To commemorate Japan’s new Reiwa era, Sanrio has announced it will sell eleven pieces of exclusive Sanrio character merchandise at Sanrio branches, department stores and their online shop from May 1, 2019.
Sanrio has encouraged everybody to get along through their characters across the Showa and current Heisei eras. They will do the same with their first line of Reiwa merchandise.
The designs feature the word “Reiwa” written in both Roman letters and Japanese kanji and will feature the brand’s most popular characters including Hello Kitty, My Melody, Little Twin Stars, Pompompurin, Cinnamoroll, Pochacco, and Badtz-Maru.
Clear File: ¥270 (Tax Included)
Hello Kitty Key Ring: ¥648 (Tax Included)
Items include a tote bag, clear file folder, pin badge, acrylic key rings of each character, and more.
Let’s celebrate a happy start to the new era with the Sanrio characters!
ⓒ1976,1989,1993,1996,2001,2019 SANRIO CO., LTD.
Information
Sanrio Character “Reiwa” Merchandise
Release Date: May 1, 2019
Available: At Sanrio branches, department stores and the Sanrio online shop
Sanrio Shop: https://www.sanrio.co.jp/goodsinfo/mx-reiwa-201905/
RELATED ENTRIES
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GOODGLAS Reveals Double-Wall Insulated Cinnamoroll Glasses and Straws
21.December.2022 | FASHION
GOODGLAS released two double-wall insulated glasses featuring the popular Sanrio character Cinnamoroll along with a glass straw and cleaning kit on December 16, 2022.
The items are available from GOODGLAS Japan’s Official Online Store or from Kita-Senju Marui, Ueno Marui, Tokyu Department Store Tama Plaza, and Niigata Isetan.
Cinnamoroll Glass
Due to incredible fan demand, these Cinnamoroll glasses are now available just in time for the holidays!
Each glass is heat-resistant, making them perfect for sipping hot winter drinks. Each product is handmade and can also be used to decorate your home!
The lineup includes two types of Cinnamoroll–one with his mouth open and the other with his mouth closed.
Cinnamoroll Glass Reusable Straw
Silicone Carrying Case and Cleaning Tool for Easy Transport
In addition to these adorable glasses, a reusable glass straw is also available! Sure to make each day more adorable, using these straws will help cut down on plastic waste. Each comes with a silicone case and a cleaning brush.
Like the glasses, the straw comes in two designs.Information
Cinnamoroll Double-Wall Insulated Glass (2 varieties)
Price: ¥4,950 (Tax Included)
Cinnamoroll Glass & Straw Set (2 varieties)
Accessories: Silicone Case, Cleaning Brush
Price: ¥3,300 (Tax Included)
Release Date: December 16, 2022
Where to Buy:
GOODGLAS Japan Official Online Store (https://www.r-kj.com)
Kita-Senju Marui, Ueno Marui, Tokyu Department Store Tama Plaza, Niigata Isetan
Official Site: https://www.r-kj.com -
Chiikawa and Sanrio Characters Collaborate for Special Merch Collection
19.November.2022 | FASHION
A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24 and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.
Goods at a Glance
This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?
Information
Available at Sanrio stores, Sanrio corners in department stores, etc. (*Products are not carried at all locations.)
Release Date: November 25, 2022
Sanrio Online Shop
Available: November 24 at 10:00
Sanrio: https://shop.sanrio.co.jp/
Rakuten Marketplace: https://www.rakuten.co.jp/sanrio/
Yahoo! Shopping: https://store.shopping.yahoo.co.jp/sanrio/Official Site: https://www.sanrio.co.jp/
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Sanrio Virtual Festival 2023 in Sanrio Puroland to Bring Fans Into the Metaverse
17.November.2022 | ANIME&GAME / SPOT
The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023.
A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events.
The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!
Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland
・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!
・The popular Sanrio Puroland parade will be performed in the virtual space with an original story!
・Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held.
・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.)
The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can.
Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day
A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day.
The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt.
17 Artists Announced (So Far) to Perform During Virtual Music Festival!
Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)
Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December.
Free areas will be open to the public. More details and ticket information is available on the official website.
