Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.

“King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept  in New York City

Enjoy an Immersive Kawaii Experience

Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.

Opening in SoHo, the Trendiest Neighborhood in New York City

SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.

We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.

Sebastian Masuda

In Saiki City, located in the southernmost part of Oita Prefecture, visitors will find a unique project. For a limited time, guests can enjoy a sushi-netarium, where sushi–not stars–will be featured in the sky. Saiki City, where the event takes place, is a treasure trove of seafood thanks to the Bungo Channel and boasts the largest catch in Oita Prefecture. It’s also known as Oita’s premier sushi destination, with more than 350 varieties of ocean delicacies to enjoy each year. Saiki Sushi, made from fresh local fish, is known for its firm texture and for having just the right amount of fat. To promote this tasty dish throughout Japan, the interactive sushi-netarium promotion was created!

A Planetarium Experience Featuring Soothing Music and a Sky Filled with Sushi

The sushi-netarium is said to have a relaxing effect comparable to that of Beppu Onsen, the most famous tourist attraction in Oita. Those taking part will be able to see not only a sky filled with sushi, but a sushi meteor shower and the Gari Borealis. As you watch, it might become impossible not to crave sushi! Visitors will be able to take part in this special viewing at certain locations in Beppu City and at Oita Airport from September 22 until November 30. In a public announcement, the city invited guests to eat plenty of tasty local food and soak in the Beppu Onsen before enjoying the sushi-netarium to wrap up a wonderful day. 

The Beautiful ‘Sushi Projector’

Check out these impressive projectors made exclusively for the sushi-netarium! These original sushi projectors in the shape of Saiki sushi are the only five such projectors in the world and come in the shapes of tuna, yellowtail, octopus, egg, and shrimp. 

Come enjoy this strange sushi-centric activity in the south of Japan! Participating facilities are listed on the website below.

TOOTH TOOTH TOKYO, a French bistro located in Ebisu, will offer three unique parfaits perfect for adult palates starting June 1, 2022 for a limited time.

These three sweet treats are perfect for an after-meal snack or a reward for a hard day’s work. As delicious as they may be, they’re also delightful to look at, each made with care and filled with seasonal fruits. An evening at TOOTH TOOTH TOKYO will be a luxurious and colorful experience this summer.

White Peach Fromage Parfait with Honey Tuile: ¥2,000 (Tax Included)
The melt-in-your-mouth parfait includes sweet peach covered with Earl Grey tea leaves, homemade apricot pound cake, lemon mousse, and a crispy honey tuile for a touch of luxury.

Parfait Exotica ~Mango Quenelle and Coconut Blancmange & Pistachio: ¥1,900 (Tax Included)
This mango treat with a dollop of coconut blancmange is made extra delicious with a pairing of pistachio ice cream. Dried pineapple and lotus flowers garnish this mature summer dessert. Enjoy the rum-soaked dried fruits!

Caramelized Figs & Red Wine Spiced Chocolat: ¥1,600 (Tax Included)
Juicy caramelized figs doused with spiced sangria make up the heart of this dish. The Belgian chocolate ice cream is served with a light cheese tuile, an accent with just the right amount of texture and saltiness.

Cafe Accueil Ebisu is currently offering a limited Sakura-themed menu featuring pancakes, afternoon tea, and drinks until April 10, 2022.

Sakura & Strawberry Pancakes

Sakura Afternoon Tea

Special Latte with Cherry Blossoms

The seasonal menu includes Sakura & Strawberry Pancakes with pale pink and strawberry red accents, and savory items such as a croissant with cherry cheese cream. Guests can also enjoy Sakura Afternoon Tea, a colorful 12-item menu featuring cherry and strawberry delights. Come enjoy the coming of spring at this gorgeous Tokyo cafe!

High casual brand PAGEBOY has begun selling limited-edition collaboration items with sushi chain Hamazushi at stores nationwide, the official web store, and ZOZOTOWN. An original novelty box will be gifted to customers buying collab items while supplies last!

Lineup

Long Sleeve T-Shirt

Short-Sleeve T-Shirt

Short-Sleeve Patterned T-Shirt

Bucket Hat

Socks

Plates

Fans of the popular sushi chain can grab a shirt featuring Hamazushi’s unique wave pattern motifs. Unisex brand PAGEBOYLIM also announced a simultaneous collaboration, with a long-sleeve T-shirt perfect for the guys out there.

