This is my first ever series I’ve ever been put in charge of as a writer and model.
As long as you’re stocked up on these items, you’re good to go. In this special edition, I will showcase cosmetics that I’m a repeat buyer of and would definitely buy again.
▽Skincare
The first thing I should mention is my skin type.
・I have tough skin and so it doesn’t blemish easily
・It becomes dull when I have lack of sleep
・With my combination skin, it’s easy to spot oily areas (T Zone) and dry areas (around the eyes, U Zone)
Like this.
Using my knowledge of various cosmetics and methods I have tried I would like to showcase my recommendations. (Don’t worry if you don’t have the same skin type as me as some of the items I have picked can be used with other types too, so be sure to take a look.)
Finally, you’ll be happy to know that these can be used during all seasons.
So, ready to give it a go?
▶︎Dior Capture Youth Series
Quickly and actively delays the appearance of signs of ageing. This series was created to retain youthful looking skin. There are six serums to choose from which cater to different skin conditions. Each can be used on their own or in combination with your own serum products. I’ve made a custom serum for myself by combining two different types.
1. Intense Rescue Oil (30ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.
(Effective against dry skin and helps maintain moisture. Supplements lipids.)
2. Glow Booster (30ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.
(Rich in Vitamin C. Leaves skin glowing and feeling invigorated.)
For face lotion, I use 3.Enzyme Solution. It has a refreshing water-like texture and leaves skin moist. Good to use on skin that favours serums in this series.
Enzyme Solution (150ml) – ¥7,452 *Photo is my own. Price shown is as was on the day of purchase.
For cream, I use 9.Capture Youth Creme. It doesn’t remove the face lotion or the serum and doesn’t feel sticky.
Capture Youth Age-Delay Advanced Creme (50ml) – ¥12,420 *Photo is my own. Price shown is as was on the day of purchase.
It’s safe to say that after using this series, I don’t even know what dry skin is anymore. It really is that effective!
▶︎FEMMUE
5. Lumière Vital C (30ml) – ¥8,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
6. Ideal Oil (30ml) – ¥6,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
FEMMUE is a really popular brand right now from the hub of beauty, South Korea. Firstly, it’s steeped in fragrance. It’s rich in floral scents like perfume. Simply holding the bottles fills you with a feeling of satisfaction. It leaves your skin feeling clear, smooth and glowing. And though it’s a thick oil, the skin absorbs it extremely well. 10/10 from me!
I might recommend it to girls who’ve just stepped into adulthood, girls who want to look sexy, and those who want to be popular! It’s perfect for skin that blemishes easily.
▶︎dear mayuko
7. Innocent Skin Serum (20ml) – ¥8,424 *Photo is my own. Price shown is as was on the day of purchase.
This serum contains sericin which comes from silkworm cocoons. Sericin ensures your skin is moist and is gentle on the skin. Despite being a beauty product the texture of this serum is really silky (like water!) and will leave your skin soft and healthy.
Personally, I recommend using it as a booster serum! It’s an easy way to nourish the skin before putting on any makeup. It will also help things like face lotions and milky lotions soak in better. The serum itself soaks into your skin nice and quickly so it won’t ruin your makeup. Its warm matte texture and colour will leave you looking soft♡
▶︎Kiehls
4. Kiehl’s Ultra Face Cream (49g) – ¥4,000 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
This cream spreads lightly on the skin. It’s also very clear to see that it lets no moisture escape…! That’s how dense this cream is, it’s like it adds a cover to your face. It also doesn’t clear away face lotion or any beauty essences. It reaaally moisturises your skin. This is my 5th or 6th time buying it.
8. Kiehl’s Ultra Face Cleanser – ¥2,800 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
This can be used on any skin time. (It’s also good for people with eyelash extensions!)
It’s a gel-type cleanser. What’s good about it being gel-type is that cleans off better than oil and yet doesn’t take in unnecessary moisture from the skin. You also don’t get that stretched feeling after you wash your face. This can really be used all season and by anyone. I haven’t used any other cleansers the past three or four times. It’s one I can trust.
▽Cosmetics
Be sure to check out my recommended lipsticks from last time too!
https://www.moshimoshi-nippon.jp/183569
▶︎CANMAKE
8. Quick Lash Curler (Transparent Type) – ¥680 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
I often use this as a top coat. It makes it harder for your eyelashes to sag and can be used with any kind of mascara. You get a great product for a cheap price, so there’s no need to feel guilty about picking up something cheap. You’ll end up picking it up multiple times a day, and the cosmetic pouch one stick comes with is sure to come in handy too!
