THE MATCHA TOKYO is a new matcha shop set to open in Omotesando on November 3, 2018 serving solely organic matcha products.
The simple and stylish shop interior is decked out with counter seats for you to enjoy a range of matcha beverages. The counter, racks and other areas inside are adorned with the tools used when cultivating matcha to create an environment where people can naturally get up close to the tools used when growing matcha.
Matcha Latte (Hot/Iced): ¥500 (Pre-Tax)
The matcha latte uses a matcha blend of three different types of tea leaves farmed in Kagoshima. Although it’s a latte the full strong and delicious flavour of the matcha comes through deliciously.
Matcha Coffee Latte: ¥600 (Pre-Tax)
A perfect marriage of full-bodied matcha, splendid coffee and refreshing milk that makes for an original drink.
MATCHA EXPERIENCE: ¥1,000 (Pre-Tax)
Ordering this set gives you the opportunity to see matcha made right in front of you. It’s served using a style that can be replicated at home too.
Enjoy authentic and organic matcha at THE MATCHA TOKYO in Omotesando.
Information
THE MATCHA TOKYO Omotesando
Address: 6-6-6 Jingumae, Shibuya, Tokyo
Opening Hours: 08:30-20:00 (Last Orders 19:30)
Website: https://www.the-matcha.tokyo
RECOMMENDED ENTRIES
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Sales of New Ujimatcha latte starts at “the AIRSTREAM GARDEN” in Omotesando
10.April.2018 | FOOD
“Chushutsusha” which introduces the culture of Japanese tea to the world, has developed a new menu item of the demand center style café, “the AIRSTREAM GARDEN” named “Koini Ochiiru (fall in love) Ujimatcha Latte” released on the 6th of April (Fri.)
Hibiki Fujioka (barista) and Yuya Koyama (Japan’s first “charista” – tea barista) developed “Chushutsusha” which is introducing the new café culture of Japan created based on the key word of “extracting technology.” They decided to develop and sell “Ujimatcha Latte” at “the AIRSTREAM GARDEN” created based on the key word of “creating a new community by extracting our passion.”
“Ujimatcha Latte” (550 yen – tax included) uses the single-origin matcha tea leaves produced in “Tsujiki,” the tea producing farm family in Ujishi, Kyoto. It is a brand new Japanese tea which has a rich flavor that goes well with the taste of milk.
“the AIRSTREAM GARDEN” is also selling many other kinds of drinks and food items. Their original blend of coffee created by a professional roaster will be served in two ways (espresso and hand drip). The café latte created with their special espresso machines is one of the most popular menu items they sell! For those of you who want to enjoy the real taste of coffee we recommend you choose the hand dripped coffee.
The lunch box menu items produced by the catering service, “Mo:take” will be offered on a day-by-day basis. Both main and side dishes can be chosen at your own will and you can eat your food on the wood deck or you can takeout your order.
Why not spend a splendid time at “the AIRSTREAM GARDEN” which will sell some very special menu items?
■Information
the AIRSTREAM GARDEN
Address: 13-8, 4th Street, Jingumae, Shibuya-ku, Tokyo
Business hours: 11:00 to 18:00
TEL:03-6408-9085
Website:https://airstream-garden.com/
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The Alley Release Brown Sugar Matcha Latte in Their Tapioca Beverage Series
09.April.2018 | FOOD
The Alley is a tea stand in Japan hailing from Taiwan. They have just added a new beverage to their Brown Sugar Tapioca Series: the Brown Sugar Matcha Latte. The drink was released at all branches across Japan on April 2nd.
The series uses brown sugar tapioca which is made from The Alley’s own original tapioca and brown sugar syrup from Okinawa. They are bigger than the usual size tapioca and once bitten into fill your mouth with deliciously sweet brown sugar syrup. What’s even better is that the store’s brown sugar tapioca lattes are served with twice the amount of tapioca to the normal tapioca teas they sell.
The Brown Sugar Matcha Latte is a combination of bright springtime matcha and milk giving it a two-tone colour. The bitter flavour of the matcha draws out the sweetness of the brown sugar tapioca. Both the drinks’ appearance and taste are immensely satisfying!
