From June 1 until August 31, Keio Plaza Hotel Hachioji is inviting guests to travel to the adorable world of Moomin by partaking in two tasty buffet events at the Le Clair Restaurant on the second floor. In Moomin’s home country of Finland, people start enjoying the summer following the solstice in June. The theme of this project is ‘Moominvalley Turns Jungle,’ inspiring the hotel’s chefs to create a spectacular original menu. A tasty lunch buffet will be held Tuesday through Friday during the event period, while a sweets buffet will take place on weekends and holidays. The restaurant’s interior will be decorated with artwork from Tove Jansson’s 1956 comic Moominville Turns Jungle.

The Moomin Lunch Buffet is titled ‘Jungle Party in Moominville,’ and will depict a fun summer lunch get-together in the titular character’s home village. The lineup of foods includes smoked salmon canapes, marinated herring, and sardine sandwiches, all typical of Scandinavian cuisine. Plenty of spiced dishes and veggies will be available, the latter looking like they came from Moominmamma’s garden. August 9 is Moomin Day, and the chefs will be preparing some extra goodies for each guest on that day only.

The Moomin Sweets Buffet will feature adorable desserts created by expert pâtissiers and will be inspired by Moomin and his friends enjoying the summer. From red velvet cake made to look like Little My’s dress to chocolate mousse in the style of Moominpappa’s Silk Hat, fans of the series will want to snap plenty of pictures before they dig in! Tons of sweets will include popular Scandinavian ingredients like red currants, raspberries, and blueberries. The welcome plate, limited to one per person, will change monthly, with a Tropical Parfait coming in July and an Edible Jungle coming in August. Light meals will also be available to compliment the sweets.

The Sweets Buffet will also include a special table plan limited to three per day, using plates and mugs included in the Moomin by Arabia 2022 Summer collection. Guests participating in this plan can order a special non-alcoholic cocktail created by the restaurant’s bartender and made with rose-colored ice inspired by Moominmamma’s love for flowers.

Hiroshima PARCO is currently hosting Moomin Market 2022, an exhibition offering special merchandise inspired by the Finnish character Moomin. The event is open now at PARCO FACTORY in the facility’s main building until May 8, 2022. 

Selected Goods Lineup

The Moomins have continued to be loved by audiences around the world since the release of Tove Jansson’s novel The Moomins and the Great Flood in 1945. The event is offering a number of new goods, including those from the Moominmamma’s Rose series, which are perfect for Mother’s Day. Guests should also look forward to the Moomin House on display at the venue!

The Moominmamma Rose Fair is ready to brighten the spring season from April 16 until May 8, 2022!

Moominmamma always brings happiness to those around her and warmly looks after those in need. The adorable mother figure will play a leading role in this event, which is also being held in conjunction with the Spring Festival.

Fruits Sandwich

Latte Art

Original Pin Making

Limited-Edition Goods (Selection) / Pancake Mix

Limited Design Goods Purchase Bonus: Original Card

Guests can enjoy washing their hands with rose-scented water at the Floating Flower Walk, and a selection of limited-time food items will be sold during the event. Visitors can also take place in unique workshops where they can make their other Mother’s Day gifts.

From March 30 until April 12, fans of Moomin will want to visit the Odakyu Department Store in Shinjuku for a special pop-up store!

Lineup

Odakyu Preorder Items　

Toto Bag

Synthetic Leather Coaster

Masking Tape

Event Exclusives

T-Shirt

Acrylic Keychain

Stainless Steel Tumbler

Purchase Bonuses

(March 30 ~) Bonus for purchases of ¥6,600 or more

Pocket Thermos Bottle, Joxter Cloud Design (Not for Sale)

(April 2 ~) Bonus for purchases of ¥3,300 or more

Sea Orchestra Acrylic Keychain (Not for Sale)

(April 9 ~) Bonus for purchases of ¥5,500 or more

Snufkin & Joxter Acrylic Stand Set (Not for Sale)

The pop-up store, which was very well-received last year, focuses on Snufkin, one of the most popular Moomin characters. This year, Snufkin’s father, Joxter, will also be making an appearance. The venue will be decorated with original artwork, and a wide variety of Moomin merch will be available, including plush toys, sundries, apparel, and much more.

Select Moomin Cafe locations in Japan are now offering Moominmama’s Afternoon Tea for a limited time!

This afternoon tea fully expresses the hospitality of Moominmamma, who always warmly welcomes guests. Each set comes on a two-tiered tea stand with wooden plates with a Scandinavian feel, and features desserts and light meals with two different themes: the upper tier being ‘Friends of Moomin Valley’ and the lower tier being ‘Nordic Finland.’

