Bridgestone Cycle’s concept store RATIO &C is holding a special campaign titled FEEL &RIDE IN TOKYO under its city bicycle riding brand BRIDGESTONE GREEN LABEL which will run from September 13 to November 16.

In recent years, people have integrated bicycle riding into their daily lives in various ways, including cycling to work or doing some fitness training on the weekends. This new campaign has been set up to create opportunities for people to wanting to try riding sports bikes and letting them ride around Tokyo which offers something that cannot be experienced with regular bicycles.

What is BRIDGESTONE GREEN LABEL?
Bicycles have been tied closely to people’s daily lives for many years and are something a lot of people come into contact with regularly. BRIDGESTONE GREEN LABEL is a brand that was established in 2013 and understands this and wants people to love and be particular about their bikes as they would when choosing clothes. They offer a wide line-up of bicycles that cater to various lifestyles of those living in the city.

During the campaign, you can look forward to the following.

Invitation to a Cycling Event
Customers who order a BRIDGESTONE GREEN LABEL bicycle (*1) at RATIO &C during the campaign will receive a free invitation (normally ¥3,000) (*2) to a Bridgestone cycling event. This popular event has been held since 2016 and offers casual cycling for even sports bike beginners. Bikes ordered at RATIO &C will be delivered to the store at a later date.

*1: Select models only. Please enquire with RATIO &C for full details.

*2: Those who aren’t purchasing a bicycle can still participate in the event for the price of ¥3,000 (pre-tax).

Test Riding BRIDGESTONE GREEN LABEL Bikes

You’ll be able to test four of BRIDGESTONE GREEN LABEL’s bicycles. Whether it’s your first time riding a sports bike or not, you will receive tips and advice from experienced staff members on how to ride the bikes and how to choose a bike.

BRIDGESTONE GREEN LABEL Bike Rentals

A rental bike service (*1) will open for those wanting to try riding around the city centre or their work route. It costs ¥1,500 for a same-day return rental. Rentals are opening during RATIO &C’s opening hours.

*1: Rentals are subject to changes depending on conditions so may not be available every time. Please enquire with RATIO &C for full details.

Take advantage of this campaign so you can ride around Tokyo!