Starbucks collaborates with BEAMS to release travel-themed goods! Available for a limited time only!
Starbucks coffee Japan is collaborating with BEAMS’ senior creative director Kazuyoshi Minamimagoe’s Institute of Creation. The collaboration will take place at Starbucks Reserve® Roastery Tokyo (Roastery Tokyo for short). This involves the release of a variety of new products that are based on a new perspective of creation. Starbucks Reserve® Roastery Tokyo will be introducing the lineup for a limited time only starting from Wednesday 25th April 2019.
Keyring (room key) ¥3,000
The first collaboration between Roastery Tokyo and Beams Institution of Creation took place on 28th February 2019. To celebrate Roastery Tokyo’s grand opening, they collaborated with BEAMS Institution of Creation to release multiple products themed around the keyword “PLAY”. The collaboration attracted a lot of attention from overseas as well as within Japan. This time, the collaboration project theme is “TRAVEL”, so pop by Roastery Tokyo to see the collection of this new product range!
Holiday sunglasses ¥23,000
From Minamisanriku, Miyagi prefecture to Fukui prefecture, the lineup consists of a range of products from different areas of the country. All items are made carefully by skilled and passionate makers with earnest intentions. Each of the product brands has a special history that you could spend forever talking about. All products are both beautiful and functional and were made with careful attention to detail. Each item is worthy to represent the best of Japanese products. Once you get your hands on one, you will immediately feel travel vibes!
Travel pouch for cables ¥4,000
The only thing Roastery Tokyo can’t quench is its thirst for discovery. Come enjoy a moment to yourself away from the hustle and bustle of city life in the unique and creative atmosphere of the cafe. Before your holiday travels, make sure to browse the selection of travel items which are sure to get you in the mood for adventure!
Information
Starbucks Reserve® Roastery Tokyo official website: https://www.starbucks.co.jp/roastery/
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Starbucks Japan is releasing its new Espresso Affogato Frappuccino® across all branches on April 25. The coffee beverage takes on a beautiful marble appearance formed with freshly-drawn espresso and a cream that has a rich, refreshing aftertaste. The mix of these two ingredients creates a perfect harmony of bitter and sweet. Much thought was put into this recipe before it was finalised. For customers to enjoy a stronger smelling but milder espresso the drink uses a ristretto, a shot of espresso that is made with the same amount of ground coffee but extracted with half to three-quarters the amount of water to create a concentrated shot of coffee. Brown sugar is added to the drink to maintain the same style of espresso drinking in Italy which adds depth to the overall flavour. The drink base is cream which has a strong milky taste and unexpectedly refreshing aftertaste. It's topped with fluffy whipped cream, resulting in the perfect drink to sip on during the coming hot weather.
Information
Espresso Affogato Frappuccino®
Price: Short ¥510 / Tall ¥550 / Grande ¥590 / Venti® ¥630 (Before Tax)
Release Date: April 25, 2019
Available: At most Starbucks branches in Japan
*The beverage will discontinue once stock has fully depleted.
Starbucks Japan Official Website: https://www.starbucks.co.jp/
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Starbucks Reserve® Roastery Tokyo's second floor Teavana™ tea bar and third floor Arriviamo™ have come together to create a new line of tea cocktail beverages.
Roastery Tokyo boasts the biggest Teavana™ in the world where they stock their own loose leaf Signature Blend Tea and Pure Tea. The tea leaves they use are a mix of three Japanese-style leaves: gyokuro, sencha and genmaicha. The tea bar pays respect to Japan's tea tradition that has been around since ancient times by ensuring that every time you drink their tea it is a refined and graceful experience.
The tea bar also makes use of Rostery Tokyo's unique mixology skills to create revolutionary tea beverages, tea desserts and loose leaf tea blends. Their Signature beverages are made with only the best ingredients and calculated with perfection to draw out the colour, flavour and fragrance of the tea leaves to their absolute max.Citrus Mint Tonic: ¥850 (Before Tax)
The Citrus Mint Tonic is a refreshing summertime mix of Citrus Lavender Sage Tea, lime and mint.
Shun You: ¥1,200 (Before Tax)
Shun You is inspired by the sights you see walking through Saigōyama Park in Tokyo during springtime. It's made with sweet Uji gyokuro tea, dill and lemon peel. The herb and citrus adds a refreshing quality to the tea.
Arriviamo™ is Starbucks Japan's first authentic bar service where they serve revolutionary cocktails and craft cocktails at Roastery Tokyo. Inspired by Italian aperitif, the bar serves coffee with alcohol in it, caffeine free cocktails, aperitif, wine, beer, the non-alcoholic Spirits Free and more. The bar menu was conceived by esteemed mixologist Julia Momose .
Ichigo Shakerato: ¥2,000 (Before Tax)
The Ichigo Shakerato is made with sweet and sour strawberries and Aperol and is accented with a faint flavour of matcha and mint.
