Have even more fun with your travels together with your new Hello Kitty, My Melody, Kuromi and Gudetama bags♡
From tote bag brand ROOTOTE comes the all new “OTOMO ROO” carrier case with strap. The bags went on sale on October 14th, 2016 and is available at ROOTOTE’s main store “ROOTOTE Gallery” and all other stores participating with the brand. It comes in 4 different designs: Hello Kitty, My Melody, Kuromi, and Gudetama.
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Snow Miku has teamed up with Sanrio’s popular character Kuromi to promote the beautiful prefecture of Hokkaido! A new collection of goods went on sale starting December 14, 2022. Goods
Clear Folder
Pen with Clip
Mini Sign Board
Mini Towel (Set of 2)
Pin
Framed Magnet with Stand
Sticker
T-Shirt
Tapestry
Acrylic Stand
Acrylic Keychain
Rubber Keychain
Silver Foil 2-Layer Magnet
Snow Miku debuted during the Sapporo Snow Festival in 2010 when an incredible snow sculpture of Hatsune Miku was unveiled. Ever since then, Snow Miku festivals have popped up in Hokkaido each winter, and the character dons costumes designed by popular internet creators. Kuromi is back this year, with Miku’s outfit dyed black and tons of adorable art featuring the rock ‘n roll character. The life-size version of Miku was designed by illustrator PiPi, and the chibi character was designed by illustrator Yoi. Between Miku's cute idol energy and Kuromi's edginess, this is the perfect collab for all audiences! The items are available in two versions: Day, featuring Hokkaido’s beautiful landscapes covered in snow, and Night, featuring twinkling winter lights. Don't miss out on these exclusive items!Information
Hokkaido Exclusive – Snow Miku x Kuromi Hokkaido
Available: December 14, 2022
Official Site: https://snowmiku.com/
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Are you a fan of Kuromi? A free event highlighting the popular Sanrio character will open at Matsuya Ginza from November 30 until December 5! A photo spot will be set up for fans to snap some cute pics and cute merchandise will be on sale. Visitors can also enter a lottery for a chance to meet Kuromi herself! The #KuromifyTheWorld Project in Ginza is part of a global initiative to introduce more people to Kuromi. The character has become popular across the world, especially with Gen Z. The Ginza event will show off images of Kuromi throughout the years, and guests will be able to choose from a huge collection of Kuromi-exclusive goods. Whether you’re a big fan or not, there’s no doubt that this will be a fun event for the whole family!
Enter the Lottery to Meet Kuromi!
Those selected will be able to meet Kuromi, who will be wearing a special outfit just for the event! While the event itself is free, visitors must sign up for the lottery in advance. To be eligible to participate, visitors must purchase a ticket along with a minimum of ¥3,000 (including tax) of merchandise. For more details, see the official website.Free Sticker with Purchase of Merch
An original sticker will be given to guests spending ¥2,000 (including tax) at the merchandise corner. One sticker per customer will be handed out while supplies last.© 2022 SANRIO CO., LTD. APPROVAL NO. SP630631 Information
#KuromifyTheWorld Project in Ginza
Running: November 30 – December 5, 2022
Venue: Matsuya Ginza 8F Event Square
Admission: Free
Details: https://www.matsuya.com/ginza/events/2022/1118/kuromi-sanrio/
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A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24 and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.
Goods at a Glance
This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite? Information
Available at Sanrio stores, Sanrio corners in department stores, etc. (*Products are not carried at all locations.)
Release Date: November 25, 2022
Sanrio Online Shop
Available: November 24 at 10:00
Sanrio: https://shop.sanrio.co.jp/
Rakuten Marketplace: https://www.rakuten.co.jp/sanrio/
Yahoo! Shopping: https://store.shopping.yahoo.co.jp/sanrio/Official Site: https://www.sanrio.co.jp/
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The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023. A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events. The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!
Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland
・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!・The popular Sanrio Puroland parade will be performed in the virtual space with an original story! ・Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held. ・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.) The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can. Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day
A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day. The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt.17 Artists Announced (So Far) to Perform During Virtual Music Festival!
Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December. Free areas will be open to the public. More details and ticket information is available on the official website. Information
SANRIO Virtual Festival 2023 in Sanrio Puroland
Running: January 13 – January 22, 2023
Venue: Virtual Sanrio Puroland
Official Site: https://v-fes.sanrio.co.jp
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60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Hokkaido Museum of Modern Art in February 2023
The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online. “Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody. This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.” The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website.Information
60th Anniversary Sanrio Exhibition: The Beginning of Kawaii
Running: February 11 – April 2, 2023
Hours: 9:30 – 17:00 (Last entry at 16:30)
Venue: Hokkaido Museum of Modern Art (17-chome Kita 1 Jonishi, Chuo-ku, Sapporo, Hokkaido)
Official Site: https://stv.jp/event/sanrio
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The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya. Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now.
Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week. Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe. Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future! Information
#KuromifyTheWorld Week
・Kuromi’s Drink Stand:
Running:
Shinjuku, Tokyo: October 20 – October 24, 2022
Shinsaibashi, Osaka: October 29 – October 31, 2022
・#KuromifyTheWorld Ad Truck:
Running:
Tokyo: October 20 – October 24Nagoya: October 26 – October 27
Osaka: October 29 – October 31