Fairy Tail Author Hiro Mashima Works With Kirin to Produce Special Manga Campaign, Interview & Illustration Video
24.May.2019 | ANIME&GAME
Beverage company Kirin Holdings Co., Ltd who are most famous for their beer have released a video featuring Hiro Mashima, the author and illustrator of many famous manga series including Fairy Tail, Rave and Edens Zero. In the video, he will draw the Kirin from Kirin Holdings’ logo. A Kirin is a mythical hooved creature that originated in ancient China.
Hiro Mashima draws the sacred Kirin in 60 minutes: short vid.
Hiro Mashima has 1.7 million followers on Twitter and is famous for his work on multiple manga series. In the video, he has 60 minutes to draw the sacred and mythical Kirin beast from the Kirin Holdings logo. The theme of his drawing is “the sacred Kirin that brings happiness”.
You can watch Mashima using his fine judgement and brush pens to carefully create the picture. Mashima has a completely unique touch that adds motion and life into his works. The video also includes an interview so you can watch Mashima paint whilst hearing his creative ideas and feelings about drawing the Kirin.
The Kirin is a mythical beast that originated from ancient Chinese history. These hooved creatures were said to appear before you as a sign that something fortunate is about to occur. It was seen as a symbol of calm, peaceful and happy days.
The general public can start getting involved from Saturday 1st June, when the 60-minute Kirin-drawing campaign will start. The #キリンの聖獣真剣お絵描き60分一本勝負 (draw the sacred Kirin in 60 minutes) campaign will run from 9 pm to 10 pm on 1st June. This involves drawing a Kirin and posting it online.
This is your chance to catch a special interview with Mashima along with the video! He will talk about things that you cannot normally hear anywhere else! Such topics include Mashima’s feelings towards his manga and the story behind the making of his manga. This article includes just a small snippet of the interview!
Hiro Mashima: “It’s been so long since I’ve last drawn anything by hand rather than using a computer. I’m really nervous! It really has been a long time.”
Hiro Mashima: “I tried this out at home and I was finished within 10 minutes…”
Everyone: (gasps and laughs in surprise)
Q: So, what makes you feel the most happy in life?
Mashima: “I’m at my happiest when my fans are fascinated by my work. The Kirin has some similarities to the dragons in my manga Fairy Tail, don’t you think? Well, none of them are sacred beasts, but I put a lot of giant beasts into this manga!”
Mashima: “Every moment and everywhere I go, I am constantly thinking about ideas for characters. For example, interesting people my characters could meet. Usually, I make lots of rough sketches of ideas and while I’m in the middle of these, there are many times that an amazing idea is born!”
Mashima: “Ok, I’m done.”
Mashima: “I know I’ve mainly focussed on the top part of the Kirin but I wanted to make it seem like it is jumping out of the page. Well, I’ll leave you to interpret it how you like.”
Q: Are you going to give it a name?
Mashima: “Huh? Hasn’t the title already been decided? I thought it was Kirin! (laughs ) Ok, I’ll come up with something… how about, Hono [Fire]!”
Mashima: “I know it’s a lot to ask ー drawing a picture within 60 minutes! But since you’ve made it all the way to this video, I would be so happy if you were to take part, too! I am really looking forward to seeing your drawings so please take part!”
Q: By the way… do you think that Plue and Nikora could ever become friends with the sacred Kirin?
Mashira: “Hmmm…. I think there is a chance they could! Now wouldn’t that be terrifyingly exciting!”
Interviewer: “About the picture… what do you think about when you draw or paint?”
Mashima: “There are many things I think about… like how can I improve it or build on it… and of course, I’m constantly thinking about the manga. When i am drawing illustrations, I’m usually just talking like this while I’m at it so I’m not particularly thinking of anything. I know it’s not good to just draw without really thinking [laughs] I should probably change that…{
Interviewer: “In your manga, friendship seems to be one of the most important themes. Do you feel happiness from friendship?”
Mashima: “Maybe aspiration is the stronger theme. I had so many friends when I was in school but when I started working, I lost most of my friends. It would be nice to have some.”