Hello, Old Pal: ¥1,800 (Before Tax)
Hello, Old Pal is a combination of spritz and genmaicha, creating a beautiful amber colour.
Information
Starbucks Reserve® Roastery Tokyo
Address: 2-19-2 Aobadai, Meguro, Tokyo
Business Hours: 7:00-23:00
No Fixed Holidays.
Access: 14-minutes on foot from Naka-Meguro Station / 14-minutes on foot from the East Exit of Ikejiri-Ōhashi Station
Official Website: https://www.starbucks.co.jp/roastery/
Teavana™
Webpage: https://www.starbucks.co.jp/teavana/
Arriviamo™
Webpage: https://www.starbucks.co.jp/beverage/roastery/arriviamo/
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The Starbucks Reserve® Bar at Roastery Tokyo lets customers in on experiencing different parts of the world. Inspired by the popular Cold Brew beverage "Emerald City Mule," Starbucks-goers can now look forward to enjoying the new Ginger Ale Cloud which will be release at the Bar on April 10. The beverage is a mix of ginger ale and shaken Vermont cinnamon syrup and Cold Brew coffee. This is the perfect coffee refreshment for the spring season.
Information
Ginger Ale Cloud
Release Date: April 10, 2019
Price: ¥800 (Before Tax)
Starbucks Japan Official Website: https://www.starbucks.co.jp/
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Musical artist Licaxxx can be seen in KINGS with BEAMS SPORTS, a special concept movie made to promote the collaboration between BEAMS SPORTS and the Ryukyu Golden Kings, a B. League professional basketball team. This project aims to expand the community surrounding both collaborators. BEAMS SPORTS creates opportunities for people to become more familiar with the positive energy generated by modern sports culture while the Ryukyu Golden Kings is known for celebrating the people and culture of Okinawa. The concept video was planned and supervised by 92, a member of the artist collective GReeeeN. The star-studded cast includes Kabuki actor Matsuya Onoe and other basketball enthusiasts. KINGS with BEAMS SPORTS
<Comment from Planner and Supervising Director GReeeeN’s 92> “I want to share my home of Okinawa with both Japan and the world. The concept of this video is one of hope. I want the appeal of basketball to merge with tons of other cultures. I’m thrilled to be able to show my own take on historical backgrounds and culture in this new way!” <Comment from Licaxxx> “There are so many musical artists who love basketball! But when compared to overseas fans, they’re much quieter and less open about it. I’m sure they blend in pretty well courtside. (Laugh) I hope everyone enjoys wearing these fashionable original items while cheering as hard as you can!” Information
KINGS with BEAMS SPORTS
Starring:
Matsuya Onoe
Licaxxx
REG☆STYLE (YUI, KEITA JUMPROCK)
FLY DIGGERZ (K-SK)
SHOHEY
Ryo Hagihara (BEAMS Creative)
Ryujin DensetsuPlanning/Direction:
92 (GReeeeN)
<BEAMS SPORTS> -
Starbucks will open the first Starbucks Tea & Cafe location in Kyushu at AMU Plaza Hakata on April 27, 2022. This spin-off shop specializes in colorful, aromatic tea-based beverages, and has locations in Tokyo, Toyama, and Osaka. Starbucks Coffee AMU Plaza Hakata, the first Starbucks Tea & Cafe to open in the Kyushu area, is a new store on the second floor of Amu Plaza Hakata directly connected to JR Hakata Station.
Yuzu & Citrus Lavender Sage Tea / Japanese Chai Tea Latte / Strawberry & Passion Tea Frappucino®
Starbucks Tea & Cafe will offer a lineup of 13 types of tea-based beverages, including tea lattes and tea frappuccinos made with seasonal ingredients. The Japanese Chai Tea Latte is new this season and includes hojicha with spices like yuzu peel, ginger, Japanese pepper, and cinnamon. Come enjoy this cozy space and enjoy a warm cup of tea at this unique Starbucks where tea is the main attraction!Information
Starbucks Coffee AMU Plaza Hakata 2F
Address: JR Hakata City 2F (1-1 Hakataekichuogai, Hakata-ku, Fukuoka)
Hours: 8:00-22:00Opening April 27, 2022
Official Site: https://www.starbucks.co.jp/
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BEAMS MUSIC FESTIVAL 2022 ‘BE FES!’ will be held at Zepp concert halls in Sapporo, Tokyo, Nagoya, Osaka, and Fukuoka from July 5 to August 10, 2022. The artist lineup and performance venues have been partially changed following the event’s postponement. The lineup will include a variety of unique artists that are all up-and-coming in the Japanese music scene, and the official T-shirts that were previously available for preorder are now available to order again at the BEAMS online store.
Areas around the venue will also offer events, and the BEAMS HAPPY TICKET will be available for guests to enjoy. The ticket is part of a collaboration with restaurants and shops in the area recommended by BEAMS staff. The festival will be livestreamed so that those unable to attend the venues in person will still be able to enjoy! BEAMS is a company that loves music and wants to bring happiness to the people of the world with the power of music. Who are you most excited to see perform? Information
BEAMS MUSIC FESTIVAL 2022 ‘BE FES!!’
