‘Perfume Closet’ Pop-Up Shop to Open at Laforet Harajuku

29.November.2018 | FASHION / MUSIC

The CONTAINER on the 2nd floor of Laforet Harajuku is raising Christmas spirits this year with a range of pop-up shops. The first to open will be  from J-pop trio Perfume who will promote their Perfume Closet fashion project from December 4 to 13.

 

Following this, another shop called mt store at Laforet Harajuku will run from December 14 and 26 to celebrate Laforet Harajuku’s 40th anniversary and mt10’s 10th anniversary. Expect to get your hands on lots of Christmas themed gifts and decorations.

Perfume Closet is a fashion project that began from a proposal to create clothes that connect with fans through Perfume’s music. The concept behind the items in the line-up serves to give people the courage to take that necessary step forward and to support them.

This marks the third appearance of the pop-up shop which promises to be bigger than those before it. They will sell items that draw inspiration from the iconic outfits that a-chan, NOCCHi and KASHIYUKA wear in their music videos.

And for this holiday season only, Perfume Closet socks will come in special Christmas packaging. The shop will be decorated with visual panels of the members and there’ll be a spot to take photos too.

The mt store at Laforet HARAJUKU pop-up shop will sell a whole range of original Laforet Harajuku and Christmas masking tape. The shop, too, will be decorated with masking tape.

 

Feel the Christmas spirit by getting your hands on some limited edition items at the Perfume Closet and mt x Laforet pop-up shops!

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    28.January.2023 | FASHION / SPOT

    Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

     

    FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

     

    ◆About the FRUITS ZIPPER Valentine Pop-Up Shop

    When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

     

    Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

    ◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

    Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

    ◆Member Appearance Planned on Valentine’s Day

    On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

     

    Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

     

    FRUITS ZIPPER Pop-Up Shop Exclusive Goods


    Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)


    Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)


    Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

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    24.May.2022 | MUSIC

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    The song was used for the Harajuku Grand Bazaar held at the end of January 2022. The theme of the track is ‘shopping addiction,’ and has a different sound than TSUBAME’s previous track HELLO NEW WORLD.


    The artwork is by yasudatakahiro, an art director who has worked on various projects for NIKE, FamilyMart, and Red Bull’s ‘RASEN.’ The music video is by kanta mochida, who also works on TOKYO HEALTH CLUB and PLEATS PLEASE ISSEY MIYAKE videos. Both artists are close friends with TSUBAME.

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    03.April.2022 | ANIME&GAME / FASHION

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    This light scent was inspired by Ranma Saotome.
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    Top Notes: Citron, Blueberry
    Middle Notes: Jasmine, Bamboo, White Rose
    Base Notes: Cedar, Amber, Musk

    Ranma 1/2 Eau de Parfum – Ranma

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    The strong aroma of blackcurrant and blueberry slowly give way to a deeper scent of musk and moss. 

    Top Notes: Black Currant, Grapefruit Zest, White Flowers
    Middle Notes: Blackberry, Whitewood, Jasmine
    Base Notes: Musk, Moss, Grass

    Ranma 1/2 Eau de Parfum – Akane Tendo

    This cute fragrance was inspired by the girly Akane Tendo, who is both strong and adorable.
    The exotic and sweet fragrance transforms into a graceful and feminine scent blending rose and tuberose. 

    Top Notes: Ylang-Ylang, Violet, Peach Nectar
    Middle Notes: Rose, Tuberose, Cashmere Wood
    Base Notes: Amber, Cedar, Powdery Musk

    Ranma 1/2 Eau de Parfum – Shampoo

    This sexy fragrance was inspired by the gorgeous Shampoo.
    The gorgeous, feminine scent combining fruity and floral notes represents the character’s naivete. 

    Top Notes: Bergamot, Grapefruit, Peach
    Middle Notes: Peony, Rose, Magnolia, Violet
    Base Notes: Vanilla, Cedar

    Ranma 1/2 Eau de Parfum – Ryoga Hibiki

    This commanding fragrance was inspired by the powerful Ryoga Hibiki. 
    The perfume includes robust notes of jasmine and lily of the valley for a one-of-a-kind scent.

    Top Notes: Lily of the Valley, Gardenia
    Middle Notes: Bergamot, Jasmine
    Base Notes: White Musk

    Ranma 1/2 Eau de Parfum – Mousse

    Mousse inspired this more traditional floral perfume.
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    Middle Notes: Iris, white musk
    Base Notes: Patchouli, Amber, Vetiver

    ©高橋留美子/小学館

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    16.March.2022 | FASHION / FOOD / SPOT

    From March 12 until April 3, chocolate lovers will want to visit Laforet Harajuku! 30 different stores are celebrating the 95th anniversary of Meiji Milk Chocolate with over 80 new pieces of collaborative apparel, toys, and snacks.

