Japan is home to a plethora of top-class, high quality cosmetic items. Japanese cosmetics are slowly becoming in-the-know outside the country, but there is still an abundance of products that are unknown to people.
In this new featured article series, we here in the MOSHI MOSHI NIPPON editorial team will showcase products made in Japan that we use. The brands and prices are unrelated to our picks, they are simply items we want to recommend for you to try.
The first items I’ve chosen are two moisturising products by RMK. RMK’s skin care items cater to a variety of skin types and have been enjoyed by Japanese people of all generations for many years. The company renewed their skincare products on April 5 of this year. I tried out the update items for myself, so let’s take a look.
The concept of the new items is “First Sense.” Not only do they ensure your skin stays moist, they also “tailor” your skin to how you want to look.
I’m concerned about the outer part of my nostrils, and so I used the First Sense Hydrating Lotion Fresh, a moisturiser that balances water and oil content of your skin.
The lotion is a new combination of pear extract and sage leaf extract. Using cotton, the first use removes old keratin from the nose, and on the second and third uses it completely soaks into the skin. The white gel spreads well across the skin so feels comfortable. Its orange scent gives you a feeling of freshness in those tired and early mornings. I personally really like the smell, so I use it to relax before I sleep too.
Another item that was renewed was another moisturising item: the Balance Skin Conditioner for sensitive skin. It’s alcohol free and contains hyaluronic acid. The texture makes your skin feel super gentle, moisturising it nice and deep. It contains ingredients that combat dry skin so is good to use when the season changes or to strengthen your skin barrier. It has a citrus and ginger fragrance which is extremely refreshing like the First Sense Hydrating Lotion Fresh. I have used this item when my skin has been drier than usual and when the pollen count has been high in the run up to spring.
RMK items are sold in the cosmetic section of department stores in Japan. They are also sold in Hong Kong, Taiwan and South Korea too, so be sure to check them out.
Writer: Sayuri Mizuno (MMN Editorial Team)
RECOMMENDED ENTRIES
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The second cosmetic collection produced by Naomi Watanabe for the Tokyo-based makeup brand Shu Uemura―called the “naomi for shu uemura collection”―will be released in limited supplies from July 20.
The collection includes two colours each of Shu Uemura’s hugely popular satin lipsticks Rouge Unlimited and their velvety Rouge Unlimited Matte. It also includes two colours from their Glow On F which gently blends with the skin and change one’s look in an instant. The blush is served in a limited edition custom case.
From a sublime colour that draws out the charm of a person tenfold to another trend colour that elevates the face to its peak, Watanabe produced each of these original colours from nothing and Shu Uemura manufactured them. This is also the first blush Watanabe has ever produced.
The collection comes as the long-awaited sequel to Uemura’s first collaboration with Shu Uemura when she was appointed an ambassador of the brand. The line-up exhibits Watanabe’s drive to keep on evolving and is an expression of herself today.
What Watanabe was focused on with this collection was ensuring each item easy to use and incorporate into looks while also making a range of exquisite colours you cannot get anywhere else. For example, the deep killer red colour “no.1” is laced with gold glitter to give a shimmering finish to those lips.
“unfollower” balances red and yellow with the saturation altered to create a unique orange that makes your lips the standout feature of your makeup. This colour is perfect when combined with summery eye makeup.
The blush serves to bring out your peak adult beauty in a super easy fashion. It’s for those people who are able to create gorgeous eye makeup but aren’t quite skilled at their cheeks yet. “amber sophistication” doesn’t highlight your cheeks too much but gives just enough to leave you looking sophisticated and urban. “bellini innocence” gives your cheeks a pure look with its coral colour that blends into your skin with its slightly more sweeter-looking appearance.
Naomi Watanabe published a comment regarding her collection: “Hello, everyone! I’m Naomi Watanabe! This summer, I am collaborating with Shu Uemura again to release a section collection! I am super happy to say that we have been able to deliver you all a product that we have confidence in. I hope that through this collaboration with Shu Uemura we can help all those people who treasure each day have the confidence to live life their way. I also hope this lends a little support to your makeup potential. Let’s all be happy and radiate this summer!!”
