MOSHI MOSHI Kimono Salon produced by YUMENOYA opens in the MOSHI MOSHI BOX!

25.August.2016 | FASHION / MOSHI MOSHI BOX

Leaders of Harajuku’s kawaii culture ASOBISYSTEM (Located: Shibuya, Tokyo / Company President: Yusuke Nakagawa) and BANLEE ENTERTAINMENT Co., Ltd. (Located: Kanazawa, Ishikawa / Company President: Tomohiro Tsunoda), who manage “JAPAN CULTURE EXPERIENCE TOURS -YUMENOYA-“, a studio where you can experience Japanese culture hands-on in Asakusa’s popular tourist spot, have teamed up and will be opening the “MOSHI MOSHI Kimono Salon Produced by -YUMENOYA-“ on the 2nd floor of the “MOSHI MOSHI BOX”, Harajuku’s pltourist information center, as part of ASOBISYSTEM’s “MOSHI MOSHI NIPPON” project.

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The person producing the store is Takafuji Ukon, second generation to the Takafuji Dance Company and the producer of “YUMENOYA Project”. As its first project, the store itself will feature original Harajuku style kimono and clothes which you can wear and have your photo taken. The clothes will be themed around the concept of “Harajuku Roman”, a combination of “Taisho Roman”, which refers to a styling of kimono confined to the Taisho period, and “Harajuku Kawaii Culture”.

Up and coming fashion creator Yuka (有伽), who helped with the styling and design of famous Japanese artist Wagakki Band’s outfits, and who has had work displayed at Gajoen’s “Wa no Akari ya” and on “VOGUE Italia web”, will be in charge of the clothes in the store. Moreover, you can have your photo taken in front of a colourful shoji-style door (sliding paper door) designed by art director Sebastian Masuda, the man responsible for Kyary Pamyu Pamyu’s music videos, as well as a host of other things. The Moshi Moshi Kimono Salon is the only place where you can make such special memories as these and the only place where you can take photos and transform them like this.

 

<Service Summary>

-Transformation Photo Service-

Have a commemorative photo taken wearing radiant, Harajuku original style kimono and clothing. You can choose from the simple course, where the photograph data can be given to you or printed for you on the same day, or a cooler course, where we manufacture your photo for you or make an album which can be received the following day.

Reservation site:www.tokyo-samurai.com

 

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    Photo: Yuna Yoshimori

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    <Member Comment>

    “Finally! AG! CALLING WORLD TOUR Pt. 2 has begun!

    How far will our power spread?! I can’t comprehend it but I’m so excited.

    Every time we perform overseas and outside of Japan, we’re so moved by how enthusiastic the audiences are and how they’ve been waiting to see us. I’m looking forward to seeing what kind of fans we’ll meet on this North American tour. 

    Our youthful journey is a never-ending story!

    After returning to Japan, we’ll be fully devoting ourselves to our Japan tour starting in November, so get ready to see how much we can power up! Thanks for supporting us!”

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    The group will perform at Hulic Hall Tokyo on October 7 and hold its first solo concert at Toyosu PIT on February 2, 2025.

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    On September 18, FRUITS ZIPPER will release their second-anniversary concert at Nippon Budokan on DVD and Blu-ray. On the same day, the idol group will release its second single CD titled NEW KAWAII / Fruits Basket.

     

    The release will be a double A-side single, including the popular song NEW KAWAII from the group’s album released on April 10, as well as the new song Fruits Basket.

    The CD will be available in nine formats, including a Limited First Edition, Regular Edition, and seven unique Member Editions. The Limited First Edition will include the song Rainbow, which was performed for the first time during the group’s Budokan performance. In contrast, each Member Edition will include solo songs that the girls have performed at birthday events and unit songs performed at FRUITS ZIPPER’s first arena concert at the Tokyo Metropolitan Gymnasium. Additionally, the Limited First Edition will come with a unique jacket and high-quality booklet.

     

    The theme of the album’s artwork is ‘the beginning of a fairy tale.’ For the group’s previous album, each member wore a dress of their own unique design to become a ‘NEW KAWAII Princess,’ but this album tells the story of these girls before they became royalty. The way the girls approach this classic fairytale-like concept will show their ‘NEW KAWAII’ side.

     

    In addition, a release event will be held to commemorate the release of the second single CD. At Asobi Mall, which handles official FRUITS ZIPPER goods, a Blu-ray of the Budokan concert and the CD can be purchased simultaneously and will be paired with a group acrylic stand as a W-purchase privilege. Quantities of the bundle will be limited.

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    On April 14, ATARASHII GAKKO! performed solo at the Coachella Valley Music and Arts Festival, one of the world’s largest music festivals held in Indio, California.

     

    This year’s headliners at Coachella included Lana Del Rey, Tyler the Creator, and Doja Cat. ATARASHII GAKKO! performed during the grand finale of the GOBI STAGE for the April 14 set headlined by Doja Cat.

