Japanese sneaker brand Onitsuka Tiger has announced a new collaboration with the anime series Urusei Yatsura. Along with the release of the new crossover items, a special video has been created just for the collab.

The remake of Urusei Yatsura began airing on October 13, and many of these new apparel items feature everyone’s favorite characters. 

During the first episode of the series, Ataru Moroboshi is seen wearing the iconic MEXICO 66 sneakers made by Onitsuka Tiger while playing a game of tag.

In the third episode, Lum is seen wearing an original pair of sneakers based on the brand’s unique DELECITY design. 

 *From Episode 1 “Young Love on the Run / Between a Rock and a Hard Place”

To commemorate the collaboration, Onitsuka Tiger and the production team at David Animation teamed up to create a special movie with a completely original story and newly drawn visuals. In the video, fans can see the main characters Ataru and Lum shopping at an Onitsuka Tiger store in Neo Shibuya. 

Of course, those familiar with the series will know that things won’t go smoothly. 

Three unique collaboration items will be available to purchase in limited quantities starting on October 29 at select stores and online. 

The tiger-patterned DELECITY sneakers will be limited to 700 pairs and will be available to purchase in 15 countries around the world. Sadly, the sweatshirt and bag will only be available in Japan.

For more details, visit the Onitsuka Tiger online store!

Street Fighter 6, the next installment of the classic Capcom fighting series, is teaming up with Japanese shoe company Onitsuka Tiger.

This marks the second collaboration between Capcom and Onitsuka Tiger, following the release of the Street Fighter V Arcade Edition collab shoes in 2019. The two are committed to impacting culture and feel strong ties to their Japanese roots, honoring the classic ways while being inspired by modern style.

New visuals of Chun-Li and Kimberly, a new character scheduled to appear in Street Fighter 6, have been created for the collaboration. In this tag team featuring an old and new character, Chun-Li wears Onitsuka Tiger’s iconic MEXICO 66 model shoes, while Kimberly wears the DELECITY model, combining the essence of classic kicks with the spirit of the here and now. A special T-shirt has also been created featuring these new visuals, so check out the Capcom online store eCAPCOM or visit the Capcom stores in Tokyo or Osaka to snag one.

In addition, Onitsuka Tiger plans to sell collaborative items in the first half of 2023, featuring original visuals of Chun-Li and Kimberly drawn by Thai cartoonist Wisut Ponnimit. Ponnimit is known as the creator of Mamuang, a popular character around the world.

Expect to see more exciting collaborations between Capcom and Onitsuka Tiger in the future!

In the Year of the Tiger, fashion brand Onitsuka Tiger has a chance to shine. The Year of the Tiger only comes around every 12 years, and to celebrate, the company is offering a variety of products featuring tiger motifs during 2022.

This special collection was created using the work of foxy illustrations, a self-taught artist who began illustrating while living abroad in Denmark, Canada, Shanghai, and London, and who is currently based in Tokyo. Each piece features original characters blended with Onitsuka Tiger style. Preorders are open now and sales will begin on March 25 at select stores throughout Japan and online.

Three cute and sexy girls wearing Onitsuka Tiger’s popular shoes and tiger-patterned clothing are featured in the new collection which includes everything from T-shirts to tote bags. 

This stylish zodiac motif is sure to bring you good luck in 2022!

Fashion brand Onitsuka Tiger has developed a new contemporary collection combining trends and sports with heritage and innovation. 

As 2022 is the Year of the Tiger in the Chinese Zodiac, the brand is stepping up their game for the next twelve months. Onitsuka Tiger is teaming up with a handful of artists to release the ‘Year of Onitsuka Tiger,’ a series of products featuring tiger motifs. These will be available worldwide starting January 1, 2022 at participating stores and online. 

Legendary Japanese illustrator Yasushi Nichisawa drew a creature for the Onitsuka Tiger brand in his later years, and this image is finally being revealed as a highlight of the new collection. A red version and a blue version of ‘OnitsukaTiger Man’ will grace some new items going on sale soon. 

Sculptor Takayuki Takeya was commissioned to create a one-of-a-kind ‘OnitsukaTiger Man’ figure, and while it’s not for sale, it’s certainly something to behold. It will be on display at the Omotesando flagship store and other select locations, so keep an eye out.

It’s said that wearing something related to the year’s zodiac sign will bring good luck, so you might want to pick up some Onitsuka Tiger merch in 2022!

