary about second-hand clothing shops you ask? Sometimes they can look kind of dark. After all, dark clothing is fashionable. The dark atmosphere can be quite intimidating and can even put you off checking out the new arrivals of second-hand clothing. However, KENJI is a large shop with a bright interior. The atmosphere is comparable to that of a supermarket. Of course, the items inside are also super cute!

ばぶかぼんさん(@bbkpp_bn)がシェアした投稿 – 2016年 3月月20日午後8時08分PDT

I recommend KENJI’s remade goods! If you own one of these, you will find yourself often being asked by people where you got that from.

flamingo

フラミンゴ原宿店さん(@flamingo_harajuku)がシェアした投稿 – 2018年 3月月9日午後10時06分PST

Flamingo is the mecca of second-hand shops. This famous shop also has a branch in Shimokitazawa. We are often asked about this shop at MOSHI MOSHI BOX. Compared to shopping malls, not only are there less customers in second-hand clothing shops, but the staff at second-hand shops approach you more, so there are times that I get put off from entering at all.

I recommend flamingo because unlike other second-hand shops, it is always busy with customers. The atmosphere of “no unfashionable people allowed” might play on your mind in some second-hand shops but not here! At flamingo, everyone is too busy daydreaming about clothes to even notice you so there is no need to overthink!

フラミンゴ原宿店さん(@flamingo_harajuku)がシェアした投稿 – 2018年 3月月4日午後8時13分PST

Flamingo has a reputation of selling lots of shoes. Although brand new shoes are cute, worn out shoes also have their charm. You can wear them down yourself but this can be quite difficult to achieve, so it might be worth just buying some from a second-hand shop.

WEGO Harajuku main shop

WEGO VINTAGE TOKYOさん(@wego_vintage_tokyo)がシェアした投稿 – 2018年 2月月15日午後10時07分PST

WEGO is popular with middle school students because it is cheap, affordable and sells second-hand clothes! There used to be a second-hand shop next to H&M but now there is a special second-hand clothing floor inside WEGO Harajuku main shop. The shop is filled with friendly staff and the kindest of people, so this is definitely a place you could challenge yourself to!

WEGO VINTAGE TOKYOさん(@wego_vintage_tokyo)がシェアした投稿 – 2018年 3月月8日午前2時27分PST

Second-hand clothing plus new accessories… It’s fun to think about creating an outfit at WEGO. The prices here are fairly cheap, so you’ll probably end up buying lots of things. Sometimes there are limited sales events where you can stuff your bag with as many clothes as you like for a fixed price, so make sure to keep checking their SNS feeds!

MARTE

Have you ever made the effort to buy specifically from a second-hand shop but then the clothes you have and the atmosphere in which you try the clothes on have changed so much that you cannot coordinate anything? When you buy basic items, patterned shirts and large jackets from a second-hand shop, you sometimes think your new purchases are cute when you see them in the shop but then when you go home you lose the confidence to wear them…what a waste, right?

For those of you out there who have experienced this, I recommend MARTE.

MARTE　vintage fashion boutiqueさん(@marte_vintage)がシェアした投稿 – 2018年 3月月9日午前3時14分PST

I definitely recommend the dresses from here. Just put one on and you will transform into a vintage girl. You can always coordinate these dresses with a jacket and trainers. Consult the fashionable shop assistants and make sure to get your hands on some clothes that are easy to mix and match!

MARTE　vintage fashion boutiqueさん(@marte_vintage)がシェアした投稿 – 2018年 2月月27日午前1時43分PST

MARTE’s original items are also really cute!

I have so many more recommendations for you in mind but the more I write the more likely I am to expose just how nervous I am about entering shops so I’m going to stop here!

If you are ever lost, please come see us at MOSHI MOSHI BOX!

Hi! I’m Ellie from MOSHI MOSHI BOX Tourist Information Centre. At MOSHI MOSHI BOX, we get a lot of people asking us to recommend a place where they can eat authentic Japanese food in Harajuku. That’s why I’ve decided to take a trip to “Sakura Tei”. Sakura Tei is a restaurant not far from MOSHI MOSI BOX that serves a typical Japanese dish – onokomiyaki. Half of Sakura Tei’s customers are tourists from outside of Japan, so I would really recommend this place to foreigners.