     

    Collaboration Items at a Glance

     

     

    Laforet Staff in Unique Collaboration Outfits

     

    Wind and Sea Pop-up Shop

     

    Laforet Harajuku continues to be a place to discover local fashion and culture. Meiji spearheaded this collaboration after realizing the potential to create new and exciting pieces for fashionable chocolate lovers to enjoy! A wide range of products from clothing to chocolate block-shaped home goods are available now, along with Meiji White Chocolate and Meiji Black Chocolate items!



    A Wind and Sea pop-up shop will open for the first time at Laforet Harajuku during the event and will also be selling chocolate-themed items. Fashion model and YouTuber Noah Sato will also be featured in event ads as a Meiji Chocolate ambassador! Those purchasing collaboration items will receive a special Meiji Chocolate bar in unique packaging while supplies last.

  • Perfume Releases ‘Flow,’ the Theme Song for the TBS Drama ‘Fight Song’

    11.March.2022 | MUSIC

    Perfume’s Flow, the theme song for the TBS Tuesday drama series ‘Fight Song,’ was released on streaming services on March 9, 2022.

     

    The four-track single also includes Mawaru Kagami, which was performed at ‘Perfume LIVE 2021 [Polygon Wave]’ last August.

     

     

    Perfume also announced that they would release a new album in the summer of 2022, four years after their last album, Future Pop. Be sure to listen to the song on your favorite music service!

  • Perfume Surprises Fans with Appearance at Perfume Closet Laforet Harajuku Pop-up Shop

    09.March.2022 | FASHION / SPOT

    The sixth piece of apparel in the Perfume Closet fashion project officially went on sale on March 1, and the popular Fashion Truck pop-up store has made a comeback after being introduced last spring. The truck will travel to seven cities across Japan carrying new items.

     

     

    With fans already excited, the three members of Perfume decided to surprise everyone by appearing at the Laforet Harajuku pop-up shop! Appearing on stage, each wore a new item and took selfies with their cell phones before strolling around the store and chatting with customers. Perfume also autographed the truck’s interior and wrote personal messages.

     

    The members on the second floor of the CONTAINER store. On display are costumes worn by Perfume while performing Polygon Wave.

    Perfume in front of the fashion truck set up in front of the store.

     

    The girls pose with items from the collaboration menu at Laforet Harajuku.

     

     

    Participating restaurants at Laforet Harajuku are offering Perfume-themed menu items for a limited time. Guests buying select items will receive a special Perfume lunch mat!

     

    Which Perfume track is your favorite?

  • Perfume’s Fashion Project ‘Perfume Closet’ to Get Limited Time Pop-up Store for 6th Collection

    24.February.2022 | FASHION

    In January, Perfume held ‘Perfume LIVE 2022 Polygon Wave,’ an encore of the concert they held in August 2021. Massively popular with fans around the world, the three-member girls techno-pop unit continues to impress year after year. On March 9, 2022, they will release their new track Flow, the theme of the TBS Tuesday drama series ‘Fight Song.’ On February 21, the 6th Perfume Closet apparel collection was announced on the official Perfume website and the A! SMART Online Store.

     

    Merchandise at a Glance

     

    Laforet Harajuku x Perfume Closet Collaboration Menu

     Chipoon Soy Milk Noodles with Hiroshima Lemon

    MILKMILKMILK! Perfume Closet Gradient Soda/Perfume Closet Milk Ice Cream

    ovgo B.A.K.E.R Meiji St. Salty Chocolate

    Cafe Crepe – Banana, Chocolate, and Fresh Cream / Fermented Butter & Vanilla Sugar / Avocado Shrimp Salad



    The 6th apparel line features items inspired by Perfume’s on-stage costumes. The new pieces focus on three songs in particular–Polygon Wave, Rebirth, and If you wanna. Made popular during the reveal of the Perfume Closet project, the pop-up fashion truck will return for this new release! At the pop-up store, fans can see the actual costumes worn in the Polygon Wave video on display for the first time.

     

    At Laforet Harajuku, Perfume Closet will collaborate with participating restaurants to create a limited-time menu inspired by the pop group. Which dish looks the tastiest?

