Eyeglass brand Zoff is collaborating with the popular character Usamaru for the second time! The adorable pup is celebrating his seventh anniversary this year, and to celebrate, this new collection of glasses is now available for purchase on the Zoff Online Store. On February 25, they will also be available at the new Zoff Mozo Wonder City location!

Usamaru & Usako / Zoff Original Illustrations

Oval

Metal Boston

Husky Usamaru

Wellington

Metal Wellington

Detail

Accessories

Cleaning Cloth

Usamaru is a popular character on the messaging app LINE with plenty of fun sticker sets for purchase. This new collection was based on the concept of having a “relaxing and fun life with Usamaru, Usako, and your eyeglasses!” Zoff Maru, a Zoff-exclusive illustration, welcomes Usako to the collaboration for the first time as well. Don’t miss out on these limited-edition designs, like Usamaru and Usako in matching glasses and Usamaru dressed up as Zoff’s iconic Siberian Husky. These glasses are unisex, so men and women can enjoy matching sets!

During the collaboration, customers can also choose from six unique cleaning cloths, eyeglass cases, and other Usamaru-inspired items.

Glasses brand Zoff has released a new collection titled the “Disney Collection Zoff 20th Anniversary Line,” featuring Mickey Mouse and Minnie Mouse motifs. The collection will be released on September 17 2021 in Zoff stores nationwide and online.

Mickey Mouse Model

Minnie Mouse Model

Case, Glasses Cloth

The very first Zoff store opened 20 years ago. To mark the occasion, a selection of commemorative glasses will be available in their Disney collection, featuring Mickey and Minnie Mouse. The pair are dressed up more than usual, seemingly invited to a fun party. The design is special and full of details, as are all of the models in the Disney Collection.

Be sure to check out these special frames, with their charming Disney features!

New Generation rock band yonawo is celebrating the release of their new album with a live online event, yonawo 2nd full album ‘Haruka Ima’ Online Live Supported by Zoff. The event will take place on August 14, 2021, and will start at 20:00, so don’t be late!

The band garnered plenty of attention this April after appearing as models for the Zoff CLASSIC Summer Collection. yonawo is scheduled to appear at a number of music festivals this summer, and their unique style is turning heads in the fashion industry. 

The upcoming live stream will be free to watch, so fans from around the world should be sure to tune in! 

This event is being held as a part of the new Zoff Rock project, blending music and fashion with Zoff’s stylish eyewear designs. Viewers will have a chance to win a pair of glasses worn by the yonawo members by taking a screenshot of the event and posting it on Twitter with the hashtag #yonawozoff! Be sure to follow the official Zoff Twitter Account (@Zoff_INFO) and say which glasses you’d like in your entry! The glasses will also come in a case signed by the members. 

With the release of their new album, yonawo will also be holding their biggest one-man live tour to date, playing shows in seven locations across Japan. Tickets for the show are on sale now!

Keep your eyes on this up-and-coming group!

Japanese glasses brand Zoff has announced the release of a Summer Collection in its popular Zoff CLASSIC series which will hit Zoff stores across Japan on April 30, 2021.

The Line-Up

ZA191010_13A1 | ¥5,500 (Tax Included/Includes Lens Set)

ZA191019_50A1 Light Yellow/ZA191019_21A1 Pink | ¥8,800 Each (Tax Included/Includes Lens Set)

ZA201011_21A2 Pink | ¥5,500 (Tax Included/Includes Lens Set)

ZA201012_60A1 Light Green | ¥5,500 (Tax Included/Includes Lens Set)

ZC191009_64A1 Olive/ZC191009_11A1 Light Grey | ¥8,800 Each (Tax Included/Includes Lens Set)

ZC191010_40A1 Ivory/ZC191010_00A1 Clear | ¥8,800 Each (Tax Included/Includes Lens Set)

ZH211001_50A1 Light Yellow/ZH211001_49B1 Tortoiseshell/ZH211001_42A1 Light Brown/ZH211001_14E1 Black | ¥8,800 Each (Tax Included/Includes Lens Set)

ZH211002_72A1 Navy/ZH211002_49A1 Tortoiseshell/ZH211002_23A1 Dark Pink/ZH211002_00A1 Clear | ¥8,800 Each (Tax Included/Includes Lens Set)

ZH211003_72A1 Navy/ZH211003_64E1 Olive/ZH211003_50A1 Light Yellow/ZH211003_18E1 White & Black/ZH211003_12A1 Grey | ¥5,500 (Tax Included/Includes Lens Set)

