The Harajuku-based brand KAWAII MONSTER CAFE has announced a traveling store, KAWAII MONSTER SHOP. As the project’s first event, a Halloween pop-up shop named ‘KAWAII MONSTER SHOP – Colorful Halloween’ will open for 10 days starting October 19 in the birthplace of the brand, Harajuku.

 

KAWAII MONSTER CAFE is an entertainment restaurant that embodies the vibe of Harajuku in Tokyo, a town that swallows fashion and culture from places around the world and reimagines them into unrestrained originality. Originally opened in 2015 and produced by artist Sebastian Masuda, the colorful and crazy space offered photogenic food and drinks, and guests were served by the iconic Monster Girls clad in future Harajuku fashion. It became a ‘new Tokyo landmark,’ attracting over 700,000 visitors from both Japan and abroad. Even after the restaurant closed in January 2021, its one-of-a-kind concept has lived on in pop-up shops, events, and collaborations with various brands and creators.

 

The pop-up shop, open in Harajuku for a limited time starting October 19, offers food and drinks, merchandise, special experiences, and photo spots themed around the spooky Halloween season. Additionally, a collaboration with the popular Harajuku accessory store 6%DOKIDOKI will be held from October 19-22. Colorful hair accessories will be on sale, and shop girls with Monster Girls makeup experience will be giving seasonal makeovers to visitors.

 

■FOOD & DRINK

During the first half of the event, the pop-up shop will be serving food made in collaboration with the hot dog specialty restaurant HOTDOG CAFE STAND STATION TOKYO. The limited-edition menu includes the crazy Monster Dog, consisting of a monster holding a sausage in its mouth, and the monstrous Philly Cheesesteak, made with juicy tenderloin and tons of cheese.

 

The second half of the event will feature the Colorful Pop Burger Blue Monster (Teriyaki Chicken) from KAWAII MONSTER CAFE’s popular menu, along with French Fries with Monster Dip served with five different colorful sauces. Visitors are welcome to get into the Halloween spirit by enjoying the Monster Float during the pop-up event.

<10/19~10/22 Exclusive Menu>
Monster Dog: ¥880 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO
Philly Cheesesteak: ¥1,350 (Tax Included) *In collaboration with HOTDOG CAFE STAND STATION TOKYO

 

<10/26~10/31 Exclusive Menu>
Colorful Pop Burger Blue Monster (Teriyaki Chicken): ¥1,200 (Tax Included)
French Fries with Monster Dip: ¥700 (Tax Included)

Monster Float: ¥800 [Rose/Passionfruit/Kyoho Grape]

 

■GOODS

New KAWAII MONSTER CAFE goods will make their first appearance at this pop-up shop! Guests can visit the Sweets Factory to create their own candy assortment by filling their favorite containers with chocolates, gummies, and other goodies. Harajuku Icing Cookies will also be available in collaboration with SHONPY, a popular cake shop. Be sure to grab some incredible souvenirs!

 

In addition, popular KAWAII MONSTER CAFE collaboration items from years past will be available, along with adorable plushies from the globally beloved brand Ty. Visitors can also snag some unique zipit pouches and flexible PLUS PLUS blocks starting October 26.

 

■EXPERIENCE

During the event, KAWAII MONSTER CAFE’s iconic Monster Girls and the character Choppy will greet guests and take photos, as well as shoot cute Halloween-inspired videos together. Visitors wishing to be transformed into Monster Girls themselves can speak to the store girls, clad in Decora fashion and rocking accessories from 6%DOKIDOKI. These ladies will provide POP Harajuku Monster makeovers featuring original tattoo stickers and unique hair accessories to get you ready for Halloween.

■PHOTO SPOT

At the event, guests will find the 3-meter tall Sweets Cake Balloon inspired by the Sweets-Go-Round Cake, the symbol of KAWAII MONSTER CAFE. Surrounded by colorful decorations and captivating monsters, visitors are sure to leave with plenty of special memories.

Guests of all ages are invited to spend the Halloween season surrounded by the unique wonders of Harajuku!

Last year, the HARAJUKU COLLECTIVE collaboration appeared at AF Gallery in Harajuku from August 10 until August 28, garnering massive acclaim from fans. The collection is now being sold at Shinsaibashi PARCO until March 12, 2023.

