Character themed Japanese sweets brand Tabemas are releasing two new treats for Halloween: one for Rilakkuma who is celebrating his 15th anniversary this year and one for his buddy Korilakkuma. The sweets will be available at Lawson convenience stores across Japan (excluding Lawson Store 100 branches) from October 16.   Tabemas are a sweets company who make wagashi―Japanese style sweets―based on familiar characters. They have teamed up with a list of popular faces including Doraemon, Mickey & Minnie Mouse, Winnie the Pooh, Hello Kitty and Pompompurin. The new Rilakkuma and Korilakkuma sweets feature both bears holding a jack-o'-lantern. They're so cute - where do you even start eating from? The company's name "Tabemas" is a portmanteau of the Japanese word taberareru and the word "mascot," translating to "mascots that you can eat." As the name suggests, these delicately crafted treats are made to look just like the characters. The name of this Japanese sweet is "nerikiri" which are made from bean paste. The Rilakkuma nerikiri is pumpkin purin flavoured which has both an autumn feel to it and also happens to be Rilakkuma's favourite food. Korilakkuma is maple flavoured, and both are filled with red bean paste. They look cute but are also authentic Japanese sweets!   If you're in Japan this month then be sure to find the closest Lawson to you to get your hands on these.

  Bandai's Traditional Japanese confectionery  “Tabemasu”or “edible mascot” line of products has a new addition to the series, basing it around one of Japan’s most popular characters “Doraemon”. The new series is called “Tabemasu Doraemon”. This new confectionery series can be purchased in the confectionery department of AEON malls nationwide (excluding Okinawa). The sales of “Tabemasu Rilakkuma”, another series from “Tabemasu” was launched on Tuesday 26^th April 2016 at Lawson convenience stores nationwide (Excluding Okinawa). “Tabemasu Doraemon” comes in two varieties including “Doraemon Custard sweet bean paste filling”and “Doraemon’s secret tool Mini Doraemon (Milk flavoured). Both Doraemon and Mini Doraemon are approximately 40mm long and the details of the bells around their necks and the designs of the 4D pocket are elaborate, adding to the cuteness of the design!   The two sweet bean paste flavoured Doraemon taste like custard and milk respectively. The mild taste of these Japanese confectionery goods is what makes them truly charming! “Tabemasu Rilakkuma” includes two Rilakkuma each of two different flavours — Rilakkuma Custard Pudding flavor and Ko-Rilakkuma Milk flavor! Being cute and round, these irresistible Rilakkuma make for the perfect treat. Gaze into their round pupils and you will see for yourself! These Japanese traditional confectionery goods also have a gentle western style flavour, which is why they are worth a try! As the “Tabemasu” edible mascot series is currently selling, please come and try them so that you can see for yourself that they are cute and irresistibly tasty! ♡   ■Information 「Tabemasu Doraemon」 Official website： http://www.bandai.co.jp/candy/tabemas/doraemon/ Available stores：AEON nationwide (Excluding Okinawa),Daiei, MaxValu,(Hokkaido, Tokai central area, the confectionery area of AEON Supercenters (Sequentially released) ※In some of the areas listed above, it is possible that some stores do not sell these confectionery products.   「Tabemasu Rilakkuma」 Official website：http://www.bandai.co.jp/candy/tabemas/rilakkuma/ Available stores：The chilled desserts corner Lawson convenience stores nationwide (Excluding Okinawa.) ※This product is not a regular sale for Lawson stores. ※As there is a limited number of these confectionery goods, the sales will end once the product is out of stock.    

The next series of sweets from wagashi brand Tabemasu is inspired by everybody's favourite pink puff Kirby from the hit video game series.  

Tabemasu Mochi: Kirby's Dream Land (2 included / ¥259 pre-tax)

  These are the first in a series of mochi products from Tabemasu, filled with red bean paste and cream. The two designs include Kirby himself and the Maxim Tomato recovery item.   The mochi line-up features several facial expressions, like smiling, sleeping, and an undisclosed secret expression. This marks the first secret item to be released from Tabemasu.   The chewy mochi texture and soft cream filling go perfect together. Enjoy a choice of custard flavoured cream in the Kirby designs and chocolate cream in the Maxim Tomato. The mochi arrive at Lawson convenience stores across Japan on April 24, 2018 (excluding Natural Lawson and Lawson Store 100). This is a popular series of wagashi which sells out every time, so you might want to get your hands on some quick.   Enjoy these mochi however you like, whether as an afternoon treat, or as a dessert at a spring event in Japan. It's also the perfect product to post on your social media!