As part of the ongoing Channel47 project, which uses the power of local resources and entertainment to share Japan and its local culture with the world, a new travel experience titled ‘DEEP EXPERIENCE THE INAKA -TENRYUKYO・IIDA CITY-’ is now on sale, taking visitors to Iida, Nagano Prefecture.

Iida City in Nagano Prefecture will be the location for the tour, with the city selected by the Japan Tourism Agency in 2024 for its ‘Project to Promote Expansion and Quality of Inbound Tourism by Providing Special Experiences for Visitors.’ The Minami Shinshu Tourism Bureau helped to create the tour for inbound travelers to experience the “real” Japanese countryside found in the Tenryu Gorge area of Iida City by funding farmhouse homestays in the area.

By creating a travel experience that takes advantage of the local resources of Tenryu Gorge in Iida City, we aim to promote sustainable tourism activities by communicating the charm of the region to people in both Japan and abroad, revitalizing local production, passing on traditional culture, and strengthening cooperation between local communities.

The cities of Hirosaki and Hakodate in Hokkaido have announced that they will team up with Hatsune Miku’s popular iteration Snow Miku to promote tourism in the area this winter. A number of activities will begin in December 2022.

[Snow Miku x Hirohako] Collaboration Project

■Hirohako Winter Tourism Campaign Poster Featuring Snow Miku

・Period: Mid-November~February 28, 2023

・Locations: Facilities in both cities, tourist facilities, hotels, shopping areas

■Snow Miku Illustration Contest Exhibition Event

Over 50 illustrations have been submitted under the theme of Snow Miku and Hakodate / Snow Miku and Hirosaki. These will be on display through the winter!

・Running: December 1, 2022 – February 28, 2022

・Venues: Hirosaki Municipal Tourist Center (Hirosaki)
                    Kanemori Red Brick Warehouse (Hakodate)

■Snow Miku Photo Spot

Snow Miku panels featuring shamisen and apples from Hirosaki will be on display, while the Hakodate version will include references to squid fishing and footbaths. 

・On Display: December 1, 2022 – February 28, 2022

・Locations: JR Hirosaki Station, Chuohirosaki Station (Hirosaki)
                        JR Hakodate Station, Hakodate Airport (Hakodate)

■Digital Stamp Rally Using the Mikunavi App

A number of panels will be installed at five checkpoints in Hirosaki and Hakodate. A total of 1,000 people–500 in each city–will win original merch including a Snow Miku mask case and decorated masking tape. All you need to do is check in!

・Available: December 1, 2022 – February 28, 2022

・Locations: (Hirosaki) Hirosaki Municipal Tourist Center, Hirosaki City Machinaka  Information Center,

                         Hirosaki Tourist Information Center, Hirosaki Castle Information Center, Tsugaru-han Neputa Village

　　　　　　(Hakodate) Kanemori Red Brick Warehouse, Yunokawa Hot Spring Footbath, Goryōkaku Tower,

Hakodate Green Plaza C Block (Hakodate Lumi-Pop), Old Public Hall of Hakodate Ward

■Hirohako Winter Tourism Campaign Theme Song and Music Video 

The tourism theme song will get a new music video that will be broadcast on YouTube, at local tourist facilities, and on TV and radio!

・On Air: December 1, 2022~

・Theme Song: Mahou no Keshiki (Lyrics/Composition: ryuryu)

■Snow Miku Welcome Announcements to be Broadcast at Tourism Facilities, etc. 

A one-minute welcome announcement by Snow Miku will air at tourist facilities!

・Running: December 1, 2022 – February 28, 2022

・Locations: Tourist areas in both cities

■Snow Miku Filters Using AR

When each barcode is scanned with a smartphone, Snow Miku will appear on the screen! Visitors can take pictures with Snow Miku to commemorate their winter trip to Hirosaki and Hakodate.

・Available: December 1, 2022 – February 28, 2022

Ukiyo-e paintings became popular during the Edo Period of Japanese history. For those weaning to see some of the most rad ukiyo-e paintings around, the new book Edo Punk! The Dynamic World of Ukiyo-e is now available at bookstores nationwide and online. Luckily, the book is also bilingual in English and Japanese!