 

HARAJUKU COLLECTIVE is a Studio Ghibli-inspired apparel collection by the popular American counterculture chain Hot Topic. Bringing more Japanese culture to the ongoing Studio Ghibli collaboration launched in 2014, Hot Topic stores began selling original items produced by nine Japanese creators and brands, as well as some original American items produced by Hot Topic’s executive designers.

 

The lineup of Japan-original items includes T-shirts, tote bags, and other items featuring exclusive artwork by up-and-coming creators. These items depict beloved characters from Studio Ghibli’s works, as well as logos created for the collaboration. Fans won’t want to miss grabbing these unique items!

 

 

Details on the Previous HARAJUKU COLLECTIVE Pop-Up Store: https://www.moshimoshi-nippon.jp/ja/625747

Chogakusei is a vocalist who has attracted attention for the huge gap between the mysterious atmosphere of his Venetian mask and his aggressive voice. After releasing a single in January, the artist released his first full album Cho on February 15, 2023. We sat down to chat with Chogakusei about his current mental state as he continues to build serious momentum, and about his upcoming first solo concert scheduled for March at the Nippon Seinen-kan Hall.

 

 

The Theme of the 1st Album is ‘Diversity’

 

“The word ‘diversity’ can refer to utilizing elements from different people and cultures, but for the diversity used in this album, I focused more on breaking the rules and thinking outside of the box in a more general sense.”

 

“Since this is my first major album, I felt like it was the fulfillment of a promise. At the same time, I didn’t want to be bound by that feeling. As you listen to each track, I think you’ll find each of them very colorful. So many different people participated in writing the lyrics–for example, the song Ingel was written by Yu Shinda of BURG HAMBURG BURG, and the Vocaloid producers Surii and PinocchioP also contributed. I hope everyone who listens will take note of the diverse group of creators who worked on the album.”

 

Ingel – Music Video 

 

Heading Towards his First Solo Concert ‘School Admission Briefing’

 

−You have to admit, it’s a pretty unique title for a concert, isn’t it?

 

“Since this is my first live performance period, I wanted it to have the theme of a self-introduction, so ‘School Admission Briefing’ seemed to fit, given my name. It’s an unusual title, for sure. (Laugh) I hope fans who attend will feel what it’s like to be a Chogakusei (Super Student). The details of the show are still a secret, though!”

 

A Vocal Style Inspired by Fan Comments

 

–You’re popular for your deep, aggressive voice. How did your vocal style come about?

 

“Honestly, I decided on this style after reading comments from fans posted around the time I released my cover of the song Darling. That’s when I started posting on YouTube more frequently and I got a ton of feedback. Like, people would point out the parts they liked–the minute and the second. After scrolling through all of that, I decided on my current style. In a way, how I sing was completely created by the fans.”

 

−Tons of international fans have commented on your vocal style. What’s the secret of your popularity?

 

“I’d love to know myself! (Laugh) Please tell me! In my head, I know that I have this slightly rough, low voice that leads to a more masculine singing style. I also put a lot of thought into the costumes and makeup for each song, so a lot of comments tend to focus on that too. They like my style.”

 

“I want to try styles from around the world.”

 

“I’d like to try a ton of unique styles from around the world in the future, like Chinese and Arabic styles. I’m up for the challenge of representing different countries and cultures! I hope to incorporate ideas from fans around the world too, so leave them in the comments. I don’t care what language you speak, please tell me about your country and what you’d like to see!”

Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

 

FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

 

◆About the FRUITS ZIPPER Valentine Pop-Up Shop

When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

 

Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

◆Member Appearance Planned on Valentine’s Day

On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

 

Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

 

FRUITS ZIPPER Pop-Up Shop Exclusive Goods

Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)

Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)

Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

 

This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

 

Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

Standard Edition (Cover: Nagisa Saito)

Another Edition (Cover: FRUITS ZIPPER）

BAPE KIDS®︎ is celebrating its 16th anniversary with a wholesome new collaboration with illustrator Chocomoo! The artist has become popular around the world for his pop style, and this new collection is sure to have kids heading to school in style.

 

The new items are available for kids of all ages and include everything from T-shirts and sweatshirts to skirts and rompers.

 

The design also incorporates the classic APE HEAD from A BATHING APE®︎, the popular BABY MILO®︎ character, and Chocomoo’s heart character.

