As part of the ongoing Channel47 project, which uses the power of local resources and entertainment to share Japan and its local culture with the world, a new travel experience titled ‘DEEP EXPERIENCE THE INAKA -TENRYUKYO・IIDA CITY-’ is now on sale, taking visitors to Iida, Nagano Prefecture.

Iida City in Nagano Prefecture will be the location for the tour, with the city selected by the Japan Tourism Agency in 2024 for its ‘Project to Promote Expansion and Quality of Inbound Tourism by Providing Special Experiences for Visitors.’ The Minami Shinshu Tourism Bureau helped to create the tour for inbound travelers to experience the “real” Japanese countryside found in the Tenryu Gorge area of Iida City by funding farmhouse homestays in the area.

By creating a travel experience that takes advantage of the local resources of Tenryu Gorge in Iida City, we aim to promote sustainable tourism activities by communicating the charm of the region to people in both Japan and abroad, revitalizing local production, passing on traditional culture, and strengthening cooperation between local communities.

Fans of Japan and Japanese culture may know that Kobe’s food scene is not to be missed. A new restaurant, KANBE, is now open and tells the story of the city’s food culture. The grand opening was on November 30 in Sannomiya.  

The story begins with water, the source of Kobe’s food. The city’s famed fare like Kobe beef, Suma salmon, and seasonal vegetables  will take the stage through storytelling, projection mapping, and uniquely planed dishes. Ingredients are served to guests the same day that they are delivered to the restaurant, offering the freshest possible experience. The restaurant also offers a wide selection of drinks made in Kobe, including Nada Gogou sake and Kobe wine. These are made using Nunobiki water from the Rokko mountain range, meaning that everything guests enjoy was truly made in Kobe.

At KANBE, visitors will chat with a storyteller who weaves the story of Kobe’s food into the experience. A chef himself, he is well-versed in cooking methods, food history, and nutrition. 

The 18-meter-long counter adds to the experience by displaying seasonal scenery, the water of Nunobiki, and the night view from Mt. Rokko. Nature sounds, like the murmuring of Nunobiki Falls and the chirping of birds, also echo through the restaurant in time with the projection mapping, creating an atmosphere that feels alive.

Why not come enjoy a new kind of dining experience?

Kobe is filled with famous sightseeing spots like the nostalgic Ijinkan neighborhood and port. The city is packed with fashionable shops and restaurants and is highly regarded for its selection of tasty sweets!

The port city, with over 150 years of history, has fostered a unique and diverse culinary culture.

Recently, Kyary Pamyu Pamyu began starring in a series of promotional videos for the Gastropolis Kobe project. The artist traveled to the city to partake in plenty of delicious treats, and MOSHI MOSHI NIPPON went along for the ride! Here are some of the singer’s favorite spots around town.

Kobe, known as a city where East meets West, is lined with sweets shops that are unique to the area.

The tea salon TOOTH TOOTH Dekoboko Sabo opened in 2019 in the Kobe City Museum and offers a menu that mixes Western food and sweets with tea and ingredients from traditional Japanese cuisine. Kyary ordered the Dekoboko Sabo Afternoon Tea Set, a collection of western sweets blended with the essence of traditional Japanese flavors. Guests are invited to enjoy their tea and sweets in a one-of-a-kind space filled with Meiji period flare and retro Western furniture. Those interested will need to make a reservation, so be sure to remember the next time you’re in Kobe.

TOOTH TOOTH Decoboco Sabo

Address: 24 Kyomachi, Chuo Ward, Kobe (Inside the Kobe City Museum)

Hours: 9:30-17:30 (Last Order at 16:30) 

Closed Mondays

Official Site: https://toothtooth.com/restaurant/decoboco-sabo

The next stop was Kobe Nankin-machi, one of the three major Chinatowns in Japan. Kobe MILK is known nationwide for its Apricot Pudding, which is made with local ingredients. The raw apricot pudding is mixed with milk brought from the foot of Mt. Rokko and other ingredients from Hyogo Prefecture. Of course, Kyary ordered some, and was amazed by its fluffy texture. You can only enjoy it in Kobe–also, the shop sells other puddings mixed with seasonal fruits, so don’t miss those either!