Kuniyoshi Utagawa, popular in Japan and abroad and known for his unique perspective, and Yoshitoshi Tsukioka, the inspiration for many modern manga series, are both featured in this tome. The many pieces featured combine elements of fantastical beauty and harsh realities, and fans can read commentary by Shoko Haruki. Haruki worked at the Hokkaido Museum before becoming a curator at the Edo-Tokyo Museum in 2017. She specializes in Japanese art history.

The book is now available at bookstores nationwide and online.

Craft beer subscription service Otomoni opened orders for a new Tsundere-themed Hazy IPA on November 15, 2022. The beer has a sweetness level that changes on its temperature and was brewed as part of the 15th installment of the JAPANESE BEER ODYSSEY, which aims to share aspects of both traditional and modern Japanese culture through craft beer.

For better or worse, Japan’s otaku culture is now a major part of the country’s appeal to people around the world.

Japan’s video game and anime market is now legendary around the globe, and millions flock to the country each year to become more immersed in its popular culture. Just look at the annual Comiket event–over 700,000 visitors attend each year!

To celebrate the upcoming Comiket, a new beer has been brewed that pays homage to modern otaku culture. The Tsundere Hazy IPA is perfect for otaku who love a little challenge when it comes to their love life.

Brewed with NOMCRAFT Brewing in Wakayama Prefecture, the Tsundere Hazy IPA features two distinct flavors, each coming out more strongly depending on the beer’s temperature. 

When poured, the beer has a very tropical aroma, and when ice-cold, it’s more refreshing and less sweet. 

As the temperature of the beer rises, the smell becomes more fruity and strong, with the smell of hibiscus certain to make your mouth water. Whether you like bitter or sweet, this may be the perfect beer for you. 

Would you try this tsundere-themed beer? 

The Sumida Hokusai Museum in Sumida-ku, Tokyo, will be holding the ‘Hokusai at Play with the 100 Poems’ exhibition from December 15, 2022 until February 26, 2023. The exhibition will focus on the Hyakunin Isshu, a famous collection of 100 poems integral to Japanese traditional culture.

Hyakunin Isshu Uba ga Etoki – Sojo Henjo / Katsushika Hokusai, The Sumida Hokusai Museum.

Hyakunin Isshu Uba ga Etoki – Ariwara no Narihira / Katsushika Hokusai, The Sumida Hokusai Museum. (Phase 2)

The Five Great Poets, Tsuki – Katsushika Hokusai, The Sumida Hokusai Museum. (Permanently on Display)

By the middle of the Edo period, the Hyakunin Isshu, or 100 classical poems, had become an established part of Japanese culture. Hokusai, an ukiyo-e artist of the period, painted a total of 27 of these famous poems, incorporating his own ideas and views to create unique pieces still beloved so many years later. This exhibition features 24 paintings from the museum’s Hyakunin Isshu collection along with dozens more items pertaining to this legendary collection of writings. Don’t miss it!

The historic Hotel Gajoen Tokyo, which blends a hotel and a traditional Japanese museum, will offer a tour of the Hyakudan Kaidan (Hundred Stairs) from December 3 until December 25, 2022. This Tangible Cultural Property of Tokyo is an incredible sight, and those with an interest in Showa-era architecture won’t want to miss it.

In 1988, part of the old Gajoen structure was torn down to make way for new structures along the Meguro River basin,  and the hotel underwent a large-scale renovation over a period of three years. The Hundred Stairs were originally built in 1935 and designated as a Tangible Cultural Property by the Tokyo Metropolitan Government in 2009.

Over the years, the Gajoen has served as a restaurant and gathering place for visitors from both the Showa-era and Heisei-era. Filled with traditional Japanese aesthetics, the location is now filled with art and pieces of cultural significance. A number of special exhibitions are held throughout the year. 

Why not come enjoy this tour of a piece of Japanese history?