▶︎BIODERMA
2. Sensibio H2O – ¥1,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
This is a cleansing water to be used with sensitive skin. Pour some onto a cotton pad and simply wipe to remove your makeup without any unwanted excess being left on. It’s a super convenient product to have during those times when your makeup need a quick fix up. It’s often used in makeup shoots too! They have both small and large bottles, so try starting from the handy mini size first ☺
▶︎M.A.C
1. Strobe Cream Peachlite – ¥4,500 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
A glittery pink cream that feels comfortable on the skin. When used as a base for your makeup it will brighten your skin, or when used as a highlight it will glimmer in the light on your shiny skin. It might be nice to add to the décolleté or when you are exposing skin too to add a little something. This item has many different uses!
▶︎Primavista
3. Long Keep Base UV – ¥2,800 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
This product can won’t blemish skin at all even if it’s been working all throughout the day. It goes on gently and soaks up quickly. This means it can be used when you don’t have much time, such as when you’re in a hurry in the morning. It feels so light it makes you wonder whether you’ve even put any on! It also holds up well against sweat and oil so I highly recommend it for the coming season! (It’s been a No. 1 best seller for 9 years in a row.)
As a footnote, I’ll just add that I’m actually a model for Primavista’s products and I’m really glad I discovered them.
▶︎YSL
5. TOUCHE ÉCLAT BLUR PRIMER 1 – ¥6,300 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
This is a makeup base that has gold pearls in it. It fixes the uneven parts of the skin to make it uniform making it perfect for foundation. It has a semi-matte consistency and the goal pearls give your skin a gorgeous gloss.
10. LE CUSHION ENCRE DE PEAU B30 – ¥7,500 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
This is the covering power, moisturisation and texture I wanted! It feels very light on the face, so much so that it feels like you have none on, but it’s the opposite of useless―it covers the face completely. As expected of them. It’s easy to put on too, just pat it onto your face with a sponge. It’s very durable too!
▶︎MIMURA
4. Smooth Skin Cover – ¥4,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
This too is a makeup base and evens out the odds of your face. It’s silky and makes you look extremely beautiful so it’s the perfect accompaniment to makeup. It also thankfully contains SPF20 and PA++ and is free from ethanol, colouring agents and synthetic fragrances, making it kind to skin. I would also recommend it to people with weak skin. This is my second pot ♡
▶︎LANCOME
6. Grandiôse Mascara (Volume Type) BK – ¥4,200 (Before Tax)
The rose design of the cap is so cute! This is the No. 1 easiest product to coat. The shape of brush has been carefully calculated to curve with your eyelashes. It does nothing short of bolstering the volume of them. It has also received high praise for how easy it comes off with hot water. But it doesn’t blot either. This one’s for those who want to emphasise their gaze♡
▶︎CLINIQUE
7. Lash Power Mascara Long-Wearing Formula BK – ¥3,780
We can all relate to mascara becoming clumpy. This formula entwines with each eyelash hair to give big, beautiful eyes. It makes you feel good when applied. Though this is my third time buying it it never fails to make me say out loud to myself, “Wow, how beautiful.” You don’t have to worry about sweat or oil either, plus it comes off easily with hot water♡
▶︎MAYBELLINE
9. Hyper Sharp Liner BK – ¥1,200 (Before Tax) *Photo is my own. Price shown is as was on the day of purchase.
I have loved and used MAYBELLINE since I was a high school student. I’ve used many different eyeliners but always end up returning to the same place. The Hyper Sharp Liner is easy to draw with, doesn’t smear, and the tip of the brush is thin and soft, so drawing on cat eyes is so much easier now. It’s perfect! Get it ASAP!
What do you think of my list? The categories are a bit jumbled, but I have listed all the items I highly recommend.
A lot of the items I’ve presented are expensive, but even if they are pricey, the quality is good and the effects they have really work! I wonder if the reason for people in their teens and 20s focus so much on skin care is because they have seen the speed at which you can revitalise your skin, or have the power to ‘rebirth’ oneself.
My skin is changing entirely now compared to back when I thought it was okay to not take care of it. I want to make more recommendations to people at my age and invest in my future self.