A new restaurant by the name of Kimura Don is set to open inside Shinjuku Takashimaya’s Restaurant Square on July 20, 2021.

Kimura Don is a new donburi restaurant produced by Koji Kimura, a chef whose popular sushi bar Sushi Kimura, located in Futakotamagawa, has held two Michelin stars since 2013. His new eatery continues the traditions and techniques honed at Sushi Kimura while spinning innovation into new donburi rice bowl dishes conceived from the many ideas Kimura has conceived over the years.

The donburi to be served recreates that perfect balance between vinegared rice and toppings which Kimura mastered at his sushi bar. Customers can enjoy a range of additions including donburi classics such as meat and fish as well as seasonal ingredients. The restaurant also uses locally grown and reared produce and ingredients that’s also environmentally-friendly from Tokyo such as Kinuhari rice from Hachiojo and Akigawagyu beef. This will help to foster a relationship between local farmers and consumers. 

Lunchtime Dishes | ¥3,500 Each | Serving Times: 11:00-17:00 (Last Orders 16:00)

Pick from five different donburi bowls such as tuna, pilchard, and roast beef. Each season will also has its own exclusive dish made with seasonal ingredients. There’s also a special option to order a set of two smaller versions of the dishes too for ¥3,800. 

Evening Courses | From ¥12,000 | Serving Times: 17:00-23:00 (Last Orders 22:00)

The evening course line-up is also made up of five different bowls as well as seven seasonal snacks.

Koji Kimura | Comment

“I’ve been set up in Futakotamagawa for 16 years. I studied how to prepare sushi rice for many years, since it serves as the foundation, so that I could create unique sushi. I have made sushi rice that’s unique and draws a line under other restaurants, rice which when combined with toppings explodes with umami flavour. I use this same sushi rice as the basis for lots of innovative donburi dishes, and I’d love for people to enjoy a taste at the first place in Japan to do this.”

Hailing originally from Brooklyn, the 130-year-old Peter Luger Steak House has announced the opening of its first-ever Japanese branch which will welcome customers at Ebisu Garden Place in Tokyo this September with its 3-storeys of red brick.

Peter Luger is credited with spreading the mouth-watering wonder of dry-aged beef steak to the world which has made the restaurant’s name globally famous. The restaurant of course wields a Michelin Star and has been featured high on the Zagat Survey for over 30 years.

The secret behind Peter Luger’s signature ingredient

The restaurant’s beef fillet and New York strip are signature items on the menu, both of which are made from porterhouse steak. Their steak is also made from USDA Prime beef which is dry-aged by hand to intensify the flavour and aroma.

The porterhouse is placed directly onto the broiler and seasoned solely with salt. The steak is flipped only once during the broiling process. A knob of melted butter is added to a serving platter and the steak is sliced atop it. It’s then placed back into the broiler for a few minutes depending on the doneness requested by the customer. It’s this process that gives Peter Luger’s steaks their deliciousness. 

Brooklyn red brick building and theatre decor

The Japanese branch takes inspiration from the Brooklyn restaurant with its red brick exterior.

The first floor is home to the bar where customers can enjoy food and cocktails. There’s also a takeout shop with gifts and other items.

The second floor is the spacious dining space which is home to Peter Ruger’s first-ever open kitchen. The third floor is another seating area with balcony-like seats so you can look out over the city.

There are seven private dining rooms of varying sizes for those looking a little more intimacy and privacy. The restaurant’s lighting was also designed by a New York designer.

Fuji TV’s ongoing drama series Renai Mangaka opened a theme cafe in Ebisu on April 8 with dishes inspired by the series.

The Menu

Renai Pancakes | ¥1,892 (Tax Included)

Renai Fondant Chocolate | ¥1,122 (Tax Included)

Renai Lemon Sour | ¥660 (Tax Included)

Renai Strawberry Milk | ¥990 (Tax Included)

Renai Bread Gratin | ¥2,805 (Tax Included)

Renai Bread Dessert | ¥990 (Tax Included)

Renai Dessert Plate | ¥1,232 (Tax Included) | Available Early May 2021

Renai Omurice | ¥1,452 (Tax Included) | Available Early May 2021

The story of Renai Mangaka follows Karibe Seiichiro, a manga artist who’s not the best at socializing. He rarely goes outdoors and has a strange way of thinking. One day, he meets his late-brother’s former girlfriend Kuon Aiko, and asks her to be his pseudo-romance partner.