Information
SANRIO Virtual Festival 2023 in Sanrio Puroland
Running: January 13 – January 22, 2023
Venue: Virtual Sanrio Puroland
Official Site: https://v-fes.sanrio.co.jp
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60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Hokkaido Museum of Modern Art in February 2023
The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online.
“Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody.
This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.”
The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website.
Information
60th Anniversary Sanrio Exhibition: The Beginning of Kawaii
Running: February 11 – April 2, 2023
Hours: 9:30 – 17:00 (Last entry at 16:30)
Venue: Hokkaido Museum of Modern Art (17-chome Kita 1 Jonishi, Chuo-ku, Sapporo, Hokkaido)
Official Site: https://stv.jp/event/sanrio
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Hello Kitty Autumn Event ‘Apple Halloween 2022’ Running Until October 31
HELLO KITTY SHOW BOX, a theater and restaurant offering Hello Kitty-themed shows and meals on Awaji Island, and HELLO KITTY APPLE HOUSE, an apple-shaped observation theater based on the popular character’s home, are both currently holding the Apple Halloween 2022 event until October 31!
Guests can enjoy a mystery-solving event and some adorable photo spots inspired by apples and the Halloween season. By solving certain riddles, visitors will be rewarded with candy!
Come have fun this Halloween with Hello Kitty, friends, and family!
Started in October, the New Show ‘HELLO KITTY THE PARTIES’ Gets Rave Reviews
HELLO KITTY THE PARTIES, a new show at the theater and restaurant HELLO KITTY SHOW BOX, will run until December 30, 2022. The show features a new theme each month and currently features a jazz band.
October’s theme is Happy Halloween Party, and visitors can listen to a number of famous songs while enjoying tasty and healthy dishes packed with autumn flavors. At the end of the performance, a meet and greet with Hello Kitty will be held. November’s theme will be Hello Kitty’s Birthday Party, while December will focus on a Christmas Party!
Information
Apple Halloween 2022
Running until October 31, 2022
Hours: 11:00-17:00
Venue: Awaji Hello Kitty Apple Land ( 177-5 Nojimahirabayashi, Awaji, Hyogo)
Official Website: https://awaji-resort.com/hellokittyshowbox/
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The #KuromifyTheWorld Project Celebrates First Anniversary with Special Week of Events
06.October.2022 | FASHION
The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya.
Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now.
Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week.
Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe.
Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future!
Information
#KuromifyTheWorld Week
・Kuromi’s Drink Stand:
Running:
Shinjuku, Tokyo: October 20 – October 24, 2022
Shinsaibashi, Osaka: October 29 – October 31, 2022
・#KuromifyTheWorld Ad Truck:
Running:
Tokyo: October 20 – October 24Nagoya: October 26 – October 27
Osaka: October 29 – October 31
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Crayon Shin-chan and Cinnamoroll Collaboration Apparel Available at AEON
28.September.2022 | ANIME&GAME / FASHION
Aeon’s fashion brand DOUBLEFOCUS has announced a unique apparel collection featuring Crayon Shin-chan and Sanrio’s popular character Cinnamoroll! The collection itself will include 14 items and will release on September 29, 2022. Those interested will be able to purchase these items at over 150 AEON and AEON-STYLE locations around Japan, as well as online. Crayon Shin-chan has been a popular series for decades, and Cinnamoroll has won first place for three consecutive years in the Sanrio Character Awards.
Many characters from Crayon Shin-chan will be featured in the collection, including Shinnosuke, Himawari, Shiro, and Buriburizaemon. These unique items can only be purchased at AEON stores, and fans can find everything from cushions and key chains to clothing. Be sure to grab your favorite items before they sell out!
Ⓒ臼井儀人/双葉社・シンエイ・テレビ朝日・ADK
Ⓒ2022 SANRIO CO.,LTD.TOKYO.JAPANⓁ
Information
Crayon Shin-chan x Cinnamoroll Special Collaboration
Release Date: September 29, 2022
Where to Buy: 150 AEON & AEON-STYLE locations (Honshu, Shikoku, Kyushu,
and Okinawa)Order Online: https://aeonretail.com/shop/stylefashion/feature/new-releases-17/
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Godiva Cafe Collaborates with Sanrio Characters Badtz-Maru and Keroppi
22.September.2022 | FOOD
Godiva Cafe has collaborated with Sanrio’s character unit Hapidanbui twice since February, and the third collaboration is scheduled to start on September 15! All locations nationwide will sell hot or cold cocoa milk with a special sleeve and sticker featuring everyone’s favorite Sanrio characters.