ZN211006_50A1 Light Yellow/ZN211006_48A1 Brown Gradation/ZN211006_20A1 Light Pink/ZN211006_12A1 Grey/ZN211006_00A1 Clear | ¥8,800 (Tax Included/Includes Lens Set)

ZY212001_57F1 Antique Gold/ZY212001_14F1 Black | ¥8,800 (Tax Included/Includes Lens Set)

ZY212002_43E1 Brown/ZY212002_21E1 Pink | ¥8,800 (Tax Included/Includes Lens Set)

ZY212010_57F1 Antique Gold/ZY212010_56E1 Gold/ZY212010_21E1 Pink/ZY212010_14E1 Black | ¥8,800 (Tax Included/Includes Lens Set)

ZF213005_14E1 Black/ZF213005_48E1 Brown Gradation/ZF213005_68F1 Green Gradation | ¥13,300 (Tax Included/Includes Lens Set)

ZF213006_14E1 Black/ZF213006_21E1 Pink/ZF213006_43E1 Brown | ¥13,300 (Tax Included/Includes Lens Set)

ZF213007_14F1 Black/ZF213007_24E1 Dark Red/ZF213007_41F1 Beige | ¥13,300 (Tax Included/Includes Lens Set)

Zoff CLASSIC is a popular series with a line-up of around 150 different glasses options at any given time, with designs ranging from detailed and authentic vintage looks to more seasonal and trendy modern takes. Also as part of the bigger series is the Zoff SMART CLASSIC range. This one has 44 models made from a fusion of high-functioning titanium and ultem which make each pair a comfortable wear. With glasses and face masks being a common combination today, Zoff’s Summer Collection this year is a fresh line-up that doesn’t weigh heavily on the eye area, allowing them to stand out above face masks.

Donning the looks for Zoff’s summer promo shoot is all four members of the Fukuoka-based Japanese band yonawo as well as model and camerawoman Hikari Shibata. This marks the first time the yonawo members have come together to feature in a promotion like this and is a chance for fans to see them all in glasses.

Zoff is hosting a campaign for 10 lucky people to win a wear of glasses from the Zoff CLASSIC Summer Collection. Check the link below.

Japanese eyewear brand Zoff is collaboration with the mobile game Disney: Twisted-Wonderland to release a collection of seven glasses this April on their official website.

Specially-crafted frames based on the Dorms

The collection features seven different glasses each inspired by a different Dormitory of Night Raven College as seen in Disney: Twisted-Wonderland. The temple, for example, features inlet parts based on the seven Dorms, so fans can represent their favourite while looking stylish at the same time. The coupling glasses cases, too, are branded with a simple yet sophisticated design of the Dorm emblems, and each case even comes with a glasses cloth bearing the names of the students.

The frames and cloth designs up close

Heartslabyul Design | ¥11,100 (Tax Included)

Looking head on at the glasses, you can see crowns on either side, while looking from the sides are playing card marks.

Savanaclaw Design | ¥11,100 (Tax Included)

Thick frames with gold combination colouring and claw marks featured on the sides. This glasses are made using laser technology.

Octavinelle Design | ¥11,100 (Tax Included)

The front and temple have an octopus leg design and the inner side part has a shell. The black and purple make for a striking colour fusion.

Scarabia Design | ¥11,100 (Tax Included)

These glasses look basic at first glance, but gleaming on either side are cobra heads wrapping around the front. The golden temple section features delicate metal engraving.

Pomefiore Design | ¥11,100 (Tax Included)

The metal engravings and crowns on the front sides elevate your countenance without going over the top. The curvy temple also serves to make the wearer look even more beautiful.

Ignihyde Design | ¥11,100 (Tax Included)

An iconic mix of black and blue. The blue temple has a transparency to it, and if you’re a fan of Ignihyde, you’ll be able to spot the motif on the front sides.

Diasomnia Design | ¥11,100 (Tax Included)

The spinning wheel motif gives the temple a three-dimensional feel. A basic but stylish colour choice perfect for work.

Glasses Case

The glasses case bears the Dorm symbols on the front while the inside has the game title logo.

Each glasses cloth is different for each Dorm as pictured throughout

Japanese eyewear giant Zoff released a new collection of Disney glasses on Friday (March 5) featuring designs inspired by Mickey Mouse, Minnie Mouse, Donald Duck, and Daisy Duck. Official titled the “Disney Collection created by Zoff Happiness Series,” the line-up hit all Zoff stores, excluding outlets, and their online store in Japan.

