The Shinjuku branch of Japanese clothing brand Beams is holding an event titled BEAMS EYE on BEPPU in collaboration with the city of Beppu in Oita Prefecture.
A range of item are set to be sold including souvenirs co-developed by 10 different businesses as well as products from the Beppu New Standard project which started at the first run of this event held back in February.
Products include beverages made using the source water of hot springs in Beppu and skin care items which were developed by two buyers of Beams Japan and other businesses after sessions of exchanging ideas and tests. New and improved versions of popular local cakes developed during the event’s firs run will also be sold in addition to a line-up of items made with the local region in mind.
Select products at the event will be available to buy at the Beams store, on their official website and via ZOZOTOWN.
Additionally, businesses that participated in last year’s BEAMS EYE on BEPPU will set up a corner to sell Beppu New Standard products which have been locally. This is in an effort to show the many charms of the city of Beppu and that it is more than just a place to visit for the hot springs.
Information
BEAMS EYE on BEPPU
Running: November 21, 2018 – December 18, 2018
Address: Beams Japan Floor 1F (3-32-6 Shinjuku, Tokyo)
TEL: 03-5368-7300
Website: https://www.beams.co.jp/shop/j/
*Food and drink tasters of items sold at this event will be available for its duration.
BEAMS EYE on BEPPU Talk Event
Date: November 21, 2018
Time: 20:15-21:00
Location: Beams Japan Floor 1F
Speakers: Yasuhiro Nagano (Beppu City Mayor) / Shinya Kiyokawa (Sound Artist) / Yoppy (Writer) / Shuji Suzuki (Beams Japan Buyer)
*The first floor of Beams Japan will close at 21:30 on this day.
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Musical artist Licaxxx can be seen in KINGS with BEAMS SPORTS, a special concept movie made to promote the collaboration between BEAMS SPORTS and the Ryukyu Golden Kings, a B. League professional basketball team. This project aims to expand the community surrounding both collaborators. BEAMS SPORTS creates opportunities for people to become more familiar with the positive energy generated by modern sports culture while the Ryukyu Golden Kings is known for celebrating the people and culture of Okinawa. The concept video was planned and supervised by 92, a member of the artist collective GReeeeN. The star-studded cast includes Kabuki actor Matsuya Onoe and other basketball enthusiasts. KINGS with BEAMS SPORTS
<Comment from Planner and Supervising Director GReeeeN’s 92> “I want to share my home of Okinawa with both Japan and the world. The concept of this video is one of hope. I want the appeal of basketball to merge with tons of other cultures. I’m thrilled to be able to show my own take on historical backgrounds and culture in this new way!” <Comment from Licaxxx> “There are so many musical artists who love basketball! But when compared to overseas fans, they’re much quieter and less open about it. I’m sure they blend in pretty well courtside. (Laugh) I hope everyone enjoys wearing these fashionable original items while cheering as hard as you can!” Information
KINGS with BEAMS SPORTS
Starring:
Matsuya Onoe
Licaxxx
REG☆STYLE (YUI, KEITA JUMPROCK)
FLY DIGGERZ (K-SK)
SHOHEY
Ryo Hagihara (BEAMS Creative)
Ryujin DensetsuPlanning/Direction:
92 (GReeeeN)
<BEAMS SPORTS> -
In Saiki City, located in the southernmost part of Oita Prefecture, visitors will find a unique project. For a limited time, guests can enjoy a sushi-netarium, where sushi–not stars–will be featured in the sky. Saiki City, where the event takes place, is a treasure trove of seafood thanks to the Bungo Channel and boasts the largest catch in Oita Prefecture. It’s also known as Oita's premier sushi destination, with more than 350 varieties of ocean delicacies to enjoy each year. Saiki Sushi, made from fresh local fish, is known for its firm texture and for having just the right amount of fat. To promote this tasty dish throughout Japan, the interactive sushi-netarium promotion was created!
A Planetarium Experience Featuring Soothing Music and a Sky Filled with Sushi The sushi-netarium is said to have a relaxing effect comparable to that of Beppu Onsen, the most famous tourist attraction in Oita. Those taking part will be able to see not only a sky filled with sushi, but a sushi meteor shower and the Gari Borealis. As you watch, it might become impossible not to crave sushi! Visitors will be able to take part in this special viewing at certain locations in Beppu City and at Oita Airport from September 22 until November 30. In a public announcement, the city invited guests to eat plenty of tasty local food and soak in the Beppu Onsen before enjoying the sushi-netarium to wrap up a wonderful day. The Beautiful ‘Sushi Projector’ Check out these impressive projectors made exclusively for the sushi-netarium! These original sushi projectors in the shape of Saiki sushi are the only five such projectors in the world and come in the shapes of tuna, yellowtail, octopus, egg, and shrimp. Come enjoy this strange sushi-centric activity in the south of Japan! Participating facilities are listed on the website below. Information
Saiki City presents Sushi-netarium
Running: September 22 – November 30, 2022
Venue: Accommodations in Beppu City, Footbath Space at Oita Airport
Target Space: Accommodations listed below, Oita Airport Footbath Space
Details: https://www.visit-saiki.jp/topics/detail/eb9def81-fb90-40ae-9b5a-10c8d6c94b32
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Attack on Titan was created by Hajime Isayama, a manga artist born and raised in Hita, Oita Prefecture. Fans of the manga and anime series can experience the world of the famous series in his hometown, and by downloading a specific smartphone app and traveling to a specific location, they can now experience a new 3D-AR experience featuring Captain Levi. The installation will be installed at the camp resort Paradiso Oita in Oita Prefecture. The AR application uses colored model data of the Captain Levi statue erected in the plaza in front of Hita Station on March 6, 2021. The realistic image of Captain Levi can be viewed from 360 degrees, and visitors can even take commemorative photos with the popular character! The installation will be located at the Paradiso Oita Front Ridge, which costs nothing to enter. The grand opening will take place on July 22, 2022. With its convenient location just off the Amagase-Takatsuka interchange on the Oita Expressway, many believe that the installation will help to revive tourism in the area.