Chocomoo will participate in the special lookbook for this collaboration.

 

A triple collaboration with the popular zipper bag brand Pake®︎ is also underway. Some of the products will have special Pake®︎ packaging for a limited time.

 

The Chocomoo collaboration items will be available at authorized BAPE KIDS®︎ stores and the BAPE.COM web store starting December 17, 2022. 

FRUITS ZIPPER, an up-and-coming idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.” For the past year, the girls have been transmitting what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their growing fanbase.

 

Recently, we sat down with the members to chat about their first year as idols since debuting in April 2022.

 

ーWhat has the past year been like as members of FRUITS ZIPPER?

 

Manaka Mana

“The past year has been a year of love. I’ve learned so much about myself and see my own weaknesses more than I ever have before!

I’ve been able to encounter emotions I wasn’t even aware that I could, and I’ve even been able to recognize and verbalize a lot of new dreams and goals for the future!

Thank you so much!”

Noel Hayase

“The past year has been the most packed year of my life. There was something to do every single day–it was so hectic and so fun! I could only think about how thankful I was to be part of FRUITS ZIPPER. I’m sure that we’ve all become stronger over the past year, and I want to keep working hard and expanding our activities more in the coming years!”

 

Amane Tsukiashi

“Every day seemed to fly by. I met and talked with so many people, and I was finally able to do the job I had always dreamed of doing.”

ーYou performed in Thailand this year, highlighting your slogan of ‘From Harajuku to the World.’ Can you tell us any fun stories from that time?

 

Yui Sakurai

“I was so happy to see how many people knew about FRUITS ZIPPER–it was more than I could have ever imagined! So many fans told me how happy they were to meet me and it made me so thrilled!

There were some fans who came from Japan too, and they joined the Thai fans to become Team Yui! I really felt like we had shared Harajuku with the world at that moment. ♡

I hope that we’ll keep expanding this way and visiting fans around the world. 

It was such a warm and special day.”

Luna Nakagawa

“This was my first time performing overseas and I was nervous about how the audience would react. We weren’t well-known in Thailand, after all–but when we started singing Watashino Ichiban Kawaiitokoro, everyone sang along!

The concert was so warm and the fans were so sweet, I immediately forgot that it was my first big overseas performance. I was full of adrenaline and it just turned out to be so much fun.

That concert is still my best memory. I can’t wait to go back to Thailand to perform again.

Since our motto is ‘From Harajuku to the World,’ I hope that we can keep expanding to other countries soon!”

ーDo you have any goals for the next year in terms of overseas activities?

 

Suzuka Chinzei

“I want to do a European tour!

I’m still studying German, but I’d love to try out my communication skills! 🥺 (I guess I could do that here too, but…)”

Karen Matsumoto

“I want to be friends with more overseas fans! 💖

Honestly, I’d love to become like Kyary, an idol who is now recognized all over the world!”

ーGive a message to your fans both in Japan and abroad!

 

Manaka Mana

“In 2023, I hope that I can spend more time with fans from around the world in person! I want to become stronger and care for those important to me while growing my natural gifts!

I hope you’re all looking forwards to a powered-up FRUITS ZIPPER!

Let’s make 2023 a great one!” 🤍

Noel Hayase

“Even though we’ve only just debuted, we’ve already been so blessed, invited to perform in Thailand and to spend New Year’s Eve in Taiwan. How have we been abroad so many times already? I want to keep the momentum going, spread my wings and aim for an even bigger stage! To all the international fans, just wait! We’ll keep bringing Harajuku to the rest of the world!”

Many visiting Tokyo in the future will want to find the most kawaii spots imaginable, and we know just the girl to serve as a guide! In today’s special interview, we chatted with MIOCHIN to share her recommendations. If you haven’t seen her colorful pop pics on TikTok and Instagram, you’ll want to jump into the MIONOSEKAI!

 

Q. MIOCHIN, what store is a must-visit in Harajuku?

“That would be SUGAR HIGH at Harajuku Alta! You can find colorful sweets and cute goods from all over the world. I always stop by when I have time because they have popular snacks I’ve seen on TikTok, tons of jewelry, and things I can use every day♪

It’s also a really good spot for buying small souvenirs and gifts for people!★”

 

Q. What store in Tokyo really embodies your personal worldview?

“The minacute CONCEPT STORE at Ikebukuro Sunshine City. I’m actually the store’s producer!★

Not only did I design this shop, but I’m also selling cute accessories in collaboration with minacute!!”

