Actors Masaki Suda and Nana Komatsu to continue as ambassadors for Japanese fashion brand “niko and …” 

11.February.2019 | FASHION

Japanese fashion brand “niko and …” have announced that singer and actor Masaki Suda, and actress and model Nana Komatsu will continue to be their fashion brand ambassadors throughout 2019.

To kick off 2019 promotions, “niko and…” are releasing a movie clip created around their concept “Deau Niau”, which aims to commemorate the first time we meet new people (deau), and how that first meeting turns into something special (niau). The movie clip, which will be entitled “Ah, Haru” (Spring is coming soon) features Suda and Komatsu and will be released on Friday 8th March. However, a teaser illustration and website will be released in advance on Friday 8th February.

Art director Chie Morimoto directed the movie and designed the teaser illustration.

 

■ An interview with Art Director Chie Morimoto

Q. What is the concept of this web movie? What did you focus on in particular? 

Chie Morimoto: The concept is that nature does not bring us spring, but rather, spring arrives when we feel it arrive in us. This web movie aims to encourage viewers to open up to their feelings and enjoy the coming of a new season.

Q. What feelings did you put into designing the teaser illustration? 

Chie Morimoto: The opening up of a heart to its playful side in a “come on spring! Hurry up!” kind of way. Just like the concept of “Deau Niau” I felt my heart open up once again to allow it to be shaken by emotions as spring occurs again when I was creating the illustration.

Q. What is your impression of “niko and…” brand ambassadors Suda and Komatsu who will be starring in the web movie?

Chie Morimoto: Both Suda and Komatsu are splendid. Just watching their previous works is enough to give anyone goosebumps. Those two are capable of pulling off anything in a perfectly natural way. Just like everyone else, I am also a fan of “niko and…”. When the movie is released, I am looking forward to seeing their expressions portray the feeling of “discovering something new”.

 

Please keep an eye out for “niko and …” and their new spring creations!

RELATED ENTRIES

  • Drama Series ‘Do Not Say Mystery’ Starring Masaki Suda Comes to Blu-ray and DVD, Trailer Released

    14.June.2022 | MOVIE

    The Pony Canyon YouTube channel has revealed a new trailer for the DVD and Blu-ray release of the drama series Do Not Say Mystery, scheduled for August 3, 2022. Viewership for the series, which aired in January 2022, broke the all-time record for a commercially broadcast TV drama series and became a hot topic for months after. The DVD and Blu-ray releases will include plenty of extras, including Masaki Suda’s birthday event, round table discussions, and more.
    The drama was based on Yumi Tamura’s manga series of the same name, serialized in Monthly Flowers magazine since 2017. In the story, Kunou Totonou, a perceptive college student who is often forced to think his way out of dangerous situations, is questioned by police after he is suspected of killing his classmate.   @田村由美/小学館 ©フジテレビジョン
  • New Mister Donut Collaboration with Gion Tsujiri Inspires TV Ad Starring Masaki Suda

    29.March.2022 | FOOD

    Mister Donut is teaming up with Gion Tsujiri, a traditional green tea maker in Uji, Kyoto, for some tasty new treats starting March 25 for a limited time. Four new items will be available until the end of April. To celebrate the new collaboration, a new TV commercial starring actor Masaki Suda has started airing nationwide.  
      Fresh Pon de Uji Green Tea   Fresh Pon de Uji Green Tea with Brown Sugar Syrup   Uji Hojicha Warabimochi   Uji Hojicha Mochi with Whipped Cream       In the new ad, Suga is seen in a manly kimono with one of the new products in hand. Remaking on the soft and chewy texture of the new items–which are kneaded with Gion Tsujiri’s Uji Green Tea–Suda slowly falls in love with Mister Donut and commands viewers to do the same. How could you not?   Which of these new items look the best?     