     

    The opening sound effects and Taiko project set the mood as the girls appeared on stage in their original padded kimonos, starting with a performance of Toryanse, released in January. Without a pause, they transitioned seamlessly into OMAKASE, performing the song for the first time as the audience cheered loudly in tune with the fusion of Showa-era and modern sounds.

    “Everybody jump,” SUZUKA screamed during Pineapple Kryptonite Remix. Not needing to be told twice, the crowd was instantly united, the voltage almost unbearable. “Let me hear you,” the group called out after the song ended, to which the audience instantly responded “ATARASHII GAKKO!” This was the perfect intro to the group’s beloved song OTONABLUE.

     

    The group continued by performing two never-before-heard songs: Arigato and Forever sisters. During Arigato, each of the four members held a broomstick and used it as a guitar, and despite these songs never being heard before, the audience jumped in perfect unison.

    With dynamic dance moves typical of ATARASHII GAKKO! , the girls performed their popular 2018 number Saishu Jinrui. To wrap up the set, the group performed Tokyo Calling with the USC marching band, bringing America and Japan closer together and stirring the audience’s hearts. The energy in the air was palpable, and without prompting, fans raised their fists in the air as the members chanted “We are marching!”

    The last song performed was NAINAINAI, the first song to be released on the global record label 88rising, bringing ATARASHII GAKKO! to the world. The girls ran around the stage, keeping the fans on their toes until the very end, and closing their set with a smile. Yet again, they have left their mark as “representatives of Japan’s youth” at Coachella, one of the biggest music festivals on Earth.

    ATARASHII GAKKO! has announced that a new album is on the way. Details will be released soon.

     

    The group continues to expand, performing in countries around the world and taking on new challenges at every turn. This year, ATARASHII GAKKO!  World Tour Part I will take the girls across Europe and Asia.

     

    Starting with the Primavera Sound Festival, one of the largest music festivals in Europe held in Barcelona, Spain, the band will perform a total of 13 concerts across Europe and Asia.

  • SWEET STEADY Performs Two Unreleased Songs at First Solo Event, Attracts Legion of Fans with Cute and Colorful Style

    14.April.2024 | MUSIC

    Idol group SWEET STEADY held an event on April 13 at Shirokane Takanawa SELENE b2 to celebrate their one-month anniversary.

     

    SWEET STEADY is a new idol group created by KAWAII LAB., an ongoing initiative to promote Japanese idol culture to the world and the project behind FRUITS ZIPPER and other popular groups. The eight-member group consists of Ayu Okuda, Yui Otoi, Natsuka Kurita, Rise Shiokawa, Mayumi Shiraishi, Nagisa Shoji, Mia Yanagawa, and Sakina Yamauchi, and this bouquet of SWEET girls hope to keep STEADY growth as they experience new things in the entertainment industry.

     

    The one-month anniversary event was the group’s solo event and tickets sold out immediately within one minute of going on sale to the public, even before their debut. The audience cheered loudly as the girls performed their debut song Hajimari no Aizu, released on April 5, followed by the second song Nantene!, which was just released.

     

    “I was really looking forward to this day,” said Otoi cheerfully during the MC portion. Okuda also introduced the group’s new costumes, unveiled for the first time during the show. “It has so many frills and it’s so cute,” she said.

     

    The new costumes weren’t the only surprise. After the MC, the group announced that they would perform a new song for the first time. The song, Sweet Cafe, is an adorable pop tune typical of SWEET STEADY, and fans were transported to a date at a cafe during these precious moments.

     

    With the momentum going strong, the members ran around the stage in all directions as they performed Magic of the Heart, released last month. In addition, the group’s new song Michishirube, released on April 14, had the group putting their cute personas aside in favor of sharp dance moves that wowed the crowd. As expected, the girls showed their passion and will to grow on stage.

    The excitement was at a fever pitch when it was announced that the group would perform yet another new song for the first time. Call me, tell me featured an easy-to-remember phrase and easy-to-imitate choreography, making it simple for the audience to join in on the fun. They were so quick to mimic the group that it was hard to believe they had never heard the song.

     

    “Let’s all stay together from now on,” said Yamauchi before the girls performed Hajimari no Aizu one more time. This was the first time that SWEET STEADY was permitted to be filmed by the crowd, and fans were glued to the members through their smartphone screens. Footage from the concert is being shared on social media using the hashtag #SuiSute, so be sure to check it out.

     

    “I’m so happy that these eight members have come together, and that we’ve been able to meet so many people,” said Yanagawa through her tears after the show. Shoji also shared her enthusiasm and excitement about the group’s first solo concert to be held on June 9. “I want to make everyone at the venue happy,” she said, and the audience responded with a massive round of applause.

     

    Despite their debut coming only one month ago, SWEET STEADY is already impressing fans with their rich individuality, each member a part of a colorful bouquet. Expectations are high for their first solo concert at EX THEATER ROPPONGI on June 9. What kind of idols will they blossom into in the future?

    Ayu Okuda

    Yui Otoi

    Natsuka Kurita

    Rise Shiokawa

    Mayumi Shiraishi

    Nagisa Shoji

    Mia Yanagawa

    Sakina Yamauchi

    Photo by Ryuji Kainuma

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