Be sure to reference this last, and thank you for reading! Until next time ☺
Writer / Model Yuri Suganuma
Photographer / Hikari Shibata
Translator / Joshua Kitosi-Isanga
TALENT PROFILE
Yuri Suganuma
Yuri Suganuma is a model with a high fashion sense that has been picked up by various magazines. She receives much love and support from girls of the same generation as her to whom she is known by her nickname “Yurippa.” She has a huge influence across her social media. Recently, she has stepped into other fields outside of modelling, such as appearing in TV shoots and in music videos. She is skilled in make-up and involved in the development of cosmetics.
RECOMMENDED ENTRIES
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This is my first ever series I’ve ever been put in charge of as a writer and model.
Moshi Moshi Nippon is where I start!
To briefly explain my makeup history, I first became interested in makeup when I was in elementary school after I went to a drugstore and saw cosmetics all lined up. After entering middle school, I was an awkward girl hooked on eyeshadows. I realised in high school that unique people get a lot of attention, and so I wanted to learn more about makeup. Every week, if I had a free moment, I’d pop down to the department store and little by little, deepened my knowledge about cosmetics. At around the age of 22 or 23, I achieved my certification as a “Cosmetics/ Skincare Meister”. (There’s still a lot to learn though…)
At 23, I started writing a series of my own about makeup!
Even if it’s just a little bit, I want everyone to feel like they can use my articles to help themselves find their favourite cosmetics.As this is my first ever business, I was obviously quite nervous about a few things.
As the impression that makeup leaves, and everyone’s individual tastes can always completely change in an instant, I made this report which puts the spotlight on lipsticks that are suitable for a range of people!
These are recommendations by Yurippa!
These lipsticks are perfect for spring and summer!
If you’re looking for stylish yet affordable lipsticks, join me and take a peak of my world of makeup through my eyes!
▽ Yurippa’s recommended lipsticks!
・3CE MOOD RECIPE MATTE LIP COLOR #909 ￥2160
Feels like a cream when you spread it on your lips.
A matte finish colour that sticks to your lips.
Very good colouring
Slightly deep red coral…
Gives an adult-like impression!
Coordination ideas: Perfect highlight for an all black outfit or a white shirt, or all navy look. I think it would make a great contrast with blue!
Suitable for all skin types (yellow base, blue base)
No matter where you go, you’ll be complimented for your lipstick coordination ♡
To buy this, search for ”3ce” lipstick
It’ll be somewhere around the 4th or 5th link down. Look out for the product number #909.
This is a very popular lipstick!
・another item・
・M・A・C
（Left）Dubonnet ￥3240
Matte finish wine purple colour.
Deep with an edgy finish.
M・A・C lipstick colours are very defined and difficult to rub off!
You don’t even need to top up very much throughout the day.
（Right）Chili (MINI size) ￥1404
This is an orange brown matte lipstick.
There are many models these days who use this colour.
If you are not sure what colour suits you, you can play it safe with this.
All these lipsticks smell like vanilla.
※M・A・C lipstick is sold at some stores.
・CHANEL Rouge, Allure, Velvet series ￥4536
These are also matte lipsticks.
If you compare the feel of 3CE and M・A・C lipsticks, you’ll find they both have a different matte texture.
You can really feel the moisture in this!!
A smooth, matte finish.
I’m way too keen on this series. I mainly have lipsticks from the colour version.
The texture, quality of colour, and the exquisite choice of colour is what makes this lipstick so addictive!
（Left）No.58 Rouge Vie
Deep, strong red
（Right）No.61 La Secrete
Salmon pink
▽2019 Perfect for spring and summer Lip
・ADDICTION Lipstick Sheer 003 cherry cherry ¥3024
Finally here’s a non-matte lipstick that I like! Haha…
But despite I love matte lipsticks so much, this lipstick just has the cutest texture! I fell in love with it at first sight.
The transparency is perfect for the shade of red.
Despite the strong red colour, it is rather transparent, giving a “pop” look.
The more you apply, the cuter your lips!
How about wearing a white shirt to match your red lips?
…or a patterned shirt, woven bag and denim bottoms??
Allow yourself to be driven by the wild feeling of spring and summer fashion. This lipstick is a must for your handbag!
I really want to wear cherry earrings to match the lipstick!
・shiro ginger lip butter（lip gloss）9C06 copper brown ¥4104
A matte brown-orange.
This is quite a fashionable colour that will make you appear more like an adult.
A lip balm and gloss in one! No need to apply a balm as a base to stop your lips from drying out.
