Sushiro is finishing up its popular ¥90 sushi event―which was being held in celebration of opening 500 stores across Japan―by holding the “Tenkomori Matsuri,” a campaign which started on July 18 and offers customers large portions of sushi at a cheap price.
The events are a way to give thanks to customers for enabling the chain to open 500 stores. Roll up to the nearest Sushiro while in Japan to enjoy sushi with thick cut ingredients.
Tuck into thick cut tuna, salmon, two-tower ebi and more. Also, as the event will roll through the Day of the Ox on July 20, the chain will serve thick cut eel at just ¥100 (+tax).
Check out what you can look forward to below.
Thick Cut Medium Fatty Tuna – ¥100 (+Tax)
Thick Cut Salmon – ¥100 (+Tax)
Thick Cut Eel – ¥100 (+Tax)
8-Piece Northern Shrimp – ¥100 (+Tax)
Large Portion Whelk – ¥100 (+Tax)
The event is running until July 29, so head to Sushiro and enjoy delicious heaped servings of sushi at a bargain price.
■Information
Tenkomori Matsuri
Running: July 18, 2018 – July 29, 2018
Sushiro Official Website: https://www.akindo-sushiro.co.jp
*Products and prices differ at the Minami-Ikebukuro, Gotanda and Ueno branches.
*Sushiro Conomi not participating
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Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.
“King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept in New York City
Sebastian Masuda is a multi-disciplinary artist whose unique sense of color transcends the boundaries of art, fashion, and entertainment. His restaurant “KAWAII MONSTER CAFE” opened in Harajuku in August 2015 and quickly became a popular spot in Tokyo, frequented by celebrities from around the world, including BLACK PINK’s Jenny, Katy Perry, and Ariana Grande. His next project will take place in New York City, where he is currently based. The restaurant will offer a completely new perspective on sushi, the most popular Japanese food in the U.S. and an integral part of the American lifestyle.Enjoy an Immersive Kawaii Experience
The new location is meant to be an “immersive Kawaii experience.” Once you step into the restaurant, you’ll find yourself in a psychedelic and one-of-a-kind space that will make you feel as if you’ve wandered into another world. Guest will be guided by employees clad in colorful custom-made costumes, and three rotating cats will be suspended by the ceiling, rotating to reveal a secret image. Guests sitting at the counter will enjoy a pink custom-made conveyor belt, a.k.a a sushi lane.The restaurant will offer artist Sebastian Masuda “Immersive Kawaii Experiences” that go beyond THE DINING EXPERIENCE.Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.
Chef Hiroki Abe and Sebastian Masuda collaborated to create an unforgettable menu, fully supported by AUTEC. After moving to the United States in 2001, Abe worked as an executive chef at EN Japanese Brasserie in NYC. He now works as a private chef at corporate events and parties around the U.S. On the technical side, AUTEC, which boasts the number one share of the automatic sushi machine market in North America, is backing up the venture. The sushi is sure to be as tasty as it is kawaii!Featuring Restaurant Music by RAM RIDER, the Music Producer Behind the Score at KMC
The in-store background music is essential when cultivating an immersive experience. Music producer RAM RIDER, who created the music for KAWAII MONSTER CAFE, has written an incredible 70-minute ambient track for SUSHIDELIC. Guests can look forward to losing themselves in the adorable ambiance.Tons of New Yorkers Visit During Pre-Opening, SUSHIDELIC Trends on Social Media
During SUSHIDELIC’s limited pre-opening, scores of New York-based celebrities and influencers visited the shop. The unparalleled ambiance, food presentation, and experience have quickly become a hot topic on social media!Opening in SoHo, the Trendiest Neighborhood in New York City
SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.
Sebastian Masuda
Information
Shop Overview
Name: SUSHIDELIC
Opening: June 28, 2023
Address: 177 Lafayette St, New York, NY 10013Website: https://www.sushidelic.netInstagram: @sushidelic.nyc -
In Saiki City, located in the southernmost part of Oita Prefecture, visitors will find a unique project. For a limited time, guests can enjoy a sushi-netarium, where sushi–not stars–will be featured in the sky. Saiki City, where the event takes place, is a treasure trove of seafood thanks to the Bungo Channel and boasts the largest catch in Oita Prefecture. It’s also known as Oita's premier sushi destination, with more than 350 varieties of ocean delicacies to enjoy each year. Saiki Sushi, made from fresh local fish, is known for its firm texture and for having just the right amount of fat. To promote this tasty dish throughout Japan, the interactive sushi-netarium promotion was created!
