Japanese fashion brand jouetie is bringing its first ever souvenir shop “POSTOKYO by jouetie” to RUNWAY channel Lab. SHIBUYA from September 20 to October 23.
POSTOKYO offers a new Tokyo style to tie Japan to the rest of the world. Its location of Shibuya is a place home to a mix of different subcultures and fashion styles.
Kotobuki Knit – ¥6,000 (Pre-Tax)
This turtleneck knitwear is made using embroidery and a jacquard. It features the kanji character 壽 (kotobuki) on the front which has two meanings: ‘congratulations’ and ‘longevity.’ The back includes the outline of the sun as seen on the Japanese flag.
Pink Game Knit – ¥7,000 (Pre-Tax)
The front of these oversized knitwear jumpers reads “I love you” in Japanese with a game style pixel font. They’re made with jacquard cloth.
Nengou Trim T-Shirts – ¥4,000 (Pre-Tax)
These trimmed t-shirts read different periods of Japan on the front including Taisho (大正), Showa (昭和) and Heisei (平成). The checkered block print made using sagara embroidery is cute. The colour-on-colour style is very jouetie-eseque.
POSTOKYO Long T – ¥4,000 (Pre-Tax)
If you’re looking for something a little more retro, check out these ukiyo-e style long sleeve t-shirts. The sleeves read POSTOKYO (ぽす東京). Both are comfy and come as unisex one-size-fits-all. Both designs also boast jouetie’s classic colour-one-colour.
Which item catches your eye the most? Head to POSTOKYO by jouetie in Shibuya to check out this mix of Japan and current trends.
■Information
POSTOKYO by jouetie
Address: SR6, 16-15 Udagawacho, Shibuya, Tokyo
Running: September 20, 2018 – October 23, 2018
jouetie Official Website: https://jouetie.com/
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Fashion brand jóuetie have styled 20 models for their famous 20 It GIRLS in COLOR HOOD DOWN photo collection, featuring "it girls" Ai Takahashi, Dream Ami, Nicole Fujita.
Having sold 8,000 last year, jóuetie’s “COLOR HOOD DOWN” just kept selling, and this year, it’s even having a complete upgrade! The big silhouette, large hood-style is still continuing. Now with the addition of sleeves, it's getting hotter! On each day of the "20 It GIRLS in COLOR HOOD DOWN" season, an image of a model in a colourful, hood-down outfit will be posted on jóuetie's official Instagram website. A specific street spot that compliments the girls' chosen colours and style is carefully chosen for the photo. With street-style as the base of the photos, jóuetie offers a range of styles for fans to enjoy from rock to trendy to girly. This year, two trendy colours: green and purple, have been added to the collection, making a total of five colours! The most popular item is the 70% down, 30% phaser jacket, which is warm and light. This item is so popular that it's been pre-ordered more than 5,000 times! Enjoy a new level of fashion brought to you by your favourite models! ■Information 20 It GIRLS in COLOR HOOD DOWN limited periods: Monday 3rd - Friday 7th September Monday 17th September - Friday 21st September Monday 1st October Friday 5th October Monday 15th October - Friday 19th October jóuetie Instagram：https://www.instagram.com/jouetie_official/ ※ On 07/09, 21/09, 05/10, and 19/10, the styles of the 5 models will be summarised on the RUNWAY channel special edition website. RUNWAY channel special edition website: http://s.runway-ch.jp/jt_down0907 Models: Nico Ando, Arisa Ushimaru (yonige), Rinka Kumada, Kurumi, Ai Takahashi, Mei Tanaka,, Dream Ami,Risa Nakamura, 、Tomoco Nozaki, Rina Fukushi, Emily Fujita, Nicole Fujita, PORIN (Awesome City Club), MAMI(SCANDAL), miu, Ayana Miyamoto, Serena Motola, 、Chisato Yoshiki, Mayū Yokota, Ruka Xing. Official site：https://jouetie.com/ -
In The Bag is a popular series by Vogue where celebrities showcase what's inside their bags. Big names that have featured on the series include Victoria Beckham, Taylor Hill, Zoë Kravitz and many more. Vogue Japan have featured AMIAYA on their list, a model and DJ twin duo massively famous as Tokyo pop fashion icons.