The historic Nagoya Castle will hold a special nighttime viewing event for 14 days only, from November 25 until December 8, 2022. During this period, Honmaru Palace will be open to the public at night, and the Chrysanthemum Corridor inside will be open to visitors for the first time. 

The Ninomaru Garden will also be illuminated and will transport guests to a different place and time by showing a space only possible during dark hours.

Inspired by the relationship between light and shadow, this event focuses on changes that occur over time and the creation and emergence of new ideas and things.

Honmaru Palace, Typically Closed to the Public, to be Open at Night

Nagoya Castle’s Honmaru Palace was completed in 1615 and served as the primary residence of the Lord of the Owari Domain and as the Domain’s government office. The interior of the palace was lavishly decorated with paintings and other art pieces and was praised as a masterpiece. Sadly, it was destroyed by an air raid in 1945. Restoration work began in 2009 and was completed in 2018 with unparalleled accuracy. The Honmaru Palace gives off a completely different aura at night. 

First Public Viewing of the Jodan-no-ma in the Joraku-den

The Joraku-den was added to Nagoya Castle to accommodate the third Shogun, Iemitsu, on his way to Kyoto. It is the most luxurious of all the Honmaru Palace buildings, and this event marks the first time that the Chrysanthemum Corridor on the north side will be open to the public. Visitors are welcome to admire the golden-blue paintings as they stroll through the historic site.

See Spectacular Paintings when Entering the Tsugi-no-ma Room

During this period, visitors can enter the Tsugi-no-ma room to view classical period paintings, giving a more clear idea of how people acted and dressed during this time in history.

[Ninomaru Garden Special Viewing] 

~Witness a Never-Before-Seen Feudal Lord’s Garden through a Spacial Presentation~

Scenography for this unique show was provided by the creative label PERIMETRON. In order to show another side of the Ninomaru Garden at night, the company focused on light’s characteristics, from reflection and transmission to refraction and absorption. Light and shadow intertwine in various ways, and guests will be transfixed by this curious showing.

The five winners of the second Japanese Traditional Culture Grand Prix have been announced! The contest was spearheaded by the Japan Traditional Culture Promotion Project, established in May 2020 as a collaborative effort among companies, associations, and local governments to establish a sustainable framework for the continued development of Japanese traditional culture.

The project is headed by Seiichi Kondou, the Former Commissioner of the Agency for Cultural Affairs. United Arrows Honorary Chairman Osamu Shigematsu serves as Vice-Chairman. Along with Nobuo Yoshida, the 14th generation head of the 400-year-old traditional paper fan store Ibasen, the Japan Cultural Promotion Project began this Grand Prix as a way to honor outstanding works of Japanese culture by companies, organizations, and individuals. Anyone can enter, regardless of nationality, residence, or age. The jury consists of 11 people from various fields, including Richard Collasse, the Chairman of Chanel LLC, and popular model Kozue Akimoto.

Grand Prix Winner

Dustpan x Broom

Luo Qi

Each dustpan is shaped by hand to match the special shape of the Matsumoto broom, which is then dyed with natural Tokushima indigo dye. The broom is the only one in the world made from home-grown broomcorn, and each is made by a third-generation craftsman with years of experience.

Runner-up Prizes

Japanese Lacquer Art – Ether

Takehito Sasaki

[Critique]

Both traditional and innovative. The spirit of Japanese culture and the meaning of this award seem to have taken shape in this work. The zippers do not open. The surface looks like leather, but it isn’t. When the lid is opened, the glossy lacquer seems to spread out. My expectations were surpassed. Anyone who sees it or uses it will find themselves lost in imagination, and I’m sure that thinking about that will bring a smile to the creator’s face. This beautiful craftsmanship was born from plenty of care and attention. What a pleasant surprise. (Risa Tanaka)

Sake Drinking Set – Japanese nagomi Sake Cups

Nagomi Fujita

[Critique]

There’s something about this piece that shares a spirit with Art Nouveau. The delicate plants superimposed on the bright transparent glass are a powerful image. In traditional Japanese nagomi art, the linear appearance of the plants is painted a bit more lightly, but these overlapping layers and shapes resonate and make an impact. The artist used traditional techniques such as lacquer and foil in a subtle manner, while still making the plants look alive. I’d consider this as a modern take on ecology. (Yuko Hasegawa)