Information
naomi for shu uemura collection
Product Line-Up
“Rouge Unlimited” (2 Colours) – ¥3,200 Each (Before Tax)
“Rouge Unlimited Matte” (2 Colours) – ¥3,200 Each (Before Tax)
“Glow On F” (2 Colours) – ¥2,500 Each (Before Tax) *Can be refilled
“Custom Case II” – ¥700 (Before Tax)
*All products are limited edition colours and come in limited edition packaging
Exclusive Pre-Order: July 3, 2019
Pre-Sale: July 10, 2019
General Pre-Order: July 13, 2019
General Release Date: July 20, 2019
Bonus Item
“now me” Pouch
*Obtained by purchasing two or more items from the “naomi for shu uemura collection” priced at over ¥8,000.*Limited availability
Full Details (Japanese): https://bit.ly/2Lqc3WC
Full Details Mobile Site (Japanese): https://bit.ly/2YlF7lH
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Inspired by lights in different scenes, LVMH fragrance brand Parfums Givenchy created the Japan-limited colour Gloss Interdit which will be released for a limited period only from Saturday 1st June 2019.
The revelateur shade lipgloss changes colour according to the pH of your lips! This “colour” will only be sold in Japan!
There are three limited edition colours: Golden Hour, Pink District and Green Light. They represent the beautiful lighting of different everyday scenes. The colours are vivid but yet there is some transparency in their texture, allowing you to make the most out of the natural colour of your lips whilst enjoying the changing colours. This is your chance to stand out with your own beautiful and unique colours.
Gloss Interdit (Japan-limited, 3 limited colours) Lipgloss, 6ml, ￥3,700 + tax
No.17 Golden Hour
With hot yellow as the base colour and sparkling yellow mother-of-pearl to finish the look, your lips will resemble the beautiful dim light of magic hour, which occurs just before sunset. The transparency of the lipgloss will brighten your lips to make them look lighter.
No.18 Pink District
With an orange-pink base colour, an aurora-blue mother-of-pearl main colour makes for a beautiful finish. Just like the neon lights of a fun night out, this is a touch of vivid colour to your lips. The colours change with the reflection of the light because of the aurora pearl. Add a gorgeous touch to your lips!
No.19 Green Light
A fresh green base colour is topped with sparkling green mother-of-pearl. This vivid green colour is enough to steal glances from people passing by. Its natural transparency and the pearl create the image of fresh morning dew. This is one way to give off a fresh impression!
An original recipe for black rose oil *1 has been added into the lip glosses to give the wearer full and supple lips. These glosses will gently wrap around your lips to lock in moisture, making your lips beautiful and plump! A common ingredient in this series is the original recipe absolute colour complex*2, which gives transparency as well as, as we can see, a vivid colouring. The mother of pearl*4 and shiny polymer*4 adds a sparkly eye-catching beautiful touch.
*1 Hybrid rose extract *2 yellow 4 red 202 *3 Titanium oxide*4 BHT, (butylene, ethylene, styrene) copolymer, (ethylene, propylene, styrene) copolymer Hydrogenated Polyisobutene
Eosine* is the ingredient that causes the lip gloss to change colour according to the pH of your lips. If you wish for a more noticeable colour change, we recommend you apply more layers of the lip gloss.This is your chance for your lips to glisten in the summer in your very own colours!
Information
Gloss Interdit Japan-limited colours
Release: Saturday 1st June 2019
Givenchy brand website: https://www.givenchybeauty.com/jp
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A character lottery where you are always a winner?! A new Kirby-themed cosmetic goods lottery will arrive at Lawson convenience stores across Japan on Saturday 25th May 2019! The Ichiban Coffret collection consists of goods themed around the game Kirby’s Dream Land.
A flower-themed Kirby original design! This is not available anywhere else. Whether you’re a fan or not, you must see it!