We get to see the full scope of their stylish bags which include everything from their favourite purses to make-up pouches, sunglasses, and sparkly accessories. Despite the contents of their bags being different there's something that still unifies the two of them. They also discuss their favourite towns, what they do on their days off, what type of partner they like and more. In The Bag - AMIAYA:https://www.vogue.co.jp/fashion/trends/VJ1012-InTheBag-2018-08ORIG_AmiAya/videos Check out the video for yourself and you might even discover some fashion tips! ■Information Vogue Video https://www.vogue.co.jp/videos © 2018 Conde Nast Japan. All rights reserved. -
Tokyo has to be one of the most fun cities for finding souvenirs. But you might be left spoilt for choice wondering where to go. So we’ve compiled a list of shops where you can buy great Japanese souvenirs at a low price all situated in easy-to-find locations These shops aren’t just used by foreign tourists, they’re used by Japanese people too, so you can rest assured you’ll be getting good quality items at a good price!
1.Matsumotokiyoshi You’ll find this drug store easily with its trademark yellow sign. They sell high quality Japanese cosmetics, medical supplies, daily necessities and more priced lower than their regular prices elsewhere. Most of the time you’ll be able to spot this shop surrounding the major stations in Tokyo. It’s a very popular shopping spot, with Japanese people young and old going there daily. Get your hands on popular cosmetics by Shiseido for a low price or stock up on medicines amongst many other things.
■Information Matsumotokiyoshi Website：http://www.matsukiyo.co.jp2.Don Quijote There’s no one in Japan that doesn’t know about this discount store. It’s so popular there’s over 30 branches in Tokyo alone. They sell pretty much anything you can thick of from snacks, food and drinks to clothes, cosplay toys, merchandise, daily necessities and much more. You’ll get lost in the maze of shelves all of which overflow with different items. If you’re looking for something a little different for a souvenir, then look nowhere else. We even made an article on popular souvenirs in Don Quijote which you can read here. ■Information Don Quijote Website：http://www.donki.com3.Tokyu Hands If you’re seeking out kawaii stationery you can’t find outside of Japan as well as other convenient Japanese everyday use items then Tokyu Hands is the place to go. They have branches in Tokyo, Shibuya, Ginza, Shinjuku and elsewhere, making it a great place to stop by when you’re shopping or sightseeing. They stock a lot of products but it’s not like a discount store such as Don Quijote where everything is scattered around, so you can feel more relaxed as you search for a souvenir.
■Information Tokyu Hands Website：https://www.tokyu-hands.co.jp4.LOFT Like Tokyu Hands, LOFT stocks a lot of different products. Japanese people use this shop often for birthday presents for friends and family. There’s over 25 branches in Tokyo including Shibuya and Shinjuku making it another easy place to get to. They also have lots of Japan-made kawaii stationery which makes it a very popular spot amongst foreign tourists.
■Information LOFT Website：https://www.loft.co.jp5.Yodobashi Camera If it’s electronics you want, then no place is better than Yodobashi Camera. This huge chain sells all kinds of high tech Japanese equipment from PCs to cameras and other electronic items.
■Information Yodobashi Camera Website：https://www.yodobashi.com6.KIDDY LAND Japanese merchandise for characters like Hello Kitty and My Melody is very popular overseas too. KIDDY LAND sells a huge range of character goods including plenty that cannot be found overseas. There’s 8 branches in Tokyo including Harajuku, so if you’re a lover of iconic Japanese characters then you’re going to love this place.
■Information KIDDY LAND Website：https://www.kiddyland.co.jpMake use of our list and find the perfect souvenirs for yourself, your family and your friends!
