Beams Japan to Hold Collaborative Event in the City of Beppu
The Shinjuku branch of Japanese clothing brand Beams is holding an event titled BEAMS EYE on BEPPU in collaboration with the city of Beppu in Oita Prefecture.
A range of item are set to be sold including souvenirs co-developed by 10 different businesses as well as products from the Beppu New Standard project which started at the first run of this event held back in February.
Products include beverages made using the source water of hot springs in Beppu and skin care items which were developed by two buyers of Beams Japan and other businesses after sessions of exchanging ideas and tests. New and improved versions of popular local cakes developed during the event’s firs run will also be sold in addition to a line-up of items made with the local region in mind.
Select products at the event will be available to buy at the Beams store, on their official website and via ZOZOTOWN.
Additionally, businesses that participated in last year’s BEAMS EYE on BEPPU will set up a corner to sell Beppu New Standard products which have been locally. This is in an effort to show the many charms of the city of Beppu and that it is more than just a place to visit for the hot springs.
Information
BEAMS EYE on BEPPU
Running: November 21, 2018 – December 18, 2018
Address: Beams Japan Floor 1F (3-32-6 Shinjuku, Tokyo)
TEL: 03-5368-7300
Website: https://www.beams.co.jp/shop/j/
*Food and drink tasters of items sold at this event will be available for its duration.
BEAMS EYE on BEPPU Talk Event
Date: November 21, 2018
Time: 20:15-21:00
Location: Beams Japan Floor 1F
Speakers: Yasuhiro Nagano (Beppu City Mayor) / Shinya Kiyokawa (Sound Artist) / Yoppy (Writer) / Shuji Suzuki (Beams Japan Buyer)
*The first floor of Beams Japan will close at 21:30 on this day.
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Licaxxx Appears in KINGS with BEAMS SPORTS Concept Video
17.January.2023 | FASHION
Musical artist Licaxxx can be seen in KINGS with BEAMS SPORTS, a special concept movie made to promote the collaboration between BEAMS SPORTS and the Ryukyu Golden Kings, a B. League professional basketball team.
This project aims to expand the community surrounding both collaborators. BEAMS SPORTS creates opportunities for people to become more familiar with the positive energy generated by modern sports culture while the Ryukyu Golden Kings is known for celebrating the people and culture of Okinawa.
The concept video was planned and supervised by 92, a member of the artist collective GReeeeN. The star-studded cast includes Kabuki actor Matsuya Onoe and other basketball enthusiasts.
KINGS with BEAMS SPORTS
<Comment from Planner and Supervising Director GReeeeN’s 92>
“I want to share my home of Okinawa with both Japan and the world.
The concept of this video is one of hope. I want the appeal of basketball to merge with tons of other cultures.
I’m thrilled to be able to show my own take on historical backgrounds and culture in this new way!”<Comment from Licaxxx>
“There are so many musical artists who love basketball! But when compared to overseas fans, they’re much quieter and less open about it. I’m sure they blend in pretty well courtside. (Laugh)
I hope everyone enjoys wearing these fashionable original items while cheering as hard as you can!”Information
KINGS with BEAMS SPORTS
Starring:
Matsuya Onoe
Licaxxx
REG☆STYLE (YUI, KEITA JUMPROCK)
FLY DIGGERZ (K-SK)
SHOHEY
Ryo Hagihara (BEAMS Creative)
Ryujin DensetsuPlanning/Direction:
92 (GReeeeN)
<BEAMS SPORTS> -
New Planetarium Project in Oita Prefecture Highlights Sushi, Not Stars
30.September.2022 | SPOT
In Saiki City, located in the southernmost part of Oita Prefecture, visitors will find a unique project. For a limited time, guests can enjoy a sushi-netarium, where sushi–not stars–will be featured in the sky. Saiki City, where the event takes place, is a treasure trove of seafood thanks to the Bungo Channel and boasts the largest catch in Oita Prefecture. It’s also known as Oita’s premier sushi destination, with more than 350 varieties of ocean delicacies to enjoy each year. Saiki Sushi, made from fresh local fish, is known for its firm texture and for having just the right amount of fat. To promote this tasty dish throughout Japan, the interactive sushi-netarium promotion was created!