Prize A：Dream cosmetics palette (only one type available), approx. size: 18cm
This cosmetics palette contains six different eyeshadow colours and two different blush colours. Not only is this the perfect colour scheme for the start of summer but the range of colours also makes it easy and suitable for anyone to use! The palette colour scheme is the same as that of the game! Upon opening it, you’ll realise just how cute it is and you’re bound to make use of it every day.
Prize B：Boyoboyo compact (only one type available), approx. size: 7.5cm
This compact takes on the shape of Kirby’s face! This will give a cute, soft and even colour to your cheeks!
Prize C：Dazzling rouge (Two colours available), approx. size: 7cm
Kirby and Waddle Dee ー You can choose from two varieties of rouge lipstick. These easy-to-use lipsticks come in coral and pink ー choose one to brighten up your lips! ♪
Prize D：Kirarin lipgloss (three colours available) , approx. size: 10cm
These lipgloss containers have original designs. The three lipgloss colours are; glossy pink with a reddish tinge, clear pearl, and elegant pink pearl.
E prize：Mildly fragranced hand cream (three varieties available), approx. size: 5cm
There are three types of hand cream: pink floral, blue botanical, and orange garden. Now you have three different hand creams to choose from to suit your daily mood!
Prize F：Multipurpose colourful compacts (5 different colours available), approx. size: 4cm
This is a collection of cute round compacts! Each has a unique colour that is both simple and trendy! The five colours are pink, orange, red, pearl and brown! Each of the colours is a unique blend and has a creamy texture. Depending on the colour, you can also them as eyeshadow, blusher, lipstick, face highlighter and much more!
Last One prize：Coffret pouch, approx size: 25cm
You can fit all the items from the lineup into this bag! There’s also an inside pocket ー what a useful item!
There are just so many cute goods as part of this line up so please check them out!
（C）Nintendo / HAL Laboratory, Inc.
Information
Ichiban Coffret: Kirby’s Dream Land COFFRET COLLECTION
Available at：Lawson convenience stores (and many other places)
Available from： Sat 25th May 2019More information：https://bpnavi.jp/t/kirby_c
※ Some stores may not have some/all of these items in stock. The lineup availability period may vary depending on the shop. The series of goods will no longer be available once stock runs out.
※ The goods may look different from the photos.
※ The details on the lottery and goods lineup are subject to change without notification.
※ “Last One” and “Double Chance” are registered trademarks.
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Model and talent Kouma Takase is now starring in an ad for TITANAIL PRO, a professional nail care product from Titanist Laboratories.
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Lovisia Cosmetics, which has sold nearly 2 million items, has now launched a collection of Kirby hand creams inspired by the zodiac! Sales will begin on November 9, and items can be purchased from the Lovisia online store and sundry shops nationwide.
The Lovisia cosmetic series launched in July 2018, and each of the product’s designs makes them perfect for gift-giving. The brand has become a hot topic on the web and social networking sites.
Lovisia Kirby Horoscope Hand Cream: ¥880 each (Tax Included)
The new Kirby hand cream collection comes in 12 varieties, each representing a different constellation. In addition to four types of flower extracts used as moisturizing ingredients, each also contains collagen, hyaluronic acid, Vaseline, and mineral oil to moisturize the skin.
Be sure to try these flower-scented hand creams!
Information
Lovisia Kirby Horoscope Hand Cream
Release Date: November 9, 2022
Where to Buy: Lovisia Online Shop, Sundry shops nationwide
Special Site: https://lp.lovisia-shop.jp/kirby_02/index.html
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Cosmetics brand Lovisia has unveiled 15 hand creams inspired by the Detective Conan anime series. Those purchasing three or more bottles at the Lovisia online store will receive a special Detective Conan drawstring bag while supplies last!
Fans can grab a hand cream decorated with their favorite character. Not only are these extremely cute, but they include four moisturizing ingredients perfect for keeping skin soft. The characters Detective Takagi and Detective Sato from the recent film Detective Conan: The Bride of Halloween are included in the lineup, with other familiar faces like Jinpei Matsuda and Hiromitsu Morofushi also appearing.
The new hand creams have a refreshing and clean scent, containing moisturizing Vaseline, shea butter, ceramide, and argan oil to prevent dry skin during any season.
