Beams Japan to Hold Collaborative Event in the City of Beppu

09.November.2018 | FASHION / SPOT

The Shinjuku branch of Japanese clothing brand Beams is holding an event titled BEAMS EYE on BEPPU in collaboration with the city of Beppu in Oita Prefecture.

 

A range of item are set to be sold including souvenirs co-developed by 10 different businesses as well as products from the Beppu New Standard project which started at the first run of this event held back in February.

Products include beverages made using the source water of hot springs in Beppu and skin care items which were developed by two buyers of Beams Japan and other businesses after sessions of exchanging ideas and tests. New and improved versions of popular local cakes developed during the event’s firs run will also be sold in addition to a line-up of items made with the local region in mind.

 

Select products at the event will be available to buy at the Beams store, on their official website and via ZOZOTOWN.

 

Additionally, businesses that participated in last year’s BEAMS EYE on BEPPU will set up a corner to sell Beppu New Standard products which have been locally. This is in an effort to show the many charms of the city of Beppu and that it is more than just a place to visit for the hot springs.

RELATED ENTRIES

  • Licaxxx Appears in KINGS with BEAMS SPORTS Concept Video

    17.January.2023 | FASHION

    Musical artist Licaxxx can be seen in KINGS with BEAMS SPORTS, a special concept movie made to promote the collaboration between BEAMS SPORTS and the Ryukyu Golden Kings, a B. League professional basketball team.

     

    This project aims to expand the community surrounding both collaborators. BEAMS SPORTS creates opportunities for people to become more familiar with the positive energy generated by modern sports culture while the Ryukyu Golden Kings is known for celebrating the people and culture of Okinawa.

     

    The concept video was planned and supervised by 92, a member of the artist collective GReeeeN. The star-studded cast includes Kabuki actor Matsuya Onoe and other basketball enthusiasts.

     

    KINGS with BEAMS SPORTS

    <Comment from Planner and Supervising Director GReeeeN’s 92>
    “I want to share my home of Okinawa with both Japan and the world.
    The concept of this video is one of hope. I want the appeal of basketball to merge with tons of other cultures.
    I’m thrilled to be able to show my own take on historical backgrounds and culture in this new way!”

     

    <Comment from Licaxxx>
    “There are so many musical artists who love basketball! But when compared to overseas fans, they’re much quieter and less open about it. I’m sure they blend in pretty well courtside. (Laugh)
    I hope everyone enjoys wearing these fashionable original items while cheering as hard as you can!”

  • New Planetarium Project in Oita Prefecture Highlights Sushi, Not Stars

    30.September.2022 | SPOT

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    A Planetarium Experience Featuring Soothing Music and a Sky Filled with Sushi

    The sushi-netarium is said to have a relaxing effect comparable to that of Beppu Onsen, the most famous tourist attraction in Oita. Those taking part will be able to see not only a sky filled with sushi, but a sushi meteor shower and the Gari Borealis. As you watch, it might become impossible not to crave sushi! Visitors will be able to take part in this special viewing at certain locations in Beppu City and at Oita Airport from September 22 until November 30. In a public announcement, the city invited guests to eat plenty of tasty local food and soak in the Beppu Onsen before enjoying the sushi-netarium to wrap up a wonderful day. 

     

    The Beautiful ‘Sushi Projector’

    Check out these impressive projectors made exclusively for the sushi-netarium! These original sushi projectors in the shape of Saiki sushi are the only five such projectors in the world and come in the shapes of tuna, yellowtail, octopus, egg, and shrimp. 

     

    Come enjoy this strange sushi-centric activity in the south of Japan! Participating facilities are listed on the website below.

  • Attack on Titan in HITA Smartphone App Reveals Captain Levi 3D-AR Experience

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  • BEAMS to Sponsor Music Festival, BE FEST, in July and August

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    The festival will be livestreamed so that those unable to attend the venues in person will still be able to enjoy!


    BEAMS is a company that loves music and wants to bring happiness to the people of the world with the power of music. Who are you most excited to see perform?

     

  • Sweets Brand RURU MARY’S Collaborates with BEAMS COUTURE for Apparel Collection

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    Dress

    Knit Sweater

    Bag (Large)

    Bag (Small)

    Pouch

    Chocolate Sable

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  • BEAMS Starts Campaign to Highlight the Charms of Aomori Prefecture

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    BEAMS Japan has collaborated with 13 businesses to develop nearly 100 unique products to highlight the wonders of Aomori Prefecture. Under the title ‘BEAMS EYE on AOMORI,’ these products are now available to purchase from the BEAMS Official Online Store. They will be available at the BEAMS Japan shop in Shinjuku starting January 19, 2022. 

