Musical artist Licaxxx can be seen in KINGS with BEAMS SPORTS, a special concept movie made to promote the collaboration between BEAMS SPORTS and the Ryukyu Golden Kings, a B. League professional basketball team.

This project aims to expand the community surrounding both collaborators. BEAMS SPORTS creates opportunities for people to become more familiar with the positive energy generated by modern sports culture while the Ryukyu Golden Kings is known for celebrating the people and culture of Okinawa.

The concept video was planned and supervised by 92, a member of the artist collective GReeeeN. The star-studded cast includes Kabuki actor Matsuya Onoe and other basketball enthusiasts.

KINGS with BEAMS SPORTS

<Comment from Planner and Supervising Director GReeeeN’s 92>
“I want to share my home of Okinawa with both Japan and the world.
The concept of this video is one of hope. I want the appeal of basketball to merge with tons of other cultures.
I’m thrilled to be able to show my own take on historical backgrounds and culture in this new way!”

<Comment from Licaxxx>
“There are so many musical artists who love basketball! But when compared to overseas fans, they’re much quieter and less open about it. I’m sure they blend in pretty well courtside. (Laugh)
I hope everyone enjoys wearing these fashionable original items while cheering as hard as you can!”

Starbucks will open the first Starbucks Tea & Cafe location in Kyushu at AMU Plaza Hakata on April 27, 2022. This spin-off shop specializes in colorful, aromatic tea-based beverages, and has locations in Tokyo, Toyama, and Osaka. 

Starbucks Coffee AMU Plaza Hakata, the first Starbucks Tea & Cafe to open in the Kyushu area, is a new store on the second floor of Amu Plaza Hakata directly connected to JR Hakata Station.

Yuzu & Citrus Lavender Sage Tea / Japanese Chai Tea Latte / Strawberry & Passion Tea Frappucino®

Starbucks Tea & Cafe will offer a lineup of 13 types of tea-based beverages, including tea lattes and tea frappuccinos made with seasonal ingredients. The Japanese Chai Tea Latte is new this season and includes hojicha with spices like yuzu peel, ginger, Japanese pepper, and cinnamon. 

Come enjoy this cozy space and enjoy a warm cup of tea at this unique Starbucks where tea is the main attraction!

BEAMS MUSIC FESTIVAL 2022 ‘BE FES!’ will be held at Zepp concert halls in Sapporo, Tokyo, Nagoya, Osaka, and Fukuoka from July 5 to August 10, 2022. 

The artist lineup and performance venues have been partially changed following the event’s postponement. The lineup will include a variety of unique artists that are all up-and-coming in the Japanese music scene, and the official T-shirts that were previously available for preorder are now available to order again at the BEAMS online store.

Areas around the venue will also offer events, and the BEAMS HAPPY TICKET will be available for guests to enjoy. The ticket is part of a collaboration with restaurants and shops in the area recommended by BEAMS staff. 

The festival will be livestreamed so that those unable to attend the venues in person will still be able to enjoy!

BEAMS is a company that loves music and wants to bring happiness to the people of the world with the power of music. Who are you most excited to see perform?

BEAMS COUTURE, a BEAMS label focused on upcycling and handmade items, has teamed up with sweets brand RURU MARY’S for a special apparel collaboration collection.

Dress

Knit Sweater

Bag (Large)

Bag (Small)

Pouch

Chocolate Sable

The iconic floral illustrations used in RURU MARY’S packaging appear throughout the collection. The tote bag and pouch are made of insulating material, perfect for carrying chocolates! Each item also comes with a tag featuring a special rose sticker.

BEAMS Japan has collaborated with 13 businesses to develop nearly 100 unique products to highlight the wonders of Aomori Prefecture. Under the title ‘BEAMS EYE on AOMORI,’ these products are now available to purchase from the BEAMS Official Online Store. They will be available at the BEAMS Japan shop in Shinjuku starting January 19, 2022. 