Enjoy this exquisite harmony of brown sugar tapioca and matcha.
■InformationBrown Sugar Matcha Latte
Released: April 2, 2018
Prices: M-Size ¥650 (tax excl.)
Types: Cold (冷) / Mild Hot (温) / Hot (熱)
Available Stores: Omotesando, Shibuya, Lumine Shinjuku, Ebisu, Jiyugaoka, Sanagi Shibuya Food TruckWebsite:http://www.the-alley.jp
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CHAVATY’s Houjicha Ice Cream & Tea in Omtesando is Bringing Autumn Early
Hi, everyone, it’s Midori from the MOSHI MOSHI BOX Harajuku Tourist Information Center.
It’s gotten cold lately. It feels like autumn is here. It’s the season where numerous shops in Japan start selling houjicha sweets. With that in mind, I visited CHAVATY, an uva tea shop in Omotesando!
CHAVATY is located at the back of Tonkatsu Maisen, a famous restaurant in Omotesando. Maisen is along a road with a lot of signboards so follow it along towards 7-Eleven and you’ll find it. It’s in a part of Omotesando with a calm atmosphere.
I ordered the houjicha soft serve ice cream and the bottled uva tea latte.
First up, the ice cream!
You can pick from three flavours: uvacha, matcha or houjicha. I went with houjicha.
It’s pretty big. It has a lot of volume too as the ice cream seeps all the way down to the bottom of the cone!
It has a really rich flavour, it’s like eating houjicha. It’s ice cream but isn’t sweet at all so I recommend this for the non-sweet tooths out there.
This is the bottle tea latte! Again you can pick from the same three flavours as before. I chose uvacha.
Isn’t the bottle so cute?
Drinks like this are usually served in cups with or without lids which can be a nuisance when shopping. But with this you get a cap so you can seal it completely and carry on shopping. It might even be an idea to take it home, wash it and fill it again with whatever drink you like.
The taste of course is light and it smells good too. It kind of makes you feel like a grown-up.
You can ask for a vinyl bag which looks cute too. The colour scheme is sophisticated Instagram-worthy.
Enjoy some authentic houjicha treats for yourself too at CHAVATY.
Information
CHAVATY
Address:Jingumae 4-6-9, Shibuya-ku, Tokyo
Hours:10:00~21:00
TEL:03-3401-2378
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Report: The Successful Second Tabekko Doubutsu Cafe Stand in Omotesando
The second Tabekko Doubutsu Cafe Stand event opened in Omotesando on November 1, 2022. Paying homage to the classic snack first released in 1978, the cafe features a number of tasty snacks inspired by the thin animal-shaped cookies popular around the world.
This second event will run through January 9, 2023. Reservations are required, and many dates were completely sold out prior to the event’s start date, particularly on weekends. We decided to visit, anxious to see what the fuss is all about.
We were first shocked to see the popular animals enjoying oden! Original goods featuring the characters enjoying the quintessential Japanese winter dish are only available at the cafe. From acrylic keychains to figures, visitors can snag some adorable merchandise to commemorate their trip to the exclusive event. Why not snag some items that would be useful on a daily basis, like a notebook or an apron?
For food, visitors can snag a special Oden Set and Chinese Dumplings, both perfect for the winter. The oden features popular ingredients like egg, daikon, fish cake, and mochikinchaku, each branded with the popular animal characters. Drinks include soy milk, green tea milk, and milk tea.
In addition to the exclusive Lion Cake which is limited to 25 servings a day, guests can find chocolate bananas and other sweets on the menu, including a Sweets Set limited to those reserving special seats at the venue. For every ¥1,000 spent on food and drink items, customers will receive one Tabekko Doubutsu trading card!
The exhibition space is a must-see for fans of this legendary snack, filled with rare works including an adorable and very colorful print of every animal holding a bowl of oden. Of course, a photo spot has been set up for visitors to take some prime shots for social media!
Don’t miss the animal meet and greet, which is making its triumphant return from the last event! Visitors can interact with different animals on different days, so check the official Twitter page (@tabekko_cafe) for the schedule and more information! The number of visitors per day is limited, so make a reservation as early as you can.