The shade is rather nice and the colouring is perfect.
The small touch of gloss will make you seem more adult-like ♡
It has a smooth texture and spreads smoothly!
The natural scent of ginger makes it seem just like an organic cosmetics product like “shiro”.
Look no further for a lipstick you can use all year round!
The new colours came out on 7th March as a product not just for spring and summer, but also autumn and winter.
・Celvoke Enthrall gloss 03 ￥3024
Orange/brown, glossy and plenty of moisture.
This will give you the plump lips that every girl wants!
As the colour is quite toned-down and dark, use a subtle amount of eyeshadow, give your cheeks a matte finish and your lips will become the glossy accent to finish your look!
▽ Stylish yet affordable!
・CANMAKE Lip Tint Matte 03 rose ￥650
This is a rather girly rose pink.
Although this is a strong-coloured lip tint, it holds moisture so you don’t have to worry about your lips drying out.
Spreads completely over your lips perfectly.
You would look so cute if you combined this with a floral outfit or gingham checks♡
01 coral
04 Terracotta red
・INTEGRATE Silky Matte Lip（Lip/cheek colour）PK384 ¥1296
Bright coral with a slight glossy semi-matte finish.
This is a fresh colour which will brighten your face.
Enjoy the light texture as you apply it.
As you can colour both your cheeks and your lips with this lipstick, this is perfect for those of you with busy mornings or those of you who are not good at makeup and are uncertain of how to balance colours!
This is an easy way to achieve a balanced look!
～ <Extra!> If you get your hands on this you should celebrate! ～
Pat McGrath is a hair and makeup artist. She owns the makeup brand “Pat McGrath”♡
She still hasn’t been to Japan.
She is involved in famous fashion show brands and collections and is a hair and makeup specialist.
From the packet design, these products overflow with cuteness!
The smooth matte lipstick is absolutely perfect when it comes to durability and colour.
This high-quality lipstick is a leading lipstick ー no doubt about it!
Just how people buy CDs because of the awesome CD designs, you might end up getting this just for the packaging!
・Pat McGrath MATTETRANCE LIPSTICK
Elson 2 (The Perfect Red) ¥4752
Omi （Mid-tone Rose） ￥4752
（The packaging and the lipstick are just so beautiful!）
You can purchase these online.
I don’t think there’s many people who use these lipsticks!
If you have them, you can boast about your fashion to others! ☺︎
That’s all!
…and that wraps up my personal lipstick report!
I didn’t even realise that I wrote an entire report…
I want to continue with a second and even third series!
I aim to write these reports in a style that creates a close connection with my readers.
If you want to ask questions or need advice, I’m making an advice corner where you can reach me personally!
Let’s be friends!
Writer / Model Yuri Suganuma
Photographer Haruka Yamamoto
Make & Hair Yusuke Hashimoto
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Makeup is the habitual routine I use to affirm myself every morning. I borrow just a little magic that cosmetics offers to add to my natural self. Let’s all start a healthy makeup schedule together―one for the women out there so they can go about silky-smooth.
The rising root of strength from within
Just a spoonful of wildness – without overdoing it. Those nonchalant, accidental gestures so beautiful as to be enticing. Natural but strongly attractive. Having skin that will make anyone spontaneously want to touch it.
Dignified, feminine
No soft spot left unturned. By relaxing your face, that gentle femininity will flow out. That simple and cool girl smile without anything put on will inspire with its transparency.
Make up your face with highlighter, using no foundation. Bring out a wildness using a grey mascara base with fibres on your eyebrows. For lips, make them look healthier with gloss.
Clockwise from the top left: ①ADDICTION Sheer Pressed Powder,②Dior Addict Lip Maximizer, ③THREE Pressed Eyebrow Duo, ④Elegance Eyebrow Slim, ⑤RMK Super Basic Liquid Concealer, ⑥FLOWFUSHI Mote Mascara, ⑦ADDICTION Tint Lip Protector
Source：https://asbs.jp/archives/33688（Japanese）
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The lipstick is presented in a book box, accompanied by an original story, with illustrations by Aiko Fukuda.
Their corporate logo is an illustration of a key to “Unlock the power of your radiance” for women who wear their genuine lipstick. Two special lipsticks from their collection, selected by texture and color, will be available in this gift set.
