From May 20 until June 5, select Loft locations around Japan will be offering special collaborative goods featuring characters from the Danganronpa series as drawn by illustrator Kei Mochizuki.

This will be the second collaboration between the popular series and illustrator, given the immense turnout for the first event. Unique merchandise will be on sale at each venue with bonus items being given to those who spend a certain amount!

Goods

From pins to acrylic stands, the goods feature the characters from Danganronpa drawn in a sleek new way. With so many designs to choose from (48, in fact), which items would you want to take home?

（C）Spike Chunsoft Co., Ltd. All Rights Reserved.

In commemoration of the 20th anniversary of the Hikaru no Go anime series, a special pop-up store will open at Umeda, Nagoya, Tenjin and Ikebukuro LOFT locations.

Newly-Drawn Traditional Go Outfit ver. Pin (10 varieties)

Newly-Drawn Traditional Go Outfit ver. Double-sided Acrylic Keychain (10 varieties)

Newly-Drawn Traditional Go Outfit ver. Mini Signboard (10 varieties)

Newly-Drawn Traditional Go Outfit ver. BIG Acrylic Stand (5 varieties)

Newly-Drawn Traditional Go Outfit ver. Victory Ema BIG Wooden Keychain (5 varieties)

Newly-Drawn Traditional Go Outfit ver. Clear Folder (6 varieties)

Newly-Drawn Traditional Go Outfit ver. Wooden iPhone Case (5 varieties)

Newly-Drawn Hikaru Shindo and Akira Toya Traditional Go Outfit ver. Round Cushion (1 variety) *Double-sided

20th Anniversary Big Wooden Stand (1 variety)

20th Anniversary Fan (1 variety)

20th Anniversary Logo Tote Bag (1 variety)

Bonuses: Limited-Edition Bromide (7 varieties)

Box Purchase Bonus

Hikaru Shindo Newly-Drawn Traditional Go Outfit ver. Square Pin

Akira Toya Newly-Drawn Traditional Go Outfit ver. Square Pin (AMNIBUS Exclusive)

Hikaru Shindo vs. Akira Toya Newly-Drawn Traditional Go Outfit ver. Double-sided Acrylic Keychain (Limited-Edition Event Bonus)

Hikaru Shindo & Fujiwara-no-Sai Newly-Drawn Traditional Go Outfit ver. Acrylic Keychain (AMNIBUS Exclusive)

Akira Toya Newly-Drawn Traditional Go Outfit ver. Mini Signboard (Limited-edition Event Bonus)

Hikaru Shindo Newly-Drawn Traditional Go Outfit ver. Mini Signboard (Limited-edition Event Bonus)

From January 22 until March 21, 2022, for every ¥2,000 (tax included) spent, guests will receive a random bromide (7 varieties) as a bonus!

©ほったゆみ・HMC・小畑健・ノエル／集英社・テレビ東京・電通・ぴえろ

Popular anime series World Trigger is getting a Valentine’s Day pop-up store at six LOFT locations starting January 7, 2022. The event will feature exclusive illustrations of the main characters with lots of chocolate motifs. 

Replica Small Avatar Mascot: ¥1,100 (Tax Included)

World Trigger Acrylic Stand VD: ¥1,650 each (Tax Included)

Acrylic Keychain VD: ¥792 each (Tax Included)

World Trigger Acrylic Stand Heart Cat: ¥990 each (Tax Included) 

World Trigger Acrylic Keychain Heart Cat: ¥792 (Tax Included) 

World Trigger Heart Pins: ¥440 each (Tax Included) / BOX: ¥3,960 (Tax Included)

World Trigger Imabari Towel Replica: ¥990 each (Tax Included)

World Trigger Pen: ¥396 each (Tax Included) 

World Trigger Clear Folder: ¥440 each (Tax Included)

World Trigger Hoodie: ¥5,720 (Tax Included)

World Trigger Crunchy Chocolate Pin Sweets: ¥864 (Tax Included)

World Trigger – Ikoma’s Eggplant Curry: ¥972 (Tax Included)

World Trigger Acrylic Stand Badge Sweets: ¥880 (Tax Included) / BOX: ¥7,920 (Tax Included)

World Trigger Plate: ¥1,650 (Tax Included)

World Trigger Chocolate: ¥880 each (Tax Included) *Available in February

World Trigger Masking Tape: ¥462 each (Tax Included) *Available in February

©葦原大介／集英社・テレビ朝日・東映アニメーション

BE:FIRST is a seven-member dance and vocal group created during THE FIRST boy band audition. Organized by BMSG, a company founded by popular rapper SKY-HI, the group immediately amassed an army of fans who immediately fell in love with the suave members. The group’s first photo exhibition was held for three months in Tokyo, Nagoya, and online, with more than 10,000 people showing up. 

