The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023.

A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events.

The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!

Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland

・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!

・The popular Sanrio Puroland parade will be performed in the virtual space with an original story!

・Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held.

・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.)

The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can.

Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day

A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day. 

The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt. 

17 Artists Announced (So Far) to Perform During Virtual Music Festival!

Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)

Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December.

Free areas will be open to the public. More details and ticket information is available on the official website. 

ANNA’S by Landtmann, a cafe located inside +Q Beauty on the 6th floor of Shibuya Scramble Square, has begun selling two Halloween cakes! These spooky sweets will be available until October 31, 2022.

Halloween Mont Blanc

Halloween Poison Apple

Guests will be able to snag the Halloween Mont Blanc and Halloween Poison Apple cakes, available for ¥580 each including tax. The Mont Blanc is filled with pumpkin custard and Chantilly cream. The Poison Apple is a sweet and sour cake featuring a blend of chocolate mousse covered in red glaze and applesauce with apple pulp.

Which of these two adorable cakes would you like to enjoy this autumn?

Nagasaki’s Huis Ten Bosch is now offering up some tasty and colorful autumn sweets! Visitors can enjoy the feel of an authentic European Halloween at the Netherlands-inspired theme park for a limited time only. 

Forest Fantasia Cafe’s Sorciere Sweet Potato au Lait

Cafe Deli Plus’s Halloween Party Parfait

Madame Chocolat’s Special Halloween Parfait at the Former Residence of Madame Chocolat

Chestnut Witch Hat at Bikken Bikken

Akanbe Burger at Bikken Bikken

The Exciting Halloween Burger with Colorful Veggies and Pumpkin at dam

Jack-o’-lantern Shrimp Cheese Fondue at Gokuu

Halloween Lunch and Dessert Buffet at Anchors Lounge

Ghostly Forest Carnival Pasta at Pinoccio

Halloween Ghost Curry at Tottotto

This Halloween menu features a wide variety of seasonal ingredients. Why not enjoy the autumn season to the fullest by having your fill?

In conjunction with the autumn segment of Setouchi Triennale 2022, the Yokai Halloween 2022 event will be held for the first time at the Yokai Art Museum in Shodoshima in Kagawa. During the event, guests can take part in the Halloween Night Yokai Tour on Saturdays, which will invite them to transform into terrifying ghouls! Each guest will receive a yokai mask and will be tasked to test their courage in this unique Halloween event. Those visiting the museum in costume will receive a discount, and visitors can also enjoy some spooky treats at the Yokai Bar. This is one museum horror fans won’t want to miss!

Visit the Yokai Art Museum at Night 

Unlike daytime, the Yokai Art Museum is filled with a mysterious energy at night. With a flashlight in hand, staff members will lead guests on a tour through the museum, which exhibits more than 800 yokai sculptures. Visitors can wear yokai masks and costumes, and unlike a haunted house, you won’t need to worry about yokai jumping out at you. However, the staff may ask you to keep an eye out for anything mysterious. Guests are permitted to take as many photos as they like inside the museum, so be sure to share your experience on social media!

Too Realistic! Enjoy Finger Cookies at the Yokai Bar

At the Yokai Bar attached to the museum, guests can find these terrifying finger cookies! These were made in collaboration with FUJI, a popular snack shop in Shidoshima. While tasty, they might be a little too realistic for some people. These will be available in two flavors: spicy and sweet. 

Rent a Halloween Lantern for Free

A Night Walk through the Shidoshima Maze will invite visitors to carry a Halloween-themed lantern through the town. This event is being held to promote tourism in the town at night, and lanterns will be free to rent! These will be available in different colors from the first floor of the nearby Shodoshima International Hotel. Shodoshima, known as the City of Mazes, has over 60 streets with three-way intersections and many mysterious alleys. Walking through the town at night will be an experience you’ll never forget, especially during the spookiest time of the year!

Digital art collective NAKED will hold a special Halloween projection mapping show at Tokyo Tower! The Tokyo Tower City Light Fantasia ~Halloween Party 2022~ event will run from September 16 until October 31 on the 2nd floor of the tower’s main deck. 

