As part of the ongoing Channel47 project, which uses the power of local resources and entertainment to share Japan and its local culture with the world, a new travel experience titled ‘DEEP EXPERIENCE THE INAKA -TENRYUKYO・IIDA CITY-’ is now on sale, taking visitors to Iida, Nagano Prefecture.

Iida City in Nagano Prefecture will be the location for the tour, with the city selected by the Japan Tourism Agency in 2024 for its ‘Project to Promote Expansion and Quality of Inbound Tourism by Providing Special Experiences for Visitors.’ The Minami Shinshu Tourism Bureau helped to create the tour for inbound travelers to experience the “real” Japanese countryside found in the Tenryu Gorge area of Iida City by funding farmhouse homestays in the area.

By creating a travel experience that takes advantage of the local resources of Tenryu Gorge in Iida City, we aim to promote sustainable tourism activities by communicating the charm of the region to people in both Japan and abroad, revitalizing local production, passing on traditional culture, and strengthening cooperation between local communities.

Luxury hotel W Osaka will be offering ‘ICHIGO AFTERNOON TEA – Dressed up for Spring,’ a special menu inspired by the fashion duo AMIAYA, from April 1 until May 31, 2022. The menu items will be available at the Living Room area on the hotel’s third floor.

W Osaka Fashion Ambassador AMIAYA

ICHIGO AFTERNOON TEA – Dressed up for Spring

LIVING ROOM

The event will utilize some of the popular strawberry dishes currently popular at the hotel, but will also include some raspberries and orange sweets. Some dishes will be decorated with flower petals, inspired by the vivid fashion of W Osaka’s fashion ambassador AMIAYA. The twins have attracted worldwide attention as models and DJs, and they celebrated their first anniversary on March 16. 

Savory options include a Quiche with Sakura Shrimp and Spring Cabbage and Caramelized Onion and Chevre Cheese plate. Guests can enjoy a total of 12 items prepared by the W Osaka chef team, all displayed on a beautiful afternoon tea stand. Each menu comes with a welcome drink and free refills for tea and coffee.

AMIAYA, a twin fashion unit representing Tokyo and signed to ASOBISYSTEM, is diving into the Metaverse! MetaTokyo is teaming up with the models to create NFT photography, open a digital pop-up museum, and provide wearable items for fans’ avatars. The collaboration is an official installation for Metaverse Fashion Week held on the global metaverse platform Decentraland. The event began on March 24, 2022.

‘AMIAYA x STREET TOKYO FASHION 2021ss’ takes center stage in this collaboration. The photobook was made with popular street snap magazine STREET with photos taken by editor-in-chief Shoichi Aoki. The two models are seen wearing the latest Tokyo fashion on the streets of Harajuku and other areas of Japan’s capital city. The company is intent on promoting local culture and fashion worldwide as part of the ‘Web 3.0 Era.’

SPACE, a pop-up museum built on land owned by MetaTokyo in Decentraland, is now highlighting the AMIAYA and STREET collaboration with an immersive photo exhibition. Fans can also snag AMIAYA-themed wearables for their avatars.

Photos from the AMIAYA x STREET collab are now available as NFTs on OpenSea, the world’s largest NFT marketplace. A total of 330 unique items will be available, so don’t miss out!

The book store BOOKMARC, owned by Marc Jacobs, will host a new photo exhibition featuring the fashion unit AMIAYA. The pink-haired twins have attracted worldwide attention as fashion icons representing Tokyo style. The event is being sponsored by the fashion magazine STREET, which has been disseminating street fashion since 1985. The event is running until March 30, 2022. 

AMIAYA x STREET TOKYO FASHION 2021 Spring/Summer is a photo collection showing off the newest trends modeled by AMIAYA with the help of STREET Magazine.

AMIAYA have been active as a models since their teenage years, and these photographs taken by STREET editor-in-chief Shoichi Aoki prove that they have many successful years ahead of them.

Vogue Japan has launched a special collaboration between actor Mugi Kadowaki and ballet dancer Shoko Nakamura for its YouTube channel. The video is now available to watch and shows how dance is bringing new life and light to the stillness caused by two years of the pandemic. This project is also linked to the April issue of Vogue Japan released on March 2 which features newly-shot photos of the performers that can only be seen in the magazine.

The first collaboration featured Mitsuki Takahata and RIEHATA. Kadowaki, who once dreamed of becoming a professional ballet dancer, later gave up on that dream. In this collab, she challenges that part of herself again as a form of self-expression. The video shows pro dancer Shoko Nakamura meeting with the actress to warm up and practice. Check out the full video on the Vogue Japan YouTube channel, complete with performances, interviews, and behind-the-scenes footage.

