THE MATCHA TOKYO: An Organic Matcha Stand Opening in Omotesando

03.November.2018 | FOOD

THE MATCHA TOKYO is a new matcha shop set to open in Omotesando on November 3, 2018 serving solely organic matcha products.

The simple and stylish shop interior is decked out with counter seats for you to enjoy a range of matcha beverages. The counter, racks and other areas inside are adorned with the tools used when cultivating matcha to create an environment where people can naturally get up close to the tools used when growing matcha.

Matcha Latte (Hot/Iced): ¥500 (Pre-Tax)

The matcha latte uses a matcha blend of three different types of tea leaves farmed in Kagoshima. Although it’s a latte the full strong and delicious flavour of the matcha comes through deliciously.

 

Matcha Coffee Latte: ¥600 (Pre-Tax)

A perfect marriage of full-bodied matcha, splendid coffee and refreshing milk that makes for an original drink.

 

MATCHA EXPERIENCE: ¥1,000 (Pre-Tax)

Ordering this set gives you the opportunity to see matcha made right in front of you. It’s served using a style that can be replicated at home too.

 

Enjoy authentic and organic matcha at THE MATCHA TOKYO in Omotesando.

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  • Sales of New Ujimatcha latte starts at “the AIRSTREAM GARDEN” in Omotesando

    10.April.2018 | FOOD

    “Chushutsusha” which introduces the culture of Japanese tea to the world, has developed a new menu item of the demand center style café, “the AIRSTREAM GARDEN” named “Koini Ochiiru (fall in love) Ujimatcha Latte” released on the 6th of April (Fri.)

    Hibiki Fujioka (barista) and Yuya Koyama (Japan’s first “charista” – tea barista) developed “Chushutsusha” which is introducing the new café culture of Japan created based on the key word of “extracting technology.” They decided to develop and sell “Ujimatcha Latte” at “the AIRSTREAM GARDEN” created based on the key word of “creating a new community by extracting our passion.”

     

    “Ujimatcha Latte” (550 yen – tax included) uses the single-origin matcha tea leaves produced in “Tsujiki,” the tea producing farm family in Ujishi, Kyoto. It is a brand new Japanese tea which has a rich flavor that goes well with the taste of milk.

     

    “the AIRSTREAM GARDEN” is also selling many other kinds of drinks and food items. Their original blend of coffee created by a professional roaster will be served in two ways (espresso and hand drip). The café latte created with their special espresso machines is one of the most popular menu items they sell! For those of you who want to enjoy the real taste of coffee we recommend you choose the hand dripped coffee.

     

    The lunch box menu items produced by the catering service, “Mo:take” will be offered on a day-by-day basis. Both main and side dishes can be chosen at your own will and you can eat your food on the wood deck or you can takeout your order.

     

    Why not spend a splendid time at “the AIRSTREAM GARDEN” which will sell some very special menu items?

     

    ■Information

    the AIRSTREAM GARDEN

    Address: 13-8, 4th Street, Jingumae, Shibuya-ku, Tokyo

    Business hours: 11:00 to 18:00

    TEL:03-6408-9085

    Website:https://airstream-garden.com/

     

  • The Alley Release Brown Sugar Matcha Latte in Their Tapioca Beverage Series

    09.April.2018 | FOOD

    The Alley is a tea stand in Japan hailing from Taiwan. They have just added a new beverage to their Brown Sugar Tapioca Series: the Brown Sugar Matcha Latte. The drink was released at all branches across Japan on April 2nd.

     

     

    [caption id="attachment_101563" align="alignnone" width="440"] Raw Organic Cane Sugar in a Bowl[/caption]

    The series uses brown sugar tapioca which is made from The Alley’s own original tapioca and brown sugar syrup from Okinawa. They are bigger than the usual size tapioca and once bitten into fill your mouth with deliciously sweet brown sugar syrup. What’s even better is that the store’s brown sugar tapioca lattes are served with twice the amount of tapioca to the normal tapioca teas they sell.

     

    The Brown Sugar Matcha Latte is a combination of bright springtime matcha and milk giving it a two-tone colour. The bitter flavour of the matcha draws out the sweetness of the brown sugar tapioca. Both the drinks’ appearance and taste are immensely satisfying!

     

    Enjoy this exquisite harmony of brown sugar tapioca and matcha.

     

     

    ■Information

    Brown Sugar Matcha Latte
    Released: April 2, 2018
    Prices: M-Size ¥650 (tax excl.)
    Types: Cold (冷) / Mild Hot (温) / Hot (熱)
    Available Stores: Omotesando, Shibuya, Lumine Shinjuku, Ebisu, Jiyugaoka, Sanagi Shibuya Food Truck

    Website:http://www.the-alley.jp

  • CHAVATY’s Houjicha Ice Cream & Tea in Omtesando is Bringing Autumn Early

    28.September.2018 | FEATURES / FOOD / SPOT

    Hi, everyone, it's Midori from the MOSHI MOSHI BOX Harajuku Tourist Information Center.   It's gotten cold lately. It feels like autumn is here. It's the season where numerous shops in Japan start selling houjicha sweets. With that in mind, I visited CHAVATY, an uva tea shop in Omotesando!   CHAVATY is located at the back of Tonkatsu Maisen, a famous restaurant in Omotesando. Maisen is along a road with a lot of signboards so follow it along towards 7-Eleven and you'll find it. It's in a part of Omotesando with a calm atmosphere. I ordered the houjicha soft serve ice cream and the bottled uva tea latte.   First up, the ice cream! You can pick from three flavours: uvacha, matcha or houjicha. I went with houjicha.   It's pretty big. It has a lot of volume too as the ice cream seeps all the way down to the bottom of the cone!   It has a really rich flavour, it's like eating houjicha. It's ice cream but isn't sweet at all so I recommend this for the non-sweet tooths out there. This is the bottle tea latte! Again you can pick from the same three flavours as before. I chose uvacha.   Isn't the bottle so cute?   Drinks like this are usually served in cups with or without lids which can be a nuisance when shopping. But with this you get a cap so you can seal it completely and carry on shopping. It might even be an idea to take it home, wash it and fill it again with whatever drink you like.   The taste of course is light and it smells good too. It kind of makes you feel like a grown-up. You can ask for a vinyl bag which looks cute too. The colour scheme is sophisticated Instagram-worthy.   Enjoy some authentic houjicha treats for yourself too at CHAVATY.

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