Kobe MILK

Address: Shin-Motomachi Building 1F (1 Motomachi-dori, Chuo-ku, Kobe)

Hours: Weekdays 9:30-19:00 / Weekends 9:30-19:30

Official Site: https://kobe-milk.com

For Kyary’s final stop, the singer visited the Moore House, a cafe located in a building with over 100 years of history. Guests are surrounded by greenery, and the Western-style building is incredibly elegant. The Strawberry Mille-feuille Kyary ordered was created by an expert patissier and based on the strawberry mille-feuille recipe from the legendary French restaurant Maxim’s de Paris in Ginza. A generous amount of custard cream complements the crispy pie crust and enhances the sweetness of the fresh strawberries. We’d recommend it with a glass of champagne–if you’re of age.

Kitano Ijin-kan Moore House

Address: 2-9-3 Kitanocho, Chuo-ku, Kobe

Hours: 11:00-17:00

Closed Tuesdays

Official Site: https://www.kitanomoore.com/cafe/

The streets of Kobe are packed with sweets that you can only enjoy if you visit. Why not come experience these incredible spots like Kyary did?

Kobe Sweets Trailer: https://youtu.be/Sx9B1ZdAvlI

Kobe is filled with famous sightseeing spots like the nostalgic Ijinkan neighborhood and port. The city is packed with fashionable shops and restaurants and is highly regarded for its Kobe beef restaurants and tasty local spirits.

Facing the Seto Inland Sea, Kobe is surrounded by rich nature and produces plenty of tasty veggies while also bringing in tons of fresh fish. The port city, with over 150 years of history, has fostered a unique and diverse culinary culture.

Recently, Kyary Pamyu Pamyu began starring in a series of promotional videos for the Gastropolis Kobe project. The artist traveled to the city to partake in plenty of delicious fare, and MOSHI MOSHI NIPPON tagged along. Let’s take a look at her top picks!

Kobe beef is the first thing that comes to mind when you hear the name of this Japanese city, right?

Teppanyaki restaurant Tajima, located in the Kobe Portopia Hotel, serves Kobe beef along with other Japanese black beef, seafood, and seasonal vegetables.

Kyary ordered the Kobe beef loin and seasonal grilled vegetables, watching with excitement as the chef prepared the meal in front of her. The steak is made from carefully selected Kobe beef and melts in your mouth. Tajima has private rooms as well as counter seating, making it a perfect location for everything from a family get-together to a first date.

Teppanyaki Tajima

Address: Kobe Portopia Hotel 2F (6-10-1 Minatojima Nakamachi, Chuo-ku, Kobe)

Hours:

11:30-14:30

17:30-21:30 *Open at 17:00 on weekends and holidays

Open Daily

Official site：https://www.portopia.co.jp/restaurant/detail/tajima/

What goes better with Kobe beef than local sake? One area of the city, Nada Gogou, has an incredibly high concentration of sake breweries.

Nada Gogo Sake Brewery opened in April 2022 in a renovated building that was formerly the location of Kenbishi, a long-established local sake brewer with over 500 years of history.

Visitors can enjoy sake and cuisine from 26 breweries in the area under the themes of ‘Seasonal, Local, Compatible, Fermentation.’ Here, Kyary ordered the Nada Gogou Set which includes the best possible food and drink pairings. Limited to 100 servings each day, the set includes five different sake and three seasonal small plates perfecting for pairing. The drinks and food offerings change with the seasons, allowing guests to enjoy tons of unique flavors from the region no matter what time they visit.