NAKED has collaborated with Tokyo Tower in the past to create shows inspired by the seasons. These incredible illuminations captivate audiences at night, and this fall, visitors will be captivated by autumn leaves dancing in the breeze along with silvergrass swaying and the sound of chirping insects. The scene will eventually change into something more spooky–a ghost will appear alongside witches, bats, and pumpkins! The main deck will be enveloped in Halloween colors perfect for a fall photoshoot!

From September 9 until November 1, Sanrio Puroland is celebrating the spookiest season of the year with the Puro Halloween event. On the first day of the event, guests immediately showed up to enjoy the new additions to the park, including the light show, Halloween photo spot, and an exclusive food menu filled with autumn flavors. 

The theme of this year’s event is the popular Halloween phrase “Trick or Treat!” Popular Sanrio characters are all dressed up in spooky costumes, with each joining Team Trick or Team Treat!

First Set of Seasonal Goods (Costume ver.)

Light Show

At Puro Village, guests can see the incredible Trick or Treat light show, perfect for getting into the Halloween mood!

Fairyland Theater will present the new ‘Let’s Trick or Treat’ stage show as well, with Hello Kitty and Dear Daniel dressed in new costumes as they dance and play games with each other.

Special Greeting

‘Vampire Butler Cafe ~Broken Rules~’ Immersive Horror Experience

Along with these new shows, those looking for a fright can visit the Vampire Butler Cafe, Puroland’s first immersive horror show featuring handsome actors dressed as vampires. This will only be open after Puroland closes, and only on select dates. Younger children can also enjoy a special candy-catching event sure to excite!

Starting October 1, a Halloween version of the Mewkledreamy March stage show will wow audiences. Everyone’s favorite characters Mew, Peko, and Su will appear in new costumes, so don’t miss it!

Limited Time Food Menu

Limited Time Photo Spot

In the Rainbow Hall on the third floor, guests can take pictures a bright orange and purple photo spot. In the Character Food Court on the first floor, new menu items are available, served on decorated tables. The limited food menu offers everything from Meatball Curry to a Luxurious Sweet Potato Parfait. If you like autumn treats, be sure to enjoy while taking some pictures to post on social media!

Come enjoy the Halloween season with your favorite Sanrio characters, and don’t forget to say “Trick or Treat!” 

© 2022 SANRIO CO., LTD. TOKYO, JAPAN MMP,TX 著作 株式会社サンリオ

From October 1 until October 31, Yokohama Royal Park Hotel will hold a special Halloween Fair at its delicatessen and lounge Coffret. In addition to six playful sweets from the Halloween Frankenstein to the Halloween Mummy, two types of autumn bread featuring pumpkin and purple sweet potato will be available, allowing guests to enjoy the taste of the season!

Halloween Frankenstein

Halloween Cat

Halloween Mont Blanc

Halloween Mummy

Halloween Pudding

Halloween Pound Cake

Pumpkin Cream Fondue / Halloween Anpan

Come enjoy this Halloween with some cute and silly sweets!

Q-pot CAFE in Omotesando will be offering up some Halloween treats to celebrate the location’s 10th anniversary! Guests will be able to sample these special sweets from September 3 until October 31, 2022.

Happy Halloween! Afternoon Tea Set

The festive Happy Halloween afternoon tea features pink Jack-o’-lantern macarons and other Halloween-inspired sweets.

Fluffy Floating Ghost Plate (Drink Included)

The adorable ghost is made from fluffy milk mousse covered with gyuhi, a typical ingredient in Japanese sweets made from rice flour. Inside is blackcurrant and redcurrant jelly with an incredibly sweet and sour flavor.

Black Devil Tea Mocha

Featuring large devil wings, this tasty and eye-catching beverage is a mix of black tea, chocolate, and milk. When the cocoa cream melts, the taste changes to something creamy and cozy, perfect for the autumn months.

Shimmering Blueberry & Grapefruit Soda

This refreshing sweet and sour drink combines blueberries and pink grapefruit along with soda and pearl powder.

Come enjoy Halloween while celebrating the cafe’s 10th anniversary!

Namco will be releasing some exclusive Halloween prizes featuring everyone’s favorite Sanrio characters! The Halloween event will run from September 9 until October 31 at around 200 Namco Amusement Centers nationwide and on the Torumo online crane game mall.

