To commemorate the 20th anniversary of Rilakkuma and his adorable friends, the Rilakkuma 20th Anniversary Cafe will open in Omotesando, Tokyo from March 9 until April 16, 2023. You’ll want to come and spend a peaceful time looking back at two decades of everyone’s favorite lazy bear!

The menu features colorful and festive dishes inspired by Rilakkuma, Korilakkuma, Kiiroitori, and Chairoikoguma. The characters express their thanks for 20 successful years, and fans can enjoy floats topped with Rilakkuma and friends wearing ribbons and topped with ice cream, a jelly soda inspired by Chairoikoguma and his friends in the honey forest, and a hot drink inspired by Rilakkuma’s favorite pudding.

Menu

Rilakkuma’s Honey Mustard Hamburger

コリラックマのクリームパスタ

Korilakkuma’s Cream Pasta

Kiiroitori’s Egg Burger

Chairoikoguma’s Cheese Curry　

Rilakkuma and Friend’s Celebratory Cake

Congratulatory Flower Parfait

You Can Choose♪ Rilakkuma and Friends Mini Ice Cream

You Can Choose♪ Rilakkuma and Friends Floats　

Honey Forest Jelly Soda

Relaxing Pudding Drink

Take-Out Drink Bottle

Original Merch

Acrylic Clip (7 varieties, random)

Acrylic Keychain (5 varieties, random)

Mini-Bottle / Muddler with Charm (4 varieties)

Lunch Tote / Drawstring Bag

Acrylic Stand with Clip / Cork Coaster

Stuffed Animal

In addition, the cafe will offer original goods, special offers, and a Twitter campaign to celebrate Rilakkuma’s 20th anniversary.

Come enjoy the elaborate original menu and goods while sharing memories at this limited time themed cafe!

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The Keio Plaza Hotel in Tokyo is celebrating Rilakkuma’s birthday in the sweetest way! The Strawberry Collection with Rilakkuma sweets buffet will be available from January 7 until March 31, 2023 at All-Day Dining Jurin on the hotel’s second floor. 

The most popular strawberry buffet will be back and better than ever in 2023. Sweets featuring Rilakkuma and his friends will be on full display, including strawberry tarts, tiramisu, and other strawberry-filled sweets. The lazy bear’s favorite pudding and pancakes will also be available along with soothing hot tea for the cold winter months. This will mark the first time that Rilakkuma’s sweets buffet will appear at a hotel.

Small tartlets featuring Korilakkuma and Kiiroitori will be too cute to eat, and Chairoikoguma will appear on cookie sandwiches.

The dessert plate will include gorgeous fondant chocolate with images of Rilakkuma and each of his friends to set the mood for the opening of the event.

The location itself will also be decked out in sweet decorations, with guests being welcomed at the door. Taking pictures is encouraged, so make a reservation today if you’re looking to impress on Instagram!

 ©2022 San-X Co., Ltd. All Rights Reserved.　

Character-inspired Japanese confectionary series Tabemas has announced two new sweets inspired by Kirby and Waddle Dee from the popular game series! These will be available at select AEON and AEON Style locations starting November 18.

Kirby is celebrating his 30th anniversary in 2022, and the popular character has been seeing plenty of press time and special events to celebrate. Now, fans can snag these traditional sweets–though they might be too cute to eat!

The character’s round and puffy body have been recreated perfectly with mild sweetness and a smooth custard flavor.

While the bean paste inside the Kirby sweet is custard-flavored, Waddle Dee features a smooth chocolate flavor. Grab these while supplies last!

(C)Nintendo / HAL Laboratory, Inc. KB22-P4730」

The eight members of BT21 are the latest to be picked up by the character-inspired Japanese confectionery series Tabemas. These tasty treats will go on sale at FamilyMart stores across Japan starting November 8, 2022. Two characters will be included in each pack, and fans can snag either KOYA & RJ, SHOOKY & COOKY, MANG & CHIMMY, or TATA & VAN. Each pack will cost ¥398 (Tax Included). 