“The store feels like a big toy box and it’s filled with so many items that kids would love. Not only that–you can find popular brands from around the world and tons of sparkle too★

We also hold workshops and events on weekends, so please come visit!♪★”

 

Q. What’s your go-to Kawaii Spot?

(The HARAJUKU Room)

“If you’re looking to surround yourself with everything cute, it’s all about MOSHI MOSHI ROOMS! Each room is perfect for snapping photos–I’ve visited so many times for parties and photo shoots★

There are four rooms: DOSKOI, HARAJUKU, ORIGAMI, and SAKURA, and each has a uniquely cute interior♪ If you’re planning on staying the night in Harajuku, be sure to check it out!”

 

Q. Where can the readers find cute clothes like the ones found in your wardrobe?

(Skirt, Jacket: grapefruitmoon)

“Check out grapefruitmoon, a vintage clothing store. They have so many neat items from the 60s to the 80s, and the designs and shapes are so unique. I’d recommend browsing their retro dresses and funky bottoms★Whether you’re into more monotone fashion or something more flashy and bright, you’ll find it!♪”

 

Q. Where do you buy your makeup?

“ANNA SUI. I just can’t get enough of the brand’s vision, and the cosmetics are really one-of-a-kind. Honestly, I buy most of them–I especially love the perfumes. I love the scents and the designs are just too damn cute! It’s my favorite collection.”

 

Q. To wrap things up, do you have a message to readers coming to Japan in the future?

“I’m so glad that so many people are interested in Japan. I post so many colorful things on social media and always want to share Japanese culture with the world!♪

There are so many interesting places that you can only find here, and fascinating activities that you have to visit to enjoy!

I hope you’ll come enjoy our food, fashion, and sightseeing spots. And don’t forget to shop for some kawaii goods!★

And I hope that once you do, you’ll love Japan even more!”

 

PROFILE: MIOCHIN

Active as an illustrator, TikToker, and streamer, MIOCHIN is known for her colorful pop world MIONOSEKAI. She has fans young and old from around the world and often broadcasts on YouTube and TikTok, recently attracting attention for her duet videos on the latter. Her original videos focus on everything from makeup and art to impressions. 

Instagram: https://www.instagram.com/dtdq2828/

TikTok: https://www.tiktok.com/@mionosekai

YouTube: https://www.youtube.com/channel/UCnyOak5Hd4WG0oLECz6L0Og

Twitter: https://twitter.com/dtdq2828

FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” Ready to transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase, the group consists of seven members: Amane Tsukiashi, Suzuka Chinzei, Yui Sakurai, Luna Nakagawa, Mana Manaka, Karen Matsumoto, and Noel Hayase.

 

A while back in Report #12, we chatted with Karen Matsumoto, Yui Sakurai, and Luna Nakagawa about their makeup routine and tips. This time, we’re asking Noel Hayase, Suzuka Chinzei, Mana Manaka, and Amane Tsukiashi to share their thoughts on makeup!

 

Tell us about your favorite lipsticks and what makes them special!

－Noel Hayase

When I do my own makeup, I use b idol’s Glossy Lip No. 08 and then layer PERIPERA’s G Tint No. 06 on the inside. I’ve tried so many b idol lipsticks and I finally found one that matches my skin color perfectly. The tinted one was a gift but I love applying it on the inside of my lips–it gives this neat blood-colored look. It also doesn’t fade which is awesome.

 

－Suzuka Chinzei

I like THREE Lyrical Lipstick Bloom 11 RUN FREE. 

The texture is soft, the color doesn’t fade, and the color is really cute. When I found it, I was so thrilled–it was the exact color I was looking for. Seriously, it’s the best lipstick! It’s honestly all I use in fall and winter♡

 

－Mana Manaka

Jill Stuart’s lip oil!