    Interview

     ――How do you feel about the Fresh Pon de Uji Green Tea and the Fresh Pon de Uji Green Tea with Brown Sugar Syrup?“They’re so crazy delicious. Each of them are so moist and smell so yummy, and the topping…I mean, that’s everyone’s favorite, right?” ――Speaking of toppings, what are some of your favorites?“I love garlic and green onion on just about everything. Cheese is also my go-to. Condiments are everything.” ――How about the Warabimochi and the Whipped Cream Mochi? “I can’t get enough of them. I’d definitely buy them myself. They aren’t too bitter, and I could really enjoy the rich aroma of the hojicha. It’s honestly amazing that Mister Donut can come out with these creative new items so often. This isn’t like memorizing lines in a play or following a formula. It must take so much work.” ――Do you prefer matcha or hojicha?“That’s really tough. (laugh) I like both. I love the flavor of matcha but I think hojicha has flavors that aren’t as common. I find myself eating a lot of chocolate, drinking lattes, or grabbing hojicha more often.”   ――How did it feel to shoot the Mister Donut commercial in a kimono?“It was so lightweight, it felt great. The stylist told me that it was entirely made of silk. I typically only wear kimono during rehearsals or things like that, but I’d love to wear something like this during a festival. Someday.” ――The new commercial will begin airing during graduation season. Is there anything you’d like to ‘graduate’ this year since it's the last year in your 20s? “That’s true, I am almost 30. I hadn’t thought about it! In my job, everyone is so polite to me, and I have the habit of leaving things up to other people. I need to be more personally responsible. For example, if I have to be somewhere for a meeting in the morning, I always get up at the last minute. Why don’t I get up 10 minutes earlier, you know? I need to be better.”   ――What would you like to tell those who are coming of age this year? Do you have anything to say to students and working adults who will start new grades and jobs in the spring? “As you grow older, you have less and less to do outside of work. I’m really impressed by people who do something consistently during their free time. I thought I should have done something like that back when I was a teenager, so I tried saving ¥500 coins last year. It was hard to do, even though it was something so small. After a year, I had saved up about ¥40,000 and I felt satisfied, so I stopped. But doing something each day outside of work is important.”
  • Neo JAPAN, a Fair Dedicated to Traditional and Modern Japanese Culture, Held by niko and…

    26.December.2021 | FASHION

    Lifestyle editorial brand niko and...is currently holding the Neo JAPAN event, blending aspects of traditional and modern Japanese culture. The fair is being held on the brand's official web store and at select stores nationwide. The key visuals were created by ukiyo-e artist Naga, and the store will sell a number of goods perfect for the New Year's holiday.

    Feng Shui Daruma Plate

    Pepper Daruma

    Coasters (2 Pack)

    Year of the Tiger Chopstick Rest

      またniko and ... TOKYO店限定で、2メートルを超える特大ガチャが設置され、新年らしい商品を詰め込んだ楽しいガチャとなっている。 This year's lineup of merchandise includes traditional Daruma along with tiger-themed art to honor the Chinese Zodiac for 2022. Guests can also participate in a silk-screening workshop at participating locations, while the niko and...TOKYO location will have a two-meter long gacha filled with fun New Year's items!  
  • Masaki Suda Appears in MIKIMOTO’s Global Campaign, New Visual and Short Film Released

    16.December.2021 | FASHION

    MIKIMOTO has released new imagery and a new short film of actor Masaki Suda wearing the brand’s new jewelry collection ‘PASSIONOIR.’ A making-of video has also been uploaded to YouTube, and it’s hard not to want all of these incredible pieces.    The Making of 'PASSIONOIR'
      The new styling visuals and short movie capture the passion put into the project by Masaki Suda, who is constantly accepting new challenges as an actor. Bringing his unique energy to the collection, new items were released sequentially on December 9, 10, 13, and 14. Over the past six consecutive weeks, a new video has been uploaded by MIKIMOTO highlighting the luxury brand’s new items.    ‘PASSIONOIR’ is a combination of the words ‘passion’ and ‘black,’ and black pearls are the centerpiece of the new release. Mixing the innocent beauty of pearls with jet-black power, these pieces are sure to add style to any ensemble. 
  • KEM and Lifestyle Editorial Brand niko and…Collaborate on New Collection

    05.November.2021 | FASHION

    Beginning November 2, KEM, a unisex brand directed by members of the band Sonar Pocket, will begin selling their sixth set of collaboration items with lifestyle editorial brand niko and…. The Autumn-Winter collection will be available at the online KEM MARKET store, the niko and...online store, and a number of locations around Japan.      The new collection features a functional checkered cotton jacket, something the members love wearing during their time off. Hand-drawn designs were made by member eyeron, and each piece was made with care and careful consideration for the wearer.    Eyeron’s designs weren’t limited only to clothing, but to the special stickers gifted to those purchasing from KEM MARKET. The website will also be offering free shipping, so be sure to check it out!
  • KEITA MARUYAMA and niko and…Release New Mountain Lodge-Themed Collection

    22.October.2021 | FASHION

    In August, designer KEITA MARUYAMA and editorial fashion brand niko and… announced the release of their first collaborative collection, GARDEN CAMP. Now, the two have teamed up for the second time for MOUNTAIN LODGE, with pieces going on sale on October 29, 2021.      Everything in the collection, from item design and visual direction to in-store displays, was supervised by Maruyama. His playful worldview has been blended with the unique stylings of niko and…, with graphics and motifs picked from the collection archives of the 1990s and 2000s and redesigned with a modern perspective. Original textiles were also created exclusively for this new collaboration featuring staples of the outdoors like deer and checkered patterns. The colors used aren’t usually seen in niko and...releases and will be rare additions to any wardrobe.    On the special collaboration website, actress Mai Fukagawa stars in the collection’s main visual. The first 500 to pre-order from the collection and spend over ¥5,000 (including tax) will receive an original magnet assortment set (3 pieces) as a gift. *While supplies last. Designs are random. The gift will be sent separately in early November. For those picking up at a store, the gift will be shipped to your registered address.