With the global eSports tournament Intel World Open having begun on Friday, Onitsuka Tiger announced a surprise partnership with Japanese actor and singer Tomohisa Yamashita.

The collaboration includes a special YouTube series which launched its first episode on Tuesday which aims to promote the development of inclusivity in eSports. The series is titled Tomo’s Game Room and features numerous episodes that includes the Yamashita playing Street Fighter V Champion Edition, as well as another of him meeting with the winner of the tournament.

Onitsuka Tiger is also producing the official uniforms for the tournament. This includes six items such as a tracksuit, t-shirt, long sleeve tee and more which are designed around comfort. The apparel is branded with the event’s official logo. The shoes are also coloured to represent Street Fighter and Rocket League, two games featuring as part of the tournament.

GRAPHIC TEE | ¥11,000 (Tax Included)

A replica t-shirt of the official uniform is now available worldwide on Onitsuka Tiger’s official website. The tee is limited to 120 units, so don’t miss out.

Seeing the potential of eSports as a medium in which we can create a society where everyone can be accepted regardless of age, gender, nationality, or disability, Onitsuka Tiger is looking to make use of the opportunity of this tournament to spread these values.

Onitsuka Tiger has announced the release of a new sneaker collection in collaboration with the Doi Tung Development Project in Thailand. The collection will be released on May 24 at Onitsuka Tiger stores in Omotesando, Osaka Shinsaibashi, and Kobe, as well as the brand’s online store.

MEXICO 66 Unisex Model | ¥13,200 (Tax Included)

MEXICO 66 PARATY Unisex Model | ¥11,100 (Tax Included)

SERRANO Unsiex Model | ¥11,000 (Tax Included)

MEXICO 66 Thai Exclusive Model

Onitsuka Tiger is a Japanese sports fashion brand that combines heritage and innovation to create contemporary collections.

The Doi Tung Development Project is the leading project of Mae Fah Luang Foundation, a non-profit organisation. Onitsuka Tiger has banded together with the project to create sustainably-produced sneakers .

The Onitsuka Tiger x Doi Tung collection shines a spotlight on the traditional craftsmanship of Thailand’s craftsmen in three models: MEXICO 66, MEXICO 66 PARATY, and SERRANO. The sneaker’s designs feature hand-woven textiles inspired by traditional patterns from Thai culture. These textiles take a week to produce by hand from start to finish and are softer than fabric woven by machines. The combination of red and blue serves as a nod to Onitsuka Tiger’s signature look. The red and yellow fusion on the soles also represents the key colours of Doi Tung and Onitsuka Tiger.

The collaboration not only serves as an homage to Thai handiwork, but as an opportunity to create more jobs too. The sneakers also represent the relationship between Thailand and Japan.

Japanese fashion brand Onitsuka Tiger has revealed its 2021 Spring/Summer Collection which combines fashion with sports, heritage, and innovation.日

Look Book (Excerpt)

Shoes

The concept for the 2021 Spring & Summer Collection is “The Onitsuka Tiger Attitude” which incorporates the brand’s attitude not only into the product details and branding but each and every collection piece. The collection is divided into four themes: “THE SAILING KITE,” “THE CLEAN LINES,” “THE VINTAGE IS NOW,” and “THE WORKING PROGRESS.” The line-up is inspired by the blowing winds and the sails of a boat on the ocean.

The shoes fuse elements from Onitsuka Tiger’s footwear archive with contemporary designs to create all-new models. The “ACROMOUNT” takes inspiration from the brand’s 1970’s array combining fabric and leather for a vintage feel. The “DENITGRE,” a popular long-selling model which also appeared in the 2020 Autumn & Winter Collection, arrives as a hybrid model in the new “DENITIGRE MX.” The “TAI-CHI-REB™️ SOCK MT” features a slim form with embroidered uppers.

The collection’s colour palette is a mix of highlight colours like orange and saxe blue as well as black, green, burgundy, and more, capturing that Onitsuka Tiger spirit while infusing into contemporary pieces for a fresh result.

Onitsuka Tiger is a Japanese contemporary fashion and sports brand that combines heritage with innovation. Their simple yet timeless “THE ONITSUKA” line features hybrid design dress hoes and sneakers that match every style from casual to formal.

Many of the shoes in THE ONITSUKA line feature shoes with uppers made from internationally-renowned, high-quality leather from Kobe cattle, as well as αGEL Foam soles for high shock resistance and comfort, and shark tooth soles made from rubber sponge for added durability and comfort.