The choreography theme is ‘the past and the future,’ with the first half of the dance inspired by two people meeting in the past and crossing paths again. In the second half, the artists try to express themselves using paint.

“I made it a priority to move freely,” Nakamura said. Drenched in colorful paints, the two danced playfully. “I feel so refreshed,” Kadowaki said after filming ended. “If you’re stressed  or in a situation where you’re having a hard time being around people, just to the park and dance.”

Nakamura reflected on the collaboration with a smile. “I think each of us went into this with our own thoughts and goals, but the second the music started, we just let it move us.”

Fashion icons show the modern and historical charm of Kanazawa, Japan

TOKYO, JAPAN (16 November, 2021) – Channel 47, a company focused on globally promoting the appeal of local and popular Japanese culture through the power of entertainment, is excited to debut their new “HAKKEN” video series today, 16 November, highlighting the wonderful modern and historical tourism aspects of Kanazawa City in Ishikawa Prefecture. “HAKKEN” is the Japanese word for discovery, which is the core feeling this new video series is aiming to convey. Channel 47 wants toinspire viewers to discover the wonders of Japan’s local culture through these shortfilms.

The debut videos feature fashion icons AMIAYA and ETSUNA (both represented by ASOBISYSTEM), each exploring a different facet of what Kanazawa has to offer curious visitors. These films were produced by Channel 47 as a part of promotional efforts for the Kanazawa Film Festival held in September of 2021. These entries in the “HAKKEN” series were informed by Channel 47’s shared philosophy with the Kanazawa Film Festival, to disseminate the culture of Japan’s countryside and promote its appeal worldwide.

In the first video, twin model & singer duo AMIAYA discover the “pop” elements of the city at locations such as the Omi-machi market, the 21st Century Museum of Contemporary Art, the Nagamachi Samurai District, and more. Along the way they sample delicacies from some of Kanazawa’s highly rated restaurants. Through their experiences viewers will see art, food, shopping, and scenery that has high appeal among visitors.

Watch “HAKKEN – Discover Kanazawa with AMIAYA”

https://www.youtube.com/watch?v=a9-gD-ftTE0

Find AMIAYA online

Official Website: https://asobisystem.com/talent/amiaya/

AMI Instagram: https://www.instagram.com/amixxamiaya/

AYA Instagram: https://www.instagram.com/ayaxxamiaya/

Twitter: https://www.twitter.com/AMI__AYA

In the second video, fashion designer and influencer ETSUNA takes a different approach and wanders the traditional side of Kanazawa. Starting with a stroll in the Higashi Chaya District, her journey takes her to make ceramic art at Hokutoh, and to see historic locations such as the Ishikawa Bridge, the Gyokusen’inmaru Garden, Sannomaru Square, and more. To fit the traditional theme of her visit, she visits Kimono & Antiques Soki and gets dressed for the occasion. Viewers will see through ETSUNA’s exploration the beauty and historical legacy of Kanazawa City.

Watch “HAKKEN – Experience Kanazawa’s History with ETSUNA”

https://www.youtube.com/watch?v=Z3h-57mhouU

Find ETSUNA online

Official Website: https://asobisystem.com/talent/etsuna/

Instagram: https://www.instagram.com/etsunaotsuka/

Twitter: https://www.twitter.com/etsuna_artist/

ABOUT KANAZAWA FILM FESTIVAL

The 15th Kanazawa Film Festival was held from September 18-20, 2021 in Theater 21 at the 21st Century Museum of Contemporary art in Kanazawa. The festival has a reputation not only for the high quality of films presented each year, but also for its “New Directors with Promising Talent” program. This year 83 films were entered in the “New Directors with Promising Talent” program, and 11 of them won screening rights. The Grand Prix was awarded to MELIA’s “Experiential Tour”, for which she also received the special Channel 47 Award.

More information on the Kanazawa Film Festival can be found at

 https://www.eiganokai.com/event/filmfes2021/kanazawa/

ABOUT CHANNEL 47

Channel 47 is a project that using the power of entertainment to communicate the appeal of Japan and its different regions to overseas audiences. Through planning and producing events with celebrities and personalities, Channel 47 creates content that conveys the appeal and charm of Japan’s many different regions to viewers all over the world. Channel 47 created the post-movies for the 15th Kanazawa Film Festival, held in September 2021. Additional efforts to promote the event overseas include producing

English subtitles for “Alien Painter” which was screened as a Kanazawa Film Festival Scholarship Film.