Information
Send your Kirin illustration to Mashima in the official campaign!
Date: June 1, 2019 at 9:00pm – 10:00pm (JST) *60 minutes
To take part: Follow Kirin Beer’s official Twitter account (@Kirin_Brewery)
Tweet your Kirin illustration with the hashtag: #キリンの聖獣真剣お絵描き60分一本勝負
Done!
Find out more about the campaign from the official website: https://www.kirin.co.jp/campaign/seijyucp_01/index.html
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Pui Pui Molcar Collaborates with Del Monte Vegetable Juice for New CG Commercial
15.June.2022 | ANIME&GAME / FOOD
Kikkoman Foods has appointed the adorable characters from Pui Pui Molcar as ambassadors for Del Monte Vegetable Juice! A new CG commercial began airing nationwide on June 12, 2022.
This is the third collaboration between Del Monte’s Vegetable Juice and Pui Pui Molcar.
The commercial is getting fans excited for the newly-announced second season of Pui Pui Molcar, scheduled to air this autumn. It’s also the first official commercial showing the characters in CG.
Mizuho Misato voices the presenter in the new commercial; the actress also played Potato in the series.
Comment from Tomoki Misato (Director)
I’m so happy that Del Monte is teaming up with Pui Pui Molcar again!
The previous 2D animated web commercials were amazing, so when this project was starting to come together, I was shocked to find out that it would be made with CG!
This is probably the first CG Del Monte commercial to date!
Seeing my characters moving around on the screen, I immediately hoped that we could team up again in the future!
This will also be the first time that Potato’s driver speaks! (My sister did the voice!)
Information
Del Monte Fruit Juice x Pui Pui Molcar CM
Airing starting June 12 *Broadcast date may vary by region.
Broadcasting nationally *Excludes some areas.
Official Site: https://kikkoman-delmonte-b.jp/brand/tsubuyasai
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NiziU Debut New Song ‘Super Summer’ in Coca-Cola Commercial
As part of Coca-Cola System’s ‘Coca-Cola Summer Campaign,’ the drinks giant is releasing a new summer entry to their Kono Shunkan ga, Watashi (Me in This Moment) TV commercial series on June 28, promoting the start of a new summer. The commercial features the members of Japanese music group NiziU enjoying the hot weather and includes their new song Super Summer which doesn’t have a release date yet.
NiziU’z shoot for the commercial
On set, NiziU arrived with smiles and said to the staff, ‘We look forward to working with you!’ This shoot took place by the sea. The scene begins on the beach, and because the members were so engaged in the shoot, they didn’t notice the wave rolling up to them, making them scream out ‘Cold!’ when it hit their feet. When they’re running along the beach, all the members showed how each of them runs in their own unique way. There’s also a scene when they’re flying a kite, and when they were filming it, a bee appeared out of nowhere. The shoot was full of smiles from start to end, and it shows in the final cut.
NiziU | Interview
How did the shoot go on this ‘New Summer Start’ commercial, and what were some fun moments?
―RIKU
“We had fun being our normal, natural selves, and I think it shows in the commercial. I experienced at lot of first-time things in this one, so it was a lot of fun.”
―RIO
“Drinking Coca-Cola by the beach makes tastes super good! I enjoyed how refreshed I felt after it took the heat away.”
―RIMA
“I was able to enjoy feeling summer nice and early with the other members and some Coca-Cola!”
All of you are your normal, natural selves in this commercial. How did you find doing the activities together?
―AYAKA
“Everyone took the coke dropping way too seriously, it was a little scary <laughs>, but I enjoyed how natural we were!”
― MIIHI
“It’d been a while since I flew a kite and the other stuff, so I was hypnotised. It was fun, so I’d love to go to a lodging house with everyone if we get time and do it all again! <laughs>”
―MAYA
“It was my first time flying a kite. You need to be able to run a lot to keep it up high, so I was running around all over the place <laughs>.”
What parts of the commercial would you want people to look out for?
―MAKO
‘New Summer Start’ was the theme, so we showed us enjoying the summer in the moment, so I hope people look out for that! I’d also love for it to encourage people to try something new!”