JUMPA Unisex Model | ¥38,000 (Before Tax)

Inspired by ski boots and fitted with a large tongue. Made entirely with Japanese leather.

CHUKKA-S (Men’s Model) | ¥43,000 (Before Tax)

Classic chukka boots with hidden laces to give a smart appearance.

BLUCHER MT (Unisex Model) | ¥50,000 (Before Tax), BLUCHER LO (Unisex Model) | ¥48,000 (Before Tax)

Based on the first ever basketball shoes released by Onitsuka Tiger in 1950. The upper features multiple colours and materials to create an original knitted tweed look.

Japanese fashion brand Onitsuka Tiger has appointed global artist Willow Smith as brand ambassador. Together, they have laughed a new brand campaign.

The campaign visuals show Willow in Onitsuka Tigers’s 2020 autumn and winter collection. Oniktsuka Tiger’s unique heritage and innovative spirit have been fused for a contemporary design. Together with Willow’s unique style, the campaign’s vision was made complete.

Some of the clothes featuring in the 2020 autumn and winter collection feature a colourful patchwork style ー a fusion of pop art and sportswear. Onitsuka Tiger’s creative director Andrea Pompilio, who is director of this campaign stated:

“In this generation, we have to focus on what is happening in the world – the pressing issues such as environmental protection and saving our planet. This campaign shows Willow’s natural beauty, her strength, her indomitable spirit and never-ending love for the planet. ”

Onitsuka Tiger’s communication team commented:

“Willow Smith is blessed with her creativity that reaches out to all of humanity. Her boundless influence is not restricted to generation Z or millennials. As 2020 heralds a new generation, we are so happy to be working in such natural harmony with Willow Smith, whose intelligence and strong faith in her opinion deliver our message to the world.

Onitsuka Tiger with Willow Smith – Official Video

 

A Statement by Willow Smith

“When working with Onitsuka Tiger, I found we were soon on the same page. We supported each other and accomplished our goal of inducing positive change in society by creating our vision. I can’t wait to see just how we continue to shape the future together.”

The new campaign visuals are going to be released globally on a number of platforms, including Onitsuka Tiger’s official social media, from June 6, 2020. A portion of the money raised from the campaign will be donated to the NAACP Legal Defense and Educational Fund, Inc.

*All statements have been translated from Japanese.

Japanese fashion brand Onitsuka Tiger and professional makeup artist brand Shu Uemura have joined up to release a new pair of collaborative sneakers and line of cosmetic products.

Since their individual establishments, both Onitsuka Tiger and Shu Uemura have hailed as pioneering brands from Japan, cementing their names across the globe. Together, Onitsuka Tigerーa brand which fuses heritage and innovation around fashion and sports in their contemporary collectionsーand Shu Uemuraーa company which inspires the millennials to bring out their unique and inner beautyーhave collaborated to release a pair of sneakers as well as 11 cosmetic items.

The new sneakers by Onitsuka Tiger are a new model that take inspiration from the company’s DELEGATION EX™ pair which released back in 1964 and were worn by Japanese sports players back then. Glossy enamel has been added to bring to mind cosmetics, and matte has been used to create smooth calves. Tokyo Red is used for the colouring. The mid soles have volume and are made with spongy FLYTEFOAM™ Propel, ensuring comfort. Both ends of the spare laces, which are also Tokyo Red, bear the brand logos. The overall design screams active and urban sporty.

Unisex Shoes – ¥17,000 (Before Tax)

Shu Uemura’s new collection of 11 items is made up of five different cosmetic products which come in Onitsuka Tiger’s iconic key colours: Tokyo Red, Energy Orange, Indigo Blue, and others. They also bear Onitsuka Tiger’s stripes. The cosmetics elicit stylishness and an energetic mood.

The new Onitsuka Tiger shoes were released on May 1, 2020 at select stores and online shops both inside and outside Japan.

Shibuya PARCO finally opened its doors on November 22. The shopping complex is already receiving overwhelming love and attention as Shibuya’s newest tourist spot as it strives to offer itself as “a unique, next-generation facility” for the world.

Boasting a gargantuan 193 shops, spanning fashion, food, art and more, Shibuya PARCO is a place where you can enjoy just about anything. MOSHI MOSHI NIPPON has compiled a list of our own recommended places from there for you, the readers, if you ever visit Shibuya.