This makes for a gorgeous gift for your loved ones or yourself. Have a wonderful holiday season with lipsticks of clé de peau BEAUTÉ
Information
Clé de peau BEAUTÉ rouge à lèveres
Release date: November 21 (Wed) 2018
Stores: GINZA SIX, Omotesando Hills
Price: 6,000 (without tax)
Color: n5(Camelia), Cachemire103(legend)
Clé de peau BEAUTÉ brand site: http://www.cledepeau-beaute.com/?rt_pr=trc30
RELATED ENTRIES
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Fashion brand badmood, a line of goods inspired by the anime BAD MOOD, has released its first cosmetic line! The anime itself was written by Fukase from SEKAI NO OWARI, who also designed the characters. Four products are available–a shadow palette, gel eyeliner, color change lip balm, and bright sun cream. Products are available at the CREE’MARE online store, 9 CREE’MARE by DHOLIC stores, and the DHOLIC Lumine Omiya store.
badmood Shadow Palette
・Easily-portable eyeshadow palette with 4 colors
・Comes in two textures: Powder and Jelly
・Dense color offers complete coverage, even when applied with fingertips
・Orange-Brown: ¥2,600 (Tax Included)
badmood Gel Eyeliner
・Creamy texture gently adheres to the eye area
・Sure to keep lines firmly in place without smearing
・Includes a pencil sharpener for thinning the tip
・01 Matte Black / 02 Chocolate Brown: ¥1,800 (Tax Included)
badmood Color Change Lip Balm
・Offers a bright pop of natural color when applied
・Moisturizing for those with dry lips
・Smooth and easy to use without leaving sticky residue
・01 Orange / 02 Grape: ¥2,000 (Tax Included)
badmood Bright Sun Cream
・Moist texture for easy application
・Easy to match to any skin tone
・SPF50+ sure to block harsh ultraviolet rays
・Skin Color: ¥2,600 (Tax Included)
Customers will also receive a badmood original tattoo sticker for each product purchased!
*Available while supplies last.
*Not available at Rakuten or Qoo10 Official Store.
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Japanese makeup brand Shu Uemura launched its new 2022 Spring/Summer Collection on April 22, 2022 in limited quantities. Kabuki actor Ichikawa Somegoro VIII, who became a Shu Uemura brand ambassador in March 2022, is seen in new visuals for the collection.
Collection
Limited Edition Eyeshadow Palette
Nude Punk Eye Palette (5 limited edition colors / 1 existing color)
Lilac Rebel Eye Palette (3 limited edition colors / 3 existing colors)
Lipstick Unlimited Kinu Satin
Tailored Nude, Limited Edition Color (Star Shade)
Auburn Tulle
Lipstick Unlimited Kinu Cream
Taupe Couture (Star Shade)
Sienna Silk
Ultim8∞ Sublime Beauty Cleansing Oil
Hard Formula Hard 9 Seal Brown
Petal 55 Foundation Brush
The Shu Uemura philosophy is that makeup is “fashion for the face.” From makeup that hides blemishes to makeup that helps people express themselves, every piece is important.
In 1968, Shu Uemura introduced ‘Mode Makeup,’ with the idea that just as there are patterns in clothing, there should be patterns in makeup as well. He proposed free expression using makeup and inspired people to be more fearless with their makeup application. Try expressing yourself more in 2022!Information
2022 Shu Uemura Spring/Summer Collection
Release Date: April 22, 2022
Official Site: https://www.shuuemura.jp/ -
Shiseido’s makeup brand Integrate will launch three products inspired by the anime series Ojamajo Doremi on April 21, 2022 in limited quantities! Each will come in packaging designed in collaboration with Toei Animation. Fans can grab the Integrate Pro Finish Foundation Special Set D, the Integrate Pro Finish Liquid Special Set D, and the Integrate Nuance Eyebrow Mascara D while supplies last.
Those in their 20s and 30s remember Ojamajo Doremi fondly as a series they watched during their childhood. The series followed three elementary school girls–Doremi, Hazuki, and Aiko–as they become witch apprentices.
For the collaboration, a special set of two popular foundations and three limited-edition colors of eyebrow mascara will be available while supplies last. The character illustrations on the packaging were created exclusively for this release, so fans won’t want to miss it!
To celebrate the release, a Twitter and Instagram campaign is currently underway, and fans who take a test on the official Integrate website will be able to see which character is most like them and which makeup would suit them best.