―NINA
“You get to see all of us looking natural in this commercial, so I definitely want people to check that out!”
―MAYUKA
“I personally think the part where we’re all enjoying drinking Coca-Cola at the beach is a must-see part.”
With the core message of the commercial mind, is there anything you too want to try doing this summer?
―MAKO
“Going to the beach with everyone!”
―MAYUKA
“You’re here now, aren’t you? <laughs>”
―ALL MEMBERS
<Laughs>
―MAKO
“We’re here! <laughs> But I want to come here in our free time too! <laughs>”
―RIKU
“I want to try dares! A lot of the members aren’t good with them, so I want to go and have fun doing that with everyone! <laughs>”
―MAYUKA
“I want to eat a big shaved ice with everyone!”
―RIKU
“We’re gonna get brain freeze! <laughs>”
―MAYUKA
“It’ll make a good memory though!”
―ALL MEMBERS
“For sure! Sounds fun!”
―AYAKA
“I want to try making a watermelon dessert!”
―MAKO
“I love that! You’re the best, AYAKA! <laughs>”
―NINA
“I love ice cream, so I wanna try making some myself to enjoy with everyone!”
―RIO
“I’m bad at swimming, so I want to learn to swim this summer!”
―MAYA
“I want to go to a summer camp with all the members, with a BBQ and campfire, and to try out new things together!”
―MIIHI
“I really love summer festivals, so I want to eat something at home with someone you can only get at summer festivals, like whole pickled cucumbers!”
―RIMA
“Summer means nagashi somen noodles, so I really want those!”
―MAKO
“Shall we go get some bamboo then? <laughs>”
―RIKU
“Let’s all get some together! <laughs>”
As part of the Coca-Cola Summer Challenge, NiziU had a go at the summer Coke mix challenge in a video which shows you how to best into Coke in summer.Information
Coca-Cola Summer Campaign x NiziU
Commercial Release Date: June 28, 2021
Coca-Cola Japan Twitter: https://twitter.com/CocaColaJapan (@cocacolajapan)
Coca-Cola Japan Official Website: https://www.cocacola.jp/
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LiSA & yama Appear in New Commercial For ZONe Energy Drink
In promotion of their new Ver.2.0.0 energy drink, which hit shelves in Japan last Tuesday, ZONe released a TV commercial featuring Japanese artists LiSA and yama. The new beverage, which is advertised as putting people in the zone of invincibility, contains the highest amount of caffeine put in a ZONe drink yet: 150mg of the stuff, which is sure to keep people buzzing throughout the day. The packaging has also been updated to feature the new ‘ZONe EYE’ which symbolises that you’re in the zone and nothing will stand in your way.
LiSA in the ZONe
Dive into the zone with LiSA who knocks back her drink and immediately takes on the ZONe EYE. She grabs her mic and belts out a hardcore performance, showing off her incredible voice, before winking at the camera.
yama in the ZONe
When yama chugs her can she says the words ‘Into the ZONe’ along with the futuristic-sounding voice. She is surrounded by a whirlpool of the energy drink which flows along to the sound of her gorgeous high-tone vocals. The track itself is titled Ketsuryu (‘Blood Flow’) and was written for this commercial.
Interview
LiSA
・What did you think of the commercial and your appearance?
“For me, it was a live performance. Even I was surprised at the show of power that ZONe has [in the commercial] when it turns on your switch. I enjoyed it like a real live performance, since the part when I switch into that invincible zone was filmed just as I look in the video.”
・Tell us about the song RUNAWAY which features in your commercial.
“The song is about quitting while you’re ahead in life. It’s the start of a new era, heading into that invincible zone to laugh lots, sing, dance, and enjoy everything.”
yama・Tell us about the song Ketsuryu which features in your commercial
“ESME MORI kindly wrote this song for me. It’s a song that brings up the topic of being bored in life, and feeling lonely, but that you can still find someone special or something you can immerse yourself in to light up your life. It’s about keeping your heart moving even if those things disappear. I hope it encourages people, even if just a little.”