Information
Attack on Titan – Captain Levi 3D-AR
Release Date: July 14, 2022
Address: Paradiso Oita Front Ridge (9619-1 Tobata, Kusu, Kusu-ku, Oita)
Access: 3 minutes from Amagase-Takatsuka IC on the Oita Expressway
Attack on Titan in HITA Official Site: https://shingeki-hita.com
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BEAMS MUSIC FESTIVAL 2022 ‘BE FES!’ will be held at Zepp concert halls in Sapporo, Tokyo, Nagoya, Osaka, and Fukuoka from July 5 to August 10, 2022. The artist lineup and performance venues have been partially changed following the event’s postponement. The lineup will include a variety of unique artists that are all up-and-coming in the Japanese music scene, and the official T-shirts that were previously available for preorder are now available to order again at the BEAMS online store.
Areas around the venue will also offer events, and the BEAMS HAPPY TICKET will be available for guests to enjoy. The ticket is part of a collaboration with restaurants and shops in the area recommended by BEAMS staff. The festival will be livestreamed so that those unable to attend the venues in person will still be able to enjoy! BEAMS is a company that loves music and wants to bring happiness to the people of the world with the power of music. Who are you most excited to see perform? Information
BEAMS MUSIC FESTIVAL 2022 ‘BE FES!!’
Dates/Locations/Times:
① July 5, 2022
Zepp Osaka Bayside
Doors Open 17:30, Show Starts 18:30, Show Ends 21:30
②2022年7月13日(水)
Zepp Nagoya
Doors Open 17:30, Show Starts 18:30, Show Ends 21:30
③2022年7月21日(木)
Zepp Sapporo
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30
④2022年8月2日(火)
Zepp Fukuoka
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30
⑤2022年8月10日(水)
Zepp Haneda(TOKYO)
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30Performers
Osaka: Nobelbright|chilldspot |nishina|Saki Misaka
Nagoya: Nulbarich|D.A.N.|BIM|mitsume
Sapporo: Tamio Okuda|Takuma (TAKUMA/10-FEET)| ReN
Fukuoka: OKAMOTO’S | Saucy Dog | w.o.d.
Haneda: Tokyo Ska Paradise Orchestra / Guest: Takao Tajima (Original Love)Details: https://www.beams.co.jp/special/befes/2022/
Ticket Preorders Open: March 31 – April 17 at 23:59
Tickets: https://w.pia.jp/s/befes22ofs/Official T-shirt: https://www.beams.co.jp/tag/top_211124_beams/
Streaming Channel: https://www.beams.co.jp/special/befes/2022/
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BEAMS COUTURE, a BEAMS label focused on upcycling and handmade items, has teamed up with sweets brand RURU MARY’S for a special apparel collaboration collection.
Dress
Knit Sweater
Bag (Large)
Bag (Small)
Pouch
Chocolate Sable
The iconic floral illustrations used in RURU MARY’S packaging appear throughout the collection. The tote bag and pouch are made of insulating material, perfect for carrying chocolates! Each item also comes with a tag featuring a special rose sticker.Information
RURU MARY’S ×BEAMS COUTURE
Running until February 14, 2022
Where to Buy: 44 locations nationwide
BEAMS Official Online Shop: https://www.beams.co.jp/beamscouture/ -
BEAMS Japan has collaborated with 13 businesses to develop nearly 100 unique products to highlight the wonders of Aomori Prefecture. Under the title ‘BEAMS EYE on AOMORI,’ these products are now available to purchase from the BEAMS Official Online Store. They will be available at the BEAMS Japan shop in Shinjuku starting January 19, 2022. BEAMS EYE on AOMORI Products at a Glance
BEAMS Japan travelled to Aomori to search for inspiration and to learn more about the prefecture famous for its blue skies and apple orchards. The areas rich nature and traditions come to life in this new line of merchandise, so why not enjoy some of these products for yourself? Information
BEAMS EYE on AOMORI
Running: December 20, 2021 – February 22, 2022
Where to Buy:
BEAMS Japan (3-32-6 Shinjuku, Shinjuku-ku, Tokyo)
January 19 – February 22, 2022
Hours: 11:00-20:00 *Hours are subject to change.
BEAMS Official Online Shop
December 20, 2021 – February 22, 2022
https://www.beams.co.jp/tag/211220_BJ_01/BEAMS Japan Taipei Pop-Up Shop
February 8 – February 22, 2022
Address: Taiwan Eslite Life Nanshi Store 1F, 14 Nanjing West Road, Zhongshan, Taipei
Special Website: https://www.beams.co.jp/special/teamjapan/aomori2/