A Planetarium Experience Featuring Soothing Music and a Sky Filled with Sushi The sushi-netarium is said to have a relaxing effect comparable to that of Beppu Onsen, the most famous tourist attraction in Oita. Those taking part will be able to see not only a sky filled with sushi, but a sushi meteor shower and the Gari Borealis. As you watch, it might become impossible not to crave sushi! Visitors will be able to take part in this special viewing at certain locations in Beppu City and at Oita Airport from September 22 until November 30. In a public announcement, the city invited guests to eat plenty of tasty local food and soak in the Beppu Onsen before enjoying the sushi-netarium to wrap up a wonderful day. The Beautiful ‘Sushi Projector’ Check out these impressive projectors made exclusively for the sushi-netarium! These original sushi projectors in the shape of Saiki sushi are the only five such projectors in the world and come in the shapes of tuna, yellowtail, octopus, egg, and shrimp. Come enjoy this strange sushi-centric activity in the south of Japan! Participating facilities are listed on the website below. Information
Saiki City presents Sushi-netarium
Running: September 22 – November 30, 2022
Venue: Accommodations in Beppu City, Footbath Space at Oita Airport
Target Space: Accommodations listed below, Oita Airport Footbath Space
Details: https://www.visit-saiki.jp/topics/detail/eb9def81-fb90-40ae-9b5a-10c8d6c94b32
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High casual brand PAGEBOY has begun selling limited-edition collaboration items with sushi chain Hamazushi at stores nationwide, the official web store, and ZOZOTOWN. An original novelty box will be gifted to customers buying collab items while supplies last!
Lineup
Long Sleeve T-ShirtShort-Sleeve T-Shirt
Short-Sleeve Patterned T-Shirt
Bucket Hat Socks
Plates
Fans of the popular sushi chain can grab a shirt featuring Hamazushi's unique wave pattern motifs. Unisex brand PAGEBOYLIM also announced a simultaneous collaboration, with a long-sleeve T-shirt perfect for the guys out there. Information
PAGEBOY x Hamazushi
Release Date: March 3, 2022
Where to Buy:
PAGEBOY Locations Nationwide: https://www.dot-st.com/pageboy/info/CSfStoreListPage.jsp
Official Online Store: https://www.dot-st.com/pageboy/
ZOZOTOWN: https://zozo.jp/shop/pageboy/
Official Site: https://www.dot-st.com/cp/pageboy/hama-sushi -
A new restaurant by the name of Kimura Don is set to open inside Shinjuku Takashimaya's Restaurant Square on July 20, 2021. Kimura Don is a new donburi restaurant produced by Koji Kimura, a chef whose popular sushi bar Sushi Kimura, located in Futakotamagawa, has held two Michelin stars since 2013. His new eatery continues the traditions and techniques honed at Sushi Kimura while spinning innovation into new donburi rice bowl dishes conceived from the many ideas Kimura has conceived over the years. The donburi to be served recreates that perfect balance between vinegared rice and toppings which Kimura mastered at his sushi bar. Customers can enjoy a range of additions including donburi classics such as meat and fish as well as seasonal ingredients. The restaurant also uses locally grown and reared produce and ingredients that's also environmentally-friendly from Tokyo such as Kinuhari rice from Hachiojo and Akigawagyu beef. This will help to foster a relationship between local farmers and consumers.
Lunchtime Dishes | ¥3,500 Each | Serving Times: 11:00-17:00 (Last Orders 16:00)Pick from five different donburi bowls such as tuna, pilchard, and roast beef. Each season will also has its own exclusive dish made with seasonal ingredients. There's also a special option to order a set of two smaller versions of the dishes too for ¥3,800. Evening Courses | From ¥12,000 | Serving Times: 17:00-23:00 (Last Orders 22:00)The evening course line-up is also made up of five different bowls as well as seven seasonal snacks. Koji Kimura | Comment
"I've been set up in Futakotamagawa for 16 years. I studied how to prepare sushi rice for many years, since it serves as the foundation, so that I could create unique sushi. I have made sushi rice that's unique and draws a line under other restaurants, rice which when combined with toppings explodes with umami flavour. I use this same sushi rice as the basis for lots of innovative donburi dishes, and I'd love for people to enjoy a taste at the first place in Japan to do this."Information
Kimura Don
Opening Date: July 20, 2021
Location: Takashimaya Times Square (Floor 14F)
Address: 5-24-2 Setagaya, Shinjuku, Tokyo)
Official Website: https://www.takashimaya.co.jp/shinjuku/timessquare/
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The Kirby Café branches in Tokyo and Hakata rolled out their Spring 2021 menu on Friday which is set to run until June 6. Themed on a springtime picnic, the line-up includes three items: six siz different temari-zushi servings, cherry blossom mochi, and a cherry blossom latte, all inspired by the Kirby video game series.
The Menu
Cherry Blossom Temari-zushi: Eat In ¥2,178 / Takeout ¥2,138
A serving of six sushi rolls perfect for a spring picnic. Each roll features designs that will be instantly-recognisable to Kirby fans.Souvenir - Lunchbox (4 Designs)
Kirby's Spring Search | ¥1,078 (Tax Included)
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A light pink-coloured cherry blossom latte with a touch of salt. Mix everything together for a tasty sipping experience.Information
Kirby’s Spring Picnic Fair Menu
Japanese Menu Name: 春のまんまるピクニック フェア
Running: March 19, 2021 – June 6, 2021
Where: Kirby Café TOKYO / Kirby Café HAKATA
Table Reservations: Book at the links below
・Kirby Café TOKYO https://kirbycafe-reserve.com/guest/tokyo/
・Kirby Café HAKATA https://kirbycafe-reserve.com/guest/hakata/
Kirby Café Official Website: https://kirbycafe.jp
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DMM VR lab released a new 3D VR game last week on Steam and DMM.com titled No Sushi, No Life.
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No Sushi, No Life
Released: January 7, 2021
Steam: https://store.steampowered.com/app/1481430/No_Sushi_No_Life/
Official Website: https://connect.vrlab.dmm.com/