A Planetarium Experience Featuring Soothing Music and a Sky Filled with Sushi
The sushi-netarium is said to have a relaxing effect comparable to that of Beppu Onsen, the most famous tourist attraction in Oita. Those taking part will be able to see not only a sky filled with sushi, but a sushi meteor shower and the Gari Borealis. As you watch, it might become impossible not to crave sushi! Visitors will be able to take part in this special viewing at certain locations in Beppu City and at Oita Airport from September 22 until November 30. In a public announcement, the city invited guests to eat plenty of tasty local food and soak in the Beppu Onsen before enjoying the sushi-netarium to wrap up a wonderful day.
The Beautiful ‘Sushi Projector’
Check out these impressive projectors made exclusively for the sushi-netarium! These original sushi projectors in the shape of Saiki sushi are the only five such projectors in the world and come in the shapes of tuna, yellowtail, octopus, egg, and shrimp.
Come enjoy this strange sushi-centric activity in the south of Japan! Participating facilities are listed on the website below.
Information
Saiki City presents Sushi-netarium
Running: September 22 – November 30, 2022
Venue: Accommodations in Beppu City, Footbath Space at Oita Airport
Target Space: Accommodations listed below, Oita Airport Footbath Space
Details: https://www.visit-saiki.jp/topics/detail/eb9def81-fb90-40ae-9b5a-10c8d6c94b32
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Attack on Titan in HITA Smartphone App Reveals Captain Levi 3D-AR Experience
19.July.2022 | ANIME&GAME / SPOT
Attack on Titan was created by Hajime Isayama, a manga artist born and raised in Hita, Oita Prefecture. Fans of the manga and anime series can experience the world of the famous series in his hometown, and by downloading a specific smartphone app and traveling to a specific location, they can now experience a new 3D-AR experience featuring Captain Levi. The installation will be installed at the camp resort Paradiso Oita in Oita Prefecture.
The AR application uses colored model data of the Captain Levi statue erected in the plaza in front of Hita Station on March 6, 2021. The realistic image of Captain Levi can be viewed from 360 degrees, and visitors can even take commemorative photos with the popular character!
The installation will be located at the Paradiso Oita Front Ridge, which costs nothing to enter. The grand opening will take place on July 22, 2022. With its convenient location just off the Amagase-Takatsuka interchange on the Oita Expressway, many believe that the installation will help to revive tourism in the area.
Information
Attack on Titan – Captain Levi 3D-AR
Release Date: July 14, 2022
Address: Paradiso Oita Front Ridge (9619-1 Tobata, Kusu, Kusu-ku, Oita)
Access: 3 minutes from Amagase-Takatsuka IC on the Oita Expressway
Attack on Titan in HITA Official Site: https://shingeki-hita.com
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BEAMS MUSIC FESTIVAL 2022 ‘BE FES!’ will be held at Zepp concert halls in Sapporo, Tokyo, Nagoya, Osaka, and Fukuoka from July 5 to August 10, 2022.
The artist lineup and performance venues have been partially changed following the event’s postponement. The lineup will include a variety of unique artists that are all up-and-coming in the Japanese music scene, and the official T-shirts that were previously available for preorder are now available to order again at the BEAMS online store.
Areas around the venue will also offer events, and the BEAMS HAPPY TICKET will be available for guests to enjoy. The ticket is part of a collaboration with restaurants and shops in the area recommended by BEAMS staff.
The festival will be livestreamed so that those unable to attend the venues in person will still be able to enjoy!
BEAMS is a company that loves music and wants to bring happiness to the people of the world with the power of music. Who are you most excited to see perform?Information
BEAMS MUSIC FESTIVAL 2022 ‘BE FES!!’
Dates/Locations/Times:
① July 5, 2022
Zepp Osaka Bayside
Doors Open 17:30, Show Starts 18:30, Show Ends 21:30
②2022年7月13日(水)
Zepp Nagoya
Doors Open 17:30, Show Starts 18:30, Show Ends 21:30
③2022年7月21日(木)
Zepp Sapporo
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30
④2022年8月2日(火)
Zepp Fukuoka
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30
⑤2022年8月10日(水)
Zepp Haneda(TOKYO)
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30Performers
Osaka: Nobelbright|chilldspot |nishina|Saki Misaka
Nagoya: Nulbarich|D.A.N.|BIM|mitsume
Sapporo: Tamio Okuda|Takuma (TAKUMA/10-FEET)| ReN
Fukuoka: OKAMOTO’S | Saucy Dog | w.o.d.