The third collaboration will focus on Badtz-Maru and Keroppi. The shop’s cocoa milk combines smooth Godiva chocolate with milk and fresh cream, so why not grab one this fall?
Information
Godiva Cafe x Sanrio (Collaboration #3)
Hapidanbui Hot Cocoa Milk / Hapidanbui Cold Cocoa Milk
Available: September 15 while supplies last
Where to Find: All Godiva Cafe locations nationwide
Official Site: https://www.godiva.co.jp/cafe/
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Sanrio Releases New Collection Inspired by Gyaru from the 90s and 2000s
13.September.2022 | FASHION
On September 14, Sanrio will release an adorable new collection of goods inspired by 90s gyaru fashion! Fans of Japanese pop culture may be familiar with the gyaru subculture, and now, you can grab your favorite Sanrio character all dressed up like a fashionable girl on the streets of Tokyo during the Heisei era. These items will be available at Sanrio stores nationwide, Sanrio corners in department stores, and Sanrio online. The lineup includes goods featuring Hello Kitty, My Melody, Kuromi, and Cinnamoroll.
A total of 17 new items will be available, including mascot keychains, accessory cases, and plenty more to show off your gyaru side. Hair clips, which were very popular during the height of gyaru fashion, are perfect to either attach to your head or to your school bag.
Along with the listed goods, secret straps featuring nostalgic 90s motifs will also be sold at random! These are perfect for hanging on your glove compartment, a mirror in your purse, or your bag.
New Products
Mascot Keychain (4 varieties): ¥1,980 each
Each mascot keychain shows a popular Sanrio character dressed in popular Gyaru fashion.
Accessory Case with Hole for Strap (4 varieties): ¥1,100 each
Hair Clip (4 varieties): ¥990 (Set of 2)
Pouch: ¥2,420
Secret Strap (8 varieties): ¥880 each
Each comes with a strap. The Cell phone can be opened and closed.
*Secret Straps are sold in a blind box.
Information
Tokimeki Heisei Kogyaru Design Series
Release Date: September 14, 2022
Limit: From September 14 until September 20, each person is limited to 2 items of each character.
Sanrio Goods Page:
https://www.sanrio.co.jp/news/goods/mx-tokimeki-kogal-202209
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Pochacco and Pekkle Collaboration Donuts Coming Soon
08.September.2022 | FOOD
The handmade donut shop Floresta will be offering some adorable Pochacco and Pekkle donuts from September 10 until September 30, 2022. Customers can snag them at Floresta locations and the online store.
Floresta specializes in donuts made from all-natural ingredients, and these adorable collaboration donuts are sure to put a smile on Sanrio fans’ faces!
These donuts are made with Floresta’s special white chocolate mixed with strawberry powder and pumpkin powder. Not overly sweet, these goodies will suit anyone’s palate.
Although these sweet treats may be colorful, they were made with all-natural ingredients and are free of synthetic colors, fragrances, and preservatives. Many customers have said that the natural taste is totally different from that of standard donuts, so why not give it a try with family or friends?
Information
Pochacco & Pekkle Collaboration Donuts
Available: September 10 – September 30, 2022
Where to Buy: In-store or at the online shop (https://floresta-ec.jp/)
*Preorders begin on September 10 at 10:00 AM
*Items available in limited quantities.
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Sanrio Avatar Creation App Hello Sweet Days Celebrates 5th Anniversary with Collab Cafe
24.August.2022 | Uncategorized
To commemorate the 5th anniversary of Sanrio’s avatar app Hello Sweet Days, a cafe collaboration with Sanrio Characters Honey Toast Cafe in Yokohama, the Pompompurin Cafe in Harajuku, and the Cinnamoroll Cafe in Shinjuku will begin on August 20, 2022. This is the first collaboration to take place at all three stores at once.