Information
ZONe x LiSa/Yama TVCM
Released: June 8, 2021
Where: Japan
ZONe Official Website: https://zone-energy.jp/ -
NiziU Feature in Skin Type Friendly Face Mask Collection Promo
07.June.2021 | FASHION
Japanese girl group NiziU are set to feature in a new television commercial for LOHAS Pharmaceutical’s “ALFACE+” cosmetic face masks which will roll out in Japan on July 1.
ALFACE+ is a skincare brand that sells products that are not only moisturising but accessible to a variety of skin types too. Their face mask collection includes 10 different designs, all of which are presented by each of the nine NiziU members.
NiziU have stepped away from their usual energetic look for this shoot, instead serving more grown-up vibes.
Information
ALFACE+ x NiziU
TV Commercial Initial Broadcast: July 1, 2021
Details: https://alface-mask.com/niziu/
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Hey! Say! JUMP Feature in New smash. Commercial
The vertical theatre app smash., which lets users shoot professional quality short videos, released a new commercial in Japan on May 8 which features the eight-member boy band Hey! Say! JUMP and their new single Negative Filter which dropped on May 12.
The commercial features all eight members performing using the app. Each of them shot their own solo videos which were string together for the video.
Information
smash. New Commercial “Suki na Hito o, Suki na Dake.”
Released: May 8, 2021 (Japan)
Download smash. below ↓
Android: https://play.google.com/store/apps/details?id=com.showroom.smash
iOS: https://apps.apple.com/jp/app/id1506521850
Twitter: https://twitter.com/smash_media_jp
Official Website: https://smash-media.jp/ -
Macaroni Enpitsu’s New Song ‘Tomason’ Features in Bourbon Chocolate Brownie’s Animated Commercial
20.April.2021 | ANIME&GAME / FOOD
Bourbon’s five-episode audiobook no doubt created for its Noukou Choco Brownie snack was released as an animated TV commercial last week. The video features Japanese pop rock band Macaroni Enpitsu’s new song Tomason which was written for the commercial.
The audiobook no doubt becomes a TV commercial
The no doubt audiobook was written by the popular Japanese author Yoru Sumino who is perhaps best known for writing I Want to Eat Your Pancreas. It tells the story of two boys who are in high school. They aren’t part of an afterschool club, and they don’t have part time jobs. They come to realise that this time will be what they look back on when they grow up. The characters were designed by Itsuka, an illustrator popular online.
The commercial features the song Tomason by Macaroni Enpitsu.
“no doubt” Animated TV Commercial
“no doubt” Recording Behind The Scenes
Japanese voice actors Hiro Shimono (Attack on Titan; Demon Slayer: Kimetsu no Yaiba) and Yuki Kaji (Attack on Titan; My Hero Academia) voiced the characters in the commercial. Below is an interview with both of them on the commercial, part of which we have translated.
Hiro Shimono x Yuki Kaji Interview
A snippet of the interview, translated
Q1: How did your performances go? Tell me about your shoot.
Hiro Shimono: “The commercial portrays two boys who are neither adults nor children, so going through puberty I suppose. Their dialogue is elaborate, it was super interesting.”
Yuki Kaji: “Right up to wrapping up, the entire shoot was a lot of fun, including the intervals during our breaks.”
Q2: You both play the roles of high school boys. Tell me about a time from your youths.
Yuki Kaji: “One memory I have from school being young, which is like something out of a painting, was my time a the theatre club. You need real physical strength when it comes to acting, so before dress rehearsal, I’d run around the school building. That’s a memory that’s stuck with me. I’d change into my jersey, and go die– I mean, run to the nearby river embankment too. Being reminded of that now it’s too much like a youth film or something, it’s making me laugh <laughs>. “
Hiro Shimono: “I have a story from my youth too. It was on the day of the Culture Festival [at school]. After the festival finished, I was on my way home with some people, and there was a park with a water fountain in it. I said, ‘Well, it’s already raining, so why the hell not!’ Of course it wasn’t the thing to do, but we jumped into the water fountain and splashed about. That’s what being young is all about, right!?”
Q3: What’s your favourite Noukou Choco Brownie flavour, the regular or the rich milk?