Haneda: Tokyo Ska Paradise Orchestra / Guest: Takao Tajima (Original Love)Details: https://www.beams.co.jp/special/befes/2022/
Ticket Preorders Open: March 31 – April 17 at 23:59
Tickets: https://w.pia.jp/s/befes22ofs/Official T-shirt: https://www.beams.co.jp/tag/top_211124_beams/
Streaming Channel: https://www.beams.co.jp/special/befes/2022/
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Sweets Brand RURU MARY’S Collaborates with BEAMS COUTURE for Apparel Collection
BEAMS COUTURE, a BEAMS label focused on upcycling and handmade items, has teamed up with sweets brand RURU MARY’S for a special apparel collaboration collection.
Dress
Knit Sweater
Bag (Large)
Bag (Small)
Pouch
Chocolate Sable
The iconic floral illustrations used in RURU MARY’S packaging appear throughout the collection. The tote bag and pouch are made of insulating material, perfect for carrying chocolates! Each item also comes with a tag featuring a special rose sticker.
Information
RURU MARY’S ×BEAMS COUTURE
Running until February 14, 2022
Where to Buy: 44 locations nationwide
BEAMS Official Online Shop: https://www.beams.co.jp/beamscouture/ -
BEAMS Starts Campaign to Highlight the Charms of Aomori Prefecture
BEAMS Japan has collaborated with 13 businesses to develop nearly 100 unique products to highlight the wonders of Aomori Prefecture. Under the title ‘BEAMS EYE on AOMORI,’ these products are now available to purchase from the BEAMS Official Online Store. They will be available at the BEAMS Japan shop in Shinjuku starting January 19, 2022.
BEAMS EYE on AOMORI Products at a Glance
BEAMS Japan travelled to Aomori to search for inspiration and to learn more about the prefecture famous for its blue skies and apple orchards. The areas rich nature and traditions come to life in this new line of merchandise, so why not enjoy some of these products for yourself?
Information
BEAMS EYE on AOMORI
Running: December 20, 2021 – February 22, 2022
Where to Buy:
BEAMS Japan (3-32-6 Shinjuku, Shinjuku-ku, Tokyo)
January 19 – February 22, 2022
Hours: 11:00-20:00 *Hours are subject to change.
BEAMS Official Online Shop
December 20, 2021 – February 22, 2022
https://www.beams.co.jp/tag/211220_BJ_01/BEAMS Japan Taipei Pop-Up Shop
February 8 – February 22, 2022
Address: Taiwan Eslite Life Nanshi Store 1F, 14 Nanjing West Road, Zhongshan, Taipei
Special Website: https://www.beams.co.jp/special/teamjapan/aomori2/ -
BEAMS EYE on OKAYAMA Event to be Held in Shinjuku and Taipei, Taiwan
BEAMS Japan will hold an event highlighting the wonders of Okayama Prefecture in both Shinjuku, Tokyo, and Taipei, Taiwan! The event will feature specialty products from 11 businesses in Okayama, and is now open in Shinjuku, with the Taipei event beginning in February 2022. Certain items are also available at the official BEAMS online shop.
Selected Products
Okayama prefecture is known for its mild climate and nature. BEAMS Japan has developed 81 unique products, with some highlighting the denim creation in the region and others showcasing local crafts.
As Okayama is closely associated with Momotaro, a figure out of Japanese folklore, peaches are very prominent in the region and can be seen in a number of these special products.Selected products from the collection will be available at the Taipei location from February 24 until March 13, 2022. Although travel has been made incredibly difficult during the pandemic, this pop-up shop was made possible by Okayama prefecture and BEAMS Japan.
Information
BEAMS EYE on OKAYAMA
Running: December 22, 2021 – January 25, 2022
Location: BEAMS Japan (3-32-6 Shinjuku, Shinjuku-ku, Tokyo)
Special Site: https://www.beams.co.jp/special/teamjapan/okayama/
BEAMS Official Online Shop: https://www.beams.co.jp/tag/211222_BJ_01/ (BEAMS JAPAN)BEAMS Japan Pop-Up Store Taipei
Running: February 24 – March 13, 2022
Address: 340 Fujin St, Songshan District, Taipei, Taiwan
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BEAMS to Sell Limited-Time Goods Based on Post-Sauna Drink Mix Oropo
Ryusenji no Yu is a chain of bath facilities throughout Japan, offering saunas, bedrock baths, and artificial hot springs. Saunas are surprisingly popular throughout the country, and recently, a beverage called Oropo has been called the perfect drink to enjoy after sitting in the heat. A mixture of the vitamin drink Oronamin C and sports drink Pocari Sweat, it’s a perfect blend to refuel after all that sweating.
The Nagoya Moriyama location will begin selling Oropo-branded goods by BEAMS starting September 16!