     

    BEAMS EYE on AOMORI Products at a Glance

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    06.January.2022 | FASHION / SPOT

    BEAMS Japan will hold an event highlighting the wonders of Okayama Prefecture in both Shinjuku, Tokyo, and Taipei, Taiwan! The event will feature specialty products from 11 businesses in Okayama, and is now open in Shinjuku, with the Taipei event beginning in February 2022. Certain items are also available at the official BEAMS online shop.

     

    Selected Products

    Okayama prefecture is known for its mild climate and nature. BEAMS Japan has developed 81 unique products, with some highlighting the denim creation in the region and others showcasing local crafts.

    As Okayama is closely associated with Momotaro, a figure out of Japanese folklore, peaches are very prominent in the region and can be seen in a number of these special products. 

     

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  • BEAMS to Sell Limited-Time Goods Based on Post-Sauna Drink Mix Oropo

    18.September.2021 | FASHION / SPOT

    Ryusenji no Yu is a chain of bath facilities throughout Japan, offering saunas, bedrock baths, and artificial hot springs. Saunas are surprisingly popular throughout the country, and recently, a beverage called Oropo has been called the perfect drink to enjoy after sitting in the heat. A mixture of the vitamin drink Oronamin C and sports drink Pocari Sweat, it’s a perfect blend to refuel after all that sweating. 

     

     

    The Nagoya Moriyama location will begin selling Oropo-branded goods by BEAMS starting September 16!

     

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  • BEAMS Announces Virtual Sento Bath Experience at Virtual Market 6

    02.August.2021 | ANIME&GAME / FASHION

    BEAMS is set to have its own booth at Virtual Market 6 (Vket6) which will be hosted by HIKKY from August 14-28. At the BEAMS booth, they will be showcasing must-visit sento bathhouses. Vket is one of the biggest virtual events in the world, and uses Web to VR technology so you don’t need a VR headset, meaning people can access it simply by connecting via mobile, PC, or other smart device. This will be BEAMS’ second attendance at the event, and shop staff will appear inside as avatars.

    Inside BEAMS ‘Recommended Sento 2021’ Booth at Vket 6

    Inside BEAMS ‘Recommended Sento 2021’ Booth at Vket 6

    Vket-chan wearing the free towel you get at the BEAMS booth

    BEAMS is taking their ongoing ‘Recommended Sento 2021’ project, which is running at Kotobukiyu in Ueno, Tokyo, until September, to the virtual realm in a collaboration with COW BRAND SOAP. As well as collaboration merch, players can use Vket-chan’s 3D avatar and combine it with the free towel to bathe in the bath as her.

     

    The virtual space is decorated with sento pictures illustrated by manga artist and calligrapher Mari Yamazaki. Users can also launch fireworks, and there are various Japanese summer-themed attractions.

     

    The official Vket merchandise will be available on the Merch by Amazon service and can be shipped to Japan, the US, UK, France, Germany, Italy, and Spain.

  • Chiba’s New Sento Bathhouse Collaborates With BEAMS in the Run Up to Spring 2022 Opening

    06.July.2021 | BUSINESS / FASHION

    Next spring will Oakland Group open the new sento bathhouse Ryusenji no Yu Spa Metsä Okata. The bathhouse is has teamed up with Japanese fashion brand BEAMS and released a collection of original items at Ryusenji no Yu’s online store on June 28.

     

    Original Items

    Mesh Tote Bags: ¥2,970 Each (Tax Included)

    Mesh Satchels: ¥2,420 Each (Tax Included) / Mesh Pouches: ¥1,980 Each (Tax Included)

    Salt Pillow: ¥2,970 (Tax Included) / Salt Eye Mask ¥3,300 (Tax Included)

    Shower Sandals: ¥2,200 Each (Tax Included)

    Towels: ¥1,980 Each (Tax Included)

    Socks: ¥1,980 Each (Tax Included)

    Acrylic Keyrings: ¥1,540 Each (Tax Included)

    Dakimakura Hugging Pillow: ¥3,850 (Tax Included)

    T-Shirts: ¥2,970 Each (Tax Included)

    Pins: ¥300 Each (Tax Included)

    Water Bottles: ¥1,650 Each (Tax Included)

    The merchandise line-up was overseen by Kazuyoshi Minamimagoe, Executive Director at BEAMS. It includes durable mesh bags, shower sandals, and other must-have items when enjoying a day at the spa. There’s also a t-shirt collection illustrated by Kao Okata, a hugging pillow, salt eye mask and pillow which are said to cool you down after a hot bath, face towels, socks made in collaboration with the old-time brand GLEN CLYDE, and more.