The upper tier will feature sweets such as five-tiered mini pancakes and Snufkin’s hat-inspired tarts, while the lower tier will feature a potato and anchovy gratin pie based on Jansson’s Temptation,  a familiar Scandinavian home-style dish. In addition, there is a choice of seven types of tea available, including the aromatic Scandinavian Söder tea and Earl Grey, as well as Moomin Café’s original flavor of blueberry pancake milk tea.

Moomin Stand, a drink stand chain based on the popular Finnish fairy tale, is now holding a ‘Sweet Chocolate’ fair. Two new products–Chocolate Mint Milk and Strawberry Ruby Chocolate–are now on sale for a limited time.

Chocolate Mint Milk

Strawberry Ruby Chocolate

The refreshing Chocolate Mint Milk drink is topped with whipped cream, chocolate chips, and a bitter cocoa cookie perfect for balancing the sweetness of the beverage. The Strawberry Ruby Chocolate drink is made from ruby chocolate, a naturally occurring substance with a bright red color, and is topped with whipped cream and sweet and sour strawberry pulp. 

Which of these drinks would you be grabbing for Valentine’s Day?

As the summer heat begins to wane and the cool and comfortable autumn air arrives, why not celebrate the season with Moomin? The Moominvalley Park Harvest event is coming for a limited-time only, starting on September 4, 2021 and continuing through October 24, 2021. 

Moominvalley Park is a theme park centered on the popular Swedish comic The Moomins. Announced in 2013, the complex opened on Lake Miyazawa in Hanno, Saitama Prefecture in March 2019. Moominvalley Park has two specific zones: the Metsä area, free to visitors, features lakefront dining and shops, while the Moomin zone contains different attractions, such as Moomin’s house and an art museum. 

Images of Last Year’s Balloon Art

The creatures who live in the Moominvalley enjoy the bounty of all four seasons, and the harvest from summer to autumn is particularly tasty, filled with berries and mushrooms ripe for the picking. Nutritious blueberries, raspberries, lingonberries and cloudberries spring from the bushes, and the Moomin family would love to welcome you with some of these tasty snacks! Limited-time menu items and workshops will be available, so visitors can have their fill of the autumn season. 

Last year’s balloon art event was hugely popular, and will be making a comeback in 2021. Berries are a symbol of the harvest throughout Scandinavia, and guests are welcomed by these sweet treats floating in the sky. Beneath the autumn sky and surrounded by lush trees beside the lake shore, the Moominvalley feels like a storybook brought to life. Don’t miss this colorful and joyous event!

The Moomin Comic Strips Exhibition is set to run at Hiroshima Museum of Art from July 17 to September 5, showcasing approximately 280 comic drawings and sketches by Tove and Lars Jansson which have never been shown in Japan before.

The comics by Tove Jansson (1914-2001) began publication in the British newspaper The Evening News in 1954. With the help from her younger brother Lars Jansson (1926-2000), the series continued to be published for more than 20 years. At its peak, Moomin comics were published in over 40 countries, 120 newspapers, and read by 20 million people.

The Moomins are immensely popular in Japan and have enjoyed numerous exhibitions up and down the country. Fans will be delighted to lay their eyes upon artwork from Moomin Characters’ collection which have never been displayed in Japan until now.

Japan is home to many official Moomin establishments including the Moomin Shop, Moomin Cafe, and Moomin Stand. Located up and down the country, each brand began the Snufkin Fair on Friday last week.

Moomin Cafe: Snufkin Fair Menu

Camping Feast: Hot Skillet Chicken on the Bone | ¥1,700 (Tax Included)

Camping Feast: Hot Skillet Grilled Salmon | ¥1,700 (Tax Included)

Northern Europe Blueberry Coffee Jelly | ¥550 (Tax Included)

Snufkin Hat Cream Soda | ¥1,100 (Tax Included)

Snufkin Coffee Smoothie | Regular ¥580 – Large ¥700 – 2 Hattifattener Cookies +¥70 (Tax Included)

Snufkin Fair: New Merchandise

Kalita Coffee Mill | ¥9,020 (Tax Included) – Kalita Hasami Ware Dripper | ¥3,850 (Tax Included)

Kalita Vintage Snufkin & Moomin Mugs | ¥1,540 Each (Tax Included)

Kalita Measuring Spoon | ¥1,650 (Tax Included)

Kalita Stock Bag | ¥3,300 (Tax Included)