For more information about Channel 47 please contact: info@channel47.jp

Beginning September 10, a new collection from women’s brand BETTY’S BLUE and jouetie will be available on RUNWAY channel, ZOZOTOWN, and a jouetie shops nationwide. Tokyo fashion icons and twins AMIAYA serve as creative directors for jouetie, and their style is sure to give these pieces some added flair.

Preorders for the collection are currently open on the ZOZOTOWN and RUNWAY channel websites.

BETTY’S BLUE Blouse M (White / Bordeaux / Beige): ¥8,800 each (Tax Included)

BETTY’S BLUE Patterned Dress M (Pink / Purple / Beige): ¥9,900 each (Tax Included)

BETTY’S BLUE Bag (Red / Pink / Purple): ¥3,300 each (Tax Included)

Launched in 1985, BETTY’S BLUE continues to be loved by fashionistas of all ages. With this limited-edition release, the brand is reviving its popular trend of releasing collaborative merchandise.

Under the concept “MIX GIRL,” the brand’s collaboration with jouetie aims to combine both rock and girly styles into one signature street fashion look. Utilizing BETTY’S BLUE’s pop coloring, the collection features three items in multiple colors: the blouse, the dress, and the bag.

The trendy blouse, complete with frilly collar and voluminous sleeves, is finished with BETTY’S BLUE’s signature checkered pattern. The long dress covered from top to bottom in a loud pattern, is sure to turn heads. Carry the matching tote bag, and you’ll be ready to stroll the streets of Tokyo looking funky this fall!

Tokyo fashion icons and twin unit AMIAYA have collaborated with street-snap magazine STREET on a new photobook! ‘AMIAYA x STREET TOKYO FASHION 2021ss’ will go on sale August 23 at select bookstores and online.

AMIAYA began their fashion journey in street fashion when they were teenagers, and are currently attracting worldwide attention as icons representing Tokyo style. STREET magazine has been highlighting unique international streetwear since its first issue in 1985, and both parties are using this collaboration to help the fashion industry, which has been adversely affected by the pandemic.

The magazine features snapshots of AMIAYA wearing the hottest Tokyo fashions on the streets of Harajuku and other popular areas around Japan’s capital. The photos were taken by Shoichi Aoki, photographer and editor-in-chief of STREET.

Each photo has the power to open up your mind to a new world of fashion, so why not give it a look?

Comment from AMIAYA

“The Coronavirus pandemic has given us a new perspective on fashion, and how we can share it from Tokyo to the rest of the world. STREET magazine has so many readers overseas, and it’s truly made an effort to boost the Japanese fashion scene. We believe in the potential of fashion to connect Japan to the rest of the world, and we hope that through this collaboration, we share some positive energy through our style.”

Comment from the Editor-in-chief of STREET, Shoichi Aoki

“The pandemic has caused unprecedented damage to the entire fashion industry, and it has become more difficult to share Japanese fashion with the rest of the world. Fashion is not something unnecessary–it’s something important for Japan, and for humanity as a whole. AMIAYA are Japanese fashion icons that are recognized around the globe. They are somewhere between reality and the virtual world. By having them model on the streets of Tokyo, I wanted to create something to convey the current state of Japanese street fashion with international audiences. It took a year and a half of shooting while adjusting AMIAYA’s schedule, but it’s finally being published. Even if it seems like a small project, even the smallest activity can have a massive impact.”

The Canadian semi-permanent tattoo brand Inkbox launched a special collaboration with the pink twin duo themselves AMIAYA, icons of Tokyo fashion.

AMIAYA are symbols of Tokyo pop culture and have garnered attention worldwide. Their influence spreads far and wide – not only are they models but DJs, creative directors at the apparel brand ‘jouetie,’ and more. Flowers are the theme of their Inkbox tattoo collaboration which they show off in a special shoot taken for the release.

The semi-permanent tattoos use stickers to plaster the tattoo on the skin. Everything from the tattoos to the packaging capture the vibe and aesthetic of AMIAYA.

VOGUE GIRL is a leading new-generation web magazine picking up the latest in international trends for women. Its most popular feature is Girl of the Month which offers a close-up of a different girl every month where they serve their own fashion stories.

Donning the February 2021 issue is Japanese singer-songwriter milet. The J-pop and indie pop artist made her major debut in 2019 and is known for her deep, husky voice and global song writing. She released her first studio album in 2020 and went on to perform on the Japanese New Year’s Eve special Kōhaku Uta Gassen. Now, the successful singer makes her first front cover appearance in VOGUE GIRL where she is serving a modern look with monochrome stripes and a chicness reminiscent of the kabuki industry. Her eye-catching scarlet cape is lined with feathers while her floral dress gives us romantic vibes. It’s a seamless combination of striking red, black, and white.