Because of the incredible response to the event, a second version is coming to Osaka for a limited time from January 7 until January 23, 2022. The exhibition will feature about 200 photos highlighting their debut, their first solo concert, and other curious moments in their career. Those interested will be able to see the photos online as well!

Popular anime series Jujutsu Kaisen will receive a themed pop-up store at seven LOFT locations around Japan from November 9, 2021, until January 31, 2022. 

Novelty

RT Campaign

A number of limited-edition goods will be on sale at each location, including postcards featuring popular characters that are perfect to use in smartphone cases. Fans won’t want to miss these rare goods while they’re here, so head to a LOFT location if you can!

Household goods shop LOFT is teaming up with beverage company Chichiyasu for the Chichiyasu Chi-bou Fair 2021 at four locations nationwide. The event will run from September 16 until September 29 at Shibuya LOFT, and from October 20 until November 3 at Nagoya LOFT, Umeda LOFT, and Tenjin LOFT. Chi-bou is the name of the adorable character on the Chichiyasu logo.

Chi-bou Drawstring Bag (Set of 2): ¥1,650 (Tax Included)

Chi-bou Gauze Handkerchief: ¥770 each (Tax Included)

Chi-bou T-shirt: ¥2,200 each (Tax Included) *Only available at Shibuya LOFT and Umeda LOFT.

Chi-bou Pouch: ¥1,650 (Tax Included)

Chi-bou Rubber Keychain (Set of 2): ¥1,650 (Tax Included)

Chi-bou A5-size Notebook: ¥385 each (Tax Included)

Chi-bou Mug: ¥1,650 each (Tax Included)

Chi-bou Eco Bag (with Pouch): ¥2,200 (Tax Included)

Chi-bou Masking Tape (Chichiyasu Milk/Boxed Milk): ¥495 each (Tax Included)

The Chichiyasu Chi-bou Fair was a popular event held at Shibuya LOFT in 2018 and at Yokohama and Umeda LOFT locations in 2019.

How would you like to buy some of this adorable merchandise?

Anime, manga, and tokusatsu event organiser CRAZY BUMP has announced the opening of a pop-up store centred on Tsukasa Hojo’s manga series City Hunter which will run from May 12 to 25.

The pop-up shop first ran in Nagano in Tokyo last month and is now heading to Osaka. It’s themed on Ryo Saeba versus Umibozu.

©北条司/コアミックス 1985,版権許諾証AG-301

Shibuya LOFT opened its new ‘2foods’ cafe on April 15 which serves junk food healthily.

2foods uses absolutely no eggs or milk in their menu – everything is plant based and healthy, making it a haven for vegan foodies, especially in Japan where there aren’t as many vegan places as other countries. What’s better is that everything’s reasonably priced too. There are around 60 menu items to choose from, like curry and soba as well as desserts, organic coffees and lattes, cold pressed juice, and more.

Artist’s rendition of the cafe

Curry | ¥1,023 (Tax Included)

A hearty and spicy curry served with brown rice which is better for digestion.

Tantanmen Ramen | ¥968 (Tax Included) | Shibuya LOFT exclusive

A ramen soup with 100% gluten free rice flour noodles, soy milk, sesame seeds, peanuts, soy meat, and other healthy and natural ingredients.

Egg Doughnut Sandwich | ¥528 (Tax Included)

A vegan egg sandwich that doesn’t use eggs but tastes just like them.

Gateau Chocolate | ¥528 (Tax Included)

A rich chocolate gateau made with brown rice powder and soy cream.

Japan’s leading household goods and stationery chain LOFT has announced the opening of a new branch at the Ito-Yokado department store in Chengdu, China on January 29, 2021. It comes as the company’s second store to open outside of Japan following their first overseas branch in the Shanghai commercial district Xujiahui on July 24, 2020.

LOFT first made its face known with the opening of its store in Shibuya back in 1987. The company is known for its concept of “Showcase of Time” as its stores promote browsing and customers taking their time to look the assortment of goods on show rather than simply going to get what they need.

The new overseas branch and its shelves will focus on family households which it is advertising with the slogan “They’re Sure To Have Something” (translated from Japanese).

