One of Sanrio’s most popular characters, the lazy egg Gudetama, is coming to Netflix in a new CG live-action hybrid series! Gudetama: An Eggcellent Adventure will air on the streaming service worldwide later in 2022.    Gudetama was created following Sanrio’s Edible Character General Election, a project to brainstorm new food-themed characters held in 2013. The character came in second place, and from 2014 to 2020, Gudetama appeared in a number of animated shorts airing both on television and online. With over a million Twitter followers, you’d think he’d be a little more excited–but he’s the same unmotivated egg as ever.  The new series will follow Gudetama as he finally leaves the safety of the refrigerator to explore the world with his newfound friend Shakipiyo to find their mother. Shakipiyo is a go-getting chick, and these polar opposites might not find the journey to be an easy one.   

The teaser shows Gudetama in his typical stupor, and it’s unclear exactly what hilarity the series is going to bring. Tune in later this year to find out!   ©️ 2022 SANRIO CO., LTD. S／D・G　　著作：㈱サンリオ

Mizkan launched a social media campaign last Tuesday in collaboration with Sanrio's popular character Gudetama. As part of the campaign, the lazy egg character is featuring on the packaging for Mizkan's 'Tamago Shoyu Tare,' an egg soy sauce topping for rice. There are eight designs in total, and all limited in stock.   The campaign invites foodies to make their best version of N-TKG, that's an abbreviation of natto tamago kake gohan, or natto egg on rice. 30 lucky people have the chance to win an original Quo card featuring a Gudetama design. All they need to do is follow Mizkan on Twitter and post their creation along with the Japanese hashtag ＃マイベストNTKG ("My Best NTKG") while quoting the campaign tweet.

N-TKG Recipe Maker

Mizkan have created a special N-TKG maker where you can make your own digital natto egg on rice. You enter six alphabetical letters which will give you a variety of toppings to creating your own dish. You can then use this as reference for actually making it in real life. How to Make 1. Enter 6 letters into the recipe maker 2. Make your own original N-TKG using the toppings chosen by the letters you pick 3. Try making the dish yourself!

Floresta Nature Doughnuts, a doughnut cafe that hand-makes doughnuts using organic ingredients, is baking up two new Gudetama doughnuts with New Year's messages on them. They will be served from January 9 to 24.

Florest Gudetama Collab Doughnuts | ¥450 (Before Tax)

The doughnuts capture the lazy and lethargic energy of Gudetama. The crowning Gudetama is made from Japanese pumpkin and is sat on a bed of sweet white chocolate. Both doughnuts are also available as a set coming with an extra of any of Floresta's signature doughnuts.   Relax and take in the new year together with Gudetama.

Japanese online store Asunarosha is releasing a new set of Gudetama stickers this Friday (August 21) with designs featuring motifs and references to all 47 prefectures in Japan.

¥350 Each (Before Tax)

So far, we've seen Gudetama stickers with the lazy egg himself at tourist spots, practicing customs, experiencing, eating food, transforming into historical figures, and more, each tied to various cities around the country.   This time around, there are 47 stickers for all 47 prefectures in Japan. Gudetama has transformed into famous products and locations from each prefecture. The stickers are a cute way for people in Japan to buy something related to each prefecture during this time when people are having to limit travel. Sticking one on the back of your phone adds a bit of travel fun to your day.

With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s easy recipe! With a few simple ideas, an ordinary recipe magically transforms into a cute dish.   Today, I’ll be showing you how to make a Gudetama parfait made with a yogurt mousse and topped with orange and peach jelly.   Ingredients Yogurt Mousse Ingredients: 100g sugar free yogurt 50ml fresh cream 20g sugar 3g gelatin *With the gelatin, mix well with 1 tbsp water   Mikan & Yellow Peach Jelly Ingredients: 100ml mikan juice (or any orange juice) 150g tinned peaches (with syrup) 5g gelatin *With the gelatin, mix well with 1 tbsp water   1 ①Mix the sugar into the yogurt well. Add in 7/10 of the fresh cream and mix well again. ②Microwave the gelatin for 10-20 seconds at 500w. Add into the mixture from ① and mix well.   2 Once the mixture has set in about ⅓ of a glass, add sliced chocolate on the inside for the eyes and mouth. I cut mine into shape using a toothpick. Make sure the chocolate is properly fixed to the glass at this point.   3 Put your yellow peach and mikan orange into a blender (but not the gelatin part). The syrup of the peaches is already sweet so there’s no need to add sugar.   ②Microwave the gelatin for 10-20 seconds at 500w. Add into the blended mixture and mix well.   Pour on top of the mix inside the glass. If there are any peach pieces left, cut them up and use them as toppings. Top with fresh cream and chopped fruit, and you’re done! I stuck Gudetama’s face on well and good so it looks like his chocolate face is on the outside. Be sure to try doing the same.   Kaori invites you into her world of character-themed food dishes in her recipe series. Be sure to check out her Instagram where she has uploaded many pictures of her character dishes!  

Hiyoko-chan clashed on his official Twitter page with Gudetama on March 24. The comment section was flooded with comments from people asking them to make up. A video was then posted which showed them having made up. Gudetama kindly made an egg shaped pocket for Hiyoko-chan to join him in basking instant ramen.  

  The video is also an ad for the new Gudetama Chicken Ramen which comes with the following decorative faces to put on your egg with your noodles. Make your instant ramen even more fun and get your hands on the Gudetama Chicken Ramen!