Come enjoy these heartwarming treats while you have the opportunity!
Information
Tabekko Doubutsu Cafe Stand Omotesando
Running: November 1, 2022 – January 9, 2023 *Reservation required
Closed: December 28, 2022 – January 3, 2023
Hours: 11:00 – 19:00
Address: SPAGHETTI Cultural Space 1F
5-3-13 Jingumae, Shibuya-ku, Tokyo
Closest Station: Omotesando
Reservations: https://t.livepocket.jp/p/tabekko_omotesando
Official Twitter: @tabekko_cafe https://twitter.com/tabekko_cafe
*Please see the official Twitter page for the latest information! -
Taisho Pharmaceuticals has announced a new flavor of Vicks Medicated Drops available only in Japan! The Matcha flavor will be available starting October 1, 2022.
VICKS Medicated Drops are lozenges perfect to relieve sore throats, and in an attempt to make a product for everyone’s taste, 14 flavors have been developed so far–five fruit types, three refreshing types, and six sugarless types.
Matcha has become a more popular flavor among both young and old people in recent years, and this Japan-only flavor is sure to be a hit. The active ingredient, CPC, disinfects and sterilizes the mouth, so the next time you feel a cold coming on, try one of these lozenges out.
Information
VICKS Medicated Drops (Matcha)
Release Date: October 1, 2022
Brand Site: https://brand.taisho.co.jp/vicks/
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Luxury Brand Burberry Collaborates with Manga Series Blue Period on Original Story
18.August.2022 | ANIME&GAME / FASHION
Burberry has announced a collaboration with the popular art manga Blue Period! The unlikely pair will team up on an original story featuring a new character Lola, who is an anthropomorphic version of Burberry’s iconic Lola bag designed by Riccardo Tisci. This original story booklet will be gifted exclusively to visitors to Burberry stores nationwide starting August 20, 2022. Fans can also enjoy the digital version on Burberry.com.
This story depicts the emotional journey of Yatoria Yaguchi and Ryuji Ayukawa as they meet and are progressively more influenced by Lola. Hachitaro is inspired by Lola’s boldness, inner strength, purity, and free self-expression, and is inspired to free himself from everything external and internal holding him back.
To commemorate this partnership, a special wallpaper featuring an illustration by Tsubasa Yamaguchi, the author of Blue Period, will be available exclusively from Burberry’s official LINE account starting on the first day of the collab. The Burberry Omotesando takeover event will also run through September 5, so come enjoy a fashionable manga world!
©Tsubasa Yamaguchi/Kodansha
Information
Burberry Omotesando Takeover
Running: August 20 – September 5, 2022
Venue: Burberry Omotesando
Hours: 11:00-20:00
*Original Story Booklets are only available in limited quantities.
Details: https://jp.burberry.com/c/collaborations/blue-period-anime/ -
Masquerade-Inspired Halloween Sweets Buffet Opens in Omotesando
The Strings Omotesando will hold the Violet Masquerade sweets buffet at GRAMERCY HOUSE, a banquet venue on the second floor, on select dates from September 7 until October 27, 2022.
Guests can enjoy a selection of desserts featuring chestnuts, grapes, and other autumn treats in calming violet space. Why not come enjoy the feel of a masquerade while eating your fill of sugary delights?
The event will feature jewel-like tarts lavishly decorated with figs and grapes, strawberry cheesecake inspired by a courtly flower garden, and lemon mousse shaped like a fanciful headdress. The buffet itself will be decorated with masks and glittering ornaments.
The buffet will also include lunch with a lineup of savory dishes such as spiced grilled chicken, black curry made with charcoal, and purple sweet potato potage.
Visitors showing up to the buffet wearing violet will receive an original purple mocktail called Fancy Violet. Why not come for a girls’ night out or a family dinner this Halloween season?
Information
Violet Masquerade Sweets Buffet
Running: September 7 – October 27, 2022
*On select dates only. These dates will be announced on the website.
*Weekdays only.
