Momoko Sakura’s popular series Chibi Maruko-chan is filled with beloved characters, and Coji-Coji has remained a fan favorite for decades. Starting in October 2022, fans will be able to grab goods from the new COJI-COJI BABY brand. 

The made-for-babies merchandise line will feature new artwork. The first theme is ‘outer space,’ and little ones will love the pastel colors and playful illustrations. A promo video has also been posted to the official Coji-Coji YouTube channel.

About COJI-COJI BABY

“A snooze on the moon…

From childhood to the faraway future, 

Coji-Coji is always cozy-cozy.

Such a valuable life.

Grow together with your baby.

Snuggle up with your family. 

Be there to relax with those you love. 

Spend irreplaceable time together.

After all of these desires and thoughts came together,

COJI-COJI BABY was born.”

Product Release Information

Sales of COJI-COJI BABY products began on October 12, 2022 on the official Eightex Japan online store.

Coji-Coji Costume Romper: ¥9,900

COJI-COJI BABY Fair Now Open!

Starting on October 15, the COJI-COJI BABY Fair is being held at Kiddy Land Harajuku and Kiddy Land Osaka Umeda.

During the event period, those who purchase over ¥4,000 (including tax) on COJI-COJI BABY products will receive an original mini shikishi. This is a perfect frame for your baby’s handprint or footprint!

To commemorate the 5th anniversary of Sanrio’s avatar app Hello Sweet Days, a cafe collaboration with Sanrio Characters Honey Toast Cafe in Yokohama, the Pompompurin Cafe in Harajuku, and the Cinnamoroll Cafe in Shinjuku will begin on August 20, 2022. This is the first collaboration to take place at all three stores at once.

Collaboration Cafe

Each location will offer a different collaborative drink for a limited time only. Those who purchase these tasty beverages or show the Hello Sweet Days app screen to the staff will receive exclusive goods while supplies last! Music from the app will be played in each cafe, so be sure to check it out!

Collaboration Drinks

Exclusive Merch

Limited-Time Event

The Sugoroku Event is a popular part of the Hello Sweet Days app. This year’s event will begin on August 21 and will take a look at the history of the app, given that it is celebrating its 5th anniversary. Players will be able to take look back on past additions and earn a variety of special rewards!

Running: August 21 – August 30 at 23:59

The Smile Festival SNS Contest will also be going on, inviting fans to participate to win Sanrio goods. More details on how to submit an entry are available on the app. 

There will be many other special events and campaigns both inside and outside the app during the month of August to celebrate the 5th anniversary, so keep an eye out for more!

Ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. L633389　Ⓒcocone

Cinnamoroll, Pompompurin, and Pochakko are the latest to be picked up by the character-inspired Japanese confectionery series Tabemas. These tasty treats will go on sale at Lawson stores across Japan starting August 2, 2022.

Tabemas Sanrio Characters 2022

Cinnamoroll with Ribbons

Pompompurin with Ribbon

Pochakko with Ribbon

Three of the most popular Sanrio characters have been transformed into traditional wagashi sweets! Pompompurin, Cinnamoroll, and Pochakko are dressed in their finest attire, complete with ribbons. Cinnamoroll’s filling is milk-flavored, while Pompompurin is pudding-flavored and Pochakko is filled with banana sweetness. Be sure to take some pictures before chowing down! Honestly, these might be too adorable to eat. 

Last year, Chiikawa Land, the first official Chiikawa shop, opened at the Harajuku and Osaka Umeda branches of KIDDYLAND. Both locations will celebrate the 1st anniversary of the shop’s opening with a special fair on August 5, 2022.

Chiikawa is a popular character first revealed by Japanese illustrator Nagano on Twitter. In December 2020, the official online store Chiikawa Market opened, and Nagano released a book compiling the manga panels they drew and posted on Twitter. The characters have become massively popular, with the artist’s social media accounts racking up over 1.1 million followers. From collaboration cafes and exhibitions to a recent anime series, the sky’s the limit for these adorable characters!

Purchase Bonus

「Holographic Sticker (Not for Sale) *Designs will differ between the Harajuku and Osaka Umeda locations.

Holographic Pin (Not for Sale) / For guests spending ¥3,300 or more (including tax)

Picnic Blanket (Not for Sale) / For guests spending ¥5,500 or more (including tax)

Mug (Not for Sale) / For guests spending ¥8,800 or more (including tax)

Limited Edition Chiikawa Land Harajuku x Marion Crepes Collab

Limited Edition Chiikawa Land Harajuku x Marion Crepes Goods

Chiikawa Land Osaka Umeda Limited Edition Goods

Both the Harajuku and Osaka Chiikawa Land locations are visited by fans each day, and each store has developed unique products to celebrate the first anniversary.

The Chiikawa Land Harajuku location will offer products in collaboration with Marion Crepes, while the Osaka Umeda location will sell limited edition products featuring the characters in cute traditional costumes. Special bonuses will also be handed out to guests spending particular amounts, so why not come out and grab some new goods?

©nagano / chiikawa committee

The results are in! The annual Sanrio Character Award tallies millions of votes to discover which of the company’s 450 characters is the fan favorite for the year. In 2022, nearly 26.5 million people cast their vote, totaling up to 124% of last year’s turnout.

Taking the top spot for the third year in a row is Cinnamoroll, almost reaching 3 million votes. The character is celebrating his 20th anniversary this year, so it’s fitting that he should take home the trophy!

Pompompurin came in second. The adorable dog has been in the top three for the past eight years and managed to rack up nearly 2.4 million votes. Surprisingly, Kuromi came in third, surpassing her rival My Melody for the first time ever. This was also the first time in the history of the competition that Kuromi has ranked in the top three.

Hangyodon ranked eighth, becoming the first new character in the top ten in 34 years. The fish character has been seeing increased popularity over the past year. 