During the campaign, exclusive prizes featuring brand-new designs of popular Sanrio characters will be available in crane game machines!

When ¥500 is inserted into select crane games using the link function of the Namco Point app, an original sticker will be gifted to players! Starting September 16, those collecting three of these original stickers will receive an original pin that looks just like candy! All guests need to do is show their stickers to the staff. 

Collaboration Goods

Exclusive Clear Shopping Bag (3 varieties)

Original Sticker (5 varieties)

Original Candy Pin (5 varieties)

Blanket

Prizes will also be available from Torumo, an online crane game mall. In addition, a present campaign will be held to select winners to receive a special blanket! To enter, all you need to do is play the target machine three times. During the campaign period, by following a participating store on the Namco Point app, customers will receive a limited edition shopping bag!

Come grab some of these Halloween goods and show off your Sanrio love!

ⓒ ’22 SANRIO CO., LTD. APPR. NO. L633490
©Bandai Namco Amusement Inc.

During the month of October, Grand Prince Hotel New Takanawa in Tokyo will be offering a special Autumn Afternoon Tea. Inspired by Halloween–and particularly black cats–Lounge Momiji on the first floor will invite guests to devour some tasty treats. 

This year’s Halloween theme is ‘black cats,’ which are said to be the messengers of witches. Guests will be able to enjoy Halloween-specific sweets and afternoon tea to fully enjoy the flavors of autumn.

In addition to sweet and sour macaroons filled with blackcurrant with a black cat motif, visitors can enjoy a bat-themed purple sweet potato Mont Blanc and cream puffs made with pumpkin. The black cat cookies are also perfect for posting to Instagram, so come enjoy lots of sweet and savory goods made with autumn fruits and vegetables such as grapes, persimmons, and figs.

Come enjoy afternoon tea and get into the Halloween spirit this October!

Art Grace Wedding Hills, a wedding venue in Kyoto, will be offering a ghostly Halloween Afternoon Tea experience in September and October!

Mischievous Ghost Halloween Parfait *Sample Image

Sweets *Sample Image

Savory Dishes *Sample Image

Adorable ghosts and Halloween-inspired sweets made with autumn flavors such as pears, apples, chestnuts, pumpkins, and sweet potatoes will be on the menu. The Mischievous Ghost Halloween Parfait has a refreshing finish with blackcurrant mousse and blood orange jelly. The marshmallows, made to look like ghosts wearing witch hats, are perfect for posting on social media.

How would you like to spend a sweet time in Kyoto this Halloween season?

Music duo GARNiDELiA will hold its annual Halloween party on October 21, 2022 at Toyosu PIT. The lineup now includes a number of popular acts, including luz, Syounen T, and Shoose. Titled ‘GARNiDELiA Presents HALLOWEEN MiRACLE WONDER PARTY 2022,’ the live performance will invite participating artists to dress up in costumes for one festive autumn night.

Previously, luz appeared on MARiA’s 2nd solo album Moments, performing with the singer on the track Cafe Latte no Uta feat. luz. This will be the first time the pair performs the song live, so expectations are high.

Along with the singers performing at the event, Miume and 217 will participate as dancers for the fourth time. The two previously announced that they would retire from dancing this year. Together with MARiA, the two created the globally popular video series Odocchatte Mita (I Tried Dancing), which has drawn in over 200 million views on YouTube, along with Gokuraku Jodo with 85 million views.

MARiA gave a comment regarding the exciting announcement.

“It’s that time of year again, and it’s time to spend time with GARNiDELiA! Some entertaining and unique friends are coming to play this year, and as we all know, one of the most fun parts of Halloween is dressing up! What costumes will our friends choose? On October 21, come party with us! We’ll be waiting!”

toku also gave his thoughts. “It’s our fourth annual Halloween event. As hosts, we can’t wait to see the artists taking the stage this year. We’ll be waiting for you with collaborations you can only see on October 21! Come out, get dressed up, and have some fun!”

Presale lottery tickets went on sale on August 22 at 19:00 at each artist’s fan club, so be sure to enter if you’d like to party at this incredible event!