Venue: GRAMERCY HOUSE / The Strings Omotesando 2F
Hours: 12:00-14:00 *120-minute seatingsDetails / Reservations: https://www.strings-hotel.jp/omotesando/event/sweetsbuffet/#next
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Popular Snack Tabekko Doubutsu Inspires Collaboration Cafe in Omotesando
A new concept cafe for the popular snack Tabekko Doubutsu will be opening in Omotesando for a limited time, from July 5 until August 21. The snack is similar to animal crackers in the west, though these little creatures are a little cuter.
Korean-style Macaron Set
Tabekko Doubutsu Cafe – Omotesando Goods Set (4 varieties)
Tabekko Doubutsu Cafe – Omotesando Mini Drawstring Pouch (9 varieties)
Tabekko Doubutsu has been hugely popular with young children and adults alike since the snack was first released in 1978. Guests visiting the collaboration cafe can enjoy themed sweets and new merchandise along with a special photo spot perfect for social media!
Information
Tabekko Doubutsu Cafe Omotesando
Running: July 5 – August 21, 2022 *Reservations required
Hours: 11:00-19:00
Venue: 5-3-13 Jingumae, Shibuya, Tokyo (1F)Reservations: https://www.tablecheck.com/shops/tabekko-cafe/reserve
Official Site: https://twitter.com/tabekko_cafe
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Hydrangea Parfait Featuring Local Matcha Available at Itohkyuemon in Kyoto
Located in Uji, Kyoto, matcha shop Itohkyuemon was founded in the late Edo period. Three cozy locations have just launched a Hydrangea Parfait, perfect for spring.
Hydrangea Parfait
Hydrangea Coaster
The shop’s main location is headquartered in Uji, which is also home to Mimuroto Temple, known for its hydrangeas. The flowery location attracts thousands of tourists during the rainy season.
The Hydrangea Parfait has been offered since 2013, now celebrating its 10th year. The popular seasonal treat features matcha hydrangea mashed sweet potatoes, hydrangea-colored jelly, leaf-shaped matcha cookies, and blueberries. Those ordering a parfait will also receive a hydrangea coaster as a gift, so why not enjoy the rainy season with something sweet to lift your spirits?
Information
Itohkyuemon Hydrangea Parfait
Release Date: May 13, 2022
Participating Locations: Uji store, JR Uji Stationfront store, Shijo-dori store
Details: https://www.itohkyuemon.co.jp/site/ajisai/
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Fendi and Harajuku Omotesando Keyaki-kai Collaborate on #FendiTsunaguOmotesando Art Project
Italian luxury fashion brand Fendi has teamed up with Harajuku Omotesando Keyaki-kai on a new street art project! ‘TSUNAGU – Omotesando Street Art Project’ was unveiled on April 29, 2022.
The project, which aims to improve the city’s scenery and share positive messages, is on display in Omotesando, a popular area with young people. The canvas is the formal site of the Oriental Bazaar, an iconic part of Omotesando for over four decades. Under the theme of ‘hope,’ three young artists will be displaying their artwork in a massive temporary enclosure on the site. Hopefully, Japan really will open tourism soon so that guests from around the world can enjoy these inspiring pieces!
The first piece of art was unveiled on April 29 and was drawn by Dai Tamura, a young Japanese artist who has attracted worldwide attention after becoming an illustrator for the NBA. The dynamic and powerful compositions vividly depict endangered animals and plants alongside delicate flowers to symbolize hope for the futures of these beautiful creatures.
Be sure to keep an eye out for the next installation coming soon!Information
TSUNAGU – Omotesando Street Art Project
Location: Oriental Bazaar Former Site
Address: 5-9-13 Jingumae, Shibuya-ku, Tokyo
Official Site: http://www.fendi.com
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Idol Group Shiritsu Ebisu Chugaku to Open One-Day ‘Ebisen Cafe’ in Omotesando
The popular idol group Shuritsu Ebisu Chugaku will open a one-day-only cafe in Omotesando on May 1, 2022! The location will open in conjunction with CookpadTV, which hosts the popular show ‘Shiritsu Ebisu Culinary Institute.’
The members of Shiritsu Ebisu Chugaku are passionate about cooking, making this the perfect project. Since October 2021, the girls have streamed their cooking stories and ideas on CookpadLive, and now, they’re ready to put their hearts and souls into each and every item on this cafe menu. Visitors will also be able to purchase original merchandise on-site and see some of the member’s costumes!
