With a slice of lime, the style of drinking Corona Extra is beloved by people all over the world. “Corona Winter Escape” is a brand campaign to promote enjoying winter with Corona’s platform, “This is Living”.
”CORONA WINTER SAUNA SHIMOKITAZAWA” is an enjoyable outdoor winter sauna in the city opening at Shimokitazawa Cage, and “CORONA ESCAPE” is a bar in the snow at an altitude of 1,450m in Hakuba, Nagano prefecture.
“CORONA WINTER SAUNA SHIMOKITAZAWA” is the second year of an outdoor sauna event. It is an authentic Finnish “löyly“ sauna in a tent, paired with outdoor baths to cool yourself down, located in the center of Shimokitazawa. A Finnish sauna, cool water bath and fresh air is a great combination to enhance your mind and body and then enjoy an ice cold Corona Extra to experience a “Winter Escape”. In collaboration with Keio Dentetsu, this event will be open for 2 months from the 19th of January (Sat) to the 17th of March (Sun).
The “CORONA ESCAPE BAR” and “CORONA ESCAPE TERRACE” located in Hakuba, Nagano prefecture is the 4th year and a familiar event of Corona winter campaign.
Cool down after winter sports with a refreshing Corona Extra in your hand while enjoying the incredible snow covered vista of the Northern Japan Alps mountains. You can experience a relaxing time admiring the sunset over this winter wonderland.
Enjoy special winter experience together with CORONA.
Information
CORONA WINTER SAUNA SHIMOKITAZAWA
Date: January 19th(Sat)- March 17th(Sun), 2019
Location: Keio-Inokashira line Koka-Shita,2-6-2 Kitazawa Setagaya-ku Tokyo
Access: 3 minutes walk from Shimokitazawa station, Keio- Inokashira line, Odakyu line.
Time: 112:00-13:30(only weekends and holidays) 214:00-15:30 316:00-17:30 418:00-19:30 520:00-21:30
※ An event ticket is valid for only one time period above
※ Requires an ID-check (age verification) at the entrance
Price: weekday23- ¥3,000, weekday45, weekend and holidays-¥3,500
Including one drink and one towel/ bath robe is available for women only/ please bring your own bathing suit
Capacity: 40 persons for each time period Tickets sales from December 17th(Mon),2018 URL:sauna.s-cage.com
CORONA ESCAPE TERRACE
Date: December 22th(Sat),2018 – March 31th(Sun) 2019
Open: 11:00- 15:30 ※No extended business hours for this season. ※May be changed without notice depending on the weather and snowfall.
Location: Hakuba Happo-One Snow Resort, Usagidaira terrace(4487-12 Ooaza Hokujo, Hakuba-mura, Kita-Azumino-gun, Nagano)
Access: Happo-One gondola lift “Adam”, Sancho station
CORONA ESCAPE BAR
Date: December 25th(Tue),2018 – March 31th(Sun),2019
Open: 11:00- 15:00 ※May be changed without notice depending on snowfall Location: Hakuba47 WINTER SPORTS PARK(24196-47 Kamishiro, Hakuba-mura, Kita-Azumino-gun, Nagano)
Access: near the exit of Quad Lift Line-C
CORONA WINTER ESCAPE: http://corona-extra.jp/event/corona-winter/
CORONA WINTER SAUNA SHIMOKITAZAWA: sauna.s-cage.com
RELATED ENTRIES
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Starting February 1, 2023, visitors to Nagano will be able to experience an unforgettable winter experience at Hoshino Resorts KAI Alps. The Kamakura Footbath will invite guests to soak their feet in a warm bath as they sit in a traditional Japanese igloo while sipping local amazake and enjoying the snowy scenery.
Soak your Feet Inside a Hot Footbath Inside a Kamakura
During February when snowfall is the heaviest, these kamakura, or igloos, can be spotted in the hotel’s courtyard. A private footbath is available inside each structure, which will keep guests from experiencing the cold wind. According to many, having a cool body and warm feet is the perfect recipe for a good night’s sleep and good health. Taste Amazake from a Local Brewery
Kurazukuri Amazake is brewed at Hokuan Brewery in Omachi, Nagano. Made exclusively from home-grown, expertly polished sake rice, the sweet beverage has a delicate flavor similar to wagashi. Why not warm your body from the inside out with this traditional drink? Enjoy the Winter Landscape Illuminated by Bamboo Lights
Around each kamakura are a sea of bamboo lanterns, popular in the area. Guests can gaze out at the cold winter landscape beneath the awesome peaks of the Japanese Alps while pondering what the spring will bring. Information
Kamakura Footbath
Running: February 1 – 28, 2023
Price: ¥2,000 (Tax Included)
Reservations: https://hoshinoresorts.com/ja/hotels/kaialps/activities/9929/*Reservations are required by noon the day before.
Time Slots: 18:00-18:45 / 19:00-19:45 / 20:00-20:45Capacity: Up to 3 guests per session
*Must be staying at the hotel.
**Bookings may be canceled due to weather. -
FUN’S PROJECT, a creator co-creation service operated by Dai Nippon Printing, has opened a limited-time pop-up store inspired by Hatsune Miku’s Mikaeri Bijin, or head-turning beauty, at the Tsutaya Bookstore in Shimokitazawa until October 30! Guests can buy exclusive goods at the shop, with several incredible works on display. While Hatsune Miku has a famous song titled Mikaeri Bijin, the shop is also paying homage to the 150th anniversary of the Tokyo National Museum’s initiative to restore the original 17th-century Mikaeri Bijin ukiyo-e print by Hishikawa Moronobu and the Dancing haniwa, a pair of terracotta figures believed to have been made in the 6th century. A massive tapestry featuring Hatsune Miku looking elegantly over her shoulder was shown off at the National Museum for a limited time, receiving positive reviews. The illustrator, Rella, will have drawings and a personal interview on display, and a portion of the proceeds from merchandise sales will be used to repair important cultural assets. Why not come grab a few unique items while you can for a good cause?