Collaboration Cafe
Each location will offer a different collaborative drink for a limited time only. Those who purchase these tasty beverages or show the Hello Sweet Days app screen to the staff will receive exclusive goods while supplies last! Music from the app will be played in each cafe, so be sure to check it out!
Collaboration Drinks
Exclusive Merch
Limited-Time Event
The Sugoroku Event is a popular part of the Hello Sweet Days app. This year’s event will begin on August 21 and will take a look at the history of the app, given that it is celebrating its 5th anniversary. Players will be able to take look back on past additions and earn a variety of special rewards!
Running: August 21 – August 30 at 23:59
The Smile Festival SNS Contest will also be going on, inviting fans to participate to win Sanrio goods. More details on how to submit an entry are available on the app.
There will be many other special events and campaigns both inside and outside the app during the month of August to celebrate the 5th anniversary, so keep an eye out for more!
Ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. L633389 Ⓒcocone
Information
Hello Sweet Days 5th Anniversary Event
App Download: https://app.adjust.com/rrm18ss
Official Site: https://www.sweetdays.jp/Smile Festival SNS Contest
Running: August 21 – August 31 at 23:59
Details Available in the AppCollaboration Cafe
・Sanrio Characters Honey Toast Cafe (Yokohama)
Running: August 20 – August 31, 2022
Collaboration Drink – Pochacco’s Banana Latte: ¥990 (Tax Included)
Shop Details: https://www.paselaresorts.com/collaboration/sanriocharacters-honeytoastcafe/
・Pompompurin Cafe (Harajuku)
Running: August 20 – August 31, 2022
Collaboration Drink – Pompompurin’s Tropical Float: ¥990 (Tax Included)
Shop Details: https://pompompurincafe.com/
・Cinnamoroll Cafe (Shinjuku)
Running: August 20 – August 31, 2022
Collaboration Drink – Hello Sweet Milk: ¥990 (Tax Included)
Shop Details: https://www.cinnamorollcafe.com/shinjuku/ -
Pastel Collaborates with My Melody and Kuromi for Autumn Puddings
22.August.2022 | FOOD
Pastel, a sweets brand known for its smooth pudding, has announced a collaboration with the Sanrio characters My Melody and Kuromi! Fans can snag some tasty treats from September 1 to October 31, 2022.
This year’s collaboration is based on a sweet circus. Fall is full of wonderful events like Halloween, and the company is ready to celebrate with these colorful desserts.
New items include limited edition puddings featuring illustrations of My Melody and Kuromi and sweet and sour treats made with strawberries that will crackle and pops in your mouth!
My Melody Mini Pudding: ¥430 (Tax Included)
Left 2 Puddings: September 1 – September 30 / Right 2 Puddings: October 1 – October 30, 2022
Kuromi Mini Pudding: ¥430 (Tax Included)
Left 2 Puddings: September 1 – September 30 / Right 2 Puddings: October 1 – October 30, 2022
Pastel’s original mini puddings are topped with whipped cream and finished with a My Melody illustration in cocoa powder. Enjoy the smooth texture and soft whipped cream!
My Melody’s Merry-go-Round Pudding: ¥600 (Tax Included)
Top: September 1 – September 30 / Bottom: October 1 – October 30, 2022This exclusive pudding was inspired by My Melody. Smooth pudding is topped with sponge cake and diced strawberries, sweet and sour strawberry cream, and colorful marshmallows.
Kuromi’s Circus Pudding: ¥600 (Tax Included)
Top: September 1 – September 30 / Bottom: October 1 – October 30, 2022
Smooth chocolate pudding is accented with raspberry sauce and finished with fluffy cream. This treat is perfect for fall, and the chocolate that crackles in your mouth is sure to amaze and delight!
Come enjoy some autumn sweets decorated with your favorite Sanrio characters!
© 2022 SANRIO CO., LTD. APPROVAL NO. L632735
*AEON Mall Shin-Rifu South Building, AEON Mall Okazaki, and THE OUTLETS HIROSHIMA will only offer mini-puddings of each character.
*All images are sample images.Information
Pastel
Collaboration Running: September 1 – October 31, 2022
Official Site: https://pastel-pudding.com