Reservations for the cookpadLive Ebisen cafe are required, and the lottery for reservations is open now. Some of the menu items and original goods offered at the cafe are also available for purchase on cookpadLive’s official E-commerce site, so don’t worry if you aren’t able to attend in person on May 1!The cookpadLive Ebisen Cafe will feature a special lunch time, dinner time, and cafe time. The nine members of Shiritsu Ebisu Chugaku will appear in three teams for each session.
Information
cookpadLive Ebisen Cafe
Address: cookpadLive cafe Omotesando
Open: May 1, 2022
Hours:
Lunch 12:30 – 13:30
Cafe 16:00 – 17:00
Dinner 19:30 – 20:30
Reservations: https://fortune-cookie.cookpad-tv.com/events/86/lotteries/yPvScr
E-commerce Site: https://cookpadtv.stores.jp/ -
Kyo Hayashiya and Hayashiya Shinbei Offering Special Parfaits Perfect for Spring
Hibiya Hayashiya Shinbei in Tokyo Midtown Hibiya is now offering a scrumptious Strawberry Matcha Parfait until April 24, 2022! If that’s not up your alley, four Kyo Hayashiya locations in Shinjuku, Omiya, Yokohama, and Ikebukuro will begin offering a Matcha and Berry Mascarpone Parfait from April 1 until May 8, 2022.
Strawberry Matcha Parfait
The Strawberry Matcha Parfait is an eye-catching mix of green and pink, reminiscent of cherry blossoms and bright green grass. Green tea blends with rose jelly and lychee sorbet, offering a refreshing taste with a hint of bitterness. The sweet accent of crunchy chocolate feuillantine gives each bite a little kick.
Matcha and Berry Mascarpone Parfait
The Matcha and Berry Mascarpone Parfait mixes the deep, bitter taste of Uji matcha, the sweet and sour taste of berries, and the gentle sweetness of mascarpone cream. The berry sauce is blended with crunchy chocolate feuillantine, a layer of whipped cream, green tea jelly, green tea ice cream, and milk panna cotta. To finish, it’s garnished with refreshing raspberry sorbet, bittersweet matcha ice cream, and fresh strawberries.
Information
Strawberry Matcha Parfait
Price: ¥1,650 (Tax Included) / with Tea: ¥2,090 (Tax Included)
Available: March 18 – April 24, 2022
Available at Hibiya Hayashiya Shinbei (Tokyo Midtown Hibiya 2F)
Matcha and Berry Mascarpone Parfait
Price: ¥1,430 (Tax Included) / with Tea: ¥1,870 (Tax Included)
Available: April 1 – May 8, 2022
*Available until April 30 at the SOGO Yokohama location.
Available at the following 4 Kyo Hayashiya locations.
・Takashimaya Times Square (Shinjuku Takashimaya Times Square Main Building 2F)
・Seibu Ikebukuro (Seibu Ikebukuro Main Building 8F)
・SOGO Omiya (SOGO Omiya Main Building 9F)
・SOGO Yokohama (SOGO Yokohama 10F)
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McDonald’s ‘McCafe by Barista’ to Offer Uji Matcha Sweets for Spring
10.April.2022 | FOOD
McDonald’s Japan locations with ‘McCafe by Barista’ areas will begin selling special spring treats for a limited time starting April 6, 2022. Customers will be able to grab the ‘Strawberry Uji Matcha Frappe’ and the ‘Uji Matcha Mont Blanc Tart.’
McCafe by Barista invites guests to enjoy high-quality frappes and smoothies. The Uji Matcha Frappe was added to the regular product lineup in June 2021, and features a mellow matcha flavor. The Strawberry variant is coming back for the first time in three years. The Mont Blanc Tart is a new addition, and is a perfect treat to enjoy with this popular frappe!
Strawberry Uji Matcha Frappe: ¥490
The Strawberry Matcha Frappe mixes together the full-bodied flavor of matcha together with sweet and sour strawberries. It includes both a strawberry paste made from whole strawberries and a strawberry whipped cream at the bottom. The drink is topped with more strawberry whipped cream and a sprinkling of matcha powder. The refreshing taste of the strawberry sauce coupled with the whipped cream serves to elevate the great flavor of the Uji Matcha even more.