The package designs feature a new retro theme, with the concept of “New Styley Collection.” Each image blends nostalgia with a fun pop of color. Which character would you like to see each time you want to moisturize?
Information
Lovisia Detective Conan Hand Cream
Where to Buy: Lovisia Online Shop, Sundry Shops
Release Date: April 15, 2022 -
Jill Stuart Beauty has launched a limited spring collection, ‘Crystal Bloom Sakura Bouquet.’ These items, inspired by beautiful double-layered cherry blossoms, are now available for purchase both in-store and online!
Jill Stuart Crystal Bloom Sakura Bouquet Eau de Parfum
Jill Stuart Crystal Bloom Sakura Bouquet Perfumed Hand Cream
Jill Stuart Sakura Bouquet Bloom Mixed Blush Compact
21 – Rosy Cherry Blossom
Jill Stuart Sakura Bouquet Lipstick – Lip Jewel Gemmy Satin / Jill Stuart Sakura Bouquet Lipstick Case
106 – Cherry Waltz
107 – Fluttering Petals
Jill Stuart Sakura Bouquet My Lips 01 – Fluffy Cherry
Cherry blossoms are a symbol of spring and continue to entrance people each year. Sakura in full bloom have the power to bring people together, and this spring, Jill Stuart hopes that this fragrance and beauty collection can do the same.
Information
Crystal Bloom Sakura Bouquet
On sale in stores and the official online shop now!
Details: https://www.jillstuart-beauty.com/ja-jp/new-item/2022/0204_crystal_bloom/
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The Lovisia Pokémon Gift Cosmetics Series, which has sold a total of more than 1.4 million units, launched a new product, Pokémon Hand Cream and now available for sale at the Lovisia Online Shop, some of the Pokémon Centers, and variety stores nationwide.
The new “Pokémon Hand Cream” features the largest-ever number of 30 Pokémon in a variety of designs with four types of moisturizing ingredients that make it perfect for the coming season.
The Pokémon hand creams have been introduced as Pokémon gift cosmetics since 2018, with a maximum of six different Pokémon each year, but there were many requests for other Pokémon hand creams, so for the 2021 edition, 30 different Pokémon hand creams were produced. The lineup includes Pikachu and Kabigon, which have been part of the series for a long time, as well as new Pokémon that are appearing in the series for the first time, making it a perfect gift for yourself or your friends.
The colors have been reformulated from the previous trend-conscious design colors. The background colors are designed to represent each Pokémon’s type.
The Pokémon hand cream is formulated with Vaseline, shea butter, ceramide, and argan oil. The hand cream has a refreshing soap scent and is smooth to use, yet moisturizing. It can be used to care for areas of concern and fingertips to prevent rough and dry skin due to the increased number of hand washing and sanitizing. It will surely help you take care of your hands and fingers while enjoying Pokémon with children!
To celebrate the release of the product, those who purchase more than three can get a special Pokémon Multi Pouch designed by Lovisia while supplies last. Specially designed pouches of Pikachu and Pocchama are perfect for your cosmetic and small items.
Pokémon cosmetics are the must-have hand cream for the coming season!
Information
Pokémon Hand Cream
Price: ￥800 each (Tax included)
Where to buy: Lovisia Online store, Pokémon Centre（Limited stores）, variety stores nationwide.
Details: https://lp.lovisia-shop.jp/pokemon_04/index.html -
A powerful skincare collection is coming in January 2022 from cosmetic brand SHIRO. The Oil Collection will feature eight unique products with the company claiming that the life force of the Earth itself is put into each and every drop.
Items in the collection utilize rich plant extracts and other healthy materials and offer something for each and every skin type. Depending on a user’s skin and the amount of water used, the oils may react differently. People’s skin changes as time goes on due to stress and things like temperature, and these may help reduce some of that damage.
The eight oils come in three categories: FACE, FACE & BODY, and BODY. Choose the one that best suits your skin condition and daily needs!
