Namie Amuro Launches Second Collaboration With H&M

08.August.2018 | FASHION

The first Namie Amuro x H&M collection launched back in April this year. H&M sent Amuro a letter which was published in Japanese newspapers. The comments on their appreciation for the model garnered much attention on social media and online news sources. As a result, the brand are once again joining hands with Amuro before her retirement.

Namie Amuro will hold a final fashion campaign in Japan for her retirement. In the run up the campaign, all the campaign visuals and portraits have been made public and will be posted on billboards in Japan. The first collaboration was held in Japan, Hong Kong, Macau and Taiwan. The second collaboration will extend the line to include China and South Korea, totalling up to 600 stores in total.

The new introductions to the collection includes essential wares for the fall season imbued with a glamour and mode that anyone can get behind. You can’t go wrong with any of these items as they can be used for many occasions, offering a range of beige and monotone colours.

The tailored suit setup features iconic pad shoulders and straps which add an elegance to the overall cool style.

The beige top combined with denim jeans is a basic co-ord that when combined with a belt of the same colour emphasises the waistline, increasing that feminine vibe.

Wearing a trench coat―an autumn classic―with a simple t-shirt and jeans offers a dramatic, eye-catching look.

The Namie Amuro x H&M collection visuals can now be seen at H&M stores in Shibuya, Harajuku, Matsuzakaya Nagoya, Kyoto, and Hiroshima, as well as Ebisu Bridge from August 16.

 

As with the first collaboration, Namie Amuro’s music will be playing at various displays at each store. The songs have been specially selected to fit the collaboration.

 

■Information
Namie Amuro × H&M

On Sale: August 21, 2018

Available at mostH&M stores in Japan (bar 82 stores, H&M Ebisu Bridge Men’s, H&M The Outlet Hiroshima), H&M online store, and overseas in China (456 stores), South Korea (28 stores), Hong Kong (17 stores), Macau (2 stores), and Taiwan (12 stores)

 

Campaign Hashtag: #安室奈美恵xHM

*Namie Amuro is not involved with the design of this collection.

 

Shopping Guidelines: Items limited to one each per person. One size.

 

H&M Website (Japan): http://www2.hm.com/ja_jp/index.html

Namie Amuro Website: https://namieamuro.jp

 

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    22.August.2018 | FASHION

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    17.August.2018 | FASHION

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    MY HERO Necklace: ¥1,299

    A limited edition necklace will also launch alongside the collection at H&M on August 21 bearing the words "My Hero," a message of thanks from fans to Namie Amuro who has supported women for such a long time. They are limited to one per person on the release date and are available at Japanese branches only and not online. Namie Amuro H&M InterviewQ: This is your second collaboration. Sales have been announced to take place in China and South Korea too, so it's reaching to a lot of people overseas. How do you feel about that?I received a huge reaction from all my fans with the last campaign. There's been a desire for it on tour across Asia including China, and of course Japan, so I hope to deliver it to even more people through this second collaboration.   Q: What was a happy moment with the last H&M campaign?I went to the H&M in Shinsaibashi branch during my Osaka tour. When I approached the shop there was already a sign up reading "Namie Amuro x H&M," and I was happy to see that the campaign had finally become a reality. The limited edition special shopping bag will be available at 82 H&M branches in Japan (excludingH&M Ebisu Bridge Men’s and H&M The Outlet Hiroshima) as well as in South Korea, Hong Kong, China, Macau and Taiwan. One bag is receivable per person for those who buy select merchandise during this campaign.  
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    13.May.2018 | FASHION

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    Namie Amuro has been selected to promote the third new product from the popular cosmetic series Visee - their Color Impact Liquid Liner.

     

    This is the first time Namie Amuro has worked with Visee as the face for their commercials in 20 years, the first being back in 1997. At the time, girls who yearned to have the same make-up as her filled the streets, and became known as Amura's (アムラー) i.e. young girls who imitate the style of Namie Amuro. Blue eyeliner was one of the looks especially popular with Amura's.

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    The ALL TIME BEST Project website will continue to release lots of content about Namie Amuro until the day of her retirement in September. Be sure to check it out.

     

    ■Information

    Namie Amuro×KOSÉ ALL TIME BEST Project

     

    Visee Color Impact Liquid Liner

    On Sale: May 16, 2018

    Price: ¥1,000 (Pre-Tax)

     

    Namie Amuro×KOSÉ

    http://www.kose-amuronamie.jp/

     

    Namie Amuro Official Website

    namieamuro.jp/

     

    KOSÉ Official Website

    https://www.kose.co.jp/

     

  • Namie Amuro’s Best Beauty Cuts Featured in New KOSÉ Commercial

    20.April.2018 | MUSIC

    Namie Amuro has spread strength and courage to fellow females with her way of living. Looking back at her influence, a project titled NAMIE AMURO × KOSÉ ALL TIME BEST Project has been set up to give thanks to her.

     

    Namie Amuro has worked as a partner with KOSÉ for over 20 years, giving dreams and hope to women through cosmetics. With her retirement scheduled for September this year, this collaborative project for Amuro began on March 1 as a way for people to express their gratitude to her through messages.

     

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    Namie Amuro will retire on September 16 this year. Until then, there's lots planted for the NAMIE AMURO × KOSÉ ALL TIME BEST Project. Be sure to check the links below if you're interested.

     

    ■Information

    Message Commercial - "Minna, Anata ni Naritakatta"

    On Air April 20, 2018

     

    NAMIE AMURO×KOSÉ ALL TIME BEST

    Running: March 1, 2018―December 31, 2018

    Website: http://www.kose-amuronamie.jp/

     

    Namie Amuro Official Website:

    http://namieamuro.jp

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    03.October.2017 | MUSIC

    Details have been revealed for Namie Amuro's upcoming greatest hits album "Finally," set to hit shelves on November 8, 2017. The famous Japanese music artist has also announced a 5 date dome tour and Asia tour scheduled to start from February 2018.

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    Full details regarding the dates of the tours are scheduled to be released in November. Final adjustments are being made right this second. Don't forget about the Asia tour, too. Offers are flooding in for her to perform at countries around Asia where she is also a hit. The final arrangements are also being prepared for this tour too.

     

    With the recent news of her retirement, what can we expect Namie Amuro to show us as she celebrates her 25th anniversary? Let us look forward to the release of her greatest hits album "Finally" and her huge dome tour.

     

    ■Information

    Namie Amuro Official Homepage: http://namieamuro.jp/

    Details on greatest hits album "Finally" can be found here: http://smarturl.it/finallyinfo

     

  • Namie Amuro’s new single “Finally” will become the theme song of a popular news program. Namie Amuro recently made the headlines with her retirement announcement.

    29.September.2017 | MUSIC

    Namie Amuro who has been actively working as a singer/performer for 25 years recently announced that she will retire in about a year. Her new single “Finally” will become the theme song of the news program “NEWS ZERO.”

     

    The announcement was made on the 26th of September when “NEWS ZERO” was on air. The single is not released yet but it will become the theme song of the program starting in October.

    “Finally” will be included in her “best album” (same title).

    Although the content of her “best album” - “Finally” has not yet been announced, the album already has marked the 1st place on EC ranking sites for CD rankings such as on Amazon.



    For those of you who want to listen to her new single you must check out “NEWS ZERO.”

     

    ■Information

    Namie Amuro
    Best Album「Finally」
    http://namieamuro.jp/news/2017/20170921_finallyinfo/


    Nihon Television「NEWS ZERO」
    http://www.ntv.co.jp/zero/