Mirai Sake/KUBOTA SAKE BAR (Floor B1F)

Sake is a big part of Japanese culture, and is enjoyed by people worldwide. Mirai Sake/KUBOTA SAKE BAR are serving the ultimate sake experience, where you can select the drinks that best suit  your palate. The bar will serve original drinks, rare sake from ¥500 a cup, as well as food pairings from ¥400.

There will also be 12 original cocktails judged by YUMMY SAKE. If you’ve found you’re not too good with sake, then you’re sure to find one you like when pulling up a stool here.

Mirai Sake Official Website: https://miraisake.com/

ONITSUKA (Floor 3F)

Japanese fashion brand Onitsuka Tiger has announced a new luxury line entitled THE ONITSUKA. They have created a hybrid design combining formal shoes with sneakers that goes with a variety of styles, from suits to casual.

The shoes are made from high quality leather from the brand Kobegyu Leather. The heal of the souls are equipped with αGEL Foam to offer comfort and shock resistance for dynamic movement. This line will also be available to purchase at a concept store opening in New York in March 2020.

Onitsuka Tiger Official Website:  www.onitsukatiger.com

AKIRA ART OF WALL (Floors 4F & B1F)

The new PARCO MUSEUM TOKYO and GALLERY X housed inside Shibuya PARCO both aim to promote art and culture to the people of Tokyo. Decorating them as the opening exhibition is the “AKIRA ART OF WALL Katsuhiro Otomo × Kosuke Kawamura AKIRA ART EXHIBITION.” This art wall is in fact a relocation of the AKIRA art wall that had existed at the infrastructure building site in Shibuya for almost two years. Parts of it had been damaged over time, and so has resurfaced at the new museum.

You can also get your hands on a range of merchandise, from classic manga prints to posters, clothing made in collaboration with apparel brands, and more. This is a limited-time exhibition, so if you’re in Tokyo this December, don’t miss out.

©MASH・ROOM/KODANSHA ©Kosuke Kawamura ©︎AKIRA ART OF WALL EXHIBITION

AKIRA ART OF WALL Otomo Katsuhiro × Kosuke Kawamura AKIRA ART EXHIBITION

Locations/Times

PARCO MUSEUM TOKYO (Shibuya PARCO 4F): November 22, 2019 – December 16, 2019 @ 10:00-21:00

GALLERY X (Shibuya PARCO B1F) November 22, 2019 – December 18, 2019 @ 10:00-21:00

*Exhibitions at both sites will end at 18:00 on their final dates. Last entries to PARCO MUSEUM TOKYO are 30-minutes before closing times.

Entry Price: General ¥1,000 / High School Students and Below ¥800 / Preschoolers – Free

Nintendo TOKYO/6F

At Nintendo TOKYO, the first long-awaited official Nintendo shop, fans can look forward to purchasing games, consoles, character merchandise, and more. There is also an area where you can play games, and events are scheduled to be held at the store.

The store stocks lots of exclusive goods you won’t find anywhere else. If you love games, and you love Nintendo, then this place is a must-visit if in Tokyo.

Nintendo TOKYO Official Website: https://www.nintendo.co.jp/officialstore/index.html

Pokémon Center Shibuya (Floor 6F)

Pokémon fans won’t be able to resist stepping into the Pokémon Center, where they can pick up countless Pokémon merch. Upon entry they’ll walk past a 2-meter tall Mewtwo.

From plush toys to bags, kitchenware, stationary, Shibuya-exclusives and moreーstock up on all the Pokémon gear you could ever want. There’s even some items made in collaboration with Nintendo TOKYO which is just next door!

Pokémon Center Official Website: https://www.pokemon.co.jp/gp/pokecen/

いかがでしたか？いろいろなジャンルのお店が大集結している渋谷PARCOにぜひ足を運んでみてくださいね。

Onitsuka Tiger will release its new Street Fighter inspired trainers―made as part of its MEXICO 66 SD line―on July 27. To promote the trainers, manga author Masakazu Katsura designed an original Chun-Li key visual for the release.

As well as Katsura’s illustration, 10 other artists have also contributed their own original Chun-Li drawings, including Hikaru Chō. For a limited-time only while the shoes are available, these illustrations can be seen by heading into select branches of Onitsuka Tiger listed below.

MEXICO 66 SD: ¥18,000 Each (Before Tax)

The shoes come with a card bearing a unique product code which can be used in-game to give Chun-Li an original Onitsuka Tiger outfit as well as the MEXICO 66 SD shoes themselves.

Chun-Li aren’t going to want to miss out on this exclusive opportunity.

©Masakazu Katsura / Shueisha