We call the people who support us Soragumi, and some of them gave us these gifts along with letters and flowers after our first solo concert. We were so happy☁️

I love the colors and the cloth wrapping, but I feel like it would be such a waste if I ran out so I only carry them as good luck charms. (Laugh)

 

－Amane Tsukiashi

DIOR ADDICT 524 DIORETTE

DIOR ADDICT Maximizer 103 Pure Gold (This one was a gift🙇‍♂️) 

04 rom&nd Dewiful Water Tint

I have so many favorite lipsticks, but lately I’ve been into layering this shimmery gold maximizer with brown, orange, red, and darker lip shades. It’s really cute!🤍

 

What do you use for your foundation?

－Noel Hayase

I don’t put a lot on my skin, but I do apply a makeup primer called UV Idea XL Protection Tone-Up by La Roche-Posay first. After that, I use Dior Skin Forever Skin Correct Concealer to hide dark circles and redness. That’s all!

 

－Suzuka Chinzei

I moisturize with VT’s CICA cream. Depending on the weather, I’ll apply Chant a Charm sunscreen followed by The Skin Minimalist by Decorte. I put on powder last. I use CANMAKE’s Secret Beauty Powder or Elegance’s La Poudre Haute Nuance. No foundation for me!

 

－Mana Manaka

These were also gifts, but I use Lunasol sunscreen, Dior primer, and foundation!

The bottle is really beautiful, with the engraving…❤️

I ran out of powder when I was in Thailand recently, so I’m just using what I bought locally!

I don’t know if it’s because it’s makeup from a really hot country, but it goes on so smoothly that it doesn’t feel sticky at all, even with a mask on. I’ve been using it even after I got back to Japan!

 

－Amane Tsukiashi

CHANEL Base Hydra Luminere

(I might upgrade.)

CHANEL Fluid Foundation de CHANEL B10

Dior Forever Skin Correct Concealer 0N

SUQQU Oil Rich Glow Loose Powder

clé de peau BEAUTÉ LE REHAUSSEUR D’ÉCLAT 105 (This was a gift! 🙇‍♂️)

 

What do you typically do when it comes to skincare?

－Noel Hayase

First, I use &honey cleansing balm to remove my makeup. When I heard that you could cleanse and wash your face at the same time, I gave it a try and it was amazing, so I’m never going back. After my bath and before putting on my makeup, I use a complete skin care set like La Roche-Posay’s skincare set, which includes mist lotion, toner, and skin cream. It’s not cheap, but since I started using it my skin feels so incredible. Remember to always buy products depending on what kind of skin you have!

 

－Suzuka Chinzei

Before makeup in the morning, I always cleanse with Bioderma. If I don’t feel moisturized enough, I apply a lotion emulsion. After cleansing at night, I use Bioderma again and then a toner emulsion. Sometimes I like doing face masks, and when I do, I use Mediplorer’s CO2 Sheet Mask. It was recommended to me by someone with really beautiful skin and it’s amazing. I also use a Cell Cure. It’s crazy after how much dirt it removes. (Laugh)

 

－Mana Manaka

I use lotion, then a face mask, then a serum!

When I used the MediHeal mask that Luna recommended, I was so surprised at how good it was that I started buying and trying tons of different masks.

I’m trying different things to see what fits and what doesn’t, and lately I’ve been buying a lot of Korean masks.

 

－Amane Tsukiashi

I haven’t been doing much skincare, but I have been moisturizing a lot lately since my skin gets super dry. On some days I’ll do a face mask and use steam. On the day before an important photo shoot, I use my favorite CellCure 4t Plus.

 

Oh no! You’re running late! You only have time to apply one product! What part of your face will you focus on and why?

－Noel Hayase

I’d only do eye makeup. In this day and age, everyone wears masks, so when you meet someone, you always make eye contact, right? Besides, if it’s just eye makeup, I can get by without base makeup, and I can do the rest of my makeup whenever. (Laugh)

 

－Suzuka Chinzei

I just need sunscreen!

Sunscreen is life. It’s so important!

Starting when I was in junior high, my parents told me to wear sunscreen, so I can’t imagine not doing it now. No matter how busy I am, I put on sunscreen, even while walking to the station.

I was on the track team in junior high and I’d put some on every 30 minutes. 

At the time I thought it was so annoying, but now I’m so glad my mom told me to do it. 

(Strangely enough, my mom doesn’t wear sunscreen at all.)

 

－Mana Manaka

On days when I actually have a whole day off or if I’m just at rehearsal, I don’t wear makeup. I hide behind a mask and a hat! (Laugh)

If I use anything at all, it’s sunscreen or foundation with sunscreen in it.