Nada Gogou Brewery

Address: 3-11-2 Mikagehonmachi, Hagashinada-ku, Kobe

Hours: 12:00-21:00 *Opens until 20:00 on Sunday and holidays

Closed Monday-Thursday

Official Site: https://nadagogo.com/

GOCOCU is an all-day buffet restaurant in the Kobe Portopia Hotel where guests can enjoy dishes using carefully selected ingredients from the five Hyogo provinces (Settsu, Harima, Tajima, Tanba, and Awaji) with a spectacular view of Kobe. Visitors can enjoy the chef’s specialties including roasted and grilled dishes cooked in a custom-made stone oven. The restaurant is also known for its selection of alcoholic beverages, and Kyary enjoyed the Fukuju Junmai Ginjo. This particular sake has won many awards in Japan and abroad, including a gold medal at the National Sake Competition for three consecutive years. Popular for its smooth rice flavor, this well-loved brand uses rice and rice malt grown in Hyogo Prefecture. Adults can enjoy this and many more delicious beverages during buffet hours and cocktail hours after 8:30 or 9:00 on Saturdays, Sundays, and holidays.

GOCOCU ~Blessings of the Five Kingdoms~

Address: Kobe Portopia Hotel 30F (6-10-1 Minatojima Nakamachi, Chuo-ku, Kobe)

Hours: 7:00-10:30, 11:30-15:00, 17:30-21:00, 20:30-23:00

Open Daily

Official Site: https://www.portopia.co.jp/restaurant/detail/gococu/

Founded in 1659, Kiku Masamune is a leader in the sake industry. We visited the Kiku Masamune Sake Factory, opened to commemorate the 50th anniversary of its handy barreled sake, perfect for allowing customers to enjoy barrel-aged sake at home easily. Visitors can enjoy browsing sake barrels, with many created using traditional barrel making techniques that are still used today. They can also enjoy an exhibition of Yoshino cedar, the material used to make the barrels. Tours are by appointment only. Reservations are taken on a first-come, first-served basis, so early reservations are recommended!

Kiku Masamune Sake Factory

Address: Uozaki Nishimachi, Higashinada-ku, Kobe

Tour Times: 10:30~, 14:00~, 15:00~ (Each tour is approximately 30 minutes.)

Closed during New Year’s holidays.

Official Site: https://www.kikumasamune.co.jp/tarusake-mf/

*No outside food or beverages are allowed inside the factory. Tastings are available at the Memorial Hall after the tour.

After reading this, you’re interested in coming to Kobe, right? Enjoy some of this savory fare the next time you’re in the area. 

Kobe Beef Version:https://youtu.be/-HrNq6JGO3A

Nada Sake Version: https://youtu.be/cd9_f59NWIw

The cities of Hirosaki and Hakodate in Hokkaido have announced that they will team up with Hatsune Miku’s popular iteration Snow Miku to promote tourism in the area this winter. A number of activities will begin in December 2022.

[Snow Miku x Hirohako] Collaboration Project

■Hirohako Winter Tourism Campaign Poster Featuring Snow Miku

・Period: Mid-November~February 28, 2023

・Locations: Facilities in both cities, tourist facilities, hotels, shopping areas

■Snow Miku Illustration Contest Exhibition Event

Over 50 illustrations have been submitted under the theme of Snow Miku and Hakodate / Snow Miku and Hirosaki. These will be on display through the winter!

・Running: December 1, 2022 – February 28, 2022

・Venues: Hirosaki Municipal Tourist Center (Hirosaki)
                    Kanemori Red Brick Warehouse (Hakodate)

■Snow Miku Photo Spot

Snow Miku panels featuring shamisen and apples from Hirosaki will be on display, while the Hakodate version will include references to squid fishing and footbaths. 

・On Display: December 1, 2022 – February 28, 2022

・Locations: JR Hirosaki Station, Chuohirosaki Station (Hirosaki)
                        JR Hakodate Station, Hakodate Airport (Hakodate)

■Digital Stamp Rally Using the Mikunavi App

A number of panels will be installed at five checkpoints in Hirosaki and Hakodate. A total of 1,000 people–500 in each city–will win original merch including a Snow Miku mask case and decorated masking tape. All you need to do is check in!