Uji Matcha Mont Blanc Tart: ¥390
The Uji Matcha Mont Blanc Tart is made with Uji Matcha batter, Uji Matcha whipped cream, white bean paste, and green tea cream. The refined sweetness is complemented by the mellow aroma and slight bitterness of Uji Matcha.
How would you like to enjoy these treats beneath the cherry trees?
Information
Strawberry Uji Matcha Frappe
Uji Matcha Mont Blanc Tart
Available: April 6 – Mid-May, 2022
Available at Participating McDonald’s Japan Locations with ‘McCafe by Barista’
Official Site: https://www.mcdonalds.co.jp/
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THE STRINGS Omotesando Offering Cherry Blossom & Strawberry Afternoon Tea for Take-Out
The ZelkovA Cake Boutique at the wedding venue THE STRINGS Omotesando is offering a Cherry Blossom & Strawberry Afternoon Tea set to-go from March 3 until April 26! How would you like to experience an authentic afternoon tea experience from the comfort of your own home?
Mini Afternoon Tea Set
The original take-out box can be displayed on a table in a standard three-tier afternoon tea format. Each set contains a number of spring-inspired sweets including a tasty Mont Blanc with strawberries and a tiramisu made with sponge cake soaked in strawberry extract and layered with cherry blossom mascarpone cream. The savory menu also includes pink strawberry sandwiches with shrimp and cabbage.
Two kinds of tea from the luxury Singapore tea brand TWG will be included in the set, and a mini afternoon tea set with seven types of sweets will also be available for purchase.
Information
STRINGS Take-Out Cherry & Strawberry Afternoon Tea
Available: March 3 – April 26, 2022 *Reservations required at least 5 days prior.
Location: ZelkovA Cake Boutique 1F
Details/Reservations: https://www.strings-hotel.jp/omotesando/restaurant/takeout/info/zelkova-aft.html#next -
Third Installment of Popular ‘cookpadLive Attack on Titan’ Collaboration to Open in Tokyo and Osaka
22.February.2022 | ANIME&GAME / FOOD / SPOT
CookpadTV is continuing to hold AniCook events, using anime and manga to make cooking more fun. A new collaboration with Attack on Titan is here, following two very successful tie-ups in the past. The cookpadLive Titan Festival Vol. 3 event will begin on March 17, 2022, and will be based on the theme of the character’s memories. A lottery for entry is now open, and guests can look forward to tons of exclusive items only on sale at each venue and online during the event period.
Food
That Day’s Determination…Carbonara Hamburger / That Day’s Vow…Genoa Chicken Fricassee/Unyielding Will…Risotto Rice Croquettes
Desserts
The Courage to Believe…Mont Blanc Roll/Qualities of a Leader…Brownie Parfait/That Day’s Sunset…Orange Cream Pancake
Drinks
Menu Order Bonus
Titan Festival Vol.3 Exclusive Goods
B-SIDE LABEL Collaboration Exclusive Goods
The event will take place in Omotesando in Tokyo and Shinsaibashi PARCO in Osaka. The collaboration menu expresses the character’s worldview during The Final Season, and the limited-edition merchandise will feature newly drawn illustrations of Eren and his friends as they march towards the series’ highly-anticipated end.
Along with newly-drawn illustrations, the collaboration project will also include goods made along with B-SIDE LABEL, a pop art group. Look forward to it!
©諫山創・講談社/「進撃の巨人」The Final Season製作委員会
Information
cookpadLive Titan Festival Vol. 3
Location:
cookpadLive cafe Omotesando
Address: Ao Building 3F (3-11-7 Kitaaoyama, Minato-ku, Tokyo)
Running: March 17 – April 17, 2022
Hours: 11:00-21:00cookpadLivecafe Shinsaibashi
Address: Shinsaibashi PARCO 5F (1-8-3 Shinsaibashisuji, Chuo-ku, Osaka)
Running: March 17 – April 17, 2022
Hours: 10:00-20:00