BEAMS EYE on AOMORI Products at a Glance

BEAMS Japan travelled to Aomori to search for inspiration and to learn more about the prefecture famous for its blue skies and apple orchards. The areas rich nature and traditions come to life in this new line of merchandise, so why not enjoy some of these products for yourself?

BEAMS Japan will hold an event highlighting the wonders of Okayama Prefecture in both Shinjuku, Tokyo, and Taipei, Taiwan! The event will feature specialty products from 11 businesses in Okayama, and is now open in Shinjuku, with the Taipei event beginning in February 2022. Certain items are also available at the official BEAMS online shop.

Selected Products

Okayama prefecture is known for its mild climate and nature. BEAMS Japan has developed 81 unique products, with some highlighting the denim creation in the region and others showcasing local crafts.

As Okayama is closely associated with Momotaro, a figure out of Japanese folklore, peaches are very prominent in the region and can be seen in a number of these special products. 

Selected products from the collection will be available at the Taipei location from February 24 until March 13, 2022. Although travel has been made incredibly difficult during the pandemic, this pop-up shop was made possible by Okayama prefecture and BEAMS Japan. 

Starting December 26, 2021, participating Starbucks locations in Japan began selling the ‘Hojicha meets Caramel Cream Frappuccino,’ the ‘Hojicha meets Caramel Cream Tea Latte,’ and the ‘Oolong meets Citrus Tea Latte.’ Each beverage is available in hot or cold versions. 

The Hojicha meets Caramel Cream Frappuccino combines roasted green tea (hojicha) with a sweet caramel sauce.

Hojicha meets Caramel Cream Frappuccino / Hojicha meets Caramel Cream Tea Latte

The Frappupccino contains a base made with hojicha and black tea, mixed with a hojicha-infused caramel sauce that contains roasted hojicha powder. The flavor is deep and rich, without too much sweetness. 

The Hojicha meets Caramel Cream Tea Latte mixes in fresh cream and white mocha syrup to bring out the flavor of the tea. Perfect for a dreary winter day, the drink is topped with whipped cream and caramel sauce. 

Oolong meets Citrus Tea Latte ／ Hojicha meets Caramel Cream Tea Latte ／Caramel Apple Redbush Tea

The Oolong meets Citrus Tea Latte combines TEAVANA Zen Clouds Oolong tea, with its refreshing scent and flavor, with steamed milk. Topped with a freeze-dried blend of Satsuma mandarin and yuzu peels, it tastes just like the winter season. Oolong tea pairs well with slightly tart fruits, with the milk and whipped cream cutting the acidity of the citrus. The Caramel Apple Redbush Tea combines classic South African Redbush tea with apple cinnamon pulp, topped with fresh whipped cream and caramel sauce.

These limited-edition drinks will be on the menu until January 18, 2022. 

Starbucks Coffee Japan has launched the second product in its “double the love” collection, the first collaboration with fashion brand Ron Herman, at Starbucks Reserve® Roastery Tokyo.

Castanets (white and navy) ￥2,200 each / Guiro ￥3,960/ Bell ￥4,400

The theme of “double the love” expresses the moment when you and your loved one can feel the love by choosing and giving a gift while thinking of the joy on the face of the recipient. For the second edition, under the theme of “sharing together,” a variety of musical instruments made of wood, such as castanets, guiro, and bells, as well as wooden ornaments are available to make your time with family and loved ones more enjoyable.

Ornament heart/star (red, navy, white) ￥1,320 each

Wooden ornaments in the shapes of stars and hearts can be hung on the tree or used as decorations to accentuate your room, adding to the Christmas spirit! As you reflect on this year, spend a happy time with your family and loved ones, thinking of each other and overflowing with love.

With the desire to deliver a heartwarming moment of sharing and caring for each other, the greeting card workshop “Make your gift double of your love” is scheduled to be held online from 10am on December 18 and at RHC Ron Herman Kawasaki on December 19. While drinking coffee, think of the face of the person you are sending a gift to, and spend a moment making a greeting card to express your feelings.