Hiro Shimono: “Noukou Choco Brownie.”*
*Translator’s Note: Implying all of them
Yuki Kaji: “Me too! <laughs>”
Q4: Please give a message to fans.
Yuki Kaji: “I was lucky to have the opportunity to performance Yoru Sumino’s novel no doubt. I’m over the moon about it. The script was of course wonderful, and me and Shimono have known each other for a long time, so I think that comes across in the video with a pleasant atmosphere. The commercial is a youthful drama about two high school boys, and it’s linked to the bittersweetness of Noukou Choco Brownie. Be sure to tuck into one yourself while you listen to the story.”
Hiro Shimono: “[The commercial’s characters] Igarashi and Imai have a great conversation, and getting to do it with Kaji was a lot of fun. It made me think we’ve always had that kind of vibe with each other. Noukou Choco Brownie is the keyword, so please be sure to check out the audiobook to see how it plays its part.”
no doubt Synopsis
One day, high schooler Imai skips school by feigning illness. He is at home in his room, when all of a sudden another boy from his class, Igarashi, comes to visit him. He has the handouts to give to Imai from class, but the high school they go to doesn’t have that custom where a classmate has to give handouts to someone who’s off ill. And the two of them aren’t that class where Igarashi would suddenly pop to see Imai like that. Imai finds it suspicious. Igarashi is interested in the clay work Imai has in his room. Both of them have some free time, so begin to make a town together out of clay.
Information
Noukou Choco Brownie TV Commercial
Initial Broadcast: April 13, 2021 (Japan)
Bourbon Official YouTube Channel: https://www.youtube.com/channel/UC8UW0OHgo_FtkF4orKd2S4Q
Bourbon Official Website: https://www.bourbon.co.jp/chocobrownie/
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NiziU Feature in Commercial for KOSÉ’s Makeup Fix Product Make Keep Mist EX
KOSÉ rolled out their new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial features Japanese music group NiziU along with their new song I AM.
I AM was written specifically for this commercial, which has the NiziU members performing the “mist dance” showing how to use the product. The commercial emphasises how well the Make Keep Mist EX keeps makeup applied to one’s face without worrying about it coming off.
The NiziU members released this comment with regards to the product and commercial: “Applying makeup can be a real pain when wearing a face mask, so we use this all [product]! We’d love for you to do this dance while you apply your Make Keep Mist!”
If you’re wondering how the shoot went for this commercial, check out the official story released below.
The Commercial Shoot
The NiziU members entered the studio dressed in full-pink spring suits. They rolled up to the studio’s blue set where they looked super cute and readied themselves for the shoot.
The take-away from this commercial is the new Mist Dance which has the nine members lined up beautifully together as they spray the mist on their face simultaneously to the tune of the music. It’s reported that it took them a while to get it down perfect at first, but after some practice and looking at the monitor, they were able to create something iconic.
“Do it like RIO!” instructed the shoot’s director, which prompted RIO to show the other members how it’s done.
During their break, the other members complimented MAKO’s blonde hair and MAKO’s blue tips, and MIIHI stroked RIKU’s dango hair while saying “Looky here, ice cream! Looks delicious.”
In one part of the dance, the members have to go all out and use their whole bodies. They switch up their formations several times and not once did they bump into each other. The members gave tips to each other too, like MAYUKA suggesting a better position during one formation, and RIMA asking which angle looks more beautiful for a certain move in relation to the camera. The result was an incredible display that was shot in one take, resulting in a round of applause from the studio staff.
Check out the commercial below.
Make Keep Mist EX
The new EX version of Make Keep Mist has stronger holding power to keep makeup smudge-free and looking fresh and beautiful all day. The product is available in a normal size and smaller ‘trial’ size. A new cool type, Make Keep Mist EX Cool, was released on April 16.
