Japanese makeup brand Shu Uemura launched its new 2022 Spring/Summer Collection on April 22, 2022 in limited quantities. Kabuki actor Ichikawa Somegoro VIII, who became a Shu Uemura brand ambassador in March 2022, is seen in new visuals for the collection.  

Collection

Limited Edition Eyeshadow Palette

Nude Punk Eye Palette (5 limited edition colors / 1 existing color)

Lilac Rebel Eye Palette (3 limited edition colors / 3 existing colors)

  Lipstick Unlimited Kinu Satin

Tailored Nude, Limited Edition Color (Star Shade)

Auburn Tulle

Lipstick Unlimited Kinu Cream

Taupe Couture (Star Shade)

Sienna Silk

Ultim8∞ Sublime Beauty Cleansing Oil

Hard Formula Hard 9 Seal Brown

Petal 55 Foundation Brush

  The Shu Uemura philosophy is that makeup is “fashion for the face.” From makeup that hides blemishes to makeup that helps people express themselves, every piece is important. In 1968, Shu Uemura introduced ‘Mode Makeup,’ with the idea that just as there are patterns in clothing, there should be patterns in makeup as well. He proposed free expression using makeup and inspired people to be more fearless with their makeup application. Try expressing yourself more in 2022!

Shu Uemura Japan has announced that Kabuki actor Somegoro Ichikawa VIII will be the brand ambassador for its popular cleansing oil and other cosmetic items.   Shu Uemura products are all crafted in Japan and the brand exemplifies the Japanese spirit of perfection, care, and tradition. This advanced technology and cutting-edge design philosophy is a perfect match for Somegoro Ichikawa, who is incredibly passionate about Japanese artistry through his work in kabuki theater. This collaboration is bringing kabuki, a 400-year-old art form, to the mainstream, infusing it with modernity.  

Comment from Somegoro Ichikawa

“I’m honored to have been chosen to serve as an ambassador for Shu Uemura Cleansing Oil, which I personally use on a regular basis. What can we do to pass on Kabuki and other Japanese traditions to future generations? I feel a strong connection between my own ideas and challenges and those of the Shu Uemura brand.” 

Japanese cosmetics brand Shu Uemura is releasing two new holiday collections in collaboration with beloved Sanrio character Hello Kitty! The first collection, featuring twelve items, will go on sale on November 1, 2021, and the second collection, featuring four items, will be available on November 15, 2021. Only limited quantities will be available. Preorders are now available on the official online store. Certain products will also be available at Sanrioworld GINZA 1F starting October 30 to celebrate the new collaboration. 

Bold, edgy, and chic makeup looks

Rich Collection Lineup

 

1st Collection Lineup

Rock the Party Palette (6 limited-time colors/ 4 existing colors): ¥9,900 (Tax Included) 

Discogram Eye Palette (6 limited-time colors): ¥7,150 (Tax Included) 

Unlimited Disco Glitz Lipstick (2 limited-time colors): ¥4,070 (Tax Included) 

Unlimited Satin Lipstick (2 limited-time colors): ¥4,070 (Tax Included) 

Unlimited Lacquer Shine Lipstick (1 limited-time color/1 existing color): ¥3,740 (Tax Included)

Unlimited Cream Lipstick (2 limited-time colors): ¥4,180 (Tax Included) 

Ulim8∞Sublime Beauty Cleansing Oil (Limited-time packaging) 450ml: ¥12,650 (Tax Included) / 150ml: ¥5,060 (Tax Included)

Limited-Time Channel Goods

*Available only at the official online store and Global Flagship Beauty Boutiques

Unlimited Satin Lipstick VIP Auburn: ¥4,070 (Tax Included) 

Hard Formula 9 Seal Brown: ¥2,860 (Tax Included) 

Rock the Party Premium Makeup Box: ¥35,200 (Tax Included) 

Rock the Party Mini Lipstick Set: ¥7,150 (Tax Included) 

*Available only at the official online store and Global Flagship Beauty Boutiques

  The new collaborative collection is inspired by Tokyo nightlife and is perfect for creating both a glamorous rock ‘n roll look or something more soft and sweet. A number of new shades of eyeshadow and lipstick appear in this holiday collection, so why not snag some of these high-quality goods before they’re gone?    © 2021 SANRIO CO., LTD. APPROVAL NO. L614617

Japanese cosmetic brand Shu Uemura is set to release its new origami-inspired 'mindfully crafted in japan' collection on June 18, but presales opened on their online shop last Tuesday. The collection is a display of Japanese tradition and craftsmanship with sustainability at the core of its concept.    

ultime8 ∞ sublime beauty cleansing oil (Limited Edition Design) | ¥12,650 (Tax Included)

hard formula hard 9 (seal brown 02) (Limited Edition Design) | ¥2,860 (Tax Included)

petal 55 foundation brush (Limited Edition Design) | ¥6,600 (Tax Included)

The collection focuses on three aspects of mindfulness with Japan as its focus: mindful of Japanese nature with locally and sustainably resourced ingredients, mindful of Japanese resources by taking only what is needed, and mindful of Japanese traditional craftsmanship by preserving traditions from the past. Shu Uemura's Cleansing Oil is one of the brand's most notable sustainable products, preserving everything important about Japanese culture from its history to its natural environment. Using traditional methods passed down the ages, the product is made from plant-derived ingredients sourced sustainably, and the packaging is made from 100% recyclable plastic. The Cleansing Oil bottles were also added to Shu Uemura's new recycling program which began on May 5 which enables bottles to be reused.   Don't miss out on this special new collection by Shu Uemura.