It covers my eyebrows and eyes so much that I can’t see at all, but I do want to prevent spots!!! (Laugh)

 

－Amane Tsukiashi

Eyes!

I always think that wearing eye makeup makes a huge difference. 

I’d want to do my eyebrows too, but at least I can hide them with my bangs. Eyes it is!

 

“Japan is such an interesting country, where so many cultures blend and evolve.”

 

Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world. Recently, we launched a new interview series with foreign influencers active in Japan, and for the third edition, we’re chatting with Zhu Zhu! A popular influencer with over 2 million followers on Weibo, Zhu Zhu claims that since coming to Japan, her fashion has become ‘softer.’ We sat down to ask her what kind of Kawaii she’s found in Japan.

Q. Why did you first come to Japan?

“In 2013, I moved to Japan with my family because Beijing’s air pollution had become really bad. It’s already been nine years!”

 

Zhu Zhu when she first came to Japan

 

Q. When you first arrived in Japan, what surprised you?

“When I first came to Japan, what really surprised me was the wide use of the word ‘kawaii.’ It’s so interesting that literally anything can be called kawaii. Sure, it makes sense to call girls, animals, or clothes cute, but in Japan, people call things cute that people in other countries would never refer to in that way. I mean, I think calling things ‘cute’ when you mean ‘good’ is something really commonplace here. (laugh)” 

 

Q. Tell us what you find the most Kawaii in Japan!

“There are so many cute things in Japan, but I think that the sweets take the cake. I was surprised by how small they are unlike in other countries. And there are so many kinds! Cakes, baked goods, wagashi, they’re all so incredibly kawaii!”

 

Q. How did your encounter with Kawaii culture in Japan change you?

“Since I first came into contact with the Japanese version of kawaii, I think my style has become softer. When I was overseas, I typically just worse really simple outfits and makeup, but now, I’m always conscious of looking girly and cute.”

 

Q.In Japan, what are you interested in right now? Where do you want to visit in the future?

“I recently read an article about Yufuin Floral Village, which is England-inspired. It looks so cute and I really want to go!”

 

Q. Do you have anything to say to our readers who want to visit Japan in the future?

“Japan is such an interesting country, where so many cultures blend and evolve. No matter how many times you visit, you can always find something new. Please visit!”

 

Zhu Zhu Profile

An influencer from China with 2 million followers on Weibo. Nicknamed “Big Cousin” on social media, she has been a favorite of many Japanese brands for years. Since moving to Japan, Zhu Zhu has actively shared fashion, beauty, travel, and food posts on social media. In addition to appearing on TV and in magazines, she has collaborated with a number of major Japanese apparel and cosmetics companies. 

FRUITS ZIPPER, a new idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.”

 

This summer, the group’s track Watashino Ichiban Kawaiitokoro took off on TikTok with the music video racking up over 500 million plays, propelling the girls into the idol spotlight. Along with regular monthly performances, tickets for the girl’s first solo concert in September and their second solo concert in November were sold out immediately. FRUITS ZIPPER is scheduled to go on tour in Tokyo, Nagoya, and Osaka in February 2023, and even the fashion industry has become obsessed, with the group serving as the seasonal ambassadors for Samantha Vega starting in August 2022.

 

Only six months after its debut, the members of FRUITS ZIPPER are already taking their first steps outside of Harajuku. Their first overseas trip was to Thailand, called the land of smiles. 

 

FRUITS ZIPPER performed as one of more than 50 artists representing Thailand and Japan at the THAI-JAPAN ICONIC MUSIC FEST 2022 from October 21 to October 23. The music festival was held to commemorate the 135th anniversary of diplomatic relations between Thailand and Japan.

 

Four different stages were set up during the event, and FRUITS ZIPPER managed to attract fans not only from Japan, but from Thailand, Malaysia, Hong Kong, Myanmar, the Philippines, and other Asian countries. Many guests even knew the choreography to a number of FRUITS ZIPPER songs, including, of course, Watashino Ichiban Kawaiitokoro. The audience was thrilled when the members addressed them in Thai, and a collaboration interview video shot with local idols was also taken. It’s now available on FRUITS ZIPPER’s TikTok channel, so check it out!