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Luxury hotel W Osaka will be offering ‘ICHIGO AFTERNOON TEA - Dressed up for Spring,’ a special menu inspired by the fashion duo AMIAYA, from April 1 until May 31, 2022. The menu items will be available at the Living Room area on the hotel’s third floor.
W Osaka Fashion Ambassador AMIAYA
ICHIGO AFTERNOON TEA – Dressed up for Spring
LIVING ROOM
The event will utilize some of the popular strawberry dishes currently popular at the hotel, but will also include some raspberries and orange sweets. Some dishes will be decorated with flower petals, inspired by the vivid fashion of W Osaka’s fashion ambassador AMIAYA. The twins have attracted worldwide attention as models and DJs, and they celebrated their first anniversary on March 16. Savory options include a Quiche with Sakura Shrimp and Spring Cabbage and Caramelized Onion and Chevre Cheese plate. Guests can enjoy a total of 12 items prepared by the W Osaka chef team, all displayed on a beautiful afternoon tea stand. Each menu comes with a welcome drink and free refills for tea and coffee.Information
ICHIGO AFTERNOON TEA – Dressed up for Spring
Available: April 1 – May 31, 2022
Location: W Osaka Living Room (3F)
Reservations:E-mail: w.osaka.restaurantreservations@whotels.com
Details: https://www.marriott.co.jp/hotels/travel/osaow-w-osaka/
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AMIAYA, a twin fashion unit representing Tokyo and signed to ASOBISYSTEM, is diving into the Metaverse! MetaTokyo is teaming up with the models to create NFT photography, open a digital pop-up museum, and provide wearable items for fans’ avatars. The collaboration is an official installation for Metaverse Fashion Week held on the global metaverse platform Decentraland. The event began on March 24, 2022. ‘AMIAYA x STREET TOKYO FASHION 2021ss’ takes center stage in this collaboration. The photobook was made with popular street snap magazine STREET with photos taken by editor-in-chief Shoichi Aoki. The two models are seen wearing the latest Tokyo fashion on the streets of Harajuku and other areas of Japan’s capital city. The company is intent on promoting local culture and fashion worldwide as part of the ‘Web 3.0 Era.’ SPACE, a pop-up museum built on land owned by MetaTokyo in Decentraland, is now highlighting the AMIAYA and STREET collaboration with an immersive photo exhibition. Fans can also snag AMIAYA-themed wearables for their avatars.
Photos from the AMIAYA x STREET collab are now available as NFTs on OpenSea, the world’s largest NFT marketplace. A total of 330 unique items will be available, so don’t miss out! Information
AMIAYA x STREET x MetaTokyo
AMIAYA x STREET NFT
On Sale March 24, 9:00
URL: https://metatokyo.xyz/amiayaOfficial MetaTokyo Twitter: https://twitter.com/themetatokyo
Official Site: https://metatokyo.xyz
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The book store BOOKMARC, owned by Marc Jacobs, will host a new photo exhibition featuring the fashion unit AMIAYA. The pink-haired twins have attracted worldwide attention as fashion icons representing Tokyo style. The event is being sponsored by the fashion magazine STREET, which has been disseminating street fashion since 1985. The event is running until March 30, 2022.
AMIAYA x STREET TOKYO FASHION 2021 Spring/Summer is a photo collection showing off the newest trends modeled by AMIAYA with the help of STREET Magazine. AMIAYA have been active as a models since their teenage years, and these photographs taken by STREET editor-in-chief Shoichi Aoki prove that they have many successful years ahead of them. Information
AMIAYA x STREET x MetaTokyo Photo Exhibition
Running: March 18 – March 30, 2022
Location: BOOKMARC (4-26-14 Jingumae, Shibuya-ku, Tokyo)Official Site: http://www.marcjacobs.jp
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Discover the wonder of Kanazawa with AMIAYA and ETSUNA with new “HAKKEN” videos produced by Channel 47
Fashion icons show the modern and historical charm of Kanazawa, Japan
TOKYO, JAPAN (16 November, 2021) – Channel 47, a company focused on globally promoting the appeal of local and popular Japanese culture through the power of entertainment, is excited to debut their new “HAKKEN” video series today, 16 November, highlighting the wonderful modern and historical tourism aspects of Kanazawa City in Ishikawa Prefecture. “HAKKEN” is the Japanese word for discovery, which is the core feeling this new video series is aiming to convey. Channel 47 wants toinspire viewers to discover the wonders of Japan’s local culture through these shortfilms.