・Available: December 1, 2022 – February 28, 2022

・Locations: (Hirosaki) Hirosaki Municipal Tourist Center, Hirosaki City Machinaka  Information Center,

                         Hirosaki Tourist Information Center, Hirosaki Castle Information Center, Tsugaru-han Neputa Village

　　　　　　(Hakodate) Kanemori Red Brick Warehouse, Yunokawa Hot Spring Footbath, Goryōkaku Tower,

Hakodate Green Plaza C Block (Hakodate Lumi-Pop), Old Public Hall of Hakodate Ward

■Hirohako Winter Tourism Campaign Theme Song and Music Video 

The tourism theme song will get a new music video that will be broadcast on YouTube, at local tourist facilities, and on TV and radio!

・On Air: December 1, 2022~

・Theme Song: Mahou no Keshiki (Lyrics/Composition: ryuryu)

■Snow Miku Welcome Announcements to be Broadcast at Tourism Facilities, etc. 

A one-minute welcome announcement by Snow Miku will air at tourist facilities!

・Running: December 1, 2022 – February 28, 2022

・Locations: Tourist areas in both cities

■Snow Miku Filters Using AR

When each barcode is scanned with a smartphone, Snow Miku will appear on the screen! Visitors can take pictures with Snow Miku to commemorate their winter trip to Hirosaki and Hakodate.

・Available: December 1, 2022 – February 28, 2022

Kyary Pamyu Pamyu is now starring in a series of promotional videos for Gastropolis Kobe, a project aiming to share the city’s incredible food culture with both domestic and international travelers. The project began on November 3, 2022.

[Kobe Beef Version]　https://youtu.be/-HrNq6JGO3A

In the new videos, Kyary experiences the wonders of Kobe beef as well as local sake and desserts while exploring the city’s best sightseeing spots. T

The main video will be aired on a massive screen near Shibuya Station in Tokyo starting in mid-November, and will also be available to watch online.

[Nada Sake Version]　https://youtu.be/cd9_f59NWIw

[Kobe Sweets Version] https://youtu.be/Sx9B1ZdAvlI

To celebrate the campaign, four popular restaurants in Tokyo will participate in the Gastropolis Kobe Fair, inviting guests to enjoy cuisine from the capital of Hyogo Prefecture.

Interview with Kyary Pamyu Pamyu

Q: After filming, what was your impression of Kobe? 

A:  “I took pictures in all kinds of places, but honestly, they were all so close to each other. It was easy to get around and see everything–it only took between 15 and 20 minutes to get somewhere, and shooting went smoothly, so I was really able to enjoy every second!”

Q: What’s your overall impression of Kobe’s cuisine?

A: “There was so much amazing food. Everything was delicious and I ate and drink so much…because of how much drinking was involved in this shoot, I felt like food and alcohol were really connected in Kobe. Even between takes, the staff would ask if I wanted to try something or have another drink. I was so moved by the warmth and kindness of the people I met. This trip was filled with love and hospitality.”

Q: You traveled around Kobe, right? What was your favorite place? 

A: “I love fashion and history, and Kobe had so many incredible historical buildings. I wanted to have tea at a place like that, and the view at night was unbelievable. I thought it was a great date spot or even a place you could spend time with your family and friends. I loved watching the big boats in the harbor.” 

Q: There are only two months left in 2022. Is there anything you still want to do? 

A: “I’ve been on my Japan tour since January, so I’d finally like to relax a little bit. Maybe eat some good food and go to a hot spring. 

Q: Do you have a message for the readers?

A: “The two days of shooting in Kobe were incredible. The weather was perfect, the food was delicious, and the drinks were divine. I’d love to return on my own trip! I hope everyone enjoys the videos!”

Mizu to Takumi, a company associated with the Toyama West Tourism Promotion Association, has teamed up with SKYTREK to offer guests a once-in-a-lifetime chance to visit the area via private jet. Reservations for the incredible experience began on June 17, 2022.

Offering an entirely new tourism experience in Toyama Prefecture, visitors can see the area’s natural wonders from miles above the Earth. The program also aims to share local culture and more about traditional craftsmanship and cuisine.

Toyama Prefecture boasts dramatic topography, from the massive peaks of the Northern Alps and the Tateyama Mountains to the deep waters of Toyama Bay. To better allow visitors to see the sights, these private jet tours will be chartered on special courses different from standard airlines.