Japanese makeup artist brand Shu Uemura dropped its new limited-edition "rouge unlimited iron reds collection" on New Year's Day. Pre-sales for the  collection opened via the brand's online shop on Boxing Day.   Shu Uemura is inviting people to blast into 2021 with 13 powerful iron red lip shades. This includes 12 colours as part of the rouge unlimited iron reds collection (9 limited-edition, 3 existing) in three textures - Rouge Unlimited, Rouge Unlimited Matte, and Rouge Unlimited Lacquer Shine - and 2 colours of the Rouge Unlimited Liquid Matte (1 new, 1 existing).  

Metallic colours designed for Asian skin

The rouge unlimited iron reds collection arrives in three textures as part of Shu Uemura's popular Rouge Unlimited series, from a vivid combination of reds and oranges to deep rusty browns. The colours have a sensual metallic sheen to them which gives them a complex appearance like that of a flame. The colour variation has been designed with Asian skin tones in mind to bring out their beauty.

Rouge Unlimited (3 Limited-Edition Colours/1 Existing) | ¥3,300 Each (Before Tax)

"Metallic" MET OR 555 / "Metallic" MET CR 355 / RD 163 / BR 788

  Rouge Unlimited Matte (3 Limited-Edition Colours/1 Existing) | ¥3,300 Each (Before Tax) "Metallic"  MET M RD 163 / "Metallic" MET M BR 786 / M RD 163 / M BR 786   Rouge Unlimited Lacquer Shine (3 Limited-Edition Colours/1 Existing) | ¥3,300 Each (Before Tax) "Metallic" / M LS OR 570 / "Metallic" M LS OR 583 / LS RD 198 / LS BR 784  

Eye-catching Liquid Rouge ignites

Rouge Unlimited Liquid Matte (1 Limited-Edition Colour/1 Existing) | ¥3,600 Each (Before Tax) M RD 04 / M OR 01 A long-lasting liquid matte colour that's striking but doesn't run. It comes with a brush inspired by traditional Japanese writing brushes that makes it easy to fit and draw beautiful lip lines.  

New Year Limited-Edition "Iron New Year Collection"

Released January 1, 2021

To celebrate the New Year, three of Shu Uemura's signature items have been dressed up in red and liquid gold. These iconic items capture the quality and craftsmanship of Japanese products and arrive in limited-edition packaging for the start of 2021.   Ultime 8 Sublime Beauty Cleansing Oil | ¥11,500 (Before Tax)Hard Formula (Brown/Acorn) | ¥2,600 Each (Before Tax)Petal 55 Foundation Brush | ¥6,000 (Before Tax)

The second instalment of the “Shu Uemura x One Piece Collection” finally launched on November 15. The collection was first announced back in September with the first instalment released on November 1.   The special collection is inspired by the brave and heroic Luffy and the Straw Hat Pirates from One Piece, one of Japan’s biggest manga and anime franchises. The second instalment welcomes a new collection of highlighters, makeup brushes, and more for the holiday season.  

Shu Uemura x One Piece Collection

Fearless Crew Highlighter Gold Feast / Fearless Crew Highlighter Romance Dawn (¥5,000 Each Before Tax)

Smooth, silky highlight powder to accentuate the face. Colours include shining gold which glistens like pearls and sun-basked peach. These highlighters capture the lively energy of Nami and Robin.

Fearless Crew Premium Brush Set (¥6,500 Before Tax) | Includes: Face Brush, Cheek Brush, Eyeshadow Brush, and Eyebrow Brush

The high quality mini brush set includes a face brush, cheek brush, eyeshadow brush, and eyebrow brush. Their small sizes makes them conveniently portable for the party season. They come in a marine blue bag with the Straw Hat Pirates on the front of it.

Petal 55 Foundation Brush (¥6,000 Before Tax)

A high quality Shu Uemura brush with beautiful form and functionality crafted by the brand's makeup artists. Their foundation brushes are very popular for layering the perfect base makeup.

Wanted Gold Eyelash Curler (¥2,000 Before Tax)

Add some volume to those lashes with this golden pair of curlers equipped with a One Piece skull charm. ©Eiichiro Oda/Shueisha, Toei Animation