All rankings are available to view on the official website, so be sure to take a look to find out where your favorite sits!

©’22 SANRIO　　S/D·G　　S/F·G　　SP-M　　著作　（株）サンリオ

Sanrio has announced the top 10 preliminary rankings for the 2022 Sanrio Character Awards! These results reflect those votes cast between April 8 and April 10.

The 2022 SANRIO FES, a one-day special event for Sanrio fans, will be held both in-person and online on Sunday, June 12. This will be the first time the event has been held in three years, and it will feature special panels with Sanrio characters, booths where fans can interact with their favorites, and plenty of other content to look forward to this summer.

The first-place winner in the preliminary results is Cinnamoroll, who ranked #1 last year and is currently celebrating his 20th anniversary. Pompompurin, who ranked at #2 last year, is also coming in second this year, while Pochakko, who ranked at #3 last year, is in third. Sanrio dogs are absolutely dominating the competition! 

Kuromi, who managed to climb into the top five in 2021 for the first time in 11 years, is ranked fourth, while fan favorites Hello Kitty and My Melody also appear. Hangyodon, who ranked at #13 in 2021, is currently ranked at #7, signaling a major jump in popularity.

Who are you hoping rises to the top in 2022?

The voting period ends May 23, 2022. Be sure to stay tuned for the next interim announcement on May 12!

Cotomono Marche’s original brand ‘BUTTON&CUFFLINKS’ has released a selection of earrings and brooches inspired by popular Sanrio characters! These are available online and at select Cotomono Marche stores. 

The accessories are inspired by Hello Kitty, Cinnamoroll, Pompompurin, My Melody, Kuromi, and Little Twin Stars, and are perfect for Sanrio fans of any age. 

Earrings: ¥2,750 (Tax Included) / Brooch: ¥1,650 (Tax Included)

Hello Kitty debuted in 1974 and continues to captivate fans around the world. The character peeking out from behind an apple is an original design for the collaboration. 

Pompompurin and Cinnamoroll have been transformed into adorable accessories, while My Melody and Kuromi are featured in two different color palettes: seasonal pastel or vivid. 

The Little Twin Stars accessories are perfect for wearing with a friend, with a different character on each ear!

A number of Kiddyland stores, including those in Harajuku and Osaka Umeda, will hold a limited-time event featuring Kanahei’s popular character Ne-Ne-Neko from February 19 until March 27, 2022. 

Purchase Bonus

Kittyland Exclusive Goods

This will be the first time the event has been held in two years, and fans of the adorable characters can pick up some limited-time merch! Fan-favorites Piske and Usagi will make appearances as well. 

©kanahei / TXCOM

Sweets brand Pastel is teaming up with the adorable golden retriever Pompompurin for a limited-time collection of puddings, cakes, and other treats. These will be available from April 1 until April 30, 2022.

Pompompurin Mini Pudding

Pompompurin’s Brownie Pudding

Pompompurin’s Berry Pudding

Pompompurin’s Pudding a la Mode

Pompompurin Chiffon

Pompompurin’s Oversized Pudding Tart

Pompompurin’s Chocoholic Caramel Almond Rusk (Box of 5)

Original Shopping Bag

This is the third time that Pastel has teamed up with Pompompurin. This year’s lineup includes the popular Pompompurin Chiffon from last year, cut puddings with the character drawn on top, and other mouthwatering sweets. Pompompurin’s Oversized Pudding Tart is making its first appearance this time around. Which of these desserts looks the best to you?

Kiddy Land will start selling a new series of Disney cat-themed merchandise! These will be on sale at 10 Disney Avenue locations nationwide and 17 Kiddy Land locations starting February 19, 2022.

Goods

Every year in Japan, February 22 is ‘Cat Day.’ This makes this month the perfect time for a cat collaboration, and fans of Gideon from Pinocchio, Lucifer from Cinderella, and the Cheshire Cat from Alice in Wonderland are in for a treat! 

Which Disney cat is your favorite?

©Disney

Sanrio character Pompompurin is taking over Baskin-Robbins locations throughout Japan for the entire month of November! 

Custard Pudding Flavor

Double Scoop

Double Scoop

Pompompurin’s Friendly Sundae

Pompompurin’s Smiley Sundae

Pompompurin’s Variety Box Set

Pompompurin’s Variety Box Set

Blanket

Sanrio Characters Ice Cream Cake

Hello Kitty

Pompompurin

Cinnamoroll

Pochacco

Backing Paper

Sanrio Characters Christmas Cake

Original Sanrio Freezer Bag

Pompompurin products will be available during the month of November, while Cinnamoroll will be the focus during December. 

The Custard Pudding features a blend of mild and rich custard ice cream and bittersweet caramel ice cream. Those ordering double scoops should check out the cup’s design, available in two patterns: one features Pompompurin in a Baskin-Robbins uniform, while the other displays Sanrio characters relaxing and chowing down on ice cream together. Those wanting to enjoy their sweets at home can grab the variety box, packed with Sanrio goodness. A limited quantity of fluffy blankets will be available at participating locations.

To celebrate the 25th anniversary of Sanrio’s popular Golden Retriever character Pompompurin, Sanrio Puroland will hold a two-day picnic event in Tama Central Park on November 6 and November 13, 2021!

Picnic Menu

Limited-Edition Goods

The picnic will allow fans to spend some quality time with their favorite character while enjoying the lush greenery of Tama Central Park, located right next to Sanrio Puroland. Guests can chow down on the special Yellow Bun Teri-Mayo Burger, bone-in sausage, fried chicken, and a healthy salad while snapping pictures of the scenery. A limited-edition T-shirt will be available, along with a picnic mat and some cute Pompompurin figures, so don’t miss out!