  • Midnight Maiden War Film Collaborates with Laforet Harajuku on New Campaign

    11.January.2022 | MOVIE / SPOT

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    During the campaign period, flyers will be handed out at the event space which will contain ‘morning ticket vouchers,’ a 10% coupon that can be used at LAFORET GRAND BAZAR from January 22 until January 30, 2022. 


    Midnight Maiden War‘ is based on the popular novel by F and tells the story of a university student named Ren Nagase who has no friends, no girlfriend, and no dreams. Working hard as a day laborer at a construction site, he meets two mysterious strangers who surprise him with a new goal–destroy Tokyo. 

     

    ©2022『真夜中乙女戦争』製作委員会

  • Apparel Brand KANGOL Releases Tokyo Revengers Collab Collection

    23.December.2021 | Uncategorized

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    Hoodie Parka

    Long Sleeve T-Shirt

    Sweatpants

     

    KANGOL originated in the United Kingdom in 1938 and is recognizable by street fashion fans around the world by its trademark kangaroo logo. 


    This lineup blends popular street trends with the smash-hit series Tokyo Revengers and will only be available for a limited time. 

     

  • Perfume Release First EP Titled “Polygon Wave EP”

    30.September.2021 | MUSIC

    Perfume’s first EP, ‘Polygon Wave EP,’ was released on September 22 2021.

     

    Perfume ‘Polygon Wave’

     

    The EP is titled ‘Polygon Wave’ after the song, which has been used as the theme song for the Amazon Original show The Masked Singer. The EP is composed of seven songs; ‘Polygon Wave,’ a ‘Polygon Wave’ remix, the instrumental, and a selection of other songs, including ‘System Reboot,’ which was shown in the opening of the ‘Perfume LIVE 2022 [Polygon Wave]’ concert, held in August 2021. 

     

    The First Limited Edition contains footage of all 10 songs from ‘Perfume Imaginary Museum “Time Warp,”‘ as shown at the ‘POP (Perfume Online Present) Festival,’ which was held online in September 2020 to mark the 15th anniversary of the groups major debut and the 20th anniversary of their formation. 

    In addition, you can also listen to two commentary tracks – One with the members, and one with Rhizomatiks’ Manabe Daito, who was in charge of the technical direction on stage.

     

    You’ll have technopop on loop with the new ‘Polygon Wave EP!’

     

     

  • #MissDior Art Event Held to Comemorate New Fragrance In Omotesando, Tokyo

    22.August.2021 | FASHION / SPOT

    Miss Dior, the fragrance and maison first started in 1947, is being reborn thanks to Dior perfume creator Francois Demachy.

     

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    Kojin Haruka: Reflectwo for Miss Dior 2021

    Pop Up Store MISS DIOR MILLEFIORI GARDEN

     

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    A special film that delves into the history and charm of MSS DIOR will be screened at the exhibition, narrated by DIOR beauty ambassador Yoshizawa Ryo, who will guide you through the glamorous world of MISS DIOR.

     

    You mustn’t miss the livestream with DIOR ambassador Araki Yuko, who will be attending the event via livestream to introduce the wonders of the new MISS DIOR. The stream will start on August 31 at 20:30.

     

    Why not check out this flower-filled event where you can immerse yourself in the world of MISS DIOR for yourself?

  • Perfume To Release Second Series Of Imaginary Museum “Time Warp” NFT Artwork

    19.August.2021 | MUSIC

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    Seven new Perfume NFT art pieces by live music video producer Rhizomatiks

    Similar to last time, the NFTs will be unveiled at the P.O.P Festival (Perfume Online Present Festival), held to commemorate the 20th anniversary of the groups debut and the 15th anniversary of their major debut. The works are based on data from the Imaginary Museum “Time Warp” performance.

     

    The three Perfume members’ iconic poses, as choreographed by MIKIKO, were transformed into 3D data, becoming a huge topic even during the initial NFT release.

     

    Rhizomatiks, who participated in the video production of the Perfume LIVE 2021 [polygon wave] (Pia Arena MM), have produced seven variations of 3D NFT art.

     

    *A PoS consensus algorithm and Polygon are being used to reduce any environmental impact. The NFT art will be released on Rhizomatiks NFT marketplace NFT Experiment.

     

    What is NFT art?

    NFT (Non-Fungible Token) refers to a piece of digital artwork whose value is guaranteed by its permeance, originality, and interoperability.

    It is also referred to as CryptoArt.

    It started growing in popularity during Summer 2019, but due to Covid-19 the movement has taken off globally, with hefty amounts of money being exchanged through the medium.

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