Yamanashi’s Fuji Motosuko Resort is home to the yearly Fuji Shibazakura Festival, one of the most popular spring flower events in Jaapn. From July 16 until October 10, 2022, guests will also be able to enjoy the Rainbow Flower Festival, with over 80,000 blooms decorating the land around Mount Fuji. 

From Left: Coneflowers, Common Zinnia, Begonia, Ageratum

From Left: Scarlet Sage (Sirius), Scarlet Sage (Bonfire), Scarlet Sage (Deep Blue), Coleus

The theme for the inaugural event is ‘Seven Colors of Mount Fuji.’ Visitors will be able to take incredible pictures, with a variety of blooms springing from the Earth in seven beautiful colors. Whether you love begonias or zinnias, you won’t want to miss this one. 

The venue will also feature photo spots that will be perfect for social media, from a rainbow circle bench to the ‘Yellow Door of Happiness.’ A campaign will also be held to choose the best photos of the event posted to Instagram.

Koppe-pan (with Yamanashi Peach Butter and Whipped Cream) / Lava Fried Tofu / Bellflower Mochi Ice Cream / Jewel Soda

A unique food menu featuring everything from lava-shaped fried tofu to fluffy bread with local peach butter will appear at the event.

*Sample image.

Pictures aren’t the only thing you’ll leave with–a selection of souvenirs will be on sale, including ‘Stick Jelly’ made with five types of local fruit puree. These will only be available at the event, so come have a wonderful time visiting Mount Fuji this summer!

Fujisan Product, a company that specializes in making Mount Fuji-themed food and beverages, has released a gorgeous blue beer in partnership with distributor Millex Japan and Far Yeast Brewing, an award-winning craft brewery. The refreshing product is being sold mainly through department stores. 

After plenty of trial and error, the drink now resembles a snow-capped mountain when poured into the appropriate glass. The blue color comes from Spirulina and blueberry, and the beer contains natural water from Mount Fuji.

SKY CIRCUS Sunshine 60 Observatory will hold the 9th annual Diamond Fuji viewing event from January 23 until January 29, 2022 from 16:40 until 16:50. This is a rare sight that can only be glimpsed a few days a year when the sun is perfectly aligned above Mt. Fuji.

Guests will have no buildings blocking their view from the observation deck, and if the weather conditions are right, it will look exactly as if the sun is emerging from Japan’s most famous mountain. You won’t want to forget your camera!

The rooftop will be open to only 105 people total (15 guests per day) to experience this once-in-a-lifetime view from 227 meters above the ground. On January 25, a special viewing event will utilize a super-telephoto lens to project this incredible sight onto a monitor. Mr. Hiroyuki Narisawa, a renowned star photographer, will also give a lecture on how to take the best photos during the event.

The Nippon Genki Project will be held again this year and it will be available to watch on the event’s official website and on YouTube. The event was created by the late Japanese fashion designer Kansai Yamamoto as a way to get people energised and motivated to realise their dreams.

Past Nippon Genki Project events

Nippon Genki Project 2015 Super Energy!! at the Museum of Contemporary Art Tokyo

Nippon Genki Project 2016 Super Energy!! at Yoyogi National Stadium

Nippon Genki Project 2017 Super Energy!! at Roppongi Hills Arena

Nippon Genki Project 2018 Super Energy!! at Roppongi Hills Arena

Nippon Genki Project 2019 Super Energy!! at Roppongi Hills Arena

Nippon Genki Project 2020 Super Energy!! Online

The theme of this year’s event is ‘World Heritage Runway.’ The event will be recorded in Fujiyoshida, Yamanashi, at the foot of the World Heritage Site of Mt. Fuji. The footage will be released as a fashion film on August 21. Designers from across Japan have created a variety of looks for the event, and pieces by fashion schools, fashion universities both in Japan and overseas, and more will also be showcased.

HOSHINOYA Fuji, a hotel which opened as Japan’s first glamping resort, has announced the Glamping Fruits Breakfast summer plan which is set to run from June 20 to August 31.

HOSHINOYA Fuji is located in Japan’s prefecture of Yamanashi, a place that enjoys a bounty of fruit cultivation. Yamanashi has been called the “Fruit Country,” offering a variety of different fruits. In fact, it has been the biggest producer of peaches, grapes, and plums in Japan for over 10 year. The glamping masters of HOSHINOYA Fuji have had knowledge bestowed on them from the growers of these sweet gems who have advised on the safety and best ways to prepare land for fruit growing, characteristics of fruits grown throughout the year, and other means of support. Now, guests at HOSHINOYA Fuji are set to serve these fruits to guests at breakfast this summer.

