Häagen-Dazs Matcha Salon to Open in Roppongi in April

22.March.2019 | FOOD

Häagen-Dazs Japan will opened a matcha-packed Matcha Salon for a limited-time at Roppongi Hills Cafe from April 24 to May 5.

Häagen-Dazs first arrived in Japan in 1984 and has since been enjoyed for 35 years. To celebrate this landmark, this Matcha Salon will serve up a 6-item green tea course to commemorate the Häagen-Dazs Green Tea ice cream, the first flavour that hit the Japanese market.

 

After the green tea flavoured ice cream was released Häagen-Dazs went on to serve up flavours developed in America. In coming to Japan the company wanted to create a flavour that more met the demands of Japanese palates, and so they settled on matcha, an ingredient that has been enjoyed in Japan for hundreds of years. Much trial and error was carried out to bring out the creamy flavour of Häagen-Dazs ice cream and matcha bitterness which is what led to the Häagen-Dazs green tea ice cream.

 

Tea leaf management is no easy task. The flavour of leaves can change completely from various factors such as the weather. To ensure Häagen-Dazs Green Tea could be preserved and made consistently, staff carry out organoleptic tests to create a tea leaf blend that Häagen-Dazs can use.

 

Since matcha is weak to heat and light, the powdering of the tea leaves is done in a dark room. This is done inside a millstone which does not heat up as easily as metal, ensuring residual heat does not get into the tea leaves. Because of this delicate process, only a dozen or so grams of matcha can be made in one millstone every hour.

 

Special cups were even developed to package the green tea ice cream which makes it hard for light to get in.

 

If you’ve yet to try this special ice cream made for Japanese people then make sure you get the chance.

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    Superman Sky-High Drink | ¥1,400 (Tax Included)

    The Clown Prince of Crime | ¥1,400 (Tax Included)

     

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    DC Menu

    Running: Until September 5, 2021

    Location: THE SUN & THE MOON (Restaurant)

    Opening Hours: 11:00-22:00

    Official Website: http://thesun-themoon.com/

     

    All DC characters and elements © & ™DC Comics. WB SHIELD: ™& © WBEI (s21)

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    Entrance exhibit in the daytime

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    Entrance exhibit in the evening

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    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    Shouta Aoi’s voice as the tour guide

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    A themed menu created for the Tokyo exhibition

    From Left: Anniversary Afternoon Tea / Hello Kitty Daisuki Fried Apple Mille-Feuille / Cinnamoroll’s Balloon Trip

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    THE SUN & THE MOON, a cafe and restaurant fusion on the same floor of the exhibition, will serve up food, desserts, and non-alcoholic cocktails inspired by the Sanrio characters. Special seasonal afternoon tea sets will also be sold on Halloween, Christmas, and more too.

     

    Dates
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    Cafe: December 15, 2021 – January 10, 2021

    *Closed December 21-26

     

    The main exhibition

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    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    One of the six zones will look into secrets of Sanrio through the globally-beloved kawaii icon Hello Kitty. Another will display outfits such as the Hello Kitty dress worn by Lady Gaga.

     

    Original merchandise

    A small peek at just some of the items available

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    Sanrio fans can also get their hands on a collection of merchandise with designs ranging from the exhibition’s main visual to classic designs. There will be over 100 items to sift through.

     

    Tickets for the exhibition will be available from August 1. A limited number of special tickets that include free merch will also be released.

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

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    09.July.2021 | ANIME&GAME / FOOD / SPOT

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    Cafe Logo

    As part of the exhibition, a themed cafe called the Minerva Cafe will open inside the museum serving food and drink inspired by the anime series.

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    Minerva & Phil’s Chocolate Banana Pancakes | ¥1,600 (Tax Included)

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    Isabella’s Brown Sugar Milk Tea | ¥540 (Tax Included)

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    ©白井カイウ・出水ぽすか/集英社・約束のネバーランド製作委員会

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    FULL HAND MADE with HAMAMOTO 

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    Pre-orders for the products to be showcased at the pop-up shop are now available to pre-order online in Japan at TENEO and will be shipped in October. Exhibits include works by the young bonsai master Yusuke Hamamoto, flower arrangements Ayayoshi Ozono who maintains long-time traditional Japanese styles and techniques, and more.


    The project will  collaborate with the international tattoo artist Hiro in October as well as many other traditional artists and craftsmen from inside and outside Japan. The pop-up shop also sees the release of the ‘GAS MASK POT/VASE.’ The purpose of these works is to show people new forms and ways of expressing tradition.

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