The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP - Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.   KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.   The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.  

■FOOD & DRINK

During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.   The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event. <10/19~10/22 Exclusive Menu> Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO   <10/26~10/31 Exclusive Menu> Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included) French Fries with Monster Dip: ¥700 (Tax Included) Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]  

■GOODS

New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!   In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.  

■EXPERIENCE

During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

■PHOTO SPOT

At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories. Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

Jeddah Season 2022, a cultural entertainment festival in Saudi Arabia, ran from May 2 until July 2, 2022. During the festivities, a special collaboration concert event featuring MONSTER GIRL from KAWAII MONSTER CAFE in Harajuku and RAM RIDER took place at the Anime Village area, an interactive event filled with popular Japanese IPs produced by Avex.    This was the first overseas collaboration with musician RAM RIDER, who worked to bring the world of KAWAII MONSTER CAFE to life. The audience was thrilled by this special set that included a stunning dance performance directed by content director Harris and a DJ set by RAM RIDER that included a variety of popular anime tracks. KAWAII MONSTER CAFE was a popular Harajuku entertainment restaurant loved by tourists and locals alike. At Jeddah Season 2022, MONSTER GIRL’s presence took the audience by storm, and the performers strolled around the venue taking photos with fans.At the Anime Village, fans could engage with tons of popular Japanese IPs like Boruto, Captain Tsubasa, Godzilla, Pac-Man, and many more. For the first time in the Middle East, a giant Gundam diorama measuring approximately 6 meters was put on display. The entrance gate was inspired by the Kaminarimon gate in Asakusa, and visitors could enjoy Japanese food in a futuristic environment.    The Anime Village managed to bring Japanese culture to the people of Saudi Arabia, and hopefully, this incredible event will take place again in the near future.   Produced by: KAWAII MONSTER CAFE DJ: RAM RIDER Performer: MONSTER GIRL (Ciel, Catherine) Performance Director: Harris VJ: Kohei Taki (yenter)

For visitors to Tokyo who love Japanese pop culture, the KAWAII MONSTER CAFE was a rite of passage. Opened in Harajuku in 2015 and produced by the Godfather of Kawaii himself Sebastian Masuda, the restaurant was a love letter to all things cute. Starting in February 2021, ASOBISYSTEM has taken over the operation of this beloved property.    Regrettably, due to the state of the world, KAWAII MONSTER CAFE HARAJUKU closed at the end of January 2021. However, the spirit of this colorful place isn’t dead, and a new concept and menu are now coming to fruition in Osaka!  

Contents

  Monster Cake and Choppy   Monster Burger

Colorful Tonkatsu Monster Burger (Red): ¥1,380 (Tax Included, Drink Included) 

  This bright red monster burger will make a great subject for an Instagram photo and is filled with pork cutlet and bacon dipped in a special tomato sauce. 

Colorful Shrimp Fritter Monster Burger (Blue): ¥1,380 (Tax Included, Drink Included) 

  This tasty shrimp fritter sandwich is best enjoyed with plenty of tartar sauce!

Colorful Blue and Red Mini Burgers: ¥1,280 (Tax Included) 

  Can’t decide which burger you’d like to try? How about both! Guests can also design their own monster burgers with a special topping kit.       Monster CookingCooking Class Fee: ¥700 (Tax Included) Cooking Class Fee with Cutlery: ¥1,000 (Tax Included) Length: 30 minutesAges 9+       Quiz Rally CardTraverse the four floors of the Hug Museum for a special quiz rally! There will be one question on each floor, marked by Choppy! Those who answer all the questions correctly will receive an original mask case!         Monster Merchandise    The Hug Museum, sponsored by Osaka Gas, offers plenty of hands-on exhibitions related to food. The grand opening of the KAWAII MONSTER KITCHEN was held on November 2, and inspired children and adults alike to have fun with their food and embrace all th ings kawaii. A photo spot featuring a massive monster cake has also been installed, supervised by Sebastian Masuda. Come experience the spirit of kawaii culture in Osaka!

The KAWAII MONSTER CAFE in Harajuku is celebrating its 5th anniversary with a special collaboration with the multinational toy company Ty. The collaboration is running from December 18, 2020 to January 17, 2020.

©︎Ty Inc.Oak Brook,IL USA

 

Photo Spot: “My Ty Room”

©︎Ty Inc.Oak Brook,IL USA ©︎KAWAII MONSTER CAFE

KAWAII MONSTER CAFE's iconic Mel-Tea-Room has been transformed into the "My Ty Room" with fluffy plush toys adoring a bed and making for a truly kawaii photo spot. There are also panels detailing more about Ty for people to get to know the brand more. If you're in Japan for the kawaii experience, then look no further than this room for some Instagram-worthy shots.  

人気エリアがTyギフトステージに

©︎Ty Inc.Oak Brook,IL USA ©︎KAWAII MONSTER CAFE

All of Ty's toys have their own birthdays, so to celebrate everyone's at the same time, KAWAII MONSTER CAFE's popular "Sweets-Go-Round" area, which features a giant moving cake stage in the middle, has been turned into the "Ty Gift Stage." Guests will find plush toys inside and dangling out of present boxes. There will also be an appearance of a mascot of a Ty toy that has never been showcased in Japan before.

Beanie Boos Reagan the Kitty (M) / Beanie Boos Enchanted the Owl (L) / Beanie Boos Tasha Leopard (KC)

If there's a plush toy you're interested in you can buy it at the cafe, including toys in Christmas colours for the holiday season. The toys come in three sizes, and there's other merch to pick up too like key rings, pencil cases, and more.  