Dine outdoors from a terrace with a breathtaking view

Guests will enjoy their breakfast out on a sofa on a private terrace that overlooks Mount Fuji and Lake Kawaguchi. With the support of the hotel’s Glamping Master, food will be prepared outdoors using a skillet and burner. The main dish is roasted peaches made with bacon and fresh herbs. The salty bacon and sweet peach make for a delightful combination. Best of all, ingredients and condiments are all prepared for guests in advance so they can enjoy a hands-free outdoor experience.

Indulge in high quality fruits

Eight varieties of fruit are available during the breakfast experience including peaches, Shine Muscat, pione, and more. And only the tastiest fruit is served to customers.

An optional tour is available with the plan which offers guests a chance to depart HOSHINOYA Fuji early in the morning to visit a peach farm in the city of Fuefuki. Guests are given exclusive access to the farm where they can learn all about how the peaches are grown from the farmers. At the end, they can tuck into some freshly-picked peaches with a glass of sparkling wine in hand.

Fujimoto Lake Biwa Resort is set to welcome the new Peter Rabbit™ English Garden in Spring 2022 which will be themed entirely around English writer Beatrix Potter’s fictional animal character Peter Rabbit.

The garden will open as the biggest English-style garden in Japan. Fujimoto Lake Biwa Resort is located right beside Mount Fuji and is known for the Fuji Shibazakura Festival, an annual springtime cherry blossom event. This means the garden will be opening during the perfect season at the site. It will bring to life a magical recreation of the Lake District where the Peter Rabbit stories are set. There will be lots of photo opportunities, a menu themed on the characters, a museum, a shop selling original merchandise, and more. British garden designer Mark Chapman is helping to create this English-style garden.

Not only can visitors enjoy the spring and summer flowers when the garden opens, but the gorgeous hues of autumn too, and all with Mount Fuji in the background.

FUJISAN SHOKUPAN is a sandwich bread shop located in Fujikawaguchiko―a resort town in the northern foothills of Mount Fuji―in Yamanashi Prefecture. The shop is now offering online half price deliveries in Japan on four types of its popular breads until January 2021.

FUJISAN SHOKUPAN’s website offer a range of products all of which are shipped across Japan in cooling packaging to keep everything fresh.

FUJISAN SHOKUPAN | ¥800 (Before Tax)

Perhaps the most famous item on their menu is that which goes by the same name as the shop itself. FUJI SHOKUPAN is a light blue and white sandwich bread which captures the form and appearance of Mount Fuji. Each sweet loaf is made with natural spring water from Fuji as well as Kyoho grape juice from Yamanashi before being baked with the utmost care.

If you get the chance to visit the area around Mount Fuji, or plan on climbing the mountain itself, be sure to mark the occasion by picking up a slice of FUJISAN SHOKUPAN.

Riviera Zushi Marina opened the new MALIBU HOTEL Kamakura Terrace inside MALIBU HOTEL, a hotel which just opened in March of this year. The hotel is now offering a special combination plan which includes a stay at MALIBU HOTEL as well as a glamping experience.

MALIBU HOTEL Kamakura Terrace offers a luxury glamping experience and more freedom when it comes to a hotel stay.

Luxury and freedom

Kamakura Terrace offers high quality and sophisticated interior design that allows guests to enjoy their stay however they like whether it be as a workation or a fancy stay to wine and dine. Guests can enjoy both a hotel and glamping experience at the same time.

The perfect workation

All sites at the facility are fitted with Wi-Fi so that guests can enjoy a workation while surrounded by 800 palm trees with a view of Mount Fuji and Enoshima in the back.

SKY CIRCUS Sunshine 60 Observation Deck is holding its 5th Tentai Kanshokai this year where visitors can witness the phenomenon known as Diamond Fuji, a rare occurrence that only happens several times a year where the sun looks like it is sitting on top of the mountain peak and looks like a sparkling diamond. The first session was held on October 1, 2020 and the next ones will be held from November 12 to 18.

Diamond Fuji (Photo by Bic Camera Inc)

The phenomenon occurs most often during the winter solace when the days are shorter and can do so for both the sunrise and sunset depending on the time and place. SKY CIRCUS Sunshine 60 Observation Deck offers a spectacular view for this visual wonder.