“I wore clothes, makeup, and a hairstyle I never usually wear,” explains milet speaking about her feature in the magazine. “But I discovered a side of myself I never knew before. I had a lot of fun. It made me want to challenge myself to express in other ways too.”

An editor at VOGUE GIRL said: “milet’s well-polished beauty and combination of white, black, and red, which are strong, powerful colours, created this magical chemistry that resulted in the finished photoshoot. I want people to experience her unique charm in the photos and video for themselves. She wears the clothes; the clothes don’t wear her, no matter what they are.”

milet featured in VOGUE GIRL‘s “90 Second Challenge” video series where she talks about the songs she likes to listen to in the morning to give her energy, introduces her favourite spots in Tokyo, what she would like to eat as her final meal, and more.”

Fans can watch a special performance by milet over on VOGUE GIRL + Live! here.

Here at MOSHI MOSHI NIPPON, we post news and information about Japan in six languages. Our aim is to deliver a variety of content related to Japan for those who love and enjoy Japanese culture.

Right now, people across the globe are in self-isolation as a result of the coronavirus pandemic. The same goes for Japan too, so we’ve taken this opportunity to create a new series on the website to show how we’re spending time at home here in Japan. The future is yet uncertain, and we hope for normality to return for all of us soon. We created a new articles series called Stay Home with which we hope to take your mind off the situation, even for just a little bit, to help you feel calmer. It might give you some tips on what you can do while spending time at home.

In today’s feature, we are joined AMIAYA, whose model work has taken them around Japan and overseas.

1: amiayacookingram

Since our time at home has lengthened, we’re cooking everyday and showcasing what we’ve made on Instagram with the hashtag #amiayacookingram. Make the time you have been given worthwhile by immersing yourself in the things you love at home and doing some soul-searching.

2: LOVE FASHION_LOVE YOURSELF, MY_FOAH

LOVE FASHION LOVE YOURSELF♡

Since we’re involved with fashion for our work, we believe in the power of fashion. We wanted to turn it into positive energy and share it with everyone through Instagram. You feel livelier by dressing up in the clothes you like. It brings the real you out. Let’s enjoy fashion and looking good whether we’re at home or anywhere else!

3: Dance to your favourite music!

 

この投稿をInstagramで見る

 

音楽に合わせて身体を動かすだけで とーーっても楽しい。🧡 #LOVEFASHION_LOVEYOURSELF #おうちasobi #stayhomestaypositive #双踊　🤣🙌

AYA(AMIAYA)(@ayaxxamiaya)がシェアした投稿 – 2020年 4月月18日午前8時11分PDT

Wrap yourself in your favourite garments and move your body to your favourite tunes. That alone is fun beyond imagination♡

What’s your secret to spending time at home?

Keep on expressing yourself. For us, that would be through fashion. We think it’s important to be yourselfーbe who you areーand we do that by changing into our favourite clothes and doing our makeup. You choose what your comfort is to make you happy. You can watch movies, read books, study something you’re interested in, or do things that change the time you’re at home since it’s up to you now. We think it’s important to put effort into making the time you have been given worthwhile.”

Please give a message to those reading this article

We hope we can spread happiness and positivity to everyone through our love of fashion. You can change up your time at home however you like. As long as you’re enjoying yourself, you can’t go wrong! We’ll all get through this together!

Vogue Japanーthe Japanese edition of the world’s most influential fashion magazine Vogueーhas teamed up with Hiroshi Fujiwara-led brand fragment design and his concept store THE CONVENI to create two T-shirts and hoodies. This is the first time Vogue Japan has collaborated to release an item with its logo branding.

VOGUE MAGAZINE TEE: ¥8,500 (Before Tax) / COLOR: BLACK, WHITE / SIZE: S, M, L, XL

This is Vogue Japan’s first ever triple-collaboration and celebrates the 20th anniversary since it launched. THE CONVENI is known for its creative packaging, which has spilled into this collaboration too with the hoodie being packaged in a cereal box and the t-shirt in a milk carton.

VOGUE MAGAZINE HOODIE: ¥18,000 (Before Tax) / COLOR: BLACK, WHITE / SIZE: S, M, L, XL

Both the T-shirts and hoodies are available in black or white. The front reads “VOGUE JAPAN,” the back features the 20th anniversary logo, and the sleeves read “FRAGMENT.” The release dates for the items will be announced on THE CONVENI’s social media, so follow them on Instagram to keep up to date.