Ty x KAWAII MONSTER CAFE Collab Menu

Six menu items combine Ty's toys with KAWAII MONSTER CAFE's kaleidoscopic world. This includes some of Ty's most popular characters as well as the cafe's own character Mr Choppy.  

Collab Food Menu Excerpt

Colourful Dotty Curry | ¥1,300

A colourful vegetable curry inspired by Dotty the Leopard filled with carrots, daikon radishes, beets, and more.

Colourful Pop Buger - Mr Choppy | ¥1,480

A burger based on KAWAII MONSTER CAFE's own Mr Choppy. It's filled with sautéed chicken and covered in a honey mustard sauce.

Gilda the Flamingo Cake | ¥950

A fresh cream-filled cake made with chocolate mousse and sat on a fluffy pancake. It also has a cute rainbow just like the one in the cafe's Ty room.

Fantasia Cupcake | ¥900

Fantasia the Unicorn has turned into a cute cupcake with an adorable marshmallow nose.

Colourful Christmas Heather Parfait | ¥2,400 (Available until December 25)

The cafe's popular "Colourful Poison Parfait" has been turned into Heather the Unicorn Cat, topped with strawberry, lemon, and ramune ice cream.

KAWAII MONSTER CAFE HARAJUKU is set to collaborate with Tokyo's three branches of Alice's Fantasy Restaurant to serve up a Halloween themed menu. It will be served from September 19 to October 31. The Halloween season is right around the corner, and the KAWAII MONSTER CAFE is once again joining in with the spooky festivities. This year, the cafe has joined hands with Alice's Fantasy Restaurant to create a collaborative Halloween menu lineup.

Colourful Rainbow Pasta With Halloween Cream | ¥1,400

Colourful pasta served in rich pumpkin sauce and with a variety of different ghost creams.

Singing Alice's Caesar Salad | ¥1,360

Alice's Fantasy Restaurant's popular Caesar salad heads to KAWAII MONSTER CAFE, an assortment of purple carrots, pumpkin, and other tasty delights. Alice is also hidden in the pasta somewhere as a black witch.

Kingpin Choppy & Henchman Humpty Dumpty Curry | ¥1,300

KAWAII MONSTER CAFE's mascot is served wearing a silk hat and comes with his fellow henchman Humpty Dumpty.

Cheshire Cat Splatter Ice Cream | ¥1,100

Soft serve ice cream topped with crunchy cereal, cotton candy, and chocolate, all drizzled in a splattered sweet strawberry sauce.   Customers who post a photo of their foot onto social media with the hashtag #tokyohalloweencollection can enter for a chance to win some Halloween merchandise.

KAWAII MONSTER CAFE HARAJUKU turned 5-years-old in August, and to celebrate the quirky cafe's anniversary, it is now serving monster-size portions until the end of September.

Livening up Tokyo with some Harajuku-style cuisine

Autumn is right around the corner in Japan, a time of outings and travel for many people. Due to the effects of COVID-19, however, people have had to cancel their plans. The KAWAII MONSTER CAFE wants the people of Tokyo to still enjoy themselves this autumn, and so is giving 39% off to all residents of Tokyo. All they need to do is show proof of address.  

Super-sized burgers, parfaits & more

Giant King Chopper Burger | Regular Price: ¥12,000 (Before Tax), Resident Discounted Price: ¥7,320 (Before Tax) | Serves: 4-6

You and your friends are invited to challenge yourselves to a gorge on the Giant King Chopper Burger, based on the cafe's mascot character chopper. Served in five-colours in line with the cafe's 5th anniversary, this beast of a burger is a hearty mix of BLT, menchi-katsu, teriyaki chicken, the "MEAT MEAT MEAT" main dish from the dinner menu, and more. It's finished with colourful eggs around the side, and plenty of other hidden treats.

Giant Colorful Parfait | Regular Price: ¥10,000 (Before Tax), Resident Discounted Price: ¥6,100 (Before Tax) | Serves: 3-4

This piled-up parfait combines five of the cafe's popular desserts into one towering delight: "Chemical Cake," "Pink Cat Food," "Melty Pancake," "Little Monster," and "Colourful Poison Parfait."  

Enormous, decorated servings fruits

Harajuku Decora Mango Parfait Bowl | Regular Price: ¥5,000 (Before Tax), Resident Discounted Price: ¥3,050 (Before Tax)

Where do you even start? There's mango-loaded ice cream, fat waffles, colourful gummies, chocolate, mango sherbet, panna cotta, cornflakes, fruit granola, mango sauce—the list goes on! If you're mango-mad, you'll definitely fall for this one.

Fluffy Marshmallow Watermelon Frappe | Regular Price: ¥5,000 (Before Tax), Resident Discounted Price: ¥3,050 (Before Tax)

Wrapped with marshmallow foam that's fluffy like a cloud and topped with chopped watermelon, pineapple, and assorted fruits, this is similar to shaved ice. It's also topped with nata de coco.

Frog Melon Cream Sods | Regular Price: ¥5,000 (Before Tax), Resident Discounted Price: ¥3,050 (Before Tax)

Celebrating 5 years of KAWAII MONSTER CAFE HARAJUKU, this frog's tongue is made of milk mousse, melon balls, strawberries, blueberries, and kiwi, which are just tumbling out of its mouth. It's served with a side of jumbo soft serve ice cream and melon soda. Arrange the beverage as you like to create your own fruit cocktail.   KAWAII MONSTER CAFE is also collaborating with YouTubers Briana Gigante and RinRinDoll on drinks and desserts.