About Tabemas and BT21

All eight characters from BT21, a globally popular character brand featured as part of LINE FRIENDS, have been transformed into Japanese sweets. KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY, and VAN are cuter than ever before in these 3D treats, and this is the first time that the Tabemas series has revealed all eight characters in a collaboration. When all of the sweets are gathered together on a plate, it will look like the characters are having a party!

Why not enjoy a fun and tasty time with your favorite members of BT21?

(C)BT21

Maholova Minds Miura, a hot spring resort on the Miura Peninsula in Kanagawa Prefecture, celebrated its 30th anniversary in June 2022. Royal Salon Yamato, a popular spot for coffee and parties since its opening, was transformed into the Rita Cafe this summer.

On September 23, Rita Cafe will begin selling its own original cream soda!

Rilakkuma’s Miura Ocean Cream Soda / Korilakkuma’s Watermelon Cream Soda

Rilakkuma Room (Bedroom/Living Room)

To celebrate the special Rilakkuma room and Korilakkuma room, guests can enjoy two new drinks: Rilakkuma’s Miura Ocean Cream Soda and Korilakkuma’s Watermelon Cream Soda. The rooms aren’t too easy to book, but even if you can’t, at least you can see plenty of adorable pictures on social media!

Cinnamoroll, Pompompurin, and Pochakko are the latest to be picked up by the character-inspired Japanese confectionery series Tabemas. These tasty treats will go on sale at Lawson stores across Japan starting August 2, 2022.

Tabemas Sanrio Characters 2022

Cinnamoroll with Ribbons

Pompompurin with Ribbon

Pochakko with Ribbon

Three of the most popular Sanrio characters have been transformed into traditional wagashi sweets! Pompompurin, Cinnamoroll, and Pochakko are dressed in their finest attire, complete with ribbons. Cinnamoroll’s filling is milk-flavored, while Pompompurin is pudding-flavored and Pochakko is filled with banana sweetness. Be sure to take some pictures before chowing down! Honestly, these might be too adorable to eat. 

Netflix will begin streaming the stop-motion series Rilakkuma’s Theme Park Adventure on August 25, 2022. 

The series is a continuation of the 2019 series Rilakkuma and Kaoru, which became incredibly popular around the world. The heartwarming story of the cuddly, lazy bear, the office worker Kaoru, and friends Korilakkuma and Kiiroitori, struck a chord with audiences. The new series will depict a day in the lives of Kaoru and Rilakkuma as they go have fun at an amusement park. Not everything will go according to plan, and the characters get caught up in a number of hilarious hijinks. 

The trailer and key visual for the series have been revealed, highlighting Rilakkuma, who is always completely relaxed no matter what kind of trouble he’s in. The theme song for the series will be Inside Your Pocket by Quruli. Additional cast members include Takayuki Hamada as Hayate and Reina Ueda as a mysterious new character.

The trailer shows the craziness that will be happening during the series, including an epic car chase. Both adults and children are sure to fall in love with this series.

Trailer

Rilakkuma has the power to make anyone feel warm and fuzzy, so be sure to tune in. It will do your soul some good.

In an effort to clean up areas around Japan, everyone’s favorite lazy bear is teaming up with the Social Sports Initiative’s SpoGOMI! Rilakkuma is currently on his own nationwide tour, traveling from the northernmost to the southernmost points in Japan over 18 months. Guests visiting each event will be able to find unique prefecture-based environmentally-friendly merchandise. 

SpoGOMI is an entirely new sport started in Japan, combining a traditional sport with trash pickup! It’s always more fun to turn a chore into a game, and participants compete to see who can pick up the most garbage. 

Merchandise at a Glance

Mug

Pin

Fan

Round Coin Purse

Merchandise (Exclusive to the Hokkaido Area)

T-Shirt

Canvas Tote Bag (S)

Hand Towel (M/L)

Along with the standard rules, a new version of the game inspired by Rilakkuma will be introduced, perfect for both children and adults to enjoy.

After helping to clean up, why not enjoy some delicious local food and sightseeing? Join Rilakkuma in his efforts to clean up Japan and connect local communities. 

©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.