The Line-Up

Mickey Mouse

Casual Line Boston(ZA211001_43A1 | ¥5,500 (Tax Included)

Casual Line Wellington ZA211002_14E1 | ¥5,500 (Tax Included)

Classic Line Wellington ZC211001_14E1 | ¥8,800 (Tax Included)

Classic Line Boston ZC212001_21E1 | ¥8,800 (Tax Included)

Minnie Mouse

Casual Line Boston ZA211001_68A1 | ¥5,500 (Tax Included)

Casual Line Oval ZA211003_43A1 | ¥5,500 (Tax Included)

Classic Line Square ZC212002_43E1 | ¥8,800 (Tax Included)

Classic Line Square ZC212002_21E1 | ¥8,800 (Tax Included)

Donald Duck & Daisy Duck

Casual Line Wellington ZA211002_72A1 | ¥5,500 (Tax Included)

Casual Line Oval ZA211003_44A1 | ¥5,500 (Tax Included)

Casual Line Boston ZA211001_21A1 | ¥5,500 (Tax Included)

Casual Line Oval ZA211003_81A1 | ¥5,500 (Tax Included)

Glasses Case & Glasses Wipe

Mickey Mouse Anti-Fog Spray – ¥800 (Tax Included) / Minnie Mouse Lens Cleaner – ¥800 (Tax Included)

Next Wednesday (February 24) will mark the 20th anniversary that Japanese glasses brand Zoff opened its first store in 2001. Since launching, the leading eyewear brand has sought to create a generation when glasses play the leading part in the lives of wearers.

At the core of Zoff has been a desire to create a society where anyone and everyone can enjoy glasses freely and easily. In the wake of their 20th anniversary, Zoff is now set to cement itself as an indispensable brand in society and people’s lives by exhibiting new value in glasses as a tool that expands the possibilities of humans, and that doesn’t stop at vision correction apparatus. “Eye Performance” is the mantra of Zoff going into their 20-year milestone.

New Logo

To brand that concept, Zoff has create a new logo that features a Siberian husky, something that has become a much-loved symbol of the brand. Their original husky logo was a photo taken by a child. This has been replaced with a new illustration that matches the brand’s iconic blue colour.

We look forward to seeing where Japan’s leading eyewear brand looks to next as they approach their 20th anniversary.

Glasses brand Zoff launched its Dragon Quest X themed eyewear collection last Friday (December 18). To promote the collection, the Harajuku branch of Zoff will decorate the shop window with Dragon Quest X Online advertising starting on January 2, 2021. On the same date and at the same store, they will also hold a special Twitter campaign for people to win some free Zoff x Dragon Quest X glasses inspired by the Slimes from the game.

Zoff+DRAGON QUEST X

Dragon Quest‘s Slime Family are known to both players and non-players of the game. The characters come in many different forms like the classic Slime as well as the Bubble Slime, Metal Slime, Slime Knight, and more. The armourers of Dragon Quest have come together to use these slimes to meld legendary new glasses for adventurers.

Slimes, slimes everywhere at Zoff Harajuku!

To promote the Zoff+DRAGON QUEST X collection, the Zoff Harajuku store will be decorated in all things Dragon Quest X Online starting on January 2, 2021. Adventurers are invited to take part in an omikuji lottery draw. Those who draw the highest rank will receive some exclusive Slime merchandise. There are but 10 of these draws to find for just 10 lucky adventurers.

Running: January 2, 2021 from 11:00am (JST) *Until all run out
Location: Zoff Harajuku (Co-Op Olympica Floor 1F, 6-35-3 Jingumae, Shibuya, Tokyo)

Adventurer X & Hero Princess Anlucia life-size panels

In 11 Zoff stores, visitors will find life-size panels of Adventurer X and Hero Princess Anlucia wearing Slime glasses which they can take a photo next to.

Participating Stores
Zoff Ario Sapporo / Zoff Sendai LOFT / Zoff Harajuku / Zoff Seibu Shinjuku PePe / Zoff Nikke Colton Plaza / Zoff AEON MALL Zama / Zoff Marché Grand Tree Musashikosugi / Zoff Nagoya PARCO / Zoff Grand Front Osaka / Zoff AEON MALL Dainichi / Zoff Shinsaibashi PARCO / Zoff AEON MALL Fukutsu

Slime Glasses added in-game to Dragon Quest X Online

Those who buy eyewear from the Zoff+DRAGON QUEST X collection will be able to receive an in-game item code for Slime Glasses which their character can wear. If players buy multiple pairs, they will receive multiple codes which they can use on different characters.