Excellence Award

Floating Boat Counter

Masafumi Kodama (Registered Architect with a First-Class License) / Taiki Ishikawa (First Class Carpenter/Registered Architect with a Second-Class License)

[Critique]
The motif that inspired this piece is the traditional Japanese architectural technique of funahijiki. It’s an outstanding piece that utilizes practical architectural practices to create a piece of furniture at the center of a home, somewhere that the family relaxes. It brings the beauty of Japanese wood into the modern age. Funahijiki is a technique that has been used in incredible places, such as the Kyoto Imperial Palace and Kojoin Temple. It’s graceful and elegant, and not often seen in the current age. (Hidetsugu Horikoshi)

Folding Chair to Assist in Seiza
patol stool SEIZA

Hirayama Daily Goods Shop, Makiko & Kazuhiko Hirayama

[Critique]

The judges liked this folding chair for assisting seiza sitting, as it’s something that could be put to practical use right away. It’s sure to help people enjoy tatami culture, and will be a big help for people who seldom sit on the floor in this traditional way. The height and size of the chair, as well as its ability to be folded for easy storage, are nice touches. I’d consider this a masterpiece with incredible potential. (Yuji Akimoto)

These pieces of artwork managed to connect traditional Japanese culture with future sensibilities, so give them a look!

Shohaku Art Museum in Nara will be exhibiting works by Uemura Shoen, Shoko, and Atsushi from September 6 until November 27. This will include sketches and rare works by these classical Japanese artists, many of which will be shown for the first time in two years.

Hanagatami. Uemura Shoen, 1915

Hanagatami (Rough Sketch) Uemura Shoen, 1915

Yang Guifei. Uemura Shoen, 1922

Tsudumi no Oto. Uemura Shoen, 1940

Flowers and Birds of the Four Seasons. Atsushi Uemura, 2010. 

The museum has a large number of valuable materials in its collection, including drafts, miniatures, and drawings by Shoen and Shoko. Even the drafts by Shoen are meticulously crafted, down to each and every crease in the kimonos. By viewing the original sketches with the final paintings, guests can feel the emotion that went into them. The exhibition also provides a glimpse of how Shoko and Atsushi deepened their understanding of their subjects through sketching. Fans of Japanese artwork shouldn’t miss this valuable exhibition!

Hotel Gajoen Tokyo, which blends a hotel and a traditional Japanese museum, is celebrating summer in the spookiest way possible. From July 2 until September 25, guests can enjoy the ‘Wa no Akari x Hyakudan Kaidan 2022 ~Light and Shadow: 100 Stories~’ event, inspired by the tradition of telling ghost stories in summer to send a chill down your spine. Since opening, over 10,000 visitors have come to experience this once-in-a-lifetime event. 

Each of the seven exhibition areas is connected to the stairway, and each has its own theme pulled from the overarching theme of light and darkness. From Light of Passion to Midnight Light, guests will be surrounded on all sides. As you ascend the stairs, a festive atmosphere transforms into a more frightening one. Although the ghosts are out to play, guests are welcome to enjoy the many art pieces and crafts on display. 

Sokyu Room / Lights of Passion

This Kabuki stage is filled with the passion of women who are addicted to love, a common theme in many traditional plays. The eye-catching Japanese umbrellas and lanterns will no doubt leave an impression, and the wistful music is titled Red Thread. The tale depicted here tells the story of a woman who becomes a haunting specter clad in flames of passion, sobbing and laughing in time with the song. 

Still Water Room / Inverted Light

The three trees crowned with horse heads were created by the artist Eros Nakazato. Guests will feel as though they’ve been transported to the middle of a meadow as they explore this fantastical room covered in traditional paintings. In the work The Reverse of the Reverse, there are no wild horses on the earth, and those who have been tamed by humans sway in a beautiful and sad way. To make this scarier, the story has been reimagined as guests look through a crystal ball–now, humans are ruled by horses

Starlight Room / Midnight Light

Passing through a corridor of suspiciously flickering yokai lanterns, you will find that the clock has struck midnight. In the darkness, as most humans are asleep, specters are having a lively party. Playful cats dance and play and a number of artistic works by contemporary artists are on display. The music played fuses Japanese and ethnic instruments, some of which are interspersed with the voices of creatures of the night.