Merchandise sold in the odd collaboration will include mugs featuring markings to help mix the perfect amount of Oronamin C and Pocari Sweat to make the ultimate Oropo. T-shirts with pop-up store character Oropo-kun are already the talk of social media. Those who purchase a certain amount of goods will be given a bonus sticker.
As expected, Oropo will be served during the campaign, along with Oropo Shaved Ice, created by the queen of shaved ice Asako Harada!
Information
Ryusenji no Yu x BEAMS
On sale until September 26, 2021
Where to Buy: Ryusenji no Yu – Nagoya Moriyama Location
Official Site:https://www.ryusenjinoyu.com/
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BEAMS Announces Virtual Sento Bath Experience at Virtual Market 6
02.August.2021 | ANIME&GAME / FASHION
BEAMS is set to have its own booth at Virtual Market 6 (Vket6) which will be hosted by HIKKY from August 14-28. At the BEAMS booth, they will be showcasing must-visit sento bathhouses. Vket is one of the biggest virtual events in the world, and uses Web to VR technology so you don’t need a VR headset, meaning people can access it simply by connecting via mobile, PC, or other smart device. This will be BEAMS’ second attendance at the event, and shop staff will appear inside as avatars.
Inside BEAMS ‘Recommended Sento 2021’ Booth at Vket 6
Inside BEAMS ‘Recommended Sento 2021’ Booth at Vket 6
Vket-chan wearing the free towel you get at the BEAMS booth
BEAMS is taking their ongoing ‘Recommended Sento 2021’ project, which is running at Kotobukiyu in Ueno, Tokyo, until September, to the virtual realm in a collaboration with COW BRAND SOAP. As well as collaboration merch, players can use Vket-chan’s 3D avatar and combine it with the free towel to bathe in the bath as her.
The virtual space is decorated with sento pictures illustrated by manga artist and calligrapher Mari Yamazaki. Users can also launch fireworks, and there are various Japanese summer-themed attractions.
The official Vket merchandise will be available on the Merch by Amazon service and can be shipped to Japan, the US, UK, France, Germany, Italy, and Spain.
Information
Virtual Market6
Running: August 14, 2021 – August 28, 2021
Official Website: https://vket6.v-market.work/ -
Chiba’s New Sento Bathhouse Collaborates With BEAMS in the Run Up to Spring 2022 Opening
Next spring will Oakland Group open the new sento bathhouse Ryusenji no Yu Spa Metsä Okata. The bathhouse is has teamed up with Japanese fashion brand BEAMS and released a collection of original items at Ryusenji no Yu’s online store on June 28.
Original Items
Mesh Tote Bags: ¥2,970 Each (Tax Included)
Mesh Satchels: ¥2,420 Each (Tax Included) / Mesh Pouches: ¥1,980 Each (Tax Included)
Salt Pillow: ¥2,970 (Tax Included) / Salt Eye Mask ¥3,300 (Tax Included)
Shower Sandals: ¥2,200 Each (Tax Included)
Towels: ¥1,980 Each (Tax Included)
Socks: ¥1,980 Each (Tax Included)
Acrylic Keyrings: ¥1,540 Each (Tax Included)
Dakimakura Hugging Pillow: ¥3,850 (Tax Included)
T-Shirts: ¥2,970 Each (Tax Included)
Pins: ¥300 Each (Tax Included)
Water Bottles: ¥1,650 Each (Tax Included)
The merchandise line-up was overseen by Kazuyoshi Minamimagoe, Executive Director at BEAMS. It includes durable mesh bags, shower sandals, and other must-have items when enjoying a day at the spa. There’s also a t-shirt collection illustrated by Kao Okata, a hugging pillow, salt eye mask and pillow which are said to cool you down after a hot bath, face towels, socks made in collaboration with the old-time brand GLEN CLYDE, and more.
BEAMS has held many projects and been active in creating know-how solutions for other brands and businesses at their select shops. In 2019, they created a Business Production Team which enabled them to expand their business reach by developing products, content, promotional material, and so on. Their work doesn’t stop at the products featured in this article – they also create work uniforms, interior design, create signs for facilities, produce e-commerce sites, and much more.