FACE OIL
Calendula Oil
Tamanu Oil
St. John’s-wort Oil
Kalahari Melon Oil
These four oils each utilize a specific extraction method and essential oil depending on the plant used. With different textures and fragrances, they can be helpful for achieving the best possible skin. You can’t go wrong with this lineup, whether you’re new to beauty oil or are a regular user.
FACE&BODY OIL
Japanese Mugwort Oil
Flax Oil
This is the first time SHIRO has released two types of oils that can be used on both the face and the body. Sold in a generous size, these are perfect for daily skin care and body massage.
BODY OIL
Castor Oil
Arnica Oil
These two body oils soften and moisturize skin while giving off incredible fragrances tinged with essential oils.
Information
Oil Collection (8 Varieties)
Release Date: January 6, 2022
Official Site: https://shiro-shiro.jp/
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Artist Kyary Pamyu Pamyu has started a science-based hair care brand named ‘Curuput.’ The brand’s first product, the ‘Deep Damage Care Set (Shampoo, treatment, and hair mask)’ will be available for a limited time at beauty counters nationwide and online from November 1 2021.
One of Kyary’s defining features is her vivid hair color. Behind the scenes however, she has been suffering with damaged hair to maintain her bleached hair. Her goal is to create a future where everybody, including Kyary herself, can dye their hair freely, without the worry of damage. With this in mind, she began production of her own science-based hair care brand that focuses on damaged hair and smells great too.
From the moment you wash off the ‘Curuput’ shampoo and treatment, your hair will feel silky and moisturized. By using the triple care routine, the products will not only care for your existing hair damage, but continue to repair your hair by preventing future harm.
Kyary’s tie-up song ‘Perfect Onei-san’ plays in the background of the official brand interview, and features on her upcoming 5th album “Candy Racer.’ The album is scheduled to be released on October 27.
Why not try Kyary Pamyu Pamyu’s new haircare brand ‘Curuput’ for yourself?
Message from Kyary Pamyu Pamyu
“After many meetings, I think the shampoo is complete! I’m so, so excited for it to finally be released.
I have been having fun bleaching and coloring my hair since I was 18, but my hair would become damaged no matter what I did. I haven’t been able to enjoy my ‘ideal hair’ often, because I’d worry about the condition, and I’ve even been holding back from dying it due to damage concerns. But then I realized, “this isn’t me.” It’s the same with shampoos – I’d find a great shampoo but I’d dislike the smell, or vice versa.
This new shampoo was created over many meetings and every detail has been considered. In order to create the best hair product, we wanted to create something that made your hair go “Kyurun” (bounce). We also paid special attention to the scent! Each time I would test the prototype version, my hair would become even closer to my ideal hair, so I’m really happy that I had the opportunity to develop ‘Curuput.’
We put a lot of thought into this brand, so I would be really happy if everybody could give it a try!”
Information
curuput
Release Date: November 1 2021
Where to Purchase: Drugstores and Variety Shops nationwide, Online Store
Limited Quantity Available
Official TikTok: https://www.tiktok.com/@curuput_official
Official Twitter: https://twitter.com/curuput_ine
Official Instagram: https://www.instagram.com/curuput_official/
Official Site: https://curuput.jp/
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Yojiya will be hosting the very first Yuzu Fair, an event combining cosmetics stores and cafes, on October 9 2021. Limited edition Yuzu oil-blotting paper and handmade Yuzu hand creams will be available at the beauty stores, while the cafes are full of tasty drinks and sweets. You can discover the charms of Yuzu at each Yojiya store!
Makeup & Miscellaneous Goods’ Store Products
Yuzu Oil-blotting Paper
Yuzu Hand Cream
Yojiya Hand Cream Set
Yuzu Bath Oil
Aromatic Wood
Cafe
Yuzu Parfait
Yuzu Cheese Daifuku
Yuzu Maritozzo
Yuzu & Chocolate Shake
Tea Crepe – Yuzu Tea
Twitter Campaign Bonus: The first 500 people to enter will receive a special Yojiya Yuzu logo sticker.
In 2020, due to the Covid crisis, Yojiya had to make the tough decision to cancel their annual Yuzu series. While the customers were disappointed, Yojiya was convinced that in Autumn 2021, they would be able to welcome their customers into their stores once more for a care-free experience. The event took a year to organize, but has become something even more powerful than the regular Yuzu series.
