Akita is the name of a dog (who is also of the dog breed Akita) who has been used to promote tourist information about Akita Prefecture in northern Honshu since 2016. The 4th promotional campaign will be run from September 3 to October 31.
The campaign is being taken to Shibuya in Tokyo. This is an ideal location because not only are there many tourists in Shibuya, but it’s also affiliated with the famous dog Hachiko, who was also an Akita dog born in Akita Prefecture
The campaign’s catchphrase “GO! AKITA” has been changed to “Yeah! AKITA” to express Akita the dog’s joyful voice for his hometown as well as to capture traveller’s reactions to visiting the prefecture.
Look out for the big advertising posters of Akita the dog featuring photos posted on his social media that show the beauty of Akita Prefecture such as at Nekobari Iwa and next to a Kashima (above).
10,000 free rubbish bags will also be handed out featuring an Akita the dog “Happy HalloWan!” design – with wan being the Japanese equivalent of ‘woof.’ The streets of Shibuya become very messy during Halloween, so Akita will be there to lend a paw!
Akita will be dotted all around Shibuya promoting Akita Prefecture, so be sure to find him everywhere!
■Information
Advertising Locations
( 1 ) Keio Inokashira Line trains (body of train and posters hanging inside)
Running: September 3, 2018 – September 30, 2018
( 2 ) JR Shibuya Station – Shibuya Hachiko Cross
Details: A 1.75m x 3.7m sized board will be placed in the northern passageway inside the Hachiko Entrance ticket gates.
Running: September 16, 2018 – September 29, 2018
( 3 ) Shibuya Station, Tokyo Metro (Hanzomon) pillars
Running: September 17, 2018 – September 23, 2018
( 4 ) Omotesando Station, Tokyo Metro pillars
Details: 11 pillars will be used inside the ticket gates of Omotesando Station
Running: September 24, 2018 – September 30, 2018
( 5 ) Happy HalloWan! Rubbish Bags Sampling
Details: To help clean up the streets of Shibuya during Halloween, 10,000 free rubbish bags will be handed out in front of Shibuya Mark City and in two places in front of the Moyai statue.
Mika Pikazo is an illustrator and character designer. The artist has designed characters for many popular titles including Fire Emblem Engage, the latest in Nintendo's Fire Emblem series, as well as book covers and CD jackets.Starting December 10, the artist will hold his second solo exhibition in three years at the Hz event space in Shibuya.According to a press release, the exhibition is being held to show a number of creations Pikazo has made recently, and aims to show off new animation and past illustrations to merge his past and future selves. The creator hopes to challenge himself more going forward.The first main visual, REVENGE, can be seen on the exhibition’s official website. A total of three visuals have been newly drawn for the event and will be released sequentially. In addition, a number of collaborative works with other creators will be on display, so art fans won’t want to miss out.Limited-edition merchandise featuring new illustrations will be on sale at the venue, and autograph sessions are planned to be held. For more details, check the official Twitter page!Be sure to come to see Mika Pikazo’s colorful pieces in person!
The 13th iteration of the BT21 Cafe will open at six venues in five cities around Japan. Fans in Tokyo, Yokohama, Nagoya, Osaka, and Sapporo will want to visit this exclusive event titled ~MAGICAL TIME~. The first cafe opens in Shibuya on November 3. In celebration of BT21’s 5th anniversary, this special cafe is filled with joy and excitement and aims to give fans the best possible experience.
ANNA’S by Landtmann, a cafe located inside +Q Beauty on the 6th floor of Shibuya Scramble Square, has begun selling two Halloween cakes! These spooky sweets will be available until October 31, 2022.Halloween Mont BlancHalloween Poison AppleGuests will be able to snag the Halloween Mont Blanc and Halloween Poison Apple cakes, available for ¥580 each including tax. The Mont Blanc is filled with pumpkin custard and Chantilly cream. The Poison Apple is a sweet and sour cake featuring a blend of chocolate mousse covered in red glaze and applesauce with apple pulp. Which of these two adorable cakes would you like to enjoy this autumn?
Fans of Yowamushi Pedal won’t want to miss this special collaboration! Chugai Grace Cafe, located on the seventh floor of Shibuya MODI, will be running the Yowamushi Pedal LIMIT BREAK cafe from September 22 until October 17, 2022.
Collaboration Menu
Sakamichi Onoda and Sangaku Manami's Udon & Onigiri Plate
Yasutomo Arikita and Kuroda Yukinari's Hamburger & Salad Plate
Hayato Shinkai's Chocolate & Banana Mini Parfait
Sohoku High School Mango Whipped Cream & Calpis Drink
Hakone Academy Mint Whipped Cream & Calpis Drink
Goods
Pin (Random Holographic included, 9 varieties)
Acrylic Figure Stand (9 varieties)
Pin, Mini Character Ver. (Random Holographic included, 16 varieties)
Acrylic Stand (16 varieties)
Table Plate (9 varieties)
Shoulder Bag
Menu Order Bonus / Online Preorder Bonus
Coaster (1st Half): September 22 - October 4, 2022
From August 26 until September 18, Chugai Grace Cafe at Shibuya MODI will hold a special collaboration cafe with the popular series Kuroko’s Basketball!
Menu at a Glance
Ryota Kise's French Onion-style Carbonara
Daiki Aomine's Teriyaki Burger over Rice
Shintaro Midorima's Lucky Monaka
Tetsuya Kuroko's Vanilla Shake
Atsushi Murasakibara's Violet Blueberry Water
Goods
Pin (Cafe ver.)
Type A (7 varieties)
Type B (7 varieties)
Mini Acrylic Stand (Cafe ver.)
Type A (7 varieties)
Type B (7 varieties)
Nametags (Cafe ver.)
Type A (7 varieties)
Type B (7 varieties)
Mini Bromide (Cafe ver.)
Type A (7 varieties)
Type B (7 varieties)
Holographic Sticker (Cafe ver., 14 varieties)Clear Case (Cafe ver.)
Menu Order Bonus: 1 Coaster (28 varieties, random)
Web Order Bonus: 1 Coaster
Fans of the series will be able to sample a number of unique dishes inspired by characters from Kuroko’s Basketball. Original goods featuring newly-drawn cafe-inspired illustrations will also be available, and guests will be able to enter a drawing to win a one-of-a-kind tapestry.
*Priority for admission will be given to customers with reservations. Same-day seatings will be available depending on availability. See the official website for more details.
*All measures to protect guests against COVID-19 are outlined on the official website.
*Contents are subject to change without notice. We apologize for any inconvenience.
Reebok has appointed a number of popular artists in Japan and abroad to take part in their new campaign titled ‘Life is Not a Spectator Sport -Move, Move!-’ This collaboration started in March 2022.As a part of this collaboration, Reebok is teaming up with the manga series Eren the Southpaw. Kappa’s popular ensemble drama highlights a number of creators, and has a very poignant tagline: “To all those who couldn’t become geniuses.” Reebok’s brand message matches this and is meant to be a manifesto for life, telling people to never give up, act on their own convictions, and find their own path.
Reebok Classic Store - Harajuku Interior
Stickers / Pins
Original Scene from Eren the Southpaw
To commemorate the release of Reebok’s flagship model INSTAPUMP FURY 95 in Sax Blue, a huge piece of window art was redrawn by Kappi. The artist also provided an original manga featuring an entirely new story. Fans can find this at the Reebok Classic Store Harajuku and on the official Reebok Twitter page. The Reebok stores in Harajuku and Shibuya have also been completely taken over by Eren the Southpaw, completely decorated from top to bottom in images from the series.