Earlier in the fall season, Starbucks Japan unveiled their popular Sweet Potato Frappuccino to herald in the cool weather. Now, the drink has been transformed for the mischievous Halloween season, with the Treat with Trick Frappuccino now available at participating stores nationwide. 

Treat with Trick Frappuccino Tall, Takeout: ¥678 / Dine-In: ¥690

What’s different about this drink? While it may contain the same base ingredients, the color has been changed with the addition is chocolate powder and purple potato-flavored sauce. Customers can also add the “Popping Topping” for an extra charge, basically adding Pop Rocks to the drink. Each is made of white chocolate. 

Popping Topping, Takeout: ¥108 / Dine-In: ¥110

Be sure to stop in for these limited-time treats before they’re gone!

Fall is in the air, which means seasonal treats are back at Starbucks! The Sweet Potato Frappuccino will be available at participating Starbucks locations beginning September 22, which also happens to be the first day of autumn. 

The 4th annual Artful Autumn @ Starbucks promotion is back for 2021! This year’s concept is ‘Made by Earth,’ and the lineup of new products features fall ingredients that highlight the bounty of the planet. 

Tall Sweet Potato Frappuccino To-Go: ¥638 / In-store: ¥650

The new drink is filled with the flavor of baked sweet potato, honey, and molasses. Each beverage is made with roasted sweet potatoes that have been cut into pieces, keeping some of their unique texture. Sweet potato flakes sprinkled on top add a bit of crunch!

If you’re in Japan, be sure to grab one before they’re gone!

Ryusenji no Yu is a chain of bath facilities throughout Japan, offering saunas, bedrock baths, and artificial hot springs. Saunas are surprisingly popular throughout the country, and recently, a beverage called Oropo has been called the perfect drink to enjoy after sitting in the heat. A mixture of the vitamin drink Oronamin C and sports drink Pocari Sweat, it’s a perfect blend to refuel after all that sweating. 

The Nagoya Moriyama location will begin selling Oropo-branded goods by BEAMS starting September 16!

Merchandise sold in the odd collaboration will include mugs featuring markings to help mix the perfect amount of Oronamin C and Pocari Sweat to make the ultimate Oropo. T-shirts with pop-up store character Oropo-kun are already the talk of social media. Those who purchase a certain amount of goods will be given a bonus sticker. 

As expected, Oropo will be served during the campaign, along with Oropo Shaved Ice, created by the queen of shaved ice Asako Harada!

Starbucks Coffee Japan is releasing its new summery GO Pineapple Frappuccino® and GO Peach Frappuccino® at all branches on August 4.

Starbucks Japan’s first pineapple beverage, plump and sweet

Left: GO Pineapple Frappuccino® | Right: GO Peach Frappuccino® | Tall ¥680 (Takeaway), Tall ¥693 (Have-In)

The two fruity drinks arrive in time for the height of Japanese summer this August. This also marks the first time Starbucks Japan is serving up a pineapple Frappuccino®. The GO Pineapple Frappuccino® is loaded with ripe and fresh pineapple pieces along with a pineapple puree and pineapple sauce. When you’ve sipped about half the cup, mix in the whipped cream to transform the drink into smooth and milky heaven.

The GO Peach Frappuccino® is also loaded with its titular fruit, making it so refreshing it’s like eating a whole juicy peach. Enjoy a combination of fresh peach pieces, puree, and sauce, one which maintains the rich original flavour of this summer-classic fruit.

Reusable Coffee Cup With Changeable Coloured Lids (437ml) | ¥385 (Tax Included)

August 2nd will mark 25 years since Starbucks arrived in Japan, bringing to the country a culture of walking around with your coffee in hand. This summer, the coffee chain is also releasing a new collection of seasonal tumblers, as well a new reusable coffee cup which you can swap out with different coloured lids. While the new beverages are on sale, if you buy one of them together with a reusable cup, you can get a free size upgrade on your Frappuccino®.