After the flights, guests will be welcomed to explore Takaoka’s deep history and culture. Kane no Sanzun, a restored and preserved inn, will welcome visitors, offering a relaxing and rejuvenating time.

Visitors can also book optional excursions to further explore the area, such as a Zen meditation experience at a famous temple in Takaoka, a traditional crafting workshop, and a tour and tasting of the only whiskey distillery in the Hokuriku region.

Come enjoy a trip to Toyama with a whole new perspective!

Airbnb boasts one of the largest travel communities in the world, filled with users offering up lodging and those eager to visit somewhere new. The Japanese subsidiary of the company has revealed the top spots added to Japanese users ‘Favorites (Wish Lists)’ from May 1 to May 17, 2022. Where will travelers in the country be headed this summer?

Golden Week is long gone and users are starting to think about where to visit during the hottest part of the year. This national ‘Wish List’ might make it easier to pick a spot, with many locations highlighting lesser-known areas!

Gujo Hachiman Villa, Limited to 1 Couple Per Day (Gifu)

This completely private rental villa was made for sauna enthusiasts. One lucky pair per day can book this suite along the Yoshida River flowing through Gujo Hachiman, known as the “City of Water and Dance.” Currently booked through the end of August, reservations for September and beyond will be available in early June. Book a stay to enjoy the gorgeous autumn foliage!

A House Surrounded by Lush Greenery in the Countryside (Tottori)

Hosted by a family of musicians and architects, this guesthouse invites guests to enjoy gorgeous Nordic-inspired interiors and the serene quiet of the countryside. For those looking to escape the hustle and bustle of the city, this is the perfect spot.

Hoshina Satomachi, Limited to 1 Couple Per Day (Nagano)

There’s nothing like spending the summer in a traditional Japanese home. Enjoy a barbeque on the terrace and relax on the massive lawn. This is the perfect spot for families with children or pets!

Coastal Cabin (Chiba)

You can’t have summer without a pool. This luxurious coastal retreat boasts a 15-meter pool, outdoor Jacuzzi, bonfire space, and a barbeque. Relax by the pool while listening to your favorite songs or soak in the outdoor bath as you watch the waves crash along the shore.

An Elegant and Peaceful Log Cabin (Nagano)

Located at 1,300 meters above sea level on the Iizuna plateau, this log cabin is situated in the midst of a dense forest. A perfect space for couples, families, or small groups of friends, guests are welcome to enjoy hiking through this gorgeous landscape in the center of Japan!

JR Tokai Tours has released a new travel plan for fans of Laid-Back Camp Season 2, which aired from January to March 2021. The tour will take place in the Izu area, which was heavily featured in episodes 10, 11, and 12. Guests can enjoy a travel plan with single lodging and original goods starting May 23 until June 29, 2022.

Original Stickers

The slice-of-life series Laid-Back Camp is currently serialized in COMIC FUZ.

Set in Yamanashi and Shizuoka Prefectures, Laid-Back Camp is a relaxing series following a group of high school girls going camping and enjoying their daily lives. The series is based on the author Afro’s personal experiences and interviews, and since serialization in 2015, the series has attracted fans from around the world. The original comic has sold over 7 million copies. In 2018, the first anime series premiered, inspiring a spin-off Room Camp in 2020 and a second season in 2021.

Four years after it was announced in 2018, a Laid-Back Camp animated film will arrive in theaters this summer.

The EMOCAL project aims to support small-town areas of Japan. As a new initiative in the project, specific soundscapes only found in certain areas of the country have been combined with music to create some unique tracks. A selection of musical artists have collaborated with the project to bring these songs to life!

EMOCAL was created by ZOWA’s original label, CatchyStuck. The project supports local regions and communities by using ASMR soundscape videos recorded in each region to convey their particular charms to all of Japan. The sounds recorded in each place are considered to be very valuable and are intended to serve two purposes: to bring tourism back after the pandemic and to provide fans of ASMR a way to experience these areas from afar.