Twitter campaign

To participate in the Twitter campaign to win Slime merch, all you need to do is retweet the tweet that will be sent out on Zoff’s official Twitter page @Zoff_INFO on January 2, 2021.

Slime Eyewear Lottery Twitter Campaign
Running: January 2, 2021 – January 11, 2021

Ⓒ 2012-2020 ARMOR PROJECT/ BIRD STUDIO/SQUARE ENIX All Rights Reserved.

To promote the upcoming release of the Fate/Grand Order THE MOVIE Divine Realm of the Round Table: Camelot, Japanese glasses brand Zoff is releasing six models inspired by characters from the anime film on their official website on December 4 at 11:00am (JST).

Gawain Model

The frame design comes in blue and black which is reminiscent of Gawain’s long, draping cloak. The glasses cloth is blue and white.

Lancelot Model

The frame design is a striking purple colour. It features metal parts in the corners just like the shoulders of Lancelot’s armour. The glasses cloth is a military black with purple to capture Lancelot’s hair.

Tristan Model

The frame design, including the front bridge and temple, are shaped in such a way to capture Tristan’s armour, and coloured just like his colour palette.

Ozymandias Model

The frame design features a gold temple to capture the majestic vibe of Ozymandias.

Bedivere Model

The frame design has a delicate design to make the wearer look gentle.

Mash Kyrielight Model

The frame design has crosses on the side like Mash’s enormous shield and is coloured purple.

Bonus Item

Front: Single Character / Back: All Characters

Those who purchase a pair of these glasses will receive a free character card.

All the glasses can be tried on at Zoff Ikebukuro Sunshine City Alpa for a limited time. The glasses are limited-edition and so are available while supplies last.

American-Japanese model, actress, and designer Kiko Mizuhara and Japanese actor and model Takumi Kitamura have featured in a new promotion for the internationally-iconic Rouge Dior lipstick in three different looks inspired by the streets of Paris such as Champs-Élysées and Saint-Germain-des-Prés.

Saint-Germain-des-Prés Look

Inspired by the art-led administrative quarter of Saint-Germain-des-Prés, this look fuses trends and tradition.

Kiko is donning the Rouge Dior 665 Rêvée which has a classic pink-beige accent. And to emphasise the natural gloss and beauty of her lips, she’s wearing the Dior Addict Lip Glow Oil 001 Pink.

Takumi has also contoured with the Dior Addict Lip Glow Oil 001 Pink tinted lip balm which brings out his natural complexion and imbues his lips with a natural beauty.

Champs-Élysées Look

Champs-Élysées is where the best fashionistas gather, and this look serves that cool Parisienne vibe. Kiko is using the Dior Addict Lip Glow Oil 001 Pink as a base which she has layered with the iconic Rouge Dior 999.

Avenue Montaigne Look

Feminine looks overflowing with natural beauty inspired by Avenue Montaigne where Monsieur Dior opened his first boutique.

Kiko is wearing the Dior Addict Lip Maximizer 001 Pink and has added the lovely Rouge Dior 458 Paris. She’s ready to hit the town.

Takumi is also donning the Dior Addict Lip Maximizer 001 Pink, Dior’s number one lip care primer, to care for his lips, elicit their natural beauty, and heighten their gloss and volume.

Fashion model and designer Kiko Mizuhara has teamed up with H&M once more to promote their Spring Fashion Collection which went on sale on April 2, 2020.

Mizuhara hails as the first “Sustainability Ambassador” of H&M Japan. She is helping to promote three sustainable collections from H&M through spring and summer whose theme is centred around changing fashion. The campaign aims towards a sustainable future, with the clothing collection line-up being made from 100% recycled material. This is H&M’s the first step towards all clothing being made from recycled and sustainable fabrics by 2030.

Puff Shoulder Maxi One Piece – ¥5,999 (65% Tencel™ Lyocell, 35% Polyamide)

The 2020 Spring Fashion Collection centres on mini and maxi one piece dresses ranging from items with volume and tight silhouettes to ruffles, power sleeves, puffed shoulders, and other 1980’s inspired designs.