©東映アニメーション
Information
Integrate Pro Finish Foundation Special Set D
Integrate Pro Finish Liquid Special Set D
Integrate Nuance Eyebrow Mascara D
Launch: Limited Quantities Available April 21, 2022
Integrate Official Site: https://www.shiseido.co.jp/ie/
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Japanese cosmetics brand Shu Uemura is releasing two new holiday collections in collaboration with beloved Sanrio character Hello Kitty! The first collection, featuring twelve items, will go on sale on November 1, 2021, and the second collection, featuring four items, will be available on November 15, 2021. Only limited quantities will be available. Preorders are now available on the official online store. Certain products will also be available at Sanrioworld GINZA 1F starting October 30 to celebrate the new collaboration.
Bold, edgy, and chic makeup looks
Rich Collection Lineup
1st Collection Lineup
Rock the Party Palette (6 limited-time colors/ 4 existing colors): ¥9,900 (Tax Included)
Discogram Eye Palette (6 limited-time colors): ¥7,150 (Tax Included)
Unlimited Disco Glitz Lipstick (2 limited-time colors): ¥4,070 (Tax Included)
Unlimited Satin Lipstick (2 limited-time colors): ¥4,070 (Tax Included)
Unlimited Lacquer Shine Lipstick (1 limited-time color/1 existing color): ¥3,740 (Tax Included)
Unlimited Cream Lipstick (2 limited-time colors): ¥4,180 (Tax Included)
Ulim8∞Sublime Beauty Cleansing Oil (Limited-time packaging) 450ml: ¥12,650 (Tax Included) / 150ml: ¥5,060 (Tax Included)
Limited-Time Channel Goods
*Available only at the official online store and Global Flagship Beauty Boutiques
Unlimited Satin Lipstick VIP Auburn: ¥4,070 (Tax Included)
Hard Formula 9 Seal Brown: ¥2,860 (Tax Included)
Rock the Party Premium Makeup Box: ¥35,200 (Tax Included)
Rock the Party Mini Lipstick Set: ¥7,150 (Tax Included)
*Available only at the official online store and Global Flagship Beauty Boutiques
The new collaborative collection is inspired by Tokyo nightlife and is perfect for creating both a glamorous rock ‘n roll look or something more soft and sweet. A number of new shades of eyeshadow and lipstick appear in this holiday collection, so why not snag some of these high-quality goods before they’re gone?
© 2021 SANRIO CO., LTD. APPROVAL NO. L614617
Information
shu uemura x Hello Kitty 1st Collection
Limited-Time Release Starting November 1, 2021 / 12 Items Total
Preorders Begin October 15, 2021
2nd Collection
Limited-Time Release Starting November 15, 2021 / 4 Items Total
Preorders Begin November 8, 2021
Where to Buy:
Shu Uemura Locations Nationwide and Online / Global Flagship Beauty Boutiques
Official Site: https://www.shuuemura.jp
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Makeup brand KATE has produced the KATE iCON BOX, a contemporary digital experience for the New Normal where four personalized eye shadow colors are chosen through AI and released like a vending machine. The technology will be available for a limited time at the Matsumoto Kiyoshi Matsukiyo LAB in the Sagamiono Station Square store. Subsequent installation information can be found on the KATE website.
1. Face Analysis
STEP1. The AI analyses your skin
STEP2. The AI analyses the ratio of your facial features
2.Analysis Result ~ Customization
3. Enter Your Name ~ Purchase
The KATE iCON BOX offers a customized four-shade set and protective sheet using KATE eyeshadow. You can then purchase the four eyeshadows at the register and place them in an original ‘The Eye Color’ palette.
4. Save & Share
You can save and share your analysis results along with a photo of your original palette.
The KATE iCON BOX offers an original eyeshadow palette made up of four The Eye Color shades that were chosen just for you, based on an AI facial analysis and KATE’s makeup knowledge. You can also customize the palette to include your favorite color, with a choice of 26 The Eye Color shades, and print your name on the included protective sheet. This fun new experience allows you to use AI to find the colors that suit you while customizing colors to create a palette that suits you!
Find the eyeshadow color that suits you perfectly with the KATE iCON BOX!
Information
KATE iCON BOX
Limited Duration
Location: Matsumoto Kiyoshi Matsukiyo LAB Sagamiono Station Square
Virtual Tester Experience: https://www.nomorerules.net/virtual_make/
Official Site: https://www.nomorerules.net/
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Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.
Visée Glossy Rich Eyes N – Available in 8 shades + 2 limited edition shades
Photo Shoot
「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA＆NINA
The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality.