 

We sat down with the seven members of FRUITS ZIPPER to hear about their best memories from Thailand!

 

 

-How did you feel about your first overseas trip to Thailand?

 

Noel Hayase

“It was our first time performing in Thailand. Not many people knew who we were and we were far away from home, but people welcomed us with open arms. So many people came to watch us, and I was happy to see the audience dancing along to the songs!”

 

Yui Sakurai

“When I became an idol two years ago, Thai fans really supported me. Back then, I told them I’d love to come to see them, but I never got the chance.

I’m happy that I was about to finally achieve that goal, or my dream, I guess, of going to Thailand to meet all of those fans. There were so many more people waiting for me than I could have imagined, and even though we couldn’t communicate very well with the language barrier, we could easily communicate through music. I was so happy.”

 

Karen Matsumoto

“So many non-Japanese fans came out to support us! Even though they didn’t speak Japanese, they did their best to tell us they were rooting for us, and that they loved us. I was so happy, I can’t wait to go back!”

 

Mana Manaka

“This was my first visit to Thailand, and part of me felt a little uneasy since everything felt so different when compared to live shows in Japan. I was allowed to take pictures and to really use my voice, and the stage configuration was really confusing. But everyone in Thailand was super welcoming and kind, and I was so happy to see them trying to learn Japanese. They’d listen to me talk and nod, looking me in the eyes, even if they didn’t understand what I was saying. It was a wonderful trip that reminded me how excited I am to travel abroad. I hope I can see everyone in Thailand again, thank you so much!”

 

Luna Nakagawa

“Even though I’ve been an idol for a while, this was my first trip overseas. Going to Thailand had always been a dream of mine, but at the same time, I was nervous. I didn’t know what kind of fans I’d find there, or if there would be any fans at all. But the Thai people were so unbelievably kind.

During our performance, a girl held up a board that said ‘Lunapi’ and waved a purple penlight. She shouted that she was looking so forward to meeting me, and it made me so happy.

We started to share information with the Thai people after our performance was decided, but it seemed that they had known about us before that. I felt that so many people had been excited about coming to see us, and now I just want to go to Thailand again to see everyone a second time. Kob kun kaa!”

 

Amane Tsukiashi

“This was the first time I had visited Thailand, and I thought it was so beautiful. Seeing ICONSIAM was unbelievable–the biggest building I’d ever seen! I was so happy to see the fans, and so many told me that they had been waiting to meet us. Thank you so much.”

 

Suzuka Chinzei

“Before going to Thailand, I wondered how many local people knew about FRUITS ZIPPER and how many would actually come to see us. When we actually took the stage on the first day, there were so many Thai people, and Japanese people too! Since I was able to use my voice to the fullest in Thailand, I was thrilled when the audience could sing along with the ‘Ne, ne, ne’ part in Watashino Ichiban Kawaiitokoro! This live show was so unique to Thailand, and it felt so much freer than live shows are in Japan right now with all the restrictions. Since there was a language barrier, I wanted to put all of my feelings and emotions into my performance. I felt like I could communicate with the audience with my eyes, and those three days of performances were so unforgettable. We’ll be back and we’ll be even stronger, so wait for us until then! Kob kun kaa!”

 

FRUITS ZIPPER is on course to become a smash hit not only in Japan, but around the world.

 

The global online fashion brand SHEIN has become wildly popular, shipping goods to over 150 countries. The world’s first permanent brick-and-mortar SHEIN store will open in Harajuku, Tokyo on November 13, 2022, displaying popular styles and items perfect for the Japanese market. All items on display will be available for purchase on the official SHEIN app simply by scanning the QR code on the tag. While items won’t be available to purchase in-store, the location will be a place where curious customers can try things on and explore new trends. The store has two floors and carries women’s and men’s wear, as well as kids’ wear, pet goods, and accessories. In addition to standard fitting rooms, there will also be a photo booth and SHEIN gacha machine!

 

This summer, the brand held its first pop-up event in Japan, traveling to five cities over two days. In October 2022, the three-month-long SHEIN POPUP OSAKA event invited customers could try on clothes and discover new styles.

 

 “SHEIN TOKYO is planning to hold a number of events to make the SHEIN brand more familiar to new customers. Please visit us and enjoy perusing our reasonably priced but high-quality items,” an official comment reads.