Diamond Fuji at SKY CIRCUS

Running: November 12, 2020 – November 18, 2020

Time: 16:10-16:30

Location: SKY CIRCUS Sunshine 60 Observation Deck

Price: Entry to Observation Deck only

*Depending on the weather conditions the phenomenon may not be visible

The Sunshine 60 building is also offering rooftop viewings to the 30 people between November 14 and 16, with 10 people allowed per day on a first-come, first-served basis. The 227m view offers the perfect vista for a photo and so a photographer will be on site in co-operation with Bic Camera to take photos of people on the day.

Rooftop Photos

Running: November 14, 1010 – November 16, 2020

Time: 15:30-17:00

Price: ¥5,000

How to Book: Telephone bookings only on 03-3989-3457 from October 30 at 10:00am (JST). 10 people per day, first-come, first-served.

*Check the Important Notices before visiting

May is the most colourful time of the year at Hotel de Yama near Lake Ashi in Hakone, when a total of 3,000 rhododendronsーcomprised of 30 different typesーbloom their beautiful flowers in the large Tsutsuji Garden, where one can enjoy a great view of Mount Fuji and Lake Ashi.

Tsutsuji Garden at Hotel de Yama

“Tsutsuji” is the Japanese word for rhododendron. The Tsutsuji Garden at Hotel de Yama was once the villa of Koyata Iwasaki, “the fourth and last president of a unified Mitsubishi.” During that time, numerous varieties of rhododendrons were planted in the garden, which have since been maintained. There are plants amongst them that are over 100-years-old, ones that tower over the human stature, and more; with petals that bloom pink, red, purple, and white.

A combined view of the kaleidoscopic rhododendrons and Mount Fuji

The staff who are experts on the garden have set up two photo frame stands in two of the best spots in the garden for taking picturesque photos. Snap some Instagrammable and memories with the colourful rhododendrons and Mount Fuji together.

Rhododendron Desserts: Saison a colorier – ¥1,634 / Tea Set – ¥2,360 (Before Tax)

Salon de thé Rosage, the dessert restaurant that sits in front of the hotel, is serving up a new special dessert called “Saison a colorier” in line with the full bloom of the rhododendrons. It captures the colourful pink, red, white, and purple appearance of the flowers, and looks like a mini version of the hotel’s garden on your plate. The main part of the dessert is the tea mousse, which has a bright red colour as it is coated beautifully in a strawberry puree nappage. The tea used in the mouse is an original rhododendron blend exclusive to the restaurant.

The white rhododendron dessert is a macaron that’s filled with raspberry sorbet. The red which contrasts with the white is a rhododendron milk tea cream and fresh raspberries. The rest of the plate is adorned with pink jelly and edible flowers. The perfect afternoon tea to finish off your time at Tsutsuji Garden.

The next stop for New York-based contemporary artist KAWS’ HOLIDAY sculpture known as COMPANION is Mount Fuji. The 40-meter long art piece will arrive near the mountain on July 18 as teased in a sketch drawn by KAWS.

The HOLIDAY project is a collaboration between KAWS and Hong Kong-based creative studio AllRightsReserved. The COMPANION has made his way around Seoul, Taipei and Hong Kong, with his fourth stop set for the land of the rising sun’s World Heritage Site and symbol Mount Fuji.

KAWS:HOLIDAY JAPAN is a camping experience sponsored by Herschel Supply where visitors can admire the sculpture with Mount Fuji in the background at the Fumotoppara campsite in Shizuoka Prefecture. It will take place from July 19 to 24.

KAWS will travel to Japan to kick off the experience with the “Ceremonial Camp Day” event on July 18. Tickets will go on sale worldwide for just 24 hours via the official website from June 28 at 10:00am (JST). The tickets will roll through a lottery system with 400 randomly selected winners.

Exclusive merchandise will also be available to purchase worldwide over on DING DON Takuhaibin’s online store from July 18.

Items include various plush toys, 9.5″ vinyl figures, a set of three kokeshi dolls, a set of four ceramic plates, t-shirts, cushions and more. They are all limited in stock so be sure to get your hands on them quick. There will also be Japan-exclusive colours for the t-shirts and plush toys too.

