Kirin Lemon is a long-selling carbonated drink brand that celebrated its 90th anniversary last year. Kirin Brewery, the company that created the drink, changed the can design and flavour on April 9 this year. Last year they also carried out the “KIRIN LEMON Tribute” to hugely positive reception, and this year, the brewery is bringing it back.
The first entry to the tribute was a commercial which featured appearances from model and actress Yui Sakuma and 22-year-old musician Miyakawa-kun. The video enjoyed over 1.5 million views in the first month of being posted and also earned huge views in Twitter’s 2019 Promoted Trends posts.
The next commercial has finally been released and includes appearancs from young actor Ryota Bando.
Popular Japanese pop-rock singer LiSA lends her powerful voice to the commercial and makes her own appearance. This second commercial links in with the story in the first.
Interview: LiSA on KIRIN LEMON Tribute
——-How did the video shoot go?
LiSA: The location I was filmed for this commercial was a school classroom. Seeing all the desks lined up, the blackboard and the curtain swaying in the wind filled me with a huge sense of nostalgia.
——-Tell us about your outfit.
LiSA: The clothes had a different image from what I normally wear, but they felt like something a grown-up would wear and had this invigorating quality to them just like Kirin Lemon!
——-Tell us something that happened to you while shooting.
LiSA: The shoot took place earlier than the actual recording, so I had to memorise the lyrics while we filmed so I wouldn’t forget them. It’s the first time I’d experienced that.
——-What are your thoughts on this collaboration?
LiSA: I’ve heard the Kirin Lemon melody many times since being a child, so it was an honour to get to be the one to sing it!
Information
Kirin Lemon
Released: April 9, 2019
Quantity: ①450ml Bottle ②1.5l Bottle ③350ml Can ④190ml Can
Price (Before Tax): ①¥140 ②¥340 ③¥115 ④¥80
Product Page: https://www.kirin.co.jp/products/softdrink/kirinlemon/
LiSA Official Website: https://www.lxixsxa.com/
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Preorder & Details: https://www.narscosmetics.jp/lip2021.html
NARS meets LiSA -POWER STORY: https://www.narscosmetics.jp/lip2021.html
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Coca-Cola Japan Twitter: https://twitter.com/CocaColaJapan (＠cocacolajapan)
Coca-Cola Japan Official Website: https://www.cocacola.jp/
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