What exactly is okonomiyaki? Its basic form is a savoury pancake made from water, wheat flour, shredded cabbage and fried batter pieces. The name okonomiyaki means grilled (yaki) as you like it (onkonomi). Therefore, it can be customised with seafood or meat. The ingredients are mixed together and then grilled in a cast iron pan. This is one of the most popular dishes in Japan.

Look out for the artistic exterior and bamboo

Walk down Meiji-dori in the direction of Murasaki Sports (ムラサキスポーツ) . Meiji-dori is the street on which MOSHI MOSHI BOX is also located. Once you are at Murasaki Sports, walk down the street between Murasaki Sports and New Balance (NB) and then turn left at the Family Mart. You will immediately notice that the road splits off into two directions. From this point, take the thin pathway on your left. You will see a white building on your left called “DESIGN FESTA GALLERY”. The restaurant Sakura Tei is on the left of this building. Look out for the vivid wall art and bamboo exterior – this is a sign you are in the right place. If you get lost and don’t know the way, don’t hesitate to ask us for help at MOSHI MOSHI BOX.

The interior is also photogenic! Each wall is painted with beautiful artwork. A new design is painted on the walls every half year, so you might see something different if you come back later in the year! Some paintings were offered by a solo exhibition artist from the “DESIGN FESTA GALLERY” next door. Other designs were even painted by the restaurant staff! The restaurant seats more than 200 people, making it perfect for even large parties.

Being hit by a wave of beauty, it was fun to take pictures of the interior even before having entered.

What caught my attention the most were the trees that are growing inside the restaurant. I was told that they were growing here before this place became a restaurant, and rather than cutting them down, the owner nurtured them, incorporating them into part of the restaurant. From this dynamic and unique idea, an atmosphere of freedom formed. You wouldn’t even believe you are still in Harajuku. The atmosphere is so relaxing.

Order an original Okonomiyaki at Sakura Tei!

Besides okonomiyaki, the menu includes an abundant range of dishes such as monjayaki (similar to okonomiyaki), yakisoba (fried noodle dish) gyoza (dumplings) and teppanyaki (grilled food served on an iron plate). There is also an English menu available and many foreigners belong to the team of staff. They can speak many languages including English and Korean. You can order vegetarian and vegan food too so if you have any questions, feel free to talk to the staff!

I ordered Sakura Tei’s most popular item off the menu – the “Sakura yaki” (￥1,400). All the prices on the menu are the prices including tax. Pork, squid, shrimp, matsutake mushrooms, welsh onions, pork belly slices and egg are the eight ingredients mixed into the batter of this okonomiyaki. Each table has a hot teppanyaki plate fitted into it so you can make your own okonomiyaki yourself.

It’s ok even if you’ve never made one before! Easy instructions on how to make it are provided on each table.

I immediately took up the challenge of making one. First, you have to mix the ingredients with the batter with all your might – that’s the key to making it so delicious. After mixing well, place the batter onto the grill plate and form it into a round shape. Then, place the pork belly slices on top and cook until golden brown (Approx. 6-8 minutes).

Once the underside is golden brown, it’s time to flip it over! It’s heavier than I thought… I wasn’t sure if I could do it…

I drew up all my courage and went for it!!

I did it! Whenever customers flip their okonomiyaki particularly well, there is always a mini celebration. It’s all about celebrating the process of making okonomiyaki and having fun here. A staff member even mentioned: “I love seeing the customers having fun while making okonomiyaki”.

After flipping, cook for another 6 minutes.

When your okonomiyaki is cooked, place your egg on top (that you lightly cooked on the teppanyaki grill) and then add the original sauce and mayonnaise. Sprinkle on some katsuobushi (dried skipjack tuna flakes), some more mayonnaise and you are done!

I immediately took my first bite while it was still piping hot. Normally, okonomiyaki is slightly thinner than this one…but what about the flavour..?