Dates/Locations/Times:
① July 5, 2022
Zepp Osaka Bayside
Doors Open 17:30, Show Starts 18:30, Show Ends 21:30
②2022年7月13日（水）
Zepp Nagoya
Doors Open 17:30, Show Starts 18:30, Show Ends 21:30
③2022年7月21日（木）
Zepp Sapporo
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30
④2022年8月2日（火）
Zepp Fukuoka
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30
⑤2022年8月10日（水）
Zepp Haneda（TOKYO）
Doors Open 18:00, Show Starts 19:00, Show Ends 21:30Performers
Osaka: Nobelbright｜chilldspot ｜nishina｜Saki Misaka
Nagoya: Nulbarich｜D.A.N.｜BIM｜mitsume
Sapporo: Tamio Okuda｜Takuma (TAKUMA/10-FEET)｜ ReN
Fukuoka: OKAMOTO’S ｜ Saucy Dog ｜ w.o.d.
Haneda: Tokyo Ska Paradise Orchestra / Guest: Takao Tajima (Original Love)Details: https://www.beams.co.jp/special/befes/2022/
Ticket Preorders Open: March 31 – April 17 at 23:59
Tickets: https://w.pia.jp/s/befes22ofs/Official T-shirt: https://www.beams.co.jp/tag/top_211124_beams/
Streaming Channel: https://www.beams.co.jp/special/befes/2022/
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BEAMS COUTURE, a BEAMS label focused on upcycling and handmade items, has teamed up with sweets brand RURU MARY’S for a special apparel collaboration collection.
Dress
Knit Sweater
Bag (Large)
Bag (Small)
Pouch
Chocolate Sable
The iconic floral illustrations used in RURU MARY’S packaging appear throughout the collection. The tote bag and pouch are made of insulating material, perfect for carrying chocolates! Each item also comes with a tag featuring a special rose sticker.Information
RURU MARY’S ×BEAMS COUTURE
Running until February 14, 2022
Where to Buy: 44 locations nationwide
BEAMS Official Online Shop: https://www.beams.co.jp/beamscouture/ -
BEAMS Japan has collaborated with 13 businesses to develop nearly 100 unique products to highlight the wonders of Aomori Prefecture. Under the title ‘BEAMS EYE on AOMORI,’ these products are now available to purchase from the BEAMS Official Online Store. They will be available at the BEAMS Japan shop in Shinjuku starting January 19, 2022. BEAMS EYE on AOMORI Products at a Glance
BEAMS Japan travelled to Aomori to search for inspiration and to learn more about the prefecture famous for its blue skies and apple orchards. The areas rich nature and traditions come to life in this new line of merchandise, so why not enjoy some of these products for yourself? Information
BEAMS EYE on AOMORI
Running: December 20, 2021 – February 22, 2022
Where to Buy:
BEAMS Japan (3-32-6 Shinjuku, Shinjuku-ku, Tokyo)
January 19 – February 22, 2022
Hours: 11:00-20:00 *Hours are subject to change.
BEAMS Official Online Shop
December 20, 2021 – February 22, 2022
https://www.beams.co.jp/tag/211220_BJ_01/BEAMS Japan Taipei Pop-Up Shop
February 8 – February 22, 2022
Address: Taiwan Eslite Life Nanshi Store 1F, 14 Nanjing West Road, Zhongshan, Taipei
Special Website: https://www.beams.co.jp/special/teamjapan/aomori2/ -
BEAMS Japan will hold an event highlighting the wonders of Okayama Prefecture in both Shinjuku, Tokyo, and Taipei, Taiwan! The event will feature specialty products from 11 businesses in Okayama, and is now open in Shinjuku, with the Taipei event beginning in February 2022. Certain items are also available at the official BEAMS online shop. Selected Products
Okayama prefecture is known for its mild climate and nature. BEAMS Japan has developed 81 unique products, with some highlighting the denim creation in the region and others showcasing local crafts. As Okayama is closely associated with Momotaro, a figure out of Japanese folklore, peaches are very prominent in the region and can be seen in a number of these special products. Selected products from the collection will be available at the Taipei location from February 24 until March 13, 2022. Although travel has been made incredibly difficult during the pandemic, this pop-up shop was made possible by Okayama prefecture and BEAMS Japan. Information
BEAMS EYE on OKAYAMA
Running: December 22, 2021 – January 25, 2022
Location: BEAMS Japan (3-32-6 Shinjuku, Shinjuku-ku, Tokyo)
Special Site: https://www.beams.co.jp/special/teamjapan/okayama/
BEAMS Official Online Shop: https://www.beams.co.jp/tag/211222_BJ_01/ （BEAMS JAPAN）BEAMS Japan Pop-Up Store Taipei
Running: February 24 – March 13, 2022
Address: 340 Fujin St, Songshan District, Taipei, Taiwan