A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT.
An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website.
Interview with NiziU
Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now?
Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that!
Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!
Q2. How did you feel after shooting wrapped?
Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup!
Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members’ new makeup looks?
Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh)
Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions?
Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions.
Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual?Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat.
Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member?Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit.
Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently?Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point!
Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now?Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.
Information
Visée Glossy Rich Eyes N
Release Date: September 16, 2021
Features 8 shades + 2 limited edition shades
Details: https://www.kose.co.jp/visee/glossyricheyes_special/
Visée AVANT: https://www.kose.co.jp/visee/avant/
Official Site: https://www.kose.co.jp/visee/
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American cosmetics company Maybelline New York has released a special video for the new NYC x TYO collection, featuring brand ambassador Ryo Nishikido.
Since 2020, Ryo Nishikido has been a brand ambassador for Maybelline New York Japan. Continuing to promote the company, this diverse new collection asks customers to express themselves through eye makeup.
Special Collaboration Video
The video is set in a fictional city inspired by New York, with its excitement and sophistication, and Tokyo, with its incredible modernity. The central model is Tina Koyama, who also works as a TV personality and DJ. The project was directed by YUANN, a filmmaker from creative team kidzfrmnowhere, who is active both in Japan and abroad.
Comment from Ryo Nishikido“This is my second year with Maybelline and I’m excited to start this new project! I wanted to build a bridge between this staple New York brand and the Japanese people. With that in mind, I was inspired to create metallic, glitter-filled mascara and eyeliner, partially inspired by Maybelline’s branding. If you happen to see these new products at the store, please pick them up! I want as many people as possible to enjoy them!”
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Kyoto-based cosmetic brand Yojiya is set to release its seasonal summer matcha cosmetic blotting paper online on July 1. Pre-orders opened on Monday along with a present campaign that’s running until the release date.
Matcha Oil Blotting Paper
Free limited-edition slim clear bottle for the first 50 people who spend over ¥8,000
Exclusive pre-order set
Yojiya’s oil blotting paper is a popular product. Every summer, they release it in special limited-time scents, with this year seeing the paper infused with Uji matcha leaves.
Information
Yojiya Oil Blotting Paper Matcha
Release Date: July 1, 2021 (Online Exclusive)
Pre-Orders: June 21, 2021
Buy Online: https://www.yojiyacosme.com/
Present Campaign
Running: June 21, 2021 – June 30, 2021
Requirements: Spend over ¥8,000
Stock: 50
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Japanese cosmetic brand Shu Uemura is set to release its new origami-inspired ‘mindfully crafted in japan’ collection on June 18, but presales opened on their online shop last Tuesday. The collection is a display of Japanese tradition and craftsmanship with sustainability at the core of its concept.
ultime8 ∞ sublime beauty cleansing oil (Limited Edition Design) | ¥12,650 (Tax Included)
hard formula hard 9 (seal brown 02) (Limited Edition Design) | ¥2,860 (Tax Included)
petal 55 foundation brush (Limited Edition Design) | ¥6,600 (Tax Included)The collection focuses on three aspects of mindfulness with Japan as its focus: mindful of Japanese nature with locally and sustainably resourced ingredients, mindful of Japanese resources by taking only what is needed, and mindful of Japanese traditional craftsmanship by preserving traditions from the past.
Shu Uemura’s Cleansing Oil is one of the brand’s most notable sustainable products, preserving everything important about Japanese culture from its history to its natural environment. Using traditional methods passed down the ages, the product is made from plant-derived ingredients sourced sustainably, and the packaging is made from 100% recyclable plastic. The Cleansing Oil bottles were also added to Shu Uemura’s new recycling program which began on May 5 which enables bottles to be reused.Don’t miss out on this special new collection by Shu Uemura.
Information
mindfully crafted in japan collection
Release Date: June 18, 2021
Available: shu tokyo makeup box
Address: B-SIDE 5-11-2 Jingumae, Shibuya, Tokyo, 150-0001
Pre-Sale: Online from June 1, 2021
Official Online Shop: https://www.shuuemura.jp
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Dolce & Gabbana Beauty is releasing a pink blush with special packaging that’s exclusive Japan. Pre-orders ran from March 10-15, with nationwide sale set to open in Japan on July 22.