     

    BEAMS has held many projects and been active in creating know-how solutions for other brands and businesses at their select shops. In 2019, they created a Business Production Team which enabled them to expand their business reach by developing products, content, promotional material, and so on. Their work doesn’t stop at the products featured in this article – they also create work uniforms, interior design, create signs for facilities, produce e-commerce sites, and much more.

  • BEAMS Showcase Their Historical Fashion Archive at The National Art Center in Tokyo

    15.June.2021 | FASHION / SPOT

    BEAMS is celebrating its 45th anniversary this year. At such an important milestone, it’s important to take a look back at where the brand has come from, and so BEAMS is taking part in the Fashion in Japan 1945-2020 exhibition that opened at The National Art Center, Tokyo, last Wednesday. Followers of the Japanese fashion are able to see their early products when they first opened in the late 1970’s to their Shibuya Casual style, known as Shibu-Kaji, from the late 80’s. It’s an historical, nostalgic throwback across their archive. Exclusive merchandise is also being sold featuring the ‘American Life Shop BEAMS’ logo which they branded upon establishing the brand.

     

    A look at just some of the exhibits on display

    BEAMS shopping bag from 1977

    Shibu-Kaji outfit from late 1980’s

    Exhibition-exclusive souvenir merch inspired by vintage BEAMS

    This exhibition follows the unique trajectory of Japanese clothing, especially in post-World War Ⅱ Japan, as seen from both sides: that of designers who transmit culture by creating clothes and ideas, and that of users who receive it by wearing the clothes and at times create era-defining grassroots fashion movements. It offers a comprehensive overview that references the predominant media of each era, such as newspapers, magazines, and advertisements.

     

    In the mid to late 1970’s, BEAMS was at the forefront of spreading casual wear to people, stocking some of the country’s most notable brands and designers. BEAMS opened its first store in Harajuku in 1976 where it sold shirts, shoes, and other items. In 1977 they introduced their own shopping bag, and the following year opened up their first BEAMS F selling traditional men’s style clothing. It was around this time that beams released their POPEYE magazine too. All of this and more is explore at the exhibition along with commentary.

     

    A talk event titled “Lifestyle Tips: POPEYE & BEAMS” will also take place on July 3 at the museum.

  • Kate Spade New York x BEAMS Reveal Sustainable Capsule Collection

    20.May.2021 | FASHION

    BEAMS COUTURE, an upcycle and handmade fashion label by BEAMS, is set to collaborate with Kate Spade New York to release a limited-edition capsule collection on May 27, 2021

     

    Kate Spade New York × BEAMS COUTURE

     

    The Line-Up

    cherry tote | ¥80,300

    bella plaid tote | ¥80,300

    american plaid tote | ¥99,000

    cherry small pouch wristlet | ¥49,500 – american plaid small pouch wristlet | ¥66,000 – bella plaid small pouch wristlet | ¥49,500

    furoshiki clutch | ¥16,500

    patchwork dress | ¥110,000

     

    The collection was conceived by BEAMS COUTURE designer Romi Mizukami who wanted to decrease the amount of fabric waste by creating something sustainable and long-lasting like quilts. It includes a tote bag, bath bag, pouch, and dress, each inspired by American quilts. The items feature assorted deadstock print and incorporate elements of Japanese tradition.



    The collection is a display of Japanese craftsmanship, combining embroidery, wasou Japanese clothing, and other techniques to create a wholly unique capsule collection. Those interested can purchase the line-up from select BEAMS JAPAN branches, Kate Spade New York stores, and online, in Japan. The collection is also available outside Japan at Kate Spade New York branches in the US and the brand’s US online store.

     

    Don’t miss out on this sustainable Japanese ensemble by Kate Spade New York and BEAMS COUTURE.

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