Pocky is one of the most popular Japanese snacks around the world, and a new way to enjoy it is here. Since the 1970s, Pocky on the Rocks has been a popular way to enjoy the tasty treats during the summer. A modern version has just been unveiled, and six special boxes with exclusive designs will be released on June 14 along with a new campaign, recipe submission contest, and a collaboration with select cafes around Japan. 

Pocky on the Rocks was first introduced in an ad campaign in 1976. People began putting Pocky sticks in a cool glass filled with ice or using the sticks as muddlers for alcoholic drinks. This stylish summer snack has been reimagined for 2022, and customers are inspired to pair the sticks with their favorite drink, stick them into ice cream, or add them to a cup of seasonal fruit!

Pocky on the Rocks in the 1970s

Pocky on the Rocks Today

Collaboration with 5 Cafes in Tokyo and Kansai

Cafe Roman – Takadanobaba, Tokyo

Cream Soda

Cafe Negura – Shimokitazawa, Tokyo
Dark Cherry Soda

DORSIA – Sannomiya, Kobe
Heart Strawberry Milk

Sunshine Cafe – Higashi-Umeda, Osaka
Almond Mixed Juice

Poem Cafe – Motomachi, Kobe
Lemon Squash

Pocky’s limited edition packaging, coming June 14, will feature a recipe for the 2022 Pocky on the Rocks. A recipe submission contest will also be held on Instagram, and anyone can participate. On the campaign website, fans can find collaboration recipes made in conjunction with five different cafes around Tokyo and the Kansai region. Of course, you can also grab these treats at each shop!

Fans can win retro goods in another ongoing campaign simply by snapping a picture of a Pocky receipt.

You’ve probably tried Pocky before, but have you ever tried Pocky on the Rocks? 

Everyone’s favorite lazy bear Rilakkuma is bringing fans a new merchandise collection! These items show the character and friends in an amusement park filled with sweets, and these goods will be on sale at retail stores nationwide and online in early July.

Everyone would love to visit an amusement park filled with desserts, and these items are sure to add some retro pop flare to your daily life.

Product Lineup at a Glance

Memo Pad: ¥385 (Tax Included)

Memo Pad with Clipboard: ¥660 (Tax Included)

These cute memo pads are available in four designs, and fans can also grab a special set including a colorful clipboard.

Camera Shoulder Strap: ¥2,750 (Tax Included)

Give your camera some extra pizazz with this cute camera strap! Each comes with a decorated synthetic leather pad made to reduce neck and shoulder strain.

Ferris Wheel Cushion: ¥3,850 (Tax Included)

This cushion also includes pockets for small stuffed animals!

These new items were made in conjunction with the Netflix series Rilakkuma’s Theme Park Adventure, scheduled to stream on Netflix worldwide starting August 25, 2022.

©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.

Everyone’s favorite lazy bear Rilakkuma is turning 20, and to commemorate the big event, Sanrio is holding a special tour that is traveling around Japan. From September 8 until October 31, events will pop up in four prefectures in the Tohoku region–Aomori, Akita, Miyagi, and Iwate. Starting in July, the event will be visiting Hokkaido.

Tohoku Area Exclusive Art♪

The tour will travel from the northernmost to the southernmost points in Japan over 18 months, and guests visiting each event will be able to find unique prefecture-based environmentally-friendly merchandise. Fans will also be able to participate in SDGs (Sustainable Development Goals) such as beach cleanups and support for local food banks and social programs.

Come take part in this celebration while also giving back to local areas around Japan!

©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.

Everyone’s favorite lazy bear Rilakkuma is turning 20! To commemorate this big event, Sanrio is holding a special tour that will travel around Japan. From July 13 until August 31, events will pop up in three cities in Hokkaido–Sapporo, Obihiro, and Hakodate.

Merchandise

Rilakkuma & Todok Collaboration Cotton Gloves

The environmentally-friendly event will offer locally designed products made from recycled materials. A special Hokkaido Ocean Cleanup will also be held with a group in Sapporo, and those participating in the event will receive a limited edition pair of cotton gloves.

Prior to the start of the event, the official Twitter account of the Rilakkuma tour (@rk_ensembletour) is running a limited-time campaign until May 29. 10 lucky people will win a magnet sticker not available for sale! To enter, just follow the account and retweet the tagged Tweet.