Japan’s first-ever “Glamping” (Glamorous camping) resort Hoshinoya Fuji is hosting its Glamourous Fuji Tozan mountain climbing program again this year. The program was first launched in 2017. This year, it will run from 1st to 9th September starting on four days only (see information below). The program has significantly upgraded its contents over the years. Just one of the many new features is a special dinner which will be offered to Hoshinoya Fuji guests before and after the Mountain Climb to show their gratitude and support.

There are many people who aspire to climb Mount Fuji during their lives. However, they don’t have the equipment and getting back home before dark leaves them with a tight schedule. As a result, many get ill or injured, or abandon their journey part way through. There are even people who cannot make the challenge because they have little experience with mountain climbing, are not fit enough or lack the appropriate gear. This is where Hoshinoya Fuji steps in. They will take guests to the 5th station of the mountain by car, which takes approximately one hour. Here, you can enjoy the breath-taking landscape and rest assured that you will be able to climb Mount Fuji safely and have a very pleasant trip.

In 2013, Mount Fuji was acknowledged as a sacred religious and artistic location. It was recorded as a world heritage site. The sacred Asama shrines and shrine gates dotted around the mountain trails have profound meaning that mountain climbers can visit to learn and deepen their cultural understanding. Not only is this physically challenging, but the discovery of culture makes it also spiritually and mentally challenging. Hoshinoya Fuji’s program ensures that all participants receive physical as well as mental support during their climb.

Fuji Tozan Gakko GORIKI will support the mountain climbers. The company started up in 2002, creating special tours to guide small groups of people safely up and down the mountain. Since starting, they even offer counselling to the mountain climbers before the trip. They also lead their climbers during the daytime and ensure that everyone is absolutely safe from start to finish.  

As a general rule, mountain climbers are only able to climb during the daytime, On the first day, climbers leave the 5th station around noon and are lead to the mountain hut to which they will arrive in the evening. Here, everyone will enjoy a long, deep rest until the next morning. Not only is this a chance to catch up on sleep, but also provides time for the body to recover. The next day, the climbers will leave the mountain hut at the break of dawn and will be lead to the summit of the mountain. The schedule plans for everyone to arrive before noon.

The mountain hut Kaibatsu Ichiman-jaku Toyokan is 3,000m above sea level. One room is booked for up to five people. Usually, mountain huts are large rooms where climbers sleep in sleeping bags or on bunk beds. However, this mountain hut has private rooms. Sharing the same concept of hospitality as Hoshinoya, they also provide mattresses made like beds. In addition, all climbers can enjoy Hoshinoya Fuji’s beef stew, wine and much more. It might be a shock to some that you can get hotel-level service at this mountain hut! You can even enjoy a footbath, a guided tour of the starry night sky, and much more! This is an opportunity to enjoy a pleasant and luxurious environment whilst climbing the mountain!

With Hoshinoya Fuji, not only can you break the achievement of climbing to the summit of Mount Fuji, but curious climbers can enjoy the breathtaking scenery and learn about the history of the mountain and the impact it has had on Japanese people. This mountain-load of benefits is what it makes this program so “glamorous”. Compared to a normal schedule, Hoshinoya Fuji’s schedule is very well thought out and has been planned to include stops at the shrines along the mountain’s path so that visitors can trace back to learn how the sacred mountain was used in religion.

Hoshinoya Fuji’s specially made evening meal “Hoshinoya Fuji Ryu Onshi Ryori” consists of local specialties such as Hoto and Seidanotamaji. Hoto is a noodle soup made by stewing thick and flat noodles with vegetables. Seidanotamaji is made by boiling potatoes with sugar and miso. The meal is said to represent what the Shinto priests would have eaten.

The previous night, the climbers are also given the opportunity to make their own energy snacks so they are fully prepared to face the next day. With the assistance of a glamping lecture, the climbers can choose their own ingredients such as dried fruits or nuts. After choosing their ingredients, they can have them coated in chocolate or preserved in sugar. Now the climbers are ready to challenge the rest of the mountain!

After descending the mountain, there is the opportunity to have a foot treatment or a herb bath. Many people say that descending the mountain is actually more tiring than climbing it. The uneven descent of the mountain can put more strain on your feet than you think, and so after checking in at Hoshinoya Fuji, make sure to check in for your foot treatment and treat yourself to a relaxing herb bath while you’re at it! Bathe away the tiredness of your body and soften your skin!

There’s never been a more luxurious experience of climbing Mount Fuji than this one ー this is an impressive experience that you must try!