Check out each of these unique ambient tracks created by four up-and-coming musicians! Each song is available on viviON’s ASMR platform ZOWA and on Spotify.

Ube, Yamaguchi Prefecture / Ikkyuu x Hige Driver, I Love Ikkyuu

Beard Driver created this ambient track with sounds recorded inside of Ikkyuu, a ramen shop.

ZOWA: https://zowa.app/play/20019
Spotify: https://open.spotify.com/track/1RP4RcpJwMrFzoYQbnfDYm?si=f1f1e816adb14db0

Odawara, Kanagawa Prefecture / Miyuki no Hama x Powerless, Seiren

Powerless created this track, inspired by the sounds of waves crashing at Miyuki no Hama, a seaside recreation area 20 minutes from Odawara Station.

ZOWA: https://zowa.app/play/20016
Spotify: https://open.spotify.com/track/5DkQ9FeM7jQBacUf7Nbuxc?si=c7d771e73ddd44b6

Shizuoka, Shizuoka Prefecture / Wasabi Field x baker, On the silent hill

Utogi in Shizuoka city is surrounded by incredible nature. Known as the birthplace of wasabi cultivation, baker used sounds recorded in the area to create this ambient track.

ZOWA: https://zowa.app/play/20017
Spotify: https://open.spotify.com/track/0oIU4x7MjVKmpouRwEPaXZ?si=04dcb805cea540b7

Ibusuki, Kagoshima Prefecture / Cape Tara x SeA0, Akushu

Cape Tara is a popular spot featuring an 800-meter-long sandbar at low tide. The sounds captured here were used by artist SeA0, and this track is sure to make you miss the water.

ZOWA: https://zowa.app/play/20018
Spotify: https://open.spotify.com/track/1Utz5j0oB4GmSDOMVdUcXU?si=eafa1949b3ea44d0

The Banyan Tree Rooftop Bar, located at Hoshino Resort Risonare Kohamajima on Japan’s southernmost island, is holding a special stargazing event until April 20, 2022. Visitors can enjoy a cocktail as they gaze at the countless twinkling stars overhead.

Kohama Island is located within the Yaeyama Islands. With a warm climate, it’s comfortable to spend long hours outside, even at night. Kohamajima was also the first island in Japan to be protected by the IDA (International Darkness Association), meaning that no bright manmade lights can interfere with stargazing. Visitors can see 84 of 88 constellations! 

Enjoy a Boundless Starry Sky

The Banyan Tree Terrace will bring guests together to feel the sea breeze and taste colorful mojitos as they enjoy the pleasant weather. Why not spend a relaxing time in a fantastic space lit with faintly glowing candles as you stargaze?

Taste Colorful Mojitos

A limited number of colorful mojitos will be available at a bar counter set up on the terrace for this event only. You can also enjoy Okinawan original mojitos with made with Okinawa lime, brown sugar instead of sugar, non-alcoholic mojitos for children, and tropical fruit mojitos with pineapple and passion fruit.

Munch on Snacks Perfect to Pair with Cocktails

Guests can also enjoy a snack set with salty nuts perfect for enjoying with alcohol!

Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is staying active in 2022. In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities, and has been attracting major attention. Kyary’s tour made it to Shimane on March 12, and the details of her next collaboration have been revealed!

Kyary will be teaming up with Nakaura Foods and their delicious local delicacy Dojou Sukui Manju. Known as the representative treat of the San’in region, the name is a reference to the mask worn during local performances of the Yasugibushi folk song. The steamed buns were developed by Nakaura Foods in 1967 and have been loved by locals ever since. In the 2000s, the company began experimenting with new flavors by teaming up with other local creators.

The company’s logo is being reimagined for the project, inspired by Kyary Pamyu Pamyu’s 2013 Furisodeshon music video. 

The name of the popular product has also been changed to Kyary Sukui Manju! Each box has a pop design and would make a perfect souvenir for Kyary fans.

A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. A special LINE collaboration is also underway, and 50 people who order the new Kyary-themed treats from the official Nakaura Foods online store will be entered to win a shirt!