Flower Print Mini One Piece – ¥3,990 (100% Organic Cotton)

Dot Print Long One Piece – ¥2,499 (100% Tencel™ Lyocell)

In her photo shoot for the promotion, Kiko Mizuhara donned the mini one piece which has a floral print and is made from 100% organic cotton, as well as the polka dot print long one piece which uses 100% Tencel™ Lyocell, an environmentally-friendly natural material.

The flowery mini one piece has volume in the shoulders and sleeves, and the body is smocked to create a perfect fit.

The polka dot one piece has airy sleeves as well as a flared hem to give it a gorgeous appearance.

Maxi One Piece – ¥7,999 (50% Recycled Polyester, 50% Polyester)

Puff Sleeve Mini One Piece – ¥3,999 (100% Organic Cotton)

The fine details, from the crisp cotton to the British-style embroidery, crease effects, organdy lace and so on create a modern, relaxed aesthetic.

The collection is now being promoted on Japanese TV and H&M Japan’s official YouTube page.

Glasses brand Zoff teamed up with famous models Saki Shibata, Yuri Suganuma and Rinko Murata to produce a branded glasses series that is perfect to wear “All Day, Every Day”. The girls designed these glasses to fit into and enhance your everyday life experiences. The Zoff CLASSIC Girls Collection -All Day, Every Day- series will be released across Japan from October 11, 2019. 

The main theme of this series is All Day, Every Day. From this, the three sub themes of morning, midday and evening were created and each model was put in charge of the designs for one of these themes. Shibata was in charge of ‘morning’ designs, Suganuma was in charge of ‘midday’ designs and Murata was in charge of ‘evening’ designs. Each model carefully thought of how the user would wear the glasses during their sub theme time in order to fully enhance their daily experiences. Each model also created a unique personal design out of metal for the temple tips of the glasses they designed. 

Before being released in stores, the glasses will be available to preorder from Zoff’s official online store from 11am (JST) on September 20. From the same day from 9pm, there will be a one-hour-long live broadcast where the models will showcase their creations.  A limited number of the glasses will be available to preorder during this live broadcast. 

There is also a lottery taking place with the chance to take part in the Zoff CLASSIC Girls Collection Special Event which consists of two parts: A tea session where you can listen to the girls’ stories on how they produced the glasses and even get some pointers on how to coordinate your look, and a special photography session with the three models. 

Designs by Saki Shibata

ZH191011　Available in 3 colours　¥7,000

These compact and circular-shaped rims are the perfect way to highlight your classic look or even a tomboy look. However you decide to wear these glasses, you will always look good with minimum effort. 

ZO192024 　Available in 3 colours　¥9,000

The vintage style and matte coloured metal frame make these glasses perfect for both men and women. The carefully chosen size makes these extra special. 

Shibata’s statement on the personalised symbol:

“I want the wearer to feel good the moment they put on these glasses. I designed these glasses to give the wearer confidence to hold their head high and say: ‘Today is going to be a wonderful day and I am going to enjoy every moment of it.'”

Designs by Yuri Suganuma

ZP192020　Available in 3 colours　¥7,000

These frames are rectangular with soft round edges to make your face look smaller and your eyes look bigger. 

ZO191012　Available in 3 colours　¥9,000

A perfect mix between foxy and geeky, the roundness of these rims is subtle, adding a feminine touch to your look. Although you may get the impression that these glasses only go well with a few styles, they actually coordinate well with a surprisingly large range of styles.

Suganuma’s statement on the personalised symbol:

“My design is a heart rate to represent how the wearer will feel when they put these glasses on. I hope my glasses make your heart jump with excitement.” 

Designs by Rinko Murata 

ZP192019　Available in three colours　¥7,000

The metal frame is so beautiful that it is like wearing an accessory. The subtle colours of the frame make it perfect for casual clothing. If you are looking for something for everyday use, these are perfect. Big rims are trending right now. 

ZN191011　Available in three colours　¥9,000

There is a wonderful contrast between the different materials used and the circular-shaped lenses give a classic look. Switch the lenses for blue light blocking lenses to reduce the amount of blue light exposure from your computer and phone. 

Murata’s statement on the personal symbol:

“I etched my initials ‘rm’ into the design. I hope the wearer feels the power to transform into a brand new person whenever they put on these glasses. I hope my glasses provide a sense of comfort and confidence to the wearer.”

Whether you are a fan of the models or this is your first time hearing about them, you just have to check out their stylish designs which are suitable for men and women of all ages.