Information
Mikaeri Bijin Miku Pop-up Store
Running: October 7 – October 30, 2022 / 9:00-22:00
Venue: TSUTAYA BOOKSTORE Shimokitazawa
Admission: Free
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Sunday Brunch Shimokitazawa has announced a new limited-time collaboration menu inspired by Momoko Sakura’s Coji-Coji! The collab will run from October 7 until December 11, 2022. Previously, the restaurant held a Maruko & Coji-Coji Cafe that did extremely well in 2020, so there’s no doubt this will also be a huge success. Guests can enjoy savory and sweet dishes along with drinks inspired by the adorable character. Some of these items were featured in the previous collaboration, and will only be available at the Shimokitazawa location. Plenty of characters will appear, and exclusive merchandise will be available at the store. There will be no reservations available, so be sure to show up early! More information will be available on the official Twitter page, so check back soon.
Menu
Coji-Coji's Avocado and Nuts Taco Rice *Vegetarian Menu
Coji-Coji's Pumpkin Cream Udon *Vegan Menu
Jiro's Trifle
Coji-Coji's Secret Cake (6 varieties) *Cake and Drink Set
Land of Fairy Tales Sweets Set *Includes Drink
Coji-Coji's Cream Soda
Suzy and Buhi-Buhi's Cream Soda
Information
Coji-Coji × Sunday Brunch
Running: October 7 – December 11, 2022
Venue: Sunday Brunch Shimokitazawa
(2-29-2 Kitazawa, Setagaya-ku, Tokyo 2F)Official Twitter: @cafe_marucoji
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Sunday Brunch Shimokitazawa has announced a new limited-time collaboration menu inspired by Momoko Sakura’s Coji-Coji! The collab will run from October 7 until December 11, 2022. Coji-Coji has been a popular character in manga and anime for years, and this collaboration menu can’t be found anywhere else. Plenty of characters will appear, and exclusive merchandise will be available at the store. Previously, Sunday Brunch Shimokitazawa held a Maruko & Coji-Coji Cafe that did extremely well in 2020 and 2021, so there’s no doubt this will also be a huge success! ©️さくらももこ ©️ M.S
Information
Coji-Coji × Sunday Brunch
Running: October 7 – December 11, 2022
Venue: Sunday Brunch Shimokitazawa (Phoenicia Building 2F, 2-29-2 Kitazawa, Setagaya-ku, Tokyo)
Hours: 11:00-19:30 (Last Order at 19:00)
Official Instagram: @marucoji_cafe / Official Twitter: @cafe_marucoji
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Sauna Town Shimokitazawa, a sauna event currently being held at a special vacant lot event space in the popular Tokyo neighborhood of Shimokitazawa, will hold a collaboration event with the Odd Taxi anime series from February 26 until March 19, 2022! The visual was inspired by the concept of ‘Odokawa visiting Sauna Town,’ and features an illustration of the man himself wearing a Sauna Town T-shirt and holding bath goods in his hand.
Odokawa Transport Promo Towel: ¥700 (Tax Included)
Clear Folder (Odd Taxi x Sauna Town): ¥1,000 (Tax Included)
3-piece Sticker Set (Odd Taxi x Sauna Town): ¥600 (Tax Included)
A total of five collab items will be sold at the event space, including a promo towel, clear folder, and sticker set. To commemorate the release of the upcoming Odd Taxi in the Woods film on April 1, guests can also purchase special cards to give them a ¥100 discount off one purchase. An Odd Taxi panel will also be set up as the perfect photo spot for fans, so be sure to check it out! © P.I.C.S. / 映画小戸川交通パートナーズInformation
Odd Taxi x Sauna Town Shimokitazawa
Running: February 26 – March 19, 2022
Address: Shimokita Line Vacant Lot Pop-up Area / 4-minute walk from Shimokitazawa Station on the Odakyu LineSauna Town Shimokitazawa Official Twitter: https://twitter.com/SAUNATOWN2
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A part of Hoshino Resorts, KAI Alps is an incredible hot spring inn located in Omachi, Nagano prefecture, at the foot of the Northern Japanese Alps. In February 2022, the hotel will allow guests to book the Shinshu Snow Hut Experience, where visitors can enjoy the winter in a traditional snow-packed hut surrounded by bamboo lights. This area is one of the snowiest places in the region, and the locals have plenty of knowledge when it comes to getting through the cold. Nagano prefecture is often called the ‘Space prefecture’ for its beautiful starry skies. Inside the snow hut, guests will be surrounded by lights, and bamboo lanterns will light the way. These gentle lights are perfect for the white of winter, despite the cold.
Exclusively for this package, a kotatsu (heated table) will be placed inside the huts, and guests can wear traditional local clothing perfect for the weather. Sweet sake made at the Hokuan Sake Distillery in Omachi City and local rice cakes with Nozawa pickled greens, a Shinshu specialty, will also be served up. How would you like to partake in this traditional experience? Information
Shinshu Snow Hut Experience
Running: February 1, 2022 – February 28, 2022
Price: ¥2,000 per person (Tax & Service Charge included)
Reservations: Make on the website at least one week in advance
Capacity: 1 group per session (2-4 people per group)
Location: KAI Alps – Hoshino Resorts
Hours: 19:00-19:45 / 20:00-20:45
Limited to Hotel Guests Only