Shuangnan LOFT grand opening promotion designs

LOFT Gift Tins (6 Designs)

LOFT Limited-Edition Tokyo Yellow Series

LOFT Limited-Edition stationery designed by CHALKBOY

Dragon Quest x LOFT Merch Collab

China-Exclusive LOFT Items

Chengdu Ito-Yokado LOFT exclusive grand opening merch design

LOFT Limited-Edition Hair Care & Skin Care Set (Available while supplies last)

LOFT APARTMENT

LOFT grand opening original eco-bag

Shuangnan LOFT will boast over 10,000 specially-select items from trending Japanese cosmetics to LOFT-exclusives, grand opening celebratory items, stationery, character goods, and much more. The store’s LOFT APARTMENT section will feature items made in collaboration with over 100 Chinese artists from apparel to accessories.

To commemorate the store’s grand opening, the first 10,000 customers to spend over 200 yuan will receive an original LOFT eco-bag for free. Coupons with 10% off  items will also be available on the WeChat mini program between January 29, 2021 and February 21, 2021.

South Korean cosmetic brand CILY released a new “Japan Edition” packaging for its products at LOFT stores around the country on March 7.

CILY is a South Korean cosmetic brand produced by Kang Taeri. Having much experience with various brands of makeup from her fashion photo shoots, Taeri conceived the brand to offer ease-of-use when applying makeup to the masses. Her brand mimics the beauty of Asian women. Japan’s first flagship store opened in Shinsaibashi, Osaka on January 25 this year, which caused the brand to trend on Japanese social media for the power of its products.

The Japan Edition packaging will have pre-sales in Japan. The two-colour chic Korea Edition packaging is available in-store and on CILY’s official online shop.

CILY SILKY LIP – ¥1,500 (Before Tax)

This lipstick bears a creamy texture and high tone colouring. Apply for glossy and plump-looking lips.

CILY EYES ON ME – ¥1,200 (Before Tax)

Two mattes and four shimmery and glittery picks make up this collection of 6. Colour your eyes elegantly with this silky powder.

CILY BLOSSOM BLUSH – ¥1,400 (Before Tax)

Though this blush is a powder, it effortlessly slides across the skin with its silky texture.

CILY EVERLASTING MASCARA – ¥1.700 (Before Tax)

Make your eyelashes look natural but with plenty of volume. This mascara keeps your lashes looking beautiful all day.

Get ready for spring with Taeri’s beautiful collection.

The cute character line Chuken Mochi Shiba opened up its very own pop-up shops at LOFT branches across Japan on March 14.

At the same time as SK Japan’s chubby puppy character line appeared in 2014, the Shiba Inu boom took over the world. Products in the line are sold mainly at amusement facilities in Japan and it has become a hit not just in Japan but overseas too, especially in South Korea and Taiwan.

The name of the pop-up shop is Marufuku Shoutengai. The first store to open is at the Umeda branch of LOFT which is currently running until April 2. The shops will open sequentially at different branches across the country before closing up in early August.

There will be plenty of merchandise to get your paws on at the Chuken Mochi Shiba-decorated store. Those who spend over ¥1,080 with tax in one purchase will receive a limited-edition postcard. These are available in limited quantities at each store. There are two postcard designs: the spring version will be available from this month until early May and the summer version will roll out in late May until August.

Sakura and Okaka, two characters in the line, are also scheduled to make an appearance at select stores. You will be able to have your photo taken with them.

Join the chubby Shiba Inu at a Chuken Mochi Shiba store near you!

Online travel service DeNA Travel have posted a collaborative video with Hana, a Shiba Inu dog who is immensely popular online.

https://twitter.com/DeNATRAVELNEWS/status/987134328646787072

Hana isn’t just a celebrity – she also leads a normal life together with her family of owners. But that cuteness is exactly where her popularity stems from on Twitter, and she’s even been picked up on online web news sites.

She has over 100,000 followers. The video that was uploaded has over 10,000 retweets and 700,000 videos. She’s one popular pup indeed!

The video showcases Hana in her usual own world on a walk, strolling the streets on what looks like a trip overseas. The location is Lockheart Castle in Gunma Prefecture, a place that has been used as a film location for many movies and dramas. It looks just like a place from outside Japan.

The video is full of Hana and her adorable smile, as well as her unwillingness to leave to go home. Except to see Hana in her full charming glory in this video.

Be sure to check out the video!