…Super delicious!!! The batter is packed with ingredients that taste great with the seafood stock. The slightly sweet sauce makes it into a delicious specialty that can only be experienced at Sakura Tei! Normal okonomiyaki uses wheat flour that makes you full very quickly, however Sakura Tei’s okonomiyaki is soft and thick – you will hungrily eat it all up! ♡

A fried parfait?! My first dessert experience here

After having okonomiyaki, you always want something sweet in your mouth! Skimming the menu, the one thing that caught my eye was the “ama-imonja yaki banayan” (￥550). Monjayaki uses wheat flour that is lightly mixed with water amongst a range of ingredients and then fried on the pan. It resembles okonomiyaki but is thicker. I quickly gobbled up the ama-imonja yaki.

It was easy to make! Just mix all the parfait ingredients together and then cook it. Just looking at this dessert made feel like an excited child. I had never tasted anything like this before!

It tasted a bit like a banana muffin and the caramelised golden-brown areas were sweet – I just couldn’t stop! You should try making this one too!

There is one more thing I would like to recommend you to have after your meal. The homemade “Sakura Lemonade” (￥500 ). Their lemonade includes a Sakura-salted flavor that is popular among foreigners. The fresh flavor and taste of sakura brings back memories of spring. You can enjoy this drink at any time of year, so please check it out!

That was my first visit to Sakura Tei. It wasn’t just the okonomiyaki, dessert and drink that I enjoyed, but also the way the restaurant makes the customers laugh and smile. If you’re ever in Harajuku, make sure to check this place out!

Model & Writer Ellie

Hi, everyone! I’m Banako and I work at the MOSHI MOSHI BOX Harajuku Tourist Information Center.

THE PARFAIT STAND is a newly opened store in Harajuku that specialises in takeout parfaits. I dropped by to see what they’re all about. Here’s the report.

To get there, head out of Takeshita Exit at Harajuku Station and you’ll find it immediately to your left.

Originally there was a collection of train ticket machines there, but they renovated the space to open the new store. It’s literally outside the station!

The staff all welcomed me with gleaming smiles.

THE PARFAIT STAND is the popular sister store to BAKE CHEESE TART which, as the name suggests, sells freshly baked cheese tarts. Deliciousness is guaranteed.

There are two items on the menu! You have the Parfait Chocolate Blanc (¥756 w/tax) made with rich chocolate and bitter coffee, and the Strawberry White Parfait (¥972) which is a limited-edition item available until May 31^st. They’re both amazing in their own way – you’ll be spoilt for choice.

After a lot of thought, I decided to go with the limited edition Strawberry White Parfait!

I thought it was fresh cream that crowned the top of the parfait, but contrary to my expectations it was meringue! It has a crunchy and crumbly texture and its mellow sweetness fills your mouth.

The parfait contains a milk pudding made with vanilla ice cream and Hokkaido milk. It’s also filled with thick strawberry jelly and mousse. The texture is irresistible from top to bottom – you won’t grow tired of it at any section.

You can get yourself an authentic, cute takeout parfait too at THE PARFAIT STAND. Just holding it is kawaii and something new to take onto the streets of Harajuku with you♡

How about it?

Hello, everyone! My name is Banako and I am a staff person of MOSHI MOSHI BOX Harajuku Tourist Information Center!

Have you heard of “Rainbow Soft Cream?” It is a sweets item sold in Harajuku that is gathering much attention on SNS nowadays. Harajuku is a place where many ice cream stores are located.

“LE SHINER” which sells this item is often featured in TV programs as a shop that is offering Instagrammable sweets items.

To get to the store, exit JR Yamanote Line – Harajuku Station / Takeshita Exit and walk straight down Takeshita Street. Then, make a right turn at the intersection where CROQUANTCHOU ZAKUZAKU is located. You can’t miss it, and the pink-colored bear sitting outside the shop will be there to greet you.

Rainbow Soft Cream (810 yen – tax included)

This is their popular sweets item –“Rainbow Soft Cream.” Rainbow colored fresh cream is placed around the pink-colored ice cream.

I love desserts, so I love this item. The look of this item and the store is so gorgeous and cute, so I took many photos.

 “LE SHINER” sells many popular items such as “Light Bulb Soda” and “Cheese Dog” in addition to “Rainbow Soft Cream.”

Why not visit this shop when you visit Harajuku.