The cosmetics store staff and cafe staff joined together into one team to create the projects, which has the theme of “Yuzu at Yojiya ~ Enjoy Beauty and Food!~.” Not only can you find limited edition products at the fair, you can also partake in the various campaigns that Yojiya has announced in order to spread the Yuzu love, so be sure to check them out.
Fill your heart and stomach with Yuzu this Autumn at the Yojiya Yuzu Fair!
Information
Yojiya “Yuzu Fair”
Date: October 9 2021
Online Shopping: https://www.yojiyacosme.com/
Official Site: https://www.yojiya.co.jp/
Yojiya Yuzu Fair Campaigns
- Twitter Retweet Campaign
The first 500 people to show that they have retweeted the campaign tweet on the Yojiya official Twitter (@yojiya1904) will receive a free Yojiya Yuzu logo sticker. *Only 500 stickers are available.
- Yellow Challenge
Those who wear yellow items to the fair and make a purchase can try their luck in a dice game. Players will receive small prizes depending on what number they roll.
- Stamp Rally
１．You will receive a stamp card with a ¥500 coupon upon purchasing select items in any of the event products at the Yojiya store or at their cafe and crepe stores.
２．Upon visiting both stores with your card and purchasing one or more items after receiving your card, you will receive a small prize. In addition, 10 lucky customers will receive a limited edition stainless steel bottle through a lottery.
Stamp Rally Duration: October 9 ~ November 30 2021
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Japanese cosmetic company Shiseido, sold in 88 countries around the world, has released a new conceptual video for its global “POWER IS YOU” campaign.
The short video features a star-studded cast of ambassadors from a variety of fields, including Megan Rapinoe, co-captain of the U.S. women’s national soccer team, known for her advocacy and creative style that defies stereotypes. The athlete has commented on her inclusion in the “POWER IS YOU” campaign, proud to show her authentic self and inspire others to live their truth.
Comment from Megan Rapinoe
“Shiseido makes so many of the products I use in my daily life, so when I was invited to collaborate on this new campaign, I didn’t even have to think about it. Partnering with such a great company means a lot to me. I deeply believe in the individual power of every human being, and I think that anyone has the power to change the world. “POWER IS YOU” represents the power each of us has to alter the world for the better, which is something that resonates with me personally. I want young people especially to know that it is possible to change things. I hope they do, and I hope that this campaign helps to inspire more people to feel the same.”
Conceptual Videeo
The song used for the campaign is Utada Hikaru’s Find Love. The singer also appears in the video as an ambassador.
Comment from Utada Hikaru
“The source of all power is believing in yourself.
It takes courage to know yourself, but being honest with yourself is the key to finding that inner beauty. Courage is beautiful.”
Finally, Ursula Corbero, who gained international fame for her role in the Netflix series Paper House, appears as the final ambassador. The actress is an avid philanthropist and has long supported a number of causes including breast cancer awareness, childhood cancer awareness, and climate change awareness. She is also the founder of Ymas, a company of artists allowing people to attend movie premieres and special behind-the-scenes events.
Comment from Ursula Corbero
“Inner beauty comes from positivity.
Tap into your individual energy, and if there’s something you want to do, do it!
It’s okay to make mistakes. Life is not perfect, and those imperfections make it beautiful.”
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Hotel New Otani Tokyo has collaborated with PAUL & JOE for the second time to offer a new accomodation plan, which will be available for one-night stays between December 1 2021 and January 4 2022. The rooms will not be available between December 31 and January 2.
This collaboration room will allow you to surround yourself in the world of PAUL & JOE, a Parisian brand PAUL & JOE that is extremely popular with young women in their 20s and 30s. The initial collaboration was so popular that within just 10 days, all of the available dates within three months were sold out. This Christmas edition will only be available for one month, so be sure to book while you can.
The pink and ivory room features the brand’s icon; Designer Sophie’s beloved cats, Nunet and Gypsy. The decorations also feature Crisantemo flower motifs.