Dolce & Gabbana Blush of Roses Luminous Cheek Colour – Love Collector | ¥6,300 (Before Tax)
Bonus items depending on how much you spend
Dolce Shimo Matte Liquid Lip Colour 9 / Blush of Roses Luminous Cheek Colour 200
The cheek blush up close
Dolce & Gabbana’s “Blush of Roses Luminous Cheek Colour Love Collector” is exclusive to Japan, Russia, South Korea, and Thailand. It adds a cute and bright natural complexion to the cheeks. The packaging features an engraving of the city of Tokyo. The brand is also holding a campaign for customers to receive the Dolce Shimo Matte Liquid Lip Colour 9 mini lipstick and Blush of Roses Luminous Cheek Colour 200 mini blush depending on how much they spend.
Information
Dolce & Gabbana Blush of Roses Luminous Cheek Colour Love Collector Tokyo
Release Date: July 22, 2021 (Japan)
Product Details: https://www.cosme.net/brand/brand_id/105859/top
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A new Evangelion cosmetic collection is set to launch from March 13 in collaboration with the lottery draw cosmetic series Coffret to celebrate the release of the upcoming anime film Evangelion: 3.0+1.0 Thrice Upon a Time.
EVANGELION coffret collection
The makeup palette features designs and colours inspired by the Evangelion pilots Asuka Langley Soryu, Rei Ayanami, and Mari Illustrious Makinami. The collection also includes loose powder based on the A.T. Field, lip gloss inspired by the characters, and a collection of two-coloured face blushes centred on Japan’s Evangelion Store mascot Yurushito.
As part of the lottery draw, those lucky enough to win the “Last One” prize can win a stand mirror with special illustrations of Asuka, Rei and Mari. There is also a chance of winning 3 sets of makeup palettes by joining the “Doubles Chance” campaign that is being held – links below. An original shopper bag will also be gifted for the first 13 people who purchase 5 lottery draws at once.
Enjoy your daily make up with the Evangelion Coffret collection.
(C)カラー
Information
EVANGELION coffret collection
Launch: March 13, 2021
Collection Details: https://bpnavi.jp/t/eva_c
Price: ¥980 (Tax Included) per game
6 prizes (19 selections) + Last One prize
Participating Shops: EVANGELION STORE TOKYO-01（Ikebukuro）, EVA STORE, Evangelion store（Hakone), book stores, hobby shops, game centres, drugstores, Animate, Lawson, Mini Stop etc.
Shop Details: https://bpnavi.jp/s/kuji/pc/ssc/search_pref/3131/prize
Official Site: https://p-bandai.jp/contents/global/
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The Japanese cosmetics brand Lillua launched a new collection of four “Oil Rich Tint” lipsticks on Monday (February 22). The brand is produced by Direct Tech in collaboration with the popular beauty YouTuber Saaya.
Saaya is a popular beauty guru and influencer from Japan. She has over 2.14 million followers across her social media pages including 1.23 million subscribers on YouTube (as of February 22, 2021). On her main YouTube channel, she posts how-to videos on hair and makeup as well as content related to fashion, videos with her siblings, and more.
Saaya launched Lillua to support people to become the person they want to be – someone who they love even more than they did yesterday. The brand released its teaser site on February 19 which blew up amongst her fans on social media. Now, the site has fully launched with its first collection of products.
Lillua’s “Oil Rich Tint” is a line-up of glossy lipsticks with a tint effect. The products take into account the reality of wearing face masks everyday by being super easy to apply. They are made using an oil gel which spreads across the lips effortlessly and leaves them feeling soft. They also contain squalane, olive oil, and jojoba oil to moisturise the lips, making them look plump and soft. The collection features four types: 01 Mellow Pink, 02 Gala Deep Red, 03 Lut Terracotta, and 04 Peach Pig.
Oil Rich Tint | ¥1,450 (Before Tax)
01 Melon Pink
Not just simply cute and sweet – but a romantic pink with a faint dullness to it.
02 Gala Deep Red
Peak with the ever-popular deep red which captivates and captures a gaze in an instant.
03 Lut Terracotta
The nuanced colour of the orange-brown terracotta gives your lips a refined look.
04 Peach Pig
A beautifully joyous natural coral colour you’ll find yourself wanting to use everyday.
Every purchase via Lillua’s official website will gift members a free original postcard. Additionally, the first 1,500 people to order two or more items will receive an original Lillua pouch.
Information
Oil Rich Tint
Released: February 22, 2021
Lillua Official Website: https://www.lillua.com/