The debut videos feature fashion icons AMIAYA and ETSUNA (both represented by ASOBISYSTEM), each exploring a different facet of what Kanazawa has to offer curious visitors. These films were produced by Channel 47 as a part of promotional efforts for the Kanazawa Film Festival held in September of 2021. These entries in the “HAKKEN” series were informed by Channel 47’s shared philosophy with the Kanazawa Film Festival, to disseminate the culture of Japan’s countryside and promote its appeal worldwide.
In the first video, twin model & singer duo AMIAYA discover the “pop” elements of the city at locations such as the Omi-machi market, the 21st Century Museum of Contemporary Art, the Nagamachi Samurai District, and more. Along the way they sample delicacies from some of Kanazawa’s highly rated restaurants. Through their experiences viewers will see art, food, shopping, and scenery that has high appeal among visitors.
Watch “HAKKEN - Discover Kanazawa with AMIAYA”
https://www.youtube.com/watch?v=a9-gD-ftTE0
Find AMIAYA online
Official Website: https://asobisystem.com/talent/amiaya/
AMI Instagram: https://www.instagram.com/amixxamiaya/
AYA Instagram: https://www.instagram.com/ayaxxamiaya/
Twitter: https://www.twitter.com/AMI__AYA
In the second video, fashion designer and influencer ETSUNA takes a different approach and wanders the traditional side of Kanazawa. Starting with a stroll in the Higashi Chaya District, her journey takes her to make ceramic art at Hokutoh, and to see historic locations such as the Ishikawa Bridge, the Gyokusen’inmaru Garden, Sannomaru Square, and more. To fit the traditional theme of her visit, she visits Kimono & Antiques Soki and gets dressed for the occasion. Viewers will see through ETSUNA’s exploration the beauty and historical legacy of Kanazawa City.
Watch “HAKKEN - Experience Kanazawa’s History with ETSUNA”
https://www.youtube.com/watch?v=Z3h-57mhouU
Find ETSUNA online
Official Website: https://asobisystem.com/talent/etsuna/
Instagram: https://www.instagram.com/etsunaotsuka/
Twitter: https://www.twitter.com/etsuna_artist/
ABOUT KANAZAWA FILM FESTIVAL
The 15th Kanazawa Film Festival was held from September 18-20, 2021 in Theater 21 at the 21st Century Museum of Contemporary art in Kanazawa. The festival has a reputation not only for the high quality of films presented each year, but also for its “New Directors with Promising Talent” program. This year 83 films were entered in the “New Directors with Promising Talent” program, and 11 of them won screening rights. The Grand Prix was awarded to MELIA’s “Experiential Tour”, for which she also received the special Channel 47 Award.
More information on the Kanazawa Film Festival can be found at
https://www.eiganokai.com/event/filmfes2021/kanazawa/
ABOUT CHANNEL 47
Channel 47 is a project that using the power of entertainment to communicate the appeal of Japan and its different regions to overseas audiences. Through planning and producing events with celebrities and personalities, Channel 47 creates content that conveys the appeal and charm of Japan’s many different regions to viewers all over the world. Channel 47 created the post-movies for the 15th Kanazawa Film Festival, held in September 2021. Additional efforts to promote the event overseas include producing
English subtitles for “Alien Painter” which was screened as a Kanazawa Film Festival Scholarship Film.
For more information about Channel 47 please contact: info@channel47.jp
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Beginning September 10, a new collection from women’s brand BETTY’S BLUE and jouetie will be available on RUNWAY channel, ZOZOTOWN, and a jouetie shops nationwide. Tokyo fashion icons and twins AMIAYA serve as creative directors for jouetie, and their style is sure to give these pieces some added flair. Preorders for the collection are currently open on the ZOZOTOWN and RUNWAY channel websites.
BETTY’S BLUE Blouse M (White / Bordeaux / Beige): ¥8,800 each (Tax Included)
BETTY’S BLUE Patterned Dress M (Pink / Purple / Beige): ¥9,900 each (Tax Included)
BETTY’S BLUE Bag (Red / Pink / Purple): ¥3,300 each (Tax Included)
Launched in 1985, BETTY’S BLUE continues to be loved by fashionistas of all ages. With this limited-edition release, the brand is reviving its popular trend of releasing collaborative merchandise. Under the concept “MIX GIRL,” the brand’s collaboration with jouetie aims to combine both rock and girly styles into one signature street fashion look. Utilizing BETTY’S BLUE’s pop coloring, the collection features three items in multiple colors: the blouse, the dress, and the bag. The trendy blouse, complete with frilly collar and voluminous sleeves, is finished with BETTY’S BLUE’s signature checkered pattern. The long dress covered from top to bottom in a loud pattern, is sure to turn heads. Carry the matching tote bag, and you’ll be ready to stroll the streets of Tokyo looking funky this fall!Information
BETTY’S BLUE x jouetie
Release Date: September 10, 2021
Pre-order: August 25, 12:00 *August 26, 12:00 on ZOZOTOWN
Where to Buy:
jouetie stores nationwide
Official RUNWAY channel Site: https://runway-webstore.com/jouetie/
ZOZOTOWN: https://zozo.jp/
*Not available at BETTY’S BLUE online store, CAN ONLINE SHOP.
Official Site: https://www.canshop.jp/bettys/
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Tokyo fashion icons and twin unit AMIAYA have collaborated with street-snap magazine STREET on a new photobook! ‘AMIAYA x STREET TOKYO FASHION 2021ss’ will go on sale August 23 at select bookstores and online.
AMIAYA began their fashion journey in street fashion when they were teenagers, and are currently attracting worldwide attention as icons representing Tokyo style. STREET magazine has been highlighting unique international streetwear since its first issue in 1985, and both parties are using this collaboration to help the fashion industry, which has been adversely affected by the pandemic. The magazine features snapshots of AMIAYA wearing the hottest Tokyo fashions on the streets of Harajuku and other popular areas around Japan’s capital. The photos were taken by Shoichi Aoki, photographer and editor-in-chief of STREET. Each photo has the power to open up your mind to a new world of fashion, so why not give it a look? Comment from AMIAYA
“The Coronavirus pandemic has given us a new perspective on fashion, and how we can share it from Tokyo to the rest of the world. STREET magazine has so many readers overseas, and it’s truly made an effort to boost the Japanese fashion scene. We believe in the potential of fashion to connect Japan to the rest of the world, and we hope that through this collaboration, we share some positive energy through our style.”Comment from the Editor-in-chief of STREET, Shoichi Aoki
“The pandemic has caused unprecedented damage to the entire fashion industry, and it has become more difficult to share Japanese fashion with the rest of the world. Fashion is not something unnecessary--it’s something important for Japan, and for humanity as a whole. AMIAYA are Japanese fashion icons that are recognized around the globe. They are somewhere between reality and the virtual world. By having them model on the streets of Tokyo, I wanted to create something to convey the current state of Japanese street fashion with international audiences. It took a year and a half of shooting while adjusting AMIAYA’s schedule, but it’s finally being published. Even if it seems like a small project, even the smallest activity can have a massive impact.”Information
AMIAMA x STREET TOKYO FASHION 2021ss
Release Date: August 23, 2021
Page Count: 76 pages
Price: ¥4,950 (Tax Included)
Where to Buy: Tokyo TSUTAYA stores/ UNITED TOKYO Jingu-mae, Shanghai, Beijing, Hong Kong
Online Store: https://amiayaxstreet.com (Open August 23, 12:00JST)
Official Site: https://amiaya.asobisystem.com