Make Keep Mist EX ¥1,320 / Make Keep Mist EX Trial Size ¥880 / Make Keep Mist EX Cool ¥1,320 (Tax Included)
Information
KOSÉ x NiziU Make Keep Mist EX Commercial
Initial Broadcast: April 15, 2021
Product Available: KOSÉ / Maison KOSÉ / Drugstores, online, and elsewhere in Japan
Official Website (English): https://www.kose.co.jp/makekeepmist/eng/
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Hio Miyazawa and Suzu Yamanouchi Feature in Special Rainwear Commercial
09.April.2021 | FASHION
Japanese rainwear brand Wpc. released a special new commercial featuring actors Hio Miyazawa and Suzu Yamanouchi. The collaborative video is entitled “What’s Changed, What Hasn’t Changed.”
The Rainwear Items
Basic Jump Umbrella – Off Paint
Big Silhouette Rain Poncho – Unisex Caramel
Floral Pink Gradation
Colour Mesh Coat – Beige
Free Lookbook
The message of the commercial is one of positivity: that though somethings might change, others do not. It refers to the state of the world during the COVID-19 pandemic, that despite being unable to see our loved ones, and that we’re unable to lead the lives we once did, our feelings towards those special to us, and those around us, is eternal.
Information
What’s Changed, What Hasn’t Changed
Lookbook: Free distribution at Wpc. Shinsaibashi PARCO and Wpc. pop-up shops
Official Website: https://bit.ly/3uw2BFn
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Masaki Suda Appears in New Mister Donut Japan Commercial
31.March.2021 | FOOD
Japanese actor and singer Masaki Suda appeared in a new commercial for Mister Donut which hit Japan last week. The name of the commercial translates to “there’s always something good inside the box.”
On January 27, 2020, Mister Donut celebrated its 50th anniversary. The doughnut chain boasts around 960 stores in Japan. In their latest commercial, they promote the joy of opening a box of their doughnuts when ordering takeout.
Information
Mister Donuts Commercial
Initial Broadcast: March 25, 2021 (Japan) -
NiziU Feature in Promotional Commercial for KOSÉ’s Make Keep Mist EX
30.March.2021 | FASHION
KOSÉ are set to roll out a new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial will feature NiziU along with their new song I AM.
The commercial tie-up comes after the huge positive reception NiziU got after their appearance in another KOSÉ commercial that aired in January. The video featured their song Joyful as well as the popular ‘eyelash dance.’
Stay tuned for the release of the commercial.
Information
KOSÉ x NiziU Make Keep Mist EX
Initial Broadcast: April 15, 2021
Official Website: https://www.kose.co.jp/makekeepmist/
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Kanjani Eight Appear in Morinaga Ice Cream’s New Commercial
Japanese confectionery company Morinaga released two new commercials on Saturday (March 20) for their popular Monaka Jumbo ice cream. The commercials feature Japanese boy band Kanjani Eight.
The first commercial, entitled Choco Mimi, sees the band members dressed in cute rabbit ears to promote the chocolate and vanilla flavours of Monaka Jumbo. It also features the band’s new song Sweet&Bitter which even features the lyric “vanilla.” The second commercial, entitled Ice Case, has the band members spoilt for choice on which flavour to go for, but ends up with them saying, “Why not both?”
Vanilla Monaka Jumbo “Choco Mimi”
Choco Monaka Jumbo & Vanilla Monaka Jumbo “Ice Case”
Information
Choco Monaka Jumbo & Vanilla Monaka Jumbo TV Commercial
Initial Broadcast: March 20, 2021
Official Website: https://www.morinaga.co.jp/ice/jumbo/
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ABC Mart has released a new commercial for Nike’s Air Max Infinity 2 Trainers which stars Japanese boy group JO1 and features their song Born To Be Wild taken from their third single CHALLENGER.
Nike Air Max Infinity 2 | ¥11,000 (Tax Included)
Colours: 100WHT / WHT・001 BLK / WHT・002 BLK / BLK・004 BLK / WHT・100 WHT / BLK・003 BLK / RACBLU・100 WHT / BLK・100 WHT / INDBST
The Nike Air Max Infinity 2 Trainers feature a futuristic look encompassed by accentuated heels and mixed-material uppers, delivering a textured and fashionable experience that wearers can enjoy all day everyday.
Those who purchase the trainers at ABC Mart, both in-store and via their online shop in Japan, will receive an original JO1 shoehorn.