Information
Ryusenji no Yu Spa Metsä Okata x BEAMS Original Items
Released: June 28, 2021
Buy exclusively at Ryusenji no Yu: https://www.ryusenjinoyu.shop
*Not sold at BEAMS -
BEAMS Showcase Their Historical Fashion Archive at The National Art Center in Tokyo
BEAMS is celebrating its 45th anniversary this year. At such an important milestone, it’s important to take a look back at where the brand has come from, and so BEAMS is taking part in the Fashion in Japan 1945-2020 exhibition that opened at The National Art Center, Tokyo, last Wednesday. Followers of the Japanese fashion are able to see their early products when they first opened in the late 1970’s to their Shibuya Casual style, known as Shibu-Kaji, from the late 80’s. It’s an historical, nostalgic throwback across their archive. Exclusive merchandise is also being sold featuring the ‘American Life Shop BEAMS’ logo which they branded upon establishing the brand.
A look at just some of the exhibits on display
BEAMS shopping bag from 1977
Shibu-Kaji outfit from late 1980’s
Exhibition-exclusive souvenir merch inspired by vintage BEAMS
This exhibition follows the unique trajectory of Japanese clothing, especially in post-World War Ⅱ Japan, as seen from both sides: that of designers who transmit culture by creating clothes and ideas, and that of users who receive it by wearing the clothes and at times create era-defining grassroots fashion movements. It offers a comprehensive overview that references the predominant media of each era, such as newspapers, magazines, and advertisements.
In the mid to late 1970’s, BEAMS was at the forefront of spreading casual wear to people, stocking some of the country’s most notable brands and designers. BEAMS opened its first store in Harajuku in 1976 where it sold shirts, shoes, and other items. In 1977 they introduced their own shopping bag, and the following year opened up their first BEAMS F selling traditional men’s style clothing. It was around this time that beams released their POPEYE magazine too. All of this and more is explore at the exhibition along with commentary.
A talk event titled “Lifestyle Tips: POPEYE & BEAMS” will also take place on July 3 at the museum.
Information
Fashion in Japan 1945-2020
Running: June 9, 2021 – September 6, 2021Venue: The National Art Center, Tokyo
Address: 7-22-2 Roppongi, Minato-ku, Tokyo
TEL: 03-5777-8600
Opening Hours: 10:00-18:00 (Until 20:00 on Fridays and Saturdays)*Last entries 30 minutes before closure
*Exhibition content subject to change
Official Website: https://www.nact.jp/english/exhibitions/2020/fij2020/
Talk Event
Title: Lifestyle Tips: POPEYE & BEAMS
Date: July 3, 2021Time: 14:00-15:30
Venue: The National Art Center, Tokyo -
Kate Spade New York x BEAMS Reveal Sustainable Capsule Collection
20.May.2021 | FASHION
BEAMS COUTURE, an upcycle and handmade fashion label by BEAMS, is set to collaborate with Kate Spade New York to release a limited-edition capsule collection on May 27, 2021
Kate Spade New York × BEAMS COUTURE
The Line-Up
cherry tote | ¥80,300
bella plaid tote | ¥80,300
american plaid tote | ¥99,000
cherry small pouch wristlet | ¥49,500 – american plaid small pouch wristlet | ¥66,000 – bella plaid small pouch wristlet | ¥49,500
furoshiki clutch | ¥16,500
patchwork dress | ¥110,000
The collection was conceived by BEAMS COUTURE designer Romi Mizukami who wanted to decrease the amount of fabric waste by creating something sustainable and long-lasting like quilts. It includes a tote bag, bath bag, pouch, and dress, each inspired by American quilts. The items feature assorted deadstock print and incorporate elements of Japanese tradition.
The collection is a display of Japanese craftsmanship, combining embroidery, wasou Japanese clothing, and other techniques to create a wholly unique capsule collection. Those interested can purchase the line-up from select BEAMS JAPAN branches, Kate Spade New York stores, and online, in Japan. The collection is also available outside Japan at Kate Spade New York branches in the US and the brand’s US online store.
Don’t miss out on this sustainable Japanese ensemble by Kate Spade New York and BEAMS COUTURE.
Information
Kate Spade New York x BEAMS COUTURE
Release Date: May 27, 2021 @ 11:00am (JST)
Buy in Japan
BEAMS JAPAN: BEAMS JAPAN, BEAMS JAPAN Shibuya, BEAMS JAPAN Kyoto
Online: https://www.beams.co.jp
Kate Spade New York: Ginza, Ginza Mitsukoshi, Roppongi, Lumine Shinjuku, Seibu-Ikebukuro, Isetan Niigata, JR Nagoya Takashimaya, Nagoya Midland Square, Namba Parks, Iwateya)
Online: https://www.katespade.jp/contents/sp_beams.html
*Pre-orders opened May 12, 2021
Buy in US
Kate Spade New York stores
Kate Spade New York Online: https://www.katespade.com