Not only is the wallpaper covered in PAUL & JOE motifs, but even the smaller pieces such as cushions, curling irons, and brushes are themed too. In addition, to celebrate the festive season, the room will include a special Christmas tree, allowing you to enjoy a special Christmas with somebody special, sharing a view of Tokyo Tower.
The second round of cosmetics is focused on the 2021 CHRISTMAS COLLECTION. The ‘Lipstick Treatment’ features adorable cats wearing Santa hats, while the ‘Lipstick Limited’ comes in a luxurious Christmas red – and also features cats in hats! Plus, the new ‘Wrapping Hand Cream’ will wrap your hands in a fresh moisturising texture. In addition, the best-selling ‘Moisturizing Foundation Primer,’ which was renewed on September 1, and the P&J skincare selection (oil, lotion, cleansing), each must-haves for the upcoming dry season, have been miniaturized into take-home samples in a limited edition pouch, especially for hotel customers.
Alongside the limited cosmetic samples, there will be matching pajamas and slippers available for purchase and take home, with a that will take you even deeper into the PAUL & JOE world. While these cat-and-floral print PJs are perfect for a girls-only gathering, a men’s line has also been released due to popular demand, ideal for spending a romantic Christmas in matching pajamas.
Why not spend a wonderful Christmas in this PAUL & JOE room?
Information
PAUL & JOE Room ~Christmas~
Reservation Dates:
Friday & Saturday Rooms: September 14 2021~
Weekday & Sunday Rooms: Late October 2021
Room Duration: December 1 2021 ~ January 4 2022
※Unavailable between Dec. 31 and Jan. 21
Location: Hotel New Otani Tokyo
Reservations: https://www.newotani.co.jp/tokyo/stay/plan/paul-joeroom/ *Reservations can only be made online
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Makeup brand KATE has produced the KATE iCON BOX, a contemporary digital experience for the New Normal where four personalized eye shadow colors are chosen through AI and released like a vending machine. The technology will be available for a limited time at the Matsumoto Kiyoshi Matsukiyo LAB in the Sagamiono Station Square store. Subsequent installation information can be found on the KATE website.
1. Face Analysis
STEP1. The AI analyses your skin
STEP2. The AI analyses the ratio of your facial features
2.Analysis Result ~ Customization
3. Enter Your Name ~ Purchase
The KATE iCON BOX offers a customized four-shade set and protective sheet using KATE eyeshadow. You can then purchase the four eyeshadows at the register and place them in an original ‘The Eye Color’ palette.
4. Save & Share
You can save and share your analysis results along with a photo of your original palette.
The KATE iCON BOX offers an original eyeshadow palette made up of four The Eye Color shades that were chosen just for you, based on an AI facial analysis and KATE’s makeup knowledge. You can also customize the palette to include your favorite color, with a choice of 26 The Eye Color shades, and print your name on the included protective sheet. This fun new experience allows you to use AI to find the colors that suit you while customizing colors to create a palette that suits you!
Find the eyeshadow color that suits you perfectly with the KATE iCON BOX!
Information
KATE iCON BOX
Limited Duration
Location: Matsumoto Kiyoshi Matsukiyo LAB Sagamiono Station Square
Virtual Tester Experience: https://www.nomorerules.net/virtual_make/
Official Site: https://www.nomorerules.net/
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Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.
Visée Glossy Rich Eyes N – Available in 8 shades + 2 limited edition shades
Photo Shoot
「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA＆NINA
The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality.
A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT.
An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website.
Interview with NiziU
Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now?
Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that!
Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things!
Q2. How did you feel after shooting wrapped?
Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup!
Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members’ new makeup looks?
Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh)
Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions?
Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions.
Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual?Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat.
Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member?Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit.
Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently?Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point!
Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now?Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.
Information
Visée Glossy Rich Eyes N
Release Date: September 16, 2021
Features 8 shades + 2 limited edition shades
Details: https://www.kose.co.jp/visee/glossyricheyes_special/
Visée AVANT: https://www.kose.co.jp/visee/avant/
Official Site: https://www.kose.co.jp/visee/