Experience this immersive art experience that will delight all five senses through light and shadows while you can!

Hotel Gajoen Tokyo, which blends a hotel and a traditional Japanese museum, is celebrating summer in the spookiest way possible. From July 2 until September 25, guests can enjoy the ‘Wa no Akari x Hyakudan Kaidan 2022 ~Light and Shadow: 100 Stories~’ event, inspired by the tradition of telling ghost stories in summer to send a chill down your spine. The art illumination exhibition promises to be a once-in-a-lifetime experience.

Jounen no Akari (Lights of Passion)

Bamboo Lights

Without light, there are no shadows. In this exhibition, light and shadow complement one another, portraying the popular 100 ghost stories in a new way. Last year’s event received critical acclaim as guests found themselves moving breathlessly from room to room, exploring the many incredible pieces put on display. Along the dusk-lit promenade, goldfish lanterns lead guests to the start of their mysterious adventure. The atmosphere changes from room to room, with bamboo lights and shadows surrounding you from all sides. 

An Immersive Light Art Space

Odawara Wind Chimes at Dusk

Luxurious Cherry Blossom Hairpins

Glass Lamp, Iroshita Studio

Flower Arrangement, Rikou Otsuka

As you ascend the stairs, a festive atmosphere transforms into a more frightening one. Although the ghosts are out to play, guests are welcome to enjoy the many art pieces and crafts on display, from flower arrangements by master ikebana artist Rikou Otsuka and sculptures by some of Japan’s most influential traditional creators. 

Enjoy Traditional Summer Ghost Stories with Light Art

Ghost Lanterns

Born from the Earth, Yasumaro Ozawa

Byakko, Yuji Nishijima

Inverted Light, Eros Nakazato

Mysterious music will drift through the air, making guests feel as though they’ve been transported into another world. The eerie space is lit by Ghost Lanterns made by a 200-year-old company in Fukuoka, and the venue is decorated with art blending ukiyo-e with contemporary styles. 

Culture and Crafts from Around Japan

Paper Lanterns from Ise

Bamboo Lights, Akarinowa

3D Knit Lights

Paper Fireworks

Summer fireworks have been recreated in colorful paper form by an artist in Nagaoka, Niigata Prefecture, and materials found in a neglected bamboo grove in Shizuoka Prefecture were used to create the many iconic lights seen throughout the unique exhibition. Local craftsmen are at the heart of the event, with pieces brought in from areas all around Japan.

Wa no Akari Room

A concept room featuring gently flickering lights and lanterns is available to book for a limited time. Why not come spend your summer in this otherworldly atmosphere?

Mizu to Takumi, a company associated with the Toyama West Tourism Promotion Association, has teamed up with SKYTREK to offer guests a once-in-a-lifetime chance to visit the area via private jet. Reservations for the incredible experience began on June 17, 2022.

Offering an entirely new tourism experience in Toyama Prefecture, visitors can see the area’s natural wonders from miles above the Earth. The program also aims to share local culture and more about traditional craftsmanship and cuisine.

Toyama Prefecture boasts dramatic topography, from the massive peaks of the Northern Alps and the Tateyama Mountains to the deep waters of Toyama Bay. To better allow visitors to see the sights, these private jet tours will be chartered on special courses different from standard airlines.

After the flights, guests will be welcomed to explore Takaoka’s deep history and culture. Kane no Sanzun, a restored and preserved inn, will welcome visitors, offering a relaxing and rejuvenating time.

Visitors can also book optional excursions to further explore the area, such as a Zen meditation experience at a famous temple in Takaoka, a traditional crafting workshop, and a tour and tasting of the only whiskey distillery in the Hokuriku region.

Come enjoy a trip to Toyama with a whole new perspective!