The wildly popular track OTONABLUE by ATARASHII GAKKO! won the top prize for the first half of 2023 in the TikTok Trend Awards.

Although the track was initially released years ago, OTONABLUE became popular this year after its curious neck-swing dance became a popular subject on TikTok. As of June 21, 2023, the total number of videos using the song on the short video app exceeds 3.1 billion. The award recognizes the track’s incredible impact on TikTok, considering the total amount of likes and views on related videos. The neck-swing dance has become a major trend with young people both on the app and outside of it.

The group performed OTONABLUE live at the awards ceremony, wowing the crowd with their rendition of the iconic choreography. The award was bestowed by Ichiro Yamaguchi of Sakanaction, a TikTok ambassador and presenter at the ceremony.

To commemorate the release of Attack on Titan The Final Season Part 2, a collaboration project with popular video app TikTok is now underway.

There are three ways to participate in the #TitanChallenge on the official Attack on Titan TikTok account: the ‘Giant GIF’ featuring Titan-form Eren, ‘Lines You Know and Don’t Know’ including famous lines from the anime series, and ‘Giant Scream Quiz’ in which viewers can guess Eren’s screams in Titan form.

Attack on Titan The Final Season Part 2 is currently being broadcast each Sunday. It is being simulcast on streaming platforms around the globe.

©諫山創・講談社／「進撃の巨人」The Final Season製作委員会

Art collective teamLab has made a splash with their Reconnect exhibition, inviting visitors to enjoy a number of alternating hot and cold baths to transform their senses as they traverse a massive and constantly transforming art exhibition. From October 18 until November 23, the exhibition will feature incredible autumn scenery, including the piece ‘Proliferating Immense Life in the Rain – A Whole Year per Year.’ This constantly-moving image is not pre-recorded, but rather, the leaves will sway and respond to visitors’ movements. Due to the popularity of the exhibition, more ticket plans are now available, including morning tickets for limited entry on weekdays. Guests can also reserve one sauna room for private use.

Ephemeral Solidified Light
teamLab, 2021, Interactive Installation, Sound: teamLab

Step into the Light Circle
teamLab, 2021, Interactive Digital Installation, Sound: Hideaki Takahashi, teamLab

A Whole Year per Year / Proliferating Immense Life in the Rain – A Whole Year per Year
teamLab, 2020, Interactive Digital Installation, Sound: Hideaki Takahashi

Levitation
teamLab, 2021, Digital Installation, Sound: Hideaki Takahashi

In collaboration with popular app TikTok, Reconnect aims to be a more down-to-Earth art experience. Rather than going to a prestigious museum, guests are invited to reconnect with the world and with the concept of time as they explore the exhibition. With senses heightened by the use of each sauna, visitors might find that they are able to relax and experience the beauty of the world more than ever before. 

40mP is one of the most beloved Vocaloid producers, having released a number of smash hits over the years including Kakakuri Pierrot and Love Trial. On September 25, 2021, the artist released his first collaborative track with multifaceted creator Ujita Mai on streaming platforms. Her track Hitoriuta ~September How YOU doin’?~ has been a massive hit with young people on TikTok. 

The message of the duo’s track Tsuno (Horn) is the importance of meeting someone who can accept your individuality. 

The music video for the track will be uploaded to 40mP’s YouTube channel on October 16 at 21:00. The artwork and video were illustrated by Mikkun, who has also worked on videos for Honey Works and Amatsuki in the past. 

40mP YouTube Channel

https://www.youtube.com/user/40meterP

Short video app TikTok and fashion retailer UNIQLO have launched a new global hashtag campaign to find influencers for its graphic design t-shirt brand UT.

Teaser Trailer (Japan/France/US)

The hashtag challenge is being held in the Japanese, US, French and Taiwanese markets. All you need to do to join is wear your favourite UT t-shirt, make a video on TikTok with the challenge’s theme song #UTPlayYourWorld and post the hashtag.

One person will be selected from each country and region for a total of five. These winners will have their videos posted on the monitors in UNIQLO stores around the world and on social media. Winners in Japan will also be able to appear on in a UNIQLO TV commercial.

What are you waiting for? Make your video today!