Wall Mug (Mustard Moomin – Red Little My – Olive Snufkin) | ¥2,200 Each (Tax Included)

Robert Bowling Coffee (Coffee Beans – Coffee Powder) | ¥2,036 Each (Tax Included)

Harmonica Charm (Ivory – Red – Black) | ¥2,310 Each (Tax Included)

Embroidered Handkerchiefs (Snufkin – Hattifatteners – Moomin) | ¥1,100 Each (Tax Included) *Moomin Shop exclusive

Outdoor Snufkin Hat | ¥3,520 (Tax Included) *Moomin Shop exclusive

Polo Shirts (Navy Moomin & Shadow – Black Moominpappa) | Sizes: S, M, L, XL | ¥4,290 Each (Tax Included) *Moomin Shop exclusive

Bonus Items | Left: Moomin Shop, Right: Moomin Cafe (Limited Stock)

The Snufkin Fair is centred on Snufkin, a character who appears in the Moomin series. He’s a wanderer, explorer, and philosopher. The fair is being held at six Moomin Shop branches, three Moomin Cafe branches, 11 Moomin Stand branches, and the Moomin Japan online shop.

At the Moomin Cafe, fans can tuck into one of two camping-style skillet dishes along with some coffee desserts and more. Over at the Moomin Shop, there’s plenty of items to get your hands on including apparel such as polo shirts and hats. There’s even a cafe mill, dripper, vintage mugs, measuring spoons, and more all made in collaboration with Katila which are all available both at Moomin Cafe and Moomin Shop. Roll up to the Moomin Stand for Snufkin and Hattifattener inspired drinks. Have your coffee smoothie topped with some Hattifattener cookies. And if you spend over ¥4,400 on select Snufkin Fair items, you’ll get a free bonus item: a coffee bag-style jute pouch. There are two designs available depending where you spend – at Moomin Shop and Moomin Cafe.

Don’t miss your chance to enjoy some Moomin goodies at the Snufkin Fair this spring.

The Moomin Cafe at Tokyo Dome City LaQua introduced a breakfast menu on April 1.

Hot Ham & Cheese Sandwich: One – ¥510 (Tax Included) / Two – ¥800 (Tax Included)

Hattifatteners Hot Dog: ¥600 (Tax Included)

Northern Europe Breakfast Plate | ¥1,500 (Tax Included)

Open Fruit Sandwich | ¥700 (Tax Included)

Five fun and delicious items arrive at the Moomin Cafe for the spring season, each with a reference or design inspired by the beloved Moomins.

The Japanese Moomin-themed drinks chain Moomin Stand released two new seasonal drinks on Friday (March 12) for the spring season as part of its “Spring Arrives in Moominvalley” event. The two drinks feature a cute cup with a Moomin looking out the window as well as a straw with Moomin, Snufkin, and Little My walking together.

Moomin House Blue Raspberry Smoothie | Regular Size ¥630, Large Size ¥750 (Before Tax)

A refreshing blue raspberry smoothie made with yogurt and mixed berries. The cup comes with a cute Moominhouse lid.

Moominvalley Spring Soda | Regular Size ¥550, Large Size ¥670 (Before Tax)

Spring has arrived in Moominvalley, so the locals are out for a stroll together as featured on the straw design. This drink is made with springtime pineapple and nata de coco.

The Moomin Shop located inside Nagoya’s stylish retail centre LACHIC launched an anniversary fair last Friday (March 5) to commemorate the store’s 7th anniversary.

New Merchandise Launching March 2021

KAKSI Tote Bag (Medium Size) With Pass Case | ¥4,000 (Tax Included)

Jetstream Little My Tea Blue Pen/Moomin Blood Orange Pen | ¥2,420 Each (Tax Included)

Laptop Case (Greige/Pink) | ¥3,960 Each (Tax Included)

Tablet Case (Greige/Pink) | ¥2,970 Each (Tax Included)

Multi-Case (Greige/Pink) | ¥2,530 Each (Tax Included)

Flat Pouch (Greige/Pink) | ¥1,980 Each (Tax Included)

Spacious Multi-Pouch (Greige/Pink) | ¥2,200 Each (Tax Included)

Bonus Items

Original Design Cup

Anniversary Logo Shop Card

Moomin Shop Nagoya LACHIC opened back in 2014. The anniversary fair sees the arrival of new and exclusive merchandise including a tote bag with pass case as part of the shop’s popular KAKSI bag series, Little My and Moomin pens, and more. And for every ¥4,180 spent including tax, customers will receive a free cup and shop card.