The Kirby Café branches in Tokyo and Hakata rolled out their Spring 2021 menu on Friday which is set to run until June 6. Themed on a springtime picnic, the line-up includes three items: six siz different temari-zushi servings, cherry blossom mochi, and a cherry blossom latte, all inspired by the Kirby video game series.

The Menu

Cherry Blossom Temari-zushi: Eat In ¥2,178 / Takeout ¥2,138

A serving of six sushi rolls perfect for a spring picnic. Each roll features designs that will be instantly-recognisable to Kirby fans.

Souvenir – Lunchbox (4 Designs)

Kirby’s Spring Search | ¥1,078 (Tax Included)

Kirby is playing hide and seek under the cherry blossom tree in this cute dish which is adorned with shiny coloured candy.

Cherry Blossom Latte | ¥968 (Tax Included)

A light pink-coloured cherry blossom latte with a touch of salt. Mix everything together for a tasty sipping experience.

DMM VR lab released a new 3D VR game last week on Steam and DMM.com titled No Sushi, No Life.

The game is set in the year 20XX in a sushi bar in Neo Tokyo City. The aim of the virtual reality game is simple: to eat as much sushi as you can. Players must grab all the sushi coming their way and wolf it down. Their reflexes are tested as more sushi plates speed toward them on the conveyor belt. If a plate of sushi falls to the floor, it’s game over. As players eat more sushi the conveyor belt will run faster and faster. Can you survive the culinary onslaught?

Japanese food and confectionery company Bijuu is opening a new restaurant called Tsurigitsune inside Osaka International Airport’s North Terminal on August 5, 2020. The restaurant will specialise in inari sushi, a type of sushi packed into pouches of deep-fried tofu.

Bijuu is known for producing and selling such products as Kyoto’s famous coarse sweet red bean paste-filled yatsuhashi otabe crackers.

Tsurigitsune will serve “Kyo Dashi Oinari,” a type of inari sushi made with fried tofu Saga Tofu Morioka—a long-standing tofu shop in Sagano, Kyoto—soaked in lots of sumptuous Kyoto-style dashi. The restaurant will also serve a special type of sweet otabe cracker which cannot be eaten anywhere else.

Kyo Dashi Oinari (Includes 15) | ¥3,240 (Tax Included)

The dashi that the Kyo Dashi Oinari are soaked in take up all the delicious flavour of kombu, sababushi smoked mackerel, iwashibushi pilchard, and katsuobushi dried bonito, all of which serve to add that authentic Kyoto flavour.

Tanto Otabeyasu | ¥930 (Tax Included) *Served 6:30-10:00

As well as Kyo Dashi Oinari, Tsurigitsune’s menu includes a line-up of dishes that celebrate the flavour of dashi, including soba, dashimaki tamago omelette, and more.

If you’re travelling to Osaka, why not get an authentic Kyoto experience too by dining at Tsurigitsune?

Matsuya Foods, Gastroduce Japan, and Teruzushi have all joined hands to cook up the new “Eel Burger” which will be sold exclusively in Japan via Matsuya Food Court on Rakuten and Matsuya PayPay Mall starting from 8:00pm (JST) on July 4, 2020.

Like all countries around the world, Japan’s food industry is suffering at the hands of the COVID-19 pandemic, with less customers dining in restaurants and eateries. That’s where Matsuya Foods comes in, which has launched an effort to collaborate with fellow restaurants to release exquisite dishes online. That begins with the “Eel Burger,” the first of many foods to come.

Teruzushi is a sushi bar famous for its “theatrical entertainment” style of sushi serving which has earned it the spotlight in the news and on social media in Japan. They serve high-grade sushi which can have the average person easily spending over ¥30,000 during their visit.

The restaurant, located in Fukuoka, is also famous for its “Unagi Burger,” which uses 220g of eel that is prepared in the kabayaki-style and wrapped around sushi rice. That itself is then wrapped in high quality domestic seaweed, resulting in a unique burger-style of sushi. The Eel Burger is